Becoming A Networked NGO Using Social Media Effectively

Social Media Staff Check-In Call #1

June 1, 2012 – 9:00 am Pakistan TimeMay 31, 2012 – 9:00 pm California Time

Agenda

Roll CallQuick Review : SMART ObjectiveQuick Review: Facebook Community PolicyQuestionsVPN Quick OverviewNext Call

Roll Call

Review: Effective Social Media Practice Facebook Best Practices & Practicing - Make it SMART!

S Specific

M Measurable

A Attainable

R Relevant

T Timely

Review!

1. How Many many?

2. By when?

SMART Intent - E-Mediat Tunisia Facebook Page

Intent: Inspire conversations related to E-Mediat, civil society and NGO training goals

Objective: By the end of five workshops, we will post content daily that increases the number of comments per post by X

Compare to your current baseline: • What is your average comment per post? • What is your current feedback percentage per post on average?

Benchmark median number of daily comments per post with your peer organizations.

Example – Intent of Your Facebook Page

Intent: Raise brand awareness

SMART Objective:By the end of five workshops, we will have 1000 Fans

What’s your current baseline: How many Fans does your Page have now?

Compare To:Other organizations in the E-Mediat program

Example – Intent of Your Facebook Page

Peer Share

SMART OBJECTIVEShare Your SMART Objective on the phone when we call on you

First Name Last Name Organization

Rozeena Gillani Aahung

Furqan Haider

Health and Nutrition Development

Society

Yasir Abbas Mirza Heartfile

Tayyaba Sohail

Lahore University of Management

Sciences

Abbass Mushtag LEAD Pakistan

Ayesha Kazmi Marie Stopes Society Pakistan

Aasia Niazi Rutgers World Population Foundation

Uzma Farooq Shirkat Gah

Review: Effective Social Media Practice Facebook Best Practices & Practicing - Policy

Peer Share

COMMUNITY POLICY:Questions

Next Action Step

Write down what you are going to work between now and our next call and share in our Facebook Group!

Have a wonderful Day!Next Call: June 25, 20129:00 am Pakistan Time

Outreach and Engagement Tactics

ADJOURNED!