pakomak doo skopje company for packaging and packaging waste management plitvice, may 2014
TRANSCRIPT
PAKOMAK DOO Skopje Company for packaging and packaging waste management
Plitvice, May 2014
Basic Data
Founded: 03.12.2010Address: blv. Partizanski Odredi, Porta Vlae Blok 4
1000 Skopje, R. Macedonia
Founders:1. Pivara Skopje AD - Skopje2. Prilepska Pivarnica AD - Prilep3. Vitaminka AD - Prilep4. Pelisterka DOO - Skopje5. Magroni DOO - Skopje6. Koding Dooel - Kavadarci7. Kozuvcanka DOO - Kavadarci8. Vivaks Dooel - Skopje9. Blagoj Gjorev AD - Veles10. VV Tikves AD - Kavadarci11. VV Stobi AD - Rosoman
Population: 2,1 million
Total Packaging Waste 2013:106.000 tons annual
License granted by the Ministry: 10.01.2011
Basic Data
Estimated fractions of packaging waste in Macedonia:
Paper 35-40% of the total volumePlastic 32-35%Glass 17-20%Metal 4-6%Composites 4-6%Wood 8-10%
EUROSTAT data for 2008 shows that in EU the average packaging waste per capita is in the range of 40-233 kg/person/year.Average for EU in 2008 was 164 kg packaging waste /capita.
In Macedonia the average is 50 kg packaging waste/capita.
The total waste (all types) per capita in Macedonia is estimated at cc.300-330 kg/year.
Goals of PAKOMAK Fulfil the National Goals for packaging waste, meaning that by 2020, 60% of total packaging waste (plastic, paper, metal cans, glass, wood) in Macedonia must be recycled or energy recovered!
To achieve the goals, PAKOMAK and municipalities has to:
Increase the capacity of communal infrastructure for “primary separate collection” of packaging waste, apart from so called “wet” communal waste (bins, containers, trucks..)
Increase the capacity for “secondary selection” of primary collected packaging waste (sorting plants)
Increase the public awareness for the need of the separate selection and global and local eco-benefits of recycling
Five Principles of PAKOMAKFulfilment of the Packaging Ordinance with greatest possible ecological benefit and minimum economic effort
Fee calculation for clients WITHOUT PROFIT; no distribution of unintentional surplus to owners
Transparent and auditable operation
Equal treatment of clients
Acting in goodwill partnership with the state ministries and the local communities
PAKOMAK estimates that by 2020 the municipalities together with packaging waste management companies, have to distribute min. 10.000 containers for “primary” separate collection of the packaging waste.
It is 1.300 containers per year by 2020!
Additionally, at least 3 regional sorting plants in the country has to be installed, to “secondary“ separate paper, plastic, metal and glass.
Government institutions and municipalities has to plan these investments in infrastructure in their budgets.
PAKOMAK, as an industry representative, always do so!
Operational activities
2011 2012 2013
Licensed PW
42.090 40.557 40.100
Collected PW
6.198 7.595 9.225
(%) of collection 14,7 18,7 24,2
Operational activities
0200000400000600000800000
1000000120000014000001600000
Number of citizens covered by PAKOMAK collecting scheme 2011-2013
Operational activities
Sales and Marketing activities
By 31.12.2013, PAKOMAK has over 680 clients/companies!
Slogans: THE PACKAGING THAT HAS A PAST, MAY ALSO HAVE A FUTURE!
Be IN, use RECYCLE BIN!
Rest of industry86%
PAKOMAK founders
14%
PAKOMAK Shareholders Market Share v.sTotal Packaging Waste Market in Macedonia
The structure of the PAKOMAK’s Licensed Quantities in 2013 is as follows:
1.Plastic 33%2.Paper and Cardboard 30%3.Glass 23%4.Metal 4%5.Composites 5%6.Wood 5%
Note: Share of glass is slightly bigger because of the structure of businesses of our founders and clients.
Sales and Marketing activities
Print 1
“One ton of recycled paper saves 17 trees”
Best business solution for managing your packaging waste
Print 2
“100.000 tonspackaging waste in Macedonia”
Best business solution for managing your packaging waste
Print 3
“One ton ofrecycled plastic saves 900 lit. oil”
Best business solution for managing your packaging waste
Trash-for-Artcontest
133 artistic statues, 1.000 EUR first reward
Excellent PR
Sales and Marketing activities
A computer game GreenТеам has been designed, for children under age of 12, stimulating them to virtually collect separately packaging waste and put it in the appropriate bin!
Sales and Marketing activities
Educational classes for pupils in Primary school.
Sales and Marketing activities
Activities for cleaning of the environment
Sales and Marketing activities
Fashion weekend – “Are you recyclINg”
Sales and Marketing activities
Contest “We are painting in Green”
Sales and Marketing activities
ECO concert of popular bands– bring 3 PET bottles and get free entrance
Sales and Marketing activities
Summer beach activities – bring 3 PET bottles get one drink for free
Sales and Marketing activities
Picture-book for children in kinder gardens
Competition
Since April 2012, there are 3 competitors:
1.EKO EURO-PAK (founded by retailer, recycler and 2 producers)Market share: 10.500 tons or 10%
2. EKO PAK-HIT (founded by 3 small producers)Market share: 3.200 tons or 3%
3. EKO CYCLE (founded by 2 small producers)Market share: 1.300 tons or 1%
Pakomak with 38% market share is the largest, but FREE RIDERS are the biggest portion of the market (48%!)
Contracts with municipalities for collection and services
Collection and transport of the waste to the sorting plants
Sorting of the waste to be prepared for recycling
Transport to the recycling plant
Sale of the waste
Fee from the industry
Movement of the waste Income Taking part into the activities
Organization of managing packaging waste
Thank you!