pal robotics integrated campaign

16
Wednesday, May 11, 2011 Hello, Welcome to the future. (Tin foil Hats.)

Upload: tyler-schmidt

Post on 18-Jul-2015

280 views

Category:

Technology


1 download

TRANSCRIPT

Wednesday, May 11, 2011

Hello, Welcome to the future. (Tin foil Hats.)

THE FUTURE ISTHE FUTURE ISNOWLorem

ipsum dolor sit amet, consectetur

adipiscing elit. Nullam consequat congue

eleifend. Ut feugiat elit ut lacus egestas nec venena-

tis neque cursus. Nunc sagittis lobortis sodales. Etiam id lorem libero, in faucibus neque. Vivamus purus magna, feugiat id ornare quis, faucibus in augue. Suspendisse sagittis sollicitudin risus, mattis cursus ligula elementum quis. Morbi tempus laoreet magna id mattis. Etiam tortor leo, faucibus ac sollicitudin eleifend, consequat sed felis.

THE FUTURE ISTHE FUTURE IS

NOWNOWLorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam consequat congue eleifend. Ut feugiat elit ut lacus egestas nec venenatis neque cursus. Nunc sagittis lobortis sodales. Etiam id lorem libero, in faucibus neque. Vivamus purus magna, feugiat id ornare quis, faucibus in augue. Suspendisse sagittis sollicitudin risus, mattis cursus ligula elementum quis. Morbi tempus laoreet magna id mattis. Etiam tortor leo, faucibus ac sollicitu-din eleifend, consequat sed felis. Cras augue enim, luctus eu rutrum et, mattis eget risus. Morbi sit amet mauris est, eget sagittis ante. Integer gravida sem sed lorem suscipit et bibendum lorem pretium. Proin faucibus ornare diam, vel mattis nunc gravida convallis.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam consequat congue eleif-end. Ut feugiat elit ut lacus egestas nec venenatis neque cursus. Nunc sagittis lobortis sodales. Etiam id lorem libero, in faucibus neque. Viva-

mus purus magna, feugiat id ornare quis, faucibus in augue.

Suspendisse sagittis sollicitu-din risus, mattis cursus

ligula elementum quis. Morbi tempus

laoreet magna id mattis. Etiam

tortor leo, faucibus

ac so

THE FUTURE ISTHE FUTURE ISNOW

Wednesday, May 11, 2011

Wednesday, May 11, 2011

Welcome to the Future Human-Cyborg Relations.Talk about the consideration set.Talk about our goal of humanizing robots. robots are people too.learn more about them by googling Pal Robotics.

Wednesday, May 11, 2011

new branding.

Wednesday, May 11, 2011

new website redesign that is also an interactive tour of the factory. Through the tour you learn that the company is run entirely by the Pal robots. A fun interactive way to learn about the robots, as well as guidance to the other initiatives.

Pal Robotics Studios Wednesday, May 11, 2011

Our core concept for this campaign was: Robots are people too. We want to emphasize this by re-shoting iconic movie scenes where we replace the actors with the Pal Robots.

Raiders of the Lost CPU Reem-1432 Is sent on a mission to collect a sacred relic. Thankfully his weight sensors allow him to accurately replace the relic without springing the trap.xt

Wednesday, May 11, 2011

Reem-1432 Is sent on a mission to collect a sacred relic. Thankfully his weight sensors allow him to accurately replace the relic without springing the trap.xt

Sentient KANEWednesday, May 11, 2011

Sentient KANE

Wednesday, May 11, 2011

We thought the idea of a robot awards show would be cool as well.

And the Lifetime Achievement award goes to.....

Wednesday, May 11, 2011

We thought the idea of a robot awards show would be cool as well.

And the Lifetime Achievement award goes to.....

SKYNET!!

Wednesday, May 11, 2011

We thought the idea of a robot awards show would be cool as well.

Wednesday, May 11, 2011

we also wanted to help robots in need. Those robots that are currently out of work and need help. So we introduced the 404 Fund.

Wednesday, May 11, 2011

If you actually get far enough in this mock site to donate, you will be able to sign up for a mailer and more information about the robots.

Wednesday, May 11, 2011

Wednesday, May 11, 2011

Product Extension: we also want to design a prototype dock that gets people more comfortable with robots in the home. It would be able to articulate general emotions, recognize faces, and wheel around following the user in an interesting way.

t

Wednesday, May 11, 2011

so thanks for listening.