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media kit

m a g a z i n e

2010

America’s bi-lingual community magazine

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palacio Magazine is:• America’s Community Bi-lingual Magazine• Specifically created for each individual local community• Free to the public with managed local distribution• Magazine is in ENGLISH and SPANISH• Articles focused on: • Business • Food • Housing • Health Care • Entertainment • Insurance • Local Community • Communications • And Much More!

Magazine circulation &Distribution• 60,000 Copies per issue• 1200+ Distribution points per market• 174,000 Print READERS PER PRINT

ISSUE (2.9 readership rate)• Digital and Print versions for

EVERY issue• Over 60,000 page views monthly at

www.Palacio.com• Almost 300,000 impressions PER

ISSUE (print and online combined)

our partners:Palacio is printed and audited by Network Communication Inc, in

Atlanta, GeorgiaNCI is Palacio’s Distribution

Partner and has:• Over 10 million print publications

each month • Over a million unique web visitors each month• Over 320,000 distribution points in the US, Canada, and Mexico• 90% of print publications are picked up each month

Hispanic Digital Network, a division of PR Newswire• Hispanic Digital Network (HDN) is Palacio’s online Distribution Partner• Palacio Digital Versions and articles are distributed though HDN’s

Network of Affiliated sites.• HDN reaches 1 million page views per month

did you know? Hispanics are the fastest growing population in the US and has more Spanish speakers than SPAIN.

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our reaDers:• Age 18 – 34 53.1% 35 – 49 29.4% 50 -17.5% Median Age 33.6• Household Income Median Household Income $45,192• Education Graduated High School 67.3% Attended College 37.2%• Employment Employed 71.5% Retired 5.4%• Marital Status Married 49.4% Source: MAgAzine reAderS SoUrce: Mri FAll 2006

• Most Hispanics are Bi-lingual 75% of Hispanics speak a language other than English at home. 25% of the Hispanics living in the U.S. cannot function in their daily lives without speaking Spanish. 25% are bilingual and prefer to communicate in English. Source: THe gonzAleS groUp

• HISpAnIcS LOVE MAgAzInES! 75.4% of Hispanic Adults Read Magazines Number of Magazine Issues Read by Hispanic Adults in a Month is 11.6

did you know?Hispanic buying power in 2010 topped 1 Trillion Dollars

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Magazines coMbineD with online aDvertising succeeD• Magazines combined with online presence yield the highest ROI

available for advertisers across all mediums Source: dynAMic logic 2009

• Magazines rank No. 1 at influencing consumers to start a search online – higher than newer media options

Source: BigreSeArcH SiMUlTAneoUS MediA USAge STUdy)

• Magazines are the MOST efficient medium in four out of five stages of the purchase funnel for consumers

Source: dynAMic logic 2009

“i would be more inclined to purchase brands which are advertised in Spanish.”

did you know? By 2013, one person out of six in the U.S. will be Hispanic.

hispanic level of agreeMent with stateMents about aDvertising

hispanics are More inclineD to purchase branDs which are aDvertiseD in spanish

Source: yAngelovicH, 2002 HiSpAnic MoniTor

Agree

46%

55%58%

62%64%

71%

1990 1992 1994 1997 2000 2002

• Magazine advertising provides me with useful information about new products 72.6%• Magazine advertising gives me good ideas of what to buy 68.8%• I like magazine advertising 63.0%• Magazine advertising entertains me 62.3%• I trust magazine advertising 49.5%• Magazine advertising provides me with something I can’t find in other media like TV, radio or the Internet 48.8%• I prefer to see ads in magazines than on TV, radio or the Internet 41.7%Source: SynovATe reSeArcH 2006 For HiSpAnic MAgAzine coAliTion

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aDvertising in palaciogets results for your business!• Sales Increase 70% of regular custom publication readers purchased a product/service as a result of what they read• High Reader Interest 64% of consumers and 67% of business professionals read the

cover-to-cover or some pages in detail, and pick it up an average of two times before finishing it.

Source: cUSToM pUBliSHing coUncil; HiSpAnic BUSineSS Weekly

• palacio Magazine is cost Effective Magazine advertising produced the greatest number of consumers

impacted per media dollar spent Source: dynAMic logic 2009

• Most purchases are made LOcALLY 90% of purchases are made within 50 miles of a person’s home

(Accenture) Product research and comparison-shopping happen online, but 67% of

those purchases happen offline Source: AccenTUre

did you know? Magazines drove purchase intent Nearly 3x more than TV and 6x more than internet

Source: dynAMic logic croSS MediA STUdieS 2009

Rate Card:

Ad Material Specs:• Column: 4 Column• Binding: Saddle Stitch• Trim Size: 8.375 W x 10.875 H• Full Page Bleed: Extend bleed 1/8” beyond trim on all sides• Full Page Bleed Safely: Type and other image area not

intended to bleed or trim must be held at least 1⁄4” in from trim

• Advertising Unit Dimensions Width Height• Full Page (Bleed, Trim) 8.375 x 10.875• Half Page Vertical 4 x 10• Half Page Horizontal 8 x 5.25• Quarter Page 4 x 5.25• Ad Submission: High Resolution PDF are the only Accepted

file format

Free Using palacio graphic Designer• All Artwork should be submitted via email to Fran Sherman

at fran@shermanstudios.com• Ad copy must be submitted with artwork as well as any

specifications of ad design• Artwork submitted at a minimum of 300DPI• Artwork pulled from the Internet is not accepted

Free Translation Service• Palacio provides free translation service to all advertisers. • All Palacio translators are certified. (However, There

isn’t any universal Spanish. If you have changes to your translation feel free to contact your local Community Director)

Los AngelesMiami-Fort Lauderdalechicago

new YorkHouston

larry Feldstein, national Sales directorCell: (678) 641-0182 • Office/Fax: (678) 398-7672 • Email: larry.feldstein@palacio.com

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aDvertising specifications:

the national palacio Magazine is DistributeD in the top 5 us hispanic MarKets:

calenDar:

1x 3x 6xFull page $2,400 $2,000 $1,750Half Page $1,400 $1,100 $ 900Inside Front cover $3,000 $2500 N/AInside Back cover $3,000 $2500 N/ABack cover $3,000 $2500 N/A

other markets served by individually owned and operated Palacio Magazine Publishers

December/ January 2010 October 15th October 19th

February/ March 2011 December 15th December 19th

April/ May 2011 February 15th February 19th

iSSUe Ad reServATion ArTWork dUe