palestra games plus - juliano kimura - inovadores espm
DESCRIPTION
Aula sobre utilização dos games em estratégias de marketingTRANSCRIPT
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Como aprovar?
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O MUNDO ANTES DA FAZENDINHA
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http://www.johntyman.com/africa/31.html Enkeshui
ENKESHUI
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http://lissnup.wordpress.com/2012/01/07/ Dorna Bazi
DORNA BAZI
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O fator cultural dos jogos
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Andreas Stock, Headhunter Europeu, professor da
Gameschool e CEO da Stockjogos
“Pessoas fazem coisas porque são divertidas ou por prazer. Veja como as crianças aprendem. Aprendem através
de brincadeiras e jogos. O mesmo acontece com filhote de animais. Nossa vida é baseada em jogos.”
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Epidemia – Corrupted Blood
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PRIMEIROS GAMES
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Batalhas medievais
1. Administrar seus recursos
2. Construir suas estruturas
3. Preparar seu exército
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EVOLUÇÃO NA GESTÃO DE COMUNIDADE
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Pesquisa da Entertainment Software Association
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Seria as redes sociais, a nova plataforma?
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Mafia Wars: Snoop Dog
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Convites
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Social Games para todos os gostos
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Social games, uma evolução
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b
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DESENVOLVER
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Atributos básicos
Diversão Competição
Visual Recompensa
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Perfil comportamental C
on
qu
ista
do
res • Itens raros
•Medalhas
•Troféus
•Extras
•100%
•Destravar
•Objetivos
•Missões
•Conclusão
Exp
lora
do
res • Segredos
•Áreas escondidas
•Easter Eggs
•Mapas
•Quebra-cabeças
•Códigos
• Informações fragmentadas
Soci
ais •Amigos
•Ajudar
•Comunidade
•Grupos
•Clãs
•Encontros
•Agenda
Ass
assi
no
s •Destruir
•Competir
•Vencer
•Quebrar regras
•Oponentes
•Revolta
•Ranking
•Eventos
•Caos
•Trolls
Bartle Test of Gamer Psychology
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Conquistadores
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Exploradores
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Sociais
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Sociais
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Assassinos
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Cuidado com as ideias megalomaníacas
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user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
User permission
Friends permission
Description
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
Permissões de usuários e amigos
Sobre Atividades
Checkins
Estudo
Eventos
Grupos
Residência
Interesses Curtir
Local
Notas
Fotos
Perguntas
Relacionamento
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user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
User permission
Friends permission
Description
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
Login para integração com Chat
Gerenciar Ads
Criar Evento
Gerenciar Listas
Gerenciar Notificações
Publicar na linha de tempo Responder eventos
Gerenciar Páginas
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Advergames – Battle of the Cheetos
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Advergames
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• GagaVille in FarmVille, Exclusive Access to Music
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MECÂNICA – Informações Fragmentadas
Informações Fragmentadas
Diversão
Desafio
SEO
Exploração
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Alternate Reality Games
Quebra-cabeças
Mini games Jogos
Clássicos
Quebra-cabeças
Colaborativos de pesquisa
Missões urbanas Caça ao tesouro
Flash Mobs Grupo
investigativo
ONLINE
MUNDO REAL
INDIVIDUAL GRUPO
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MECÂNICA – Nível
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MECÂNICA – Medo de perder
Medo de perder
Lealdade
Influência
Engajamento
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MECÂNICA – Missões
Missões
Diversão
Lealdade
Engajar
Tempo
Influência
CGU
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Recompensas Tarefas
Dificuldade
Investimento
Tempo
Presença física
Poderes especiais
Lucro
Status
Diversão
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STATUS
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COLABORAÇÃO
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BARRA DE EVOLUÇÃO
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MECÂNICA – Conquistas (Achivements)
Conquista
Diversão
Lealdade
Engajar
Tempo
Influência
CGU
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Conquistas (Achivements)
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Atrair novos consumidores
• Swarm Special
• Friends Special
• Flash Special
•Newbie Special
•Check-in Special
Reter consumidores atuais
• Loyalty Special
•Mayor Special
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MECÂNICA – Combos
Combos e Bônus
Diversão
Desafio
Viral
CGU
Habilidade
Status
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Gamification @ Newgrounds
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Crowdsourcing @ Steam
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Crowdsourcing @ Steam
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RECOMPENSA X ENGAJAMENTO
DIVERSÃO X
VIRALIDADE & ENGAJAMENTO
ENGAJAMENTO X
CONTEÚDO
QUAIS AS RECOMPENSAS?
QUANTO DIVERTIDO É?
QUAL O NÍVEL DE ENGAJAMENTO?
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“SEJA A MUDANÇA QUE VOCÊ QUER VER NO MUNDO” Mahatma Gandhi
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Bibliografia • A Bíblia da Inovação – Kotler e Trias
• Enciclopédia da Nuvem – Luli RadFahrer
• A Biblia do Marketing – Kotler & Keller
• http://www.julianokimura.com
• http://gamification.org
• http://games.digitalchocolate.com
• http://www.playfish.com
• http://en.wikipedia.org/wiki/Social_network_game
• http://method.com
• http://www.unilestemg.br
• http://www.inovadoresespm.com.br
• http://www.skylanders.com
• http://www.onlineuniversities.com
• http://www.insidesocialgames.com
• http://www.wcg.com
• http://pt.wikipedia.org
• http://www.buddypoke.com/
• http://investor.ea.com/
• http://www.mpogd.com/
• http://pt.bigpoint.com/
• http://www.puzzlepirates.com/
• http://www.casualgamesassociation.org/
• http://datamining.typepad.com
• http://venturebeat.com
• http://www.youtube.com
• http://mikeabundo.com
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