palestra social media (redes sociais) e mundo digital marcos hiller
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Redes Sociais & Mundo Digital
@marcoshiller
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Desconstruir . . .
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Segundo Steve Jobs...
“O consumidor não sabe o que
quer, até o momento em que
você mostre algo novo a ele.”
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Segundo
Henry Ford...
“Se eu fosse perguntar ao meus consumidores
o que ele queriam, certamente iriam dizer que
queriam cavalos mais velozes”
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Mr. Frank Robinson,contador e criador
do logotipo Coca-Cola.
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o cenárioé novo!
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Gilles Lipovetsky
“O termo hipermodernidade define asituação paradoxal da sociedadecontemporânea, dividida de modoquase esquizofrênico entre a culturado excesso e o elogio da moderação”
Pós-modernidade ouhipermodernidade
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o cenário é novo!
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DICADELIVRO
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Uma RevoluçãoTecnológica!
Steve Ballmer
CEO da
“Daqui à 10 anos, todo e
qualquer tipo de
informação será digital “
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NOTA DE
FALECIMENTO
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Em junho de 2009, FALECEU o
sinal analógico nas TVs dos
Estados Unidos.
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Caos na Mídiaa. Proliferação de canais e meios numa velocidade e
multiplicidade desconhecidas até hoje
b. Convergência, tudo é mídia: telefone virou televisão, televisão virou Internet, Internet virou
um pouco de tudo, até objetos são mídia
c. Anunciantes se apropriando dos meios e das mensagens: product placement, etc.
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O consumidor agora tem
M U I T O P O D E R
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O novo mundo digital “abre a guarda”das empresas . . .
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... e o consumidor é um bom pugilista.
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Desconstruir . . .
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Segundo Jobs...
“O consumidor não sabe o que
quer, até o momento em que você
mostre algo novo a ele.”
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Acione suaEquipe de Crises
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Começou no PC do Orkut
Não pensou como ganhar com publicidade
Correlações:
90% AMO FOTOGRAFIA X AMO SUSHI
87% SOFRO DE TPM X AMO CHOCOLATE
SEM CAMISA = 90% BRASIL
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Fonte: fev 2011 / Ibope Net Ratings | Big Sense | Alexa | ComScore
Orkut – 26 milhões
Youtube – 20 milhões
Twitter – 9.8 milhões
Facebook – 9.6 milhões
Yahoo Respostas – 5.5 milhões
#1
#2
#3
#4
#5
Flickr – 3.5 milhões
Ning – 3 milhões
Sonico – 2 milhões
Myspace – 1,5 milhão
LinkedIn – 1,5 milhão
#6
#7
#8
#9
#10
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Fonte: ComScore | Revista INFO | Entrevista com os criadores das ferramentas.
O Brasil é o 1º em acessos ao Orkut: quase 90% das páginas da rede social são acessadas daqui.
Em 2010 o Facebook cresceu 479% no Brasil.
Apesar do crescimento do Twitter ter sido menosexpressivo (86% em 2010), já é no Brasil que a rede atingesua maior penetração entre usuários de internet: 23%.
São Paulo é a segunda cidade que mais twitta no mundo.
Coisas que já sabemos
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O Brasil ama novas ferramentas
Instagram:
• 1 milhão de
downloads na
AppStore em dois
meses
• Brasil entre os
quatro maiores em
número de
usuários.
Foursquare:
• No Brasil,
pulou de
175.000 em
junho/2010 para
370.000
usuários em
novembro/2010.
Fonte: ComScore | Revista INFO | Entrevista com os criadores das ferramentas.
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Share of
Hard Disk
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M A R C A
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Tenha uma atitude de marca
no mundo online, e tenha a
MESMA atitude no mundo off-line
(no balcão da sua loja, no seu 0800, no seu vendedor,
no relacionamento com fornecedores, com parceiros)
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SejaTransparente
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Lançamento do iPad
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Fonte: Millward Brown 2010
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Fonte: Millward Brown 2010
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Segundo Bezos...
“Não estou preocupado com alguém que cobra 5% a
menos. Estou preocupado com quem oferece
melhor experiência.”
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“Você quer continuar vendendo água com açúcar? Ou quer mudar o mundo?”
Steve Jobs
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Muito Obrigado!