pamela wilson authority intensive 2014 presentation
DESCRIPTION
How does the role of design evolve as your business grows? Design should happen in stages, starting with good design decisions that you implement consistently over time. As your business grows, focus on developing brand standards so that everyone who helps to communicate your brand does so consistently. And as you have the resources, build design into the DNA of your business, from the way your products and services are designed, to the tiniest details like the design of your invoices and your email signatures. And finally, don't get seduced into letting a focus on design distract you from the profit generating activities in your business. Let your design focus grow as your business does, and aspire to make design part of the way you do business.TRANSCRIPT
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by Pamela Wilson, Big Brand System
Your Design Evolution
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– EDWIN LOUIS COLE
“Life is lived on levels and arrived at in stages.”
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Stage 1: Use Minimum Viable Design
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Stage 1: Use Minimum Viable DesignCOLORS AND FONTS
Two main colors
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Stage 1: Use Minimum Viable DesignCOLORS AND FONTS
One accent color
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Stage 1: Use Minimum Viable DesignCOLORS AND FONTS
Two fonts
Gentium Basic for text
Oxygen for headlines
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Stage 1: Use Minimum Viable DesignCONSISTENCY
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Our product: here’s why it’s great
FIND OUT MORE
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Stage 1: Use Minimum Viable DesignTO CREATE A LOGO, OR TO NOT CREATE A LOGO?
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Stage 2: Develop Brand Standards
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Stage 2: Develop Brand StandardsVISUAL BRAND STANDARDS
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Our colors
BRAND STYLE GUIDE
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Stage 2: Develop Brand StandardsVERBAL BRAND STANDARDS
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Our brand message
LANGUAGE STYLE GUIDE
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Our tagline
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Stage 3: Build Design Into Your DNA
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Stage 3: Build Design Into Your DNAAPPLY HIGH DESIGN STANDARDS TO EVERYTHING
‣ Website
‣ Email marketing
‣ Social media
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Stage 3: Build Design Into Your DNAAPPLY HIGH DESIGN STANDARDS TO EVERYTHING
‣ Products and services
‣ Invoices
‣ Email signatures
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Stage 3: Build Design Into Your DNAHAVE A “STANDARD BEARER”
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Beware …
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The dark, seductive side of designGETTING DISTRACTED?
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Your Design EvolutionTAKE IT IN STAGES
‣ Stage 1: Minimum Viable Design
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Your Design EvolutionTAKE IT IN STAGES
‣ Stage 1: Minimum Viable Design
‣ Stage 2: Develop Brand Standards
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Your Design EvolutionTAKE IT IN STAGES
‣ Stage 1: Minimum Viable Design
‣ Stage 2: Develop Brand Standards
‣ Stage 3: Build Design Into Your DNA
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@PAMELAIWILSON
Pamela Wilson