pampers social media analysis q4 2015

Pamperson Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Pampers Twitter

Pampers: Social Media Report

This report looks at how

Pampersperformed on social media between

October 1st – December 31st, 2015

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Analysis of

PampersFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,920,527 25,238 1.33% WorldwideMostly Young, Female

and Attached.

Pampers

Engagement Score Total Fan Posts

577 1,690

Total Posts Brand Response Rate

25 72.60%

Total Likes Avg. Reply Time

106,313 1 day, 6 mins

Total Comments General Sentiment

8,577 Neutral

Total Shares

7,842

BRAND POSTS FAN POSTS

Brand Overview

1,880K

1,885K

1,890K

1,895K

1,900K

1,905K

1,910K

1,915K

1,920K

1,925K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

1,920,527

New Fans

25,238

Engagement

0

250

500

750

1,000

1,250

Pampers had an average engagement score of 577 and a highest of 999.

Community Analysis

Pampers fans are mostly Young, Female and Attached. Pampers fans are largely from United States followed by Trinidad And Tobago.

Fan Demographics Distribution of Fans

14%

86%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K 2,500K

United States

Trinidad And Tobago

Jamaica

Martinique

Guam

Mexico

Puerto Rico

Bahamas

Barbados

0

1

1

2

2

3


Brand Posts

Top keywords used Frequency

Pampers Rewards

points

10

10 pts 6

Enter code 6

baby 3

Nomination period 2

96%

4%

Brand Participation Brand Non Participation

100%

0% 0%

Posititve Negative Neutral

Brand Posts - Engagement

Pampers responded to 24 conversations generated by the 25 Posts they published.

Pampers receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

20-NOV-15, FRI 3:11PM

Wishing you peaceful sleep this holiday season.

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

999 39,686 1,101 3,032 Positive

16-OCT-15, FRI 10:00AM

Take your baby from #SagToSwag with New Pampers Cruisers.

01-OCT-15, THU 10:00AM

She trusts you. You can trust the #1 diaper of hospitals.

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

977 15,260 1,501 1,682 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

858 14,884 251 440 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

http://www.facebook.com/89121585311/posts/10153899549570312



Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25

0 200 400 600 800 1,000 1,200

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequenc

y

diapers 248

website 196

codes 191

points 172

time 143

User Posts

0

20

40

60

80

100

120

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Pampers responded to 1,227 conversations generated by the 1,690 Posts fans published.

Pampers appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

73%

27%

Brand Participation Brand Non Participation

29%

15%

56%

Posititve Negative Neutral

Campaign Intel

0 10 20 30 40 50 60 70 80

0 50 100 150 200 250 300

#SagToSwag

#babygotmoves

Pampers Rewards

Number of Posts

Engagement Score


This is the performance of a selection of Pampers campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

PampersTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY

142,385 4,509 3.27% Worldwide

Pampers@Pampers

Engagement Score

205

Total Proactive Tweets

241

Retweets Total

217

Replies Total

438

Favorites Total

14,676

Total Mention

26,411

Total Retweets

4,910

Response Rate (%)

1.62%

Average Reply Time (mins)

2181

BRAND TWEETS USER TWEETS

Brand Overview

135K

136K

137K

138K

139K

140K

141K

142K

143K


Follower Growth

Total Followers

142,385

New Followers

4,509

3K

3K

3K

3K

3K

3K

3K

3K

3K

3K


Followee Growth

Total Followees

2,800

Engagement

0

250

500

750

1,000

1,250

Pampers had an average engagement score of 205 and a highest of 1,000.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

241 217

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120 140 160 180 200

0 50 100 150 200 250 300 350

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60 70

0 5000 10000 15000 20000 25000

#thankyounurses*

#giveaway*

#win*

#giftcard*

#bruchristmas*

#sagtoswag*

#ad*

#baby*

#betterforbaby*

#sweeps*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

500

1000

1500

2000

2500

3000

3500

4000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

thankyounurses giveaway win giftcard bruchristmas

Spread of Hashtags by day

0 20 40 60 80 100 120 140 160

#bruchristmas*

#sagtoswag*

#giveaway*

#thankyounurses*

#sweeps*

#ad*

#baby*

#win*

#giftcard*

#betterforbaby*

Engagement Score

Hashtags - Engagement

Average Response Rate : 1.62%

0

500

1000

1500

2000

2500

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

50

100

150

200

250

300

350

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

1000

2000

3000

4000

5000

6000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

500

1000

1500

2000

2500

3000

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 4,910

-500

0

500

1,000

1,500

2,000

2,500


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 26,411

-500

0

500

1,000

1,500

2,000

2,500


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Zaira Nara 2,609,586 1

Jesse Millette 1,319,093 1

台灣蘋果日報 Taiwan News 522,511 1

Souq.com KSA 263,486 1

Patrick Peterson /P2 239,909 1

TOP 5 INFLUENCERS

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This report was generated entirely by the

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It took minutes to create.

Create Your FreeSocial Media Report Now



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