pan parks tourism_euracademy2012
DESCRIPTION
This presentation describes the PAN Parks tourism model as of June 2012. The presentation was made as part of the ECOLNET day during the Summer Euracademy in Tartu Estonia on 29 June.TRANSCRIPT
Zoltan Kun, PAN Parks Foundation 29 June 2012
PAN Parks Tourism ModelTourism for wilderness in Europe
Oulanka NP © Kimmo Salminen
Personal note!
Boldog névnapot minden Péter és László nevű hallgatónknak!
Central Balkan NP ©CBNPAppenine Chamois © Bruno D’Amicis
Soomaa NP © Mati Kose
What is PAN Parks?
Paanajärvi NP © Viktor Gritsuk
What is PAN Parks?
PAN Parks works to protect Europe’s wilderness, the continent’s most undisturbed areas of nature
What is PAN Parks?
The only European-wide organisation focusing on the protection of wilderness areas
Central Balkan NP ©CBNPAppenine Chamois © Bruno D’Amicis
PAN Parks develops a network through linking wilderness protected areas in Europe:best of Europe’s wilderness
What is PAN Parks?
What is PAN Parks?
Applies a truly integrated approach to mobilise sustainable tourism development for strengthening wilderness conservation
Borjomi-Kharagauli NP © Kote Gabrichidze
The PAN Parks Concept Retezat NP © Andreas Beckmann
The PAN Parks Concept
An area of at least 10,000 hectares of land or sea, with its native plant and animal communities and their associated ecosystems, in an essentially natural state
Oulanka NP © Hannu Hautala
We help to increase the management effectiveness of the areas through third party audit based on Principles and Criteria
Central Balkan © Nanko Minkov
The PAN Parks Concept
We help develop these areas through• active promotion of local and sustainable tourism and• raising awareness and creating positive perception of wilderness
Oulanka NP © Michael Hennemann
The PAN Parks Concept
The PAN Parks Concept
Visitors have the opportunity to enjoy PAN Parks Wilderness!
Paanajärvi NP © Minna Koramo
Borjomi-Kharagauli NP © Kote Gabrichidze
TOURISM
• Promotion of sustainable tourism
• Certification of local businesses
• Tourism model
The PAN Parks Concept
Sustainable Tourism Development
• stimulates local cooperation
• involves local stakeholders
• aims for synergy between conservation and tourism
• improves the quality of tourism products
• improves the visitors experience
• includes local standard for businesses
The PAN Parks Concept
Partnership with Local
Businesses
• ensures the strategy is implemented
• partners are committed to the park
and PAN Parks
• different tourism service providers
• over 80 partners (typically SMEs)
Oulanka NP © Paavo Hamunen
The PAN Parks Concept
Retezat NP ©Falk Kienas
The PAN Parks Tourism Model
Majella NP © Bruno D’Amicis
Tourism as a tool for wilderness conservation:
• creates local support
• raises awareness
• supports lobbying
• generates income
The PAN Parks Tourism Model
Building a strong network
including:
• Local Partners
• Incoming Operators
• International Operators
PAN Parks adds value:
• certified local and selected incoming
partners
• supports product development
• supports promotionMajella NP © Barbara Mayer
The PAN Parks Tourism Model
The PAN Parks Tourism Model
The PAN Parks Tourism Model
International tour operator partners
Steps of development
1.Selection of Incoming and
International Operators
2.Educational Visits
3.Linking the Operators
4.Product development
5.Promotion of the packages
Majella NP © Bruno D’Amicis
The PAN Parks Tourism Model
Benefits for Protected Areas
• helps to better control sustainable tourism
• better cooperation with local partners
• promotion of their areas
Benefits for Local Partners
• included in packages
• more clients through operators
• cooperation with other local partners
• incoming operators help to develop their products
The PAN Parks Tourism Model
Benefits for International Tour Operators
•they support a good case, by doing what they are best in
•pre-selected local suppliers and Incoming Partners
•educational trips, help in product development
•brand building and help in promotion
•networking and cooperating with similar companies
Benefits for Incoming Tour Operators
• link with International Operators
• better cooperation with protected areas
• associated with a wilderness brand
The PAN Parks Tourism Model
Benefits for our Foundation
• it bring benefits to the local partners
and parks
• generates income for our foundation
• creates better local cooperation
• raises awareness
• educates the visitors
▶▶▶ supports wilderness
conservation
©iStock/Graeme Purdy
The PAN Parks Tourism Model
Case study - Oulanka National Park
• Finnish Wilderness Week package
• sold by Exodus (UK) – developed by
Basecamp Oulanka (FI)
• contribution to PPF after each client
• 23,000 € raised in 4 years
• local project supported in 4 PAN
Parkso visitor centre – Retezat NP o eco-trail – Rila NP o information boards –Borjomi NPo photo documentary project –
Majella NP
Oulanka NP © Hannu Hautala
The PAN Parks Tourism Model
Lessons learned
•Use of social media is crucial
•Destination management in one hand
•These areas are non-traditional tourism destination so one shall not
expect huge number of tourists
•Managing the partnership is really time consuming
•PAN Parks might become a good brand to promote the whole
network of wilderness areas
•SMEs do not have a lot of funding and time to do marketing
•Funding is needed to guarantee networking
The PAN Parks Tourism Model
PAN Parks works to protect Europe’swilderness, the continent’s mostundisturbed areas of nature
www.panparks.org