panda mostly about content (quality and amount) and usability (pogosticking)

FACEBOOK.COM/SEOJIM @NINJASMARKETING@JIMBOYKIN

IMNINJAS.COM/SES/US: SES PW: NINJA

Jim Boykin March 2013Content, Panda, Links, Penguin, Authors, etc.

(CEO/Founder of Internet Marketing Ninjas)

& Owner of Developer Shed Communities (Including SEOChat Forums, DevShed Forums, Scripts.com, etc…)

& Owner of Cre8asiteForums, WebmasterWorld, SEOROI, & ThreadWatch



Many site owners thought their Content and Links were just fine prior to the update that hit them.



Panda

Mostly about Content (Quality and Amount)

and Usability (Pogosticking)



Is More Content Better?

Is Fresh Content Better?

Is it always a good thing to grow your site?

New Ways to Think about Content



More is NOT always better

Things to consider



Used to be 1000 pages, but we added 99,000 new pages.



Fresh Content is Not Always Better.



Pogosticking vs.

Bounce Rate



Penguin is mostly about Backlinks



What’s in a Name?

Web Spam Over Optimization Penguin



Optimize too much and I’ll get you! hehehehehehehehehehehe



Did You Buy Links?



Too Much Exact Match Anchor Text



Most Common Backlink Anchor Text is all Keyword Phrases

and not Branded PhrasesBobsWidgets.comTop 5 Most Common Backlink Anchor Text

Cheap WidgetsDiscount WidgetsOnline WidgetsWidget Storebuy Widgets

Bobs Widgetswww.bobswidgets.comBobsWidgets.comBob Jackson WidgetsBob’s Store



Does your website has thousands of pages,

…But only a few of those pages have backlinks to them?



If you bought Low Quality Blog reviews,

you might be in trouble

Example http://BobsRockBand.com/cheap-widgets.html



Tons of article syndication

ArticleJim.comArticle Olivier.com

AaronsArticleSite.comArticleMark.comArticleDick.comArticleJane.com



Too Many Links from Homepages of other

sites



Forum posts/Comments

by unranked author names



Too many links from the same C Class IP Range



What does you NeighborhoodCo Citation Look Like?



Pages that Link to YouWho Else do they Link out to?

http://www.internetmarketingninjas.com/jim/images/co-citation3.



Do you know who your site links OUT to?



Penguin Solutions

The Disavow Backlinks tool



Don’t Blog this Tool

Imninjas.com/google-backlinks/

sesninja

Keep a secret. One week Pass.Public release in a few weeks.Run at night (slows computer down)Use dead links and Patterns to find crap



Google’s new Find Backlinks by Date Google found them.



Please let me out of Jail.

I will stop chasing short tail and I will do great things to build my brand from now on.



Reconsideration Requests:•Save all the data to google docs or a webpage and reference in your report.•Record your entire backlink profile via Majestic, OpenSiteExplorer, and ahrefs….or use Google Webmaster Tools Links by Date•Note all links you feel are bad and that you've contacted to have the links removed.•Save a few copies of your emails you sent to show Google.•Show links you were able to remove.•Show that you wrote again to emails that were bounced.•Show them you have done everything you can to get those links removed.•Tell them you Fired your SEO Company•Tell them you fired the person who hired the SEO Company too.•Tell them you’re a converted Matt Cutts and Webmaster Guidelines Fan.•Tell them you’re not chasing phases anymore.•Tell them you’re all about Branding and doing good things that earn trust•Tell them what your future plans are, and how you've changed.•Start doing the things you said you’ll do…and don’t buy links again…

and Change your strategy from here on out….you’re done with the short-tail game.



IMNinjas.com/google-backlinks/

Username: sesPassword: ninja

Private. Don’t tweet or blog that url



Where should you be getting links from now ???



Long Tail

vs.

Short Tail



Getting Links/Likes/Signalsw/o looking like you’re trying to



Here’s a few way to get real links.Real Blog Comments on Real Blogs in recent postsReal Forum comments on related forums in recent threadsInfographics - Academic Articles promoted to academics Real Guest Posts on Real Sites - Find experts and interview them - Sponsor Events - Tell People about Errors on their site – fix links - Research competitors Backlinks and pages that got backlinks - Charity links - Scholarships - Awards and Badges - Create Viral Content - Widgets – Contests - Hire an Authority to Write for you - Create Guides – Blog to get links - Jobs Page - Videos - Give away stuff



I’ll going into more detail about those methods tomorrow during the

Filthy Linking Rich: Killer Link Building

At 2:15



Get Links from Trusted People

To quote Google’s Agent Patent:

Similarly, if the signer has a large reputational score due to the writer having an established reputation for providing accurate reviews, the rank of the referenced content can be raised accordingly.



1. Build Your Brand/Community2. Stop Chasing the Short Tail3. Write Great Content to get Links and mentions4. Start Making Connections with Influencers5. Only publish new “Main Pages” or pages that will get signals (social, links, referral traffic)6. Get Signals and Traffic to you site from Social Places7. Get Signals to your site from Hubs and Authorities in your Industry8. Find ways to get people to return to your site.9. Utilize Authors on your site, and get links from authors when possible.10. Create Great Resources so you don’t have to ask for links.

Advice for 2013 from Jim



Jim Boykin – Link Building After Penguin – Feb 2013

CEO/Founder of Internet Marketing NinjasCEO Developer Shed – Owner Cre8asiteForums

& WebmasterWorld & ThreadWatch

@jimboykin



Get 10% off your first 3 months.Just say “I saw Jim Speak at SES” on our contact form on our website.

Our Prices Start at $5,000/month

For that you get:Strategic Analysis with Recommendations and a Roadmap (month 1)Academic ContentBlog Posts (We will blog for your site)Trusted Links (some come naturally, some through outreach)Social Marketing (promoting your author, content and making connections)

At $10,000/monthYou Get More Content, More links, More Blog Posts, More Author Building, Community Engagement, Reputation Monitoring, and much more.

We also offer: Panda Analysis, Your Penguin Solution, Web Design, Reputation Management, conversion optimization and more.

panda mostly about content (quality and amount) and usability (pogosticking)

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