Panda Recovery: Getting Your Site Back From GooglePenalty

Panda Recovery To-do's In 2012, Google changed its ranking algorithm to what was known as Google Penguin. Last

year, lots of top ranking sites seen significant drop in ranking, thanks (but no thanks!) to

Google Penguin. Algorithmic penalty is a result of Google’s wide algorithm update. It targets

sites with over optimized anchor text, questionable link profiles, and low quality inbound links.

Penguin became a thorn in the flesh for majority of the sites in terms of their rankings.. Many

sites have not yet recovered their lost rankings and traffic due to the Penguin penalty.

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But don’t worry. There is still a way to reverse the penalty and get your sites back on track. If

your website is one of those that have felt the unwanted effects of Google Penguin, don’t

panic as this article highlights the steps of Google Penguin Recovery.

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Pinpoint The Problem

Like what most people do when facing life problems, solution starts with the cause of the

problem. The best way to find out if your rankings have dropped due to Penguin is to analyze

the traffic data of your website. Penguin hits organic ranking. So when you diagnose your site

for issues, make sure to isolate data for organic search traffic. Check your inbound link profile

to confirm your suspicion that your site is really under Google penalty.

Google Penguin targets your site’s inbound links. It analyzes the quality of links coming to

your site. It targets links that seem unnatural and manipulative. The primary sign of an

unnatural link is in the link’s anchor text.

If majority of your inbound links consists of non-branded, identical anchor text, Google will

tag those links as unnatural. These links flagged by Google will lose its value. Devaluation

will lead to a precipitous fall in rankings for all keywords with a high identical anchor text ratio.

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Put Your Links In A Worksheet To Identify The Good From The Bad

Make a list of over optimized keywords based on your site’s inbound link profile. Some of the

best tools that can assist you achieve this are Open Site Explorer or Majestic SEO. When

you review your links, make sure you list down the anchor text as well. Links with similar or

identical anchor text are probably the ones hurting your website. Once you have figured out

the problem, your next step is to move on to the recovery process.

Remove the Bad Links

After identifying all the bad links, contact the webmasters through email and request them to

remove the bad links. Explain to them that your site is under Google penalty and you need

their cooperation to remove the links indicated in your email. Do not pay anything when they

ask you to send them cash to remove your links in their website. Just note it on your

Reconsideration letter.

If you can contact them through their social media accounts, just do so. Make a follow-up

email if you get no response within 3 days. Retrieve the emails using 3rd party tools, such as

Link Detox and Link Risk, or use services, like Domain Tools, to get the right contact details

for the sites. You may also use highly advanced tools like Netcomber to find the relationship

between websites that link to your own. Your last resort would be the disavow tool. Before

you disavow a link or its root domain, make sure you are 100% about it, because there’s no

way to reverse the action for now.

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Start to Build New Links

Once you’re done cleaning your website, start building new links the natural way. Build high

quality profile links, increase social signals and practice link diversity in web 2.0 posts, press

releases, and articles. To make your website Penguin-proof, use branded anchor texts,

naked URLs, or variations of the branded keyword.

Improve your site content to attract high quality, relevant sites to link to your site. Make it both

SEO and User-friendly. Therefore, ensure your content has expertly-authored blog posts,

comprehensive primary data analysis, intriguing data visualization and controversial opinion

pieces. After creating great onsite content, start offsite link-building strategies, such as

posting great content on niche-related blogs, websites, and article directories, writing press

releases, participate in industry forums, create videos on YouTube etc.