pandoo nation

Produced by The One Game You Want Your Kids To Play

Singapore 2014

LEVEL UP . . . FOR REAL. Most kids spend 10,000 hours between ages 10 and 20 playing video games. That’s more time than they spend in school or playing with friends. We believe there should be at least one game that encourages them to do the right thing, to help others, to make a difference. Pandoo Nation is that game.

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Turn your game play into real dollars for real causes in the real world.

www.shiftrunner.com

http://www.shiftrunner.co

http://www.shiftrunner.co

BECAUSE KIDS WANT TO HELP. Pandoo Nation is the first real attempt to use a game for kids as a bridge between the online world and the real world. Think Angry Birds meets We Are The World.

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www.shiftrunner.com Singapore 2014

THE SOLUTION:GAMIFY GIVING

http://www.shiftrunner.com


A FEEDBACK LOOP FROM THE FIELD. With Pandoo Foundation established in the field, Pandoo Nation has a direct link to causes and to people in developing countries who need assistance. Kids get regular status updates through the game.

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How We Gamify Giving.

THE DIFFERENTIATOR: MAKING IT REAL

SPOT TESTING YIELDS STRONG RESULTS. More than 20,000 preteens in the UK, USA and Asia played the introduction sequence in randomized testing. Analytics confirm that sign-up rates and play-through rates are approaching industry benchmarks for a successful commercial release.

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I helped build a mobile library in the Philippines!

I funded wells and livestock!

I helped fund a new school in

Cambodia!

GAINING TRACTION



Brad Burch

WHY INVESTORS ARE WRITING CHECKSSenior managers have invested US$1 million. Fifteen others, including four school teachers and three professional investors, injected another US$920,000.

Former portfolio manager and former head of research, Andorra-USA


“The Shiftrunner management team is astute and accomplished. They have rightly identified a major problem in a massive, fast-growing industry. I think they cracked code with an elegant, highly defensible solution. It could be huge.”

Samantha Good

4th grade teacher, Canadian International School, Singapore, Canada-Singapore

“The latest research suggests my two young girls will devote more time during their formative years to playing video games than any other single activity except sleeping. That keeps me awake. As a teacher and a parent, I see the need for a game like Pandoo Nation that allows kids to get involved, to help others and to have fun doing it.”

Mei Reading

Founding partner at Griffin Filters, the world’s No. 2 marine filter company, HK-Singapore

“As a business owner, I am always looking for opportunities that scale quickly and profitably, with limited up-front investment capital, in a high-growth sector. Shiftrunner ticks all the boxes for me.”

Prashant Kothari

Private investment professional, India-Singapore

“Love the concept. Love the timing. Love the management team. I can’t wait for my kids to get off their mindless computer games and do something compassionate and socially responsible through Pandoo Nation, while having enormous fun at the same time!”

Coleen Singer

Private investor, and Scott Singer, Chief Information Officer, Rio Tinto, USA-Singapore

“We’ve backed several companies at the start-up phase, usually with equal parts excitement and anxiety. Some work out. Some don’t. Shiftrunner’s professional management team inspires tremendous confidence. We couldn’t be more pleased or more hopeful. We think Pandoo Nation has the potential to be The Next Big Thing.”

Jared Bildfell

Teacher, Singapore American School, Canada-Singapore

“As an educator, I see first-hand the trend to teach social responsibility. I also see how readily kids take to it. They want to help others. Walk-a-thons. Read-a-thons. Anything for a cause – kids will jump in. An online experience like Pandoo Nation that gamifies causes? The timing is perfect.”

Sandeep Dhingra

Investment professional and CEO at Star Capital Singapore, India-Singapore

“Our investment philosophy is to invest in people we trust who are innovating in areas of high-growth, with huge potential for scale. The Shiftrunner management team is rock solid and has been together for two years. It is led by someone with vision, great instincts and a track record of success – having guided two companies to IPO, in Hong Kong and London. All the ingredients are there.”



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NEARLY 50% OF PARENTS SAY GAMES ARE A “NEGATIVE INFLUENCE.”

Dakota Howell, 9, an Ohio boy, was “forced” by his mother to go fishing. He wanted to play video games. “That was my first choice,” he told the USA Today newspaper. “But Mom says (video games) rot your brain.”

Some 65 million kids in the USA under age 17 (91%) play video games. One study shows that parents of half of them believe video games represent a negative influence on their kids. There is room for at least one game that makes a positive impact.

(Source: 2014 survey by the Entertainment Software Association, USA.)

THE PROBLEM It will rot his brain.



A GAME THAT SAYS SOMETHING ABOUT YOU. People buy TOMS shoes in part because of what it says about them. It’s a social statement as much as a fashion statement. Pandoo Nation is similar. It’s a personal brand play. It says, “The world matters to me. And I am making a difference.”

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THE SECRET SAUCE



HUGE MARKET, STRONG GROWTH, EXIT POTENTIAL. Some similar games for kids ages 8 to 12 are worth billions. Of dollars. Each. Global Industry Analysts (GIA) expects the global gaming market in 2015 to hit US$91 billion.

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Valued at US$2.5 billion

US$2 billion asset for Disney

THE INDUSTRY



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COMPETITION USUALLY DOES NOT KILL A START-UP. The bad news: Competition is everywhere. Kids are spoiled for choice. The good news: Nobody sees us coming . . . And we are different! We represent a clear choice. The No. 1 competitor in this space is a child’s limited attention span. Our differentiator – Leveling Up . . . For Real – is unique, defensible and sustainable.


A CROWDED FIELDCOMPETITION:

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SUBSCRIPTION PRICING MODEL IS PROVEN. The revenue model and price points are market-tested. Subscriptions are priced at US$8.25 per month, at the middle-high range relative to others. Fully 20 percent of subscription revenue is carved out to support Pandoo Foundation’s charitable activities in the field, which creates the real-world link. Profit margins are as high as 60 percent.

BUSINESS MODEL



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TAPPING INTO A CULTURE OF VOLUNTEERS. Kids care about the world. Deeply. When inspired by a cause, they give time and they raise money. When called upon, they hike mountains, bake cakes, wash cars, read books and shovel snow. Happily. What if they could get the same feel-good payoff playing a game? Research shows that games linked to social causes increase engagement up to 10x and lift revenues by 300%. The timing is right.

MARKETING STRATEGY: THE EARLY ADOPTERS



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ALIGN WITH LIKE-MINDED ORGANIZATIONS. Pandoo Nation has a significant advantage here, creatively aligning with ethos-driven organizations, like Scouts, to drive membership and boost viral growth. Our access to schools is driven by Pandoo Foundation but it directly benefits Pandoo Nation.

GO-TO-MARKET STRATEGY



FRANCOISPERREAULT

THE TEAM: EXPERIENCED, PROVEN AND COMMITTEDThe Pandoo Nation team has been together for two years and managers have injected US$1 million of their own cash. Founder and CEO Anthony Blass has helped lead two start-up companies to IPO and got a third one approved to list.

Executive Director, ShiftRunnerPresident, Pandoo FoundationNon-Paid Manager/Investor

MICHELLE WAITE

PETE KARUMO

ROBERTMARTINI

- 4th Venture

- IPO Success 2x

- $25M Equity Raised

- Award-winning writer, photographer

- Master’s Degree, Columbia J-School

- Henry Luce Fellow

ANTHONY BLASS

CEO, ShiftRunnerChairman, Pandoo FoundationNon-Paid Manager/Investor

SAMGOODWIN

Chief Marketing Officer, ShiftRunnerNon-Paid Manager/Investor

Director, Strategy and Development, ShiftRunner

Director, Finance, ShiftRunner

Manager, Marketing and Social Media, ShiftRunner

GENEVIEVE BISSON

Education Program Manager, Philippines, Pandoo Foundation


- Led humanitarian work on 3 continents

- Often represents company on stage and on camera

- Survived 2012 Pamplona Bull Run

- Div. 1 scholarship athlete, ice hockey

- Extensive social media skills

- 10 years teaching experience

- Fluent in four languages

- Experienced field management

- Developing country literacy expert

- Experience in 45 countries

- B2B marketing and brand expertise

- Global business development expert

- International social enterprise investor

- Broad management expertise, 20+ years

- 3rd Venture

- 20+ years in technology, telecoms

- Extensive project management skills

- Fluent in four languages

- Helsinki School of Economics

- Level III CFA candidate

- Graduated No. 1, School of Economics, Univ. of Niagara

- Summa Cum Laude, finance and pre-law

- Div. 1 scholarship athlete, ice hockey

- 2012 Atlantic Hockey Scholar of the Year Award

- 10+ years in outreach programs

- Public affairs and foreign policy expert

- Public policy commentator

- Published writer

- Master’s Degree, Univ. of Montreal



REVENUE, PROFIT TRAJECTORY SUGGESTS YEAR 4 EXIT.Trade sale or IPO potential likely within four years. Year 3 revenue forecasted at USD54m and profit estimated at USD19m, based on 405,000 paid customers at an average revenue per month of USD8.25 per user. These figures are based on a conversion rate of free-to-paid users at 5-6%, with a cost to acquire new users at USD1.00.

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FINANCIAL FORECAST



A USD500,000 FUNDING ROUND APPROVED. Pandoo Nation is being fine-tuned ahead of its commercial launch. To pay for it, the Board has approved a modest “friends and family” funding round of USD500,000, in increments of USD20,000. Join us!

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FRIENDS AND FAMILY FUNDING ROUND

Join us!



Contact Anthony Blass at: [email protected]

mailto:[email protected]

mailto:[email protected]

pandoo nation

Small Business & Entrepreneurship