panel: combating public perceptions - mlb.ca · jeff bishop, forest nova scotia mike legere, forest...
TRANSCRIPT
Panel: Combating Public Perceptions
Jeff Bishop, Forest Nova Scotia
Mike Legere, Forest NB
Chrystiane Mallaley, NATIONAL Public Relations
What’s the most trusted brand in Canada?
Top companies by reputation in Canada (2018)
Source: Leger and The Globe and Mail
Majority of Canadians don’t trust government, business, media or NGOs
Lessons learned about trust in forestry
Use false perceptions as engagement opportunities
Perception: “Forestry doesn’t mean anything to me”
F
Perception: “Forestry is an industry in decline”
Perception: “Forestry isn’t innovative or collaborative”
What we all need to do
Tell your story
Advocate for this sector
Build relationships
Questions & discussion
Thank you!