Presenting a Roadmap for a European IA Network

A staged approach to realising a Network of IA’s in Europe.

Soren Muus, Wolf H. Nöding, Filip Borloo, Peter J. Bogaards, Peter Boersma, Judit Ponya, Andrea Resmini, Sylvain Cottong

Presenting the Euro IA Roadmap - Agenda

1. What & Why?

2. Who?

3. Background & History

4. Challenges, Goals & Mission

5. Presentation of the Roadmap

6. Feedback & Discussion

7. Summary & Conclusions

1. What & Why?

What?

The goals for this panel:

• Get the vibe of the audience

• Get a feedback from the Euro IA Community on thevision here

• Get a understanding for the core scenarios

• Motivate the participants to continue on with us on this

Our goals of our project

• To identify common challanges of European IAs

• Find solutions by sharing experience and know how

• Develop a Roadmap and define Actions

• Realise these Actions

• Get more people involved

• Meet, adjust and complete our Roadmap over the coming years

Why?

• Build on the Conference experience

• Community

• Knowledge

• Share more information and knowhow

• Online

• Local and national events

• Promote and position Information Architecture

• Educate future IA’s

WE HAVE NO LIFE AND WE LOVE YOU ALL

Impressions from the workshop

Feedback Cluster from Euro IA 2007

Impressions from the workshop

2. Who?

Presenting the Workshop participants

Judit PonyaInformation Architect from Hungary

Peter BogaardsInformation Architect from Netherlands

Andrea ResminiInformation Architect from Italy

Filip BorlooInformation Architect from Belgium

Peter BoersmaInformation Architect from Netherlands

Soren MuusInformation Architect from Denmark

Wolf H. NödingInformation Architect from Germany

Sylvain CottongInformation Architect from Luxembourg

3. Background/History

Background/History

- Why did we organise a workshop in Copenhagen to create a Roadmap for the Euro IA Network?

- What are the goals of the Roadmap?

- Background - 1.Workshop (Soren, Wolf)

- Euro IA 2007 poster presentation, survey results --> A mission to continue from the audience

IAs in Europe - situation?!

Background & Motivation - The idea started two Years ago (IA Summit 2006 – Las Vegas)- It‘s about the people (Information Architects in Europe)- Preparation – Workshop Sören/Wolf- Poster-Session at the Euro IA 2007- Interesting Feedbacks from interested IAs

Small workshop

Feedbacks from EU IAs

Poster Session at

Euro IA 2007

Euro IA 2007 Euro IA 2008

Panel Presentation

Workshop in Copenhagen

Invitation of motivated IAs

Background & MotivationFeedback

clusters from EU IAs

(from survey)

IA Standards(?)

IA Education

Localistion issues

Grow as a Community

Communication

Business Awareness

Evolvement

Clients work

Realise User Orientation

Establish IA in the Market

Grow

Because there are 1000 more IT specialists than IAs

Support our Job situation

Help others to understand IA

More Events & Networking

Job Boards ...

Current Situation

- Registrations at the IAI from each EU-country - Other initiatives (known workshops, conferences, etc.) - What ‘s missing for many IAs? (a view over the boarders) - Chances ...

USA IAs: 1041

GB IAs: 110Denmark IAs: 8

Netherlands: 14

Poland: 3

Ceska Rep.: 2

Germany: 67

Austria: 1

Belgium: 5

Italy: 12Spain: 6

France: 10

Hungary: 2

4. Challenges, Goals, Mission statement

1. To inform and educate peopleoutside the field. Define and clarify IA for different target audiences.

2. To create awareness of IA practices in the work of other fields and connect them with the IA community & knowledge.

3. To improve (informal) local networking events (on- or offline) (to support the expansion of the EU network)

4. To increase cooperation betweeninstitutions in the field and communities in the industry

5. To identify and develop an European dimension of IA (education, research, market, professional practice, training, ect.)

Challenges, Goals, Mission statement

1. Confusion - Lack of visibility (outside & inside - incl.training & branding)

2. IA practice does excist! But not nesessary identified as such (enough)

3. Informal networking thrives.

4. Competition with institutions and within the industry.

5. Lack of „Europeanness“ ... & awareness - International ... but, not European

Common challenges

Mission Statement

Goals

5. Presenting the Roadmap

2.2

Coordination

of events

3.4 Wiki

3.11Create

knowledge

sharing

thingie to

improve local

networking

3.6

Coordinate

events (avaid

overlap)

4.3 Annual

state of Euro

IA repport

4.7 Identify

the industry

networks

5.10 Define

our (IA/EU)

USPs

5.16 Assign

leaders

5.18 SWOT

and identify EU

specifities,

value, ...

3.5. Website

3. 13

Calender of

events

4.4

Scenariomap

s for each of

the goals

5.8 European

IA Manifesto

5.11 Connect

to the US IAI,

EMEA, Asia

IA initiatives

5.9 Permanent

legal structured

EU organisation

5.14 SWOT

(per country,

European)

1.9 Blog /

articles for

outsiders

1.11 Establish

common

Vocabulary

4.5 Increase

cooporation

between

industries in

the field and

4.9 Get other

professonal

organisations

on board,

approach

them and get

buy in

4.12 Present

at other

industries

events

5.21 Get

ongoing

sponsoring

5.6. Identify

and apply for

EU Grants

2.7 Cross-

fertilization of

other

networks

3.7 publish a

„how to„

manual for

local events

4.10 Invite

others(organi

sations, IAs)

to connect

1. 10 Present

at other

industry

events

1.12 Initiate

Marketing

2.4 Publish

tips & tricks

2.6 get EU IA

speakers on

other events

in other

industries

3.10

Exchange

speakers at

events

3.12 Publish

Articles

(Press

Releases)

4.11 Invite

others (outside

community) to

present at our

events

5.4 Create

OPML file for

EU IA info

1.2 Share

case studies

1.4 increase/

build/acquire

credibility

trough

branding

3.8 Facilitate,

support and

have local

events and

activities

5.13 Invite EU

thinkers on

EU IA

conference(s)

(from outside

our field)

5.17 Create

regular input

from differnt

countries

1.1 train &

coach

speakers

1.5 Define

(quality

standards 2.1 Facilitate

IA camps

2.5 ...seeking

out potential

IA (involved)

businesses

3.17 target

specific

regions

4.1 Set up

Jobboard

5.1 Develop

methods and

techniques for

EU issues

5.12 Publish

articles on

Euro IA

(conf.blog?)

3.9 Training

events IAI

branded &

localised

5.5. Connect

to related EU

initiatives

3.1 Xing/ Ning

community

3.16 Ning

network,

branded

Calendar

Job postings

other

resources

promote

formal and

informal

meetings

3.3 Learn

from other

succesful

network

3. 14

Barcamps

5.7 Create

EU IA Logo

1.6 Whitepapers

on IA

methodologies

aims

business

benefits

borders with

other disciplines

4.2 Share

stories,

failures,

successes, ...

4.6 mentoring

(possibly

across

industries)

5.2 Create

Euro IA

poster

5.3 Register

ia.eu

1.3 develop

pool of

speakers

1.7 create

buzz

1.8 Infocamps

2.3 EU

Awards (incl

PR en media

coverage)

5.20 Award

EU IA of the

year(person,

job, company)

A essential

B important

C nice to have

I easy to achieve II work III significant work

= until IASummit 2009

= until EuroIA 2009

= until EuroIA 2008

= until EuroIA 2010

= until EuroIA 2011

5. Presenting the Roadmap

Cu

rren

t It

en

tifi

ed

Ch

allen

ges/

Pain

s/Issu

es w

e h

ave id

en

tifi

ed

1. Inform and

educate people

outside the field.

Define and clarify

IA for different

target audiences.

2. Create

awareness of IA

practices in the

work of other fields

and connect them

with the IA

community &

knowledge

3. Improve

(informal) local

networking events

(on- or offline) (to

support the

expansion of the

EU network)

4. Increase

cooperation

between

institutions in the

field and

communities in the

industry

5. Mission

Statement: Find and

define the European

dimension of IA,

education, research,

market, professional

practice, training ...

3.4 Wiki

4.4

Scenariomaps for

each of the goals

5.8 European IA

Manifesto

3.1 Xing/ Ning

community

5.7 Create EU IA

Logo

5.2 Create Euro

IA poster

IASummit

2009

Until EuroIA

2009

Until EuroIA

2010

Until EuroIA

2011

Planned Achivments

Until EuroIA 2008

2.2 Coordination

of events

3.6 Coordinate

events (avaid

overlap)

5.10 Define our

(IA/EU) USPs

3.5. Website

3. 13 Calender of

events

1.9 Blog / articles

for outsiders

3.7 publish a

„how to„ manual

for local events

5.4 Create OPML

file for EU IA info

1.4 increase/

build/acquire

credibility trough

branding

3. 14 Barcamps

5.3 Register ia.eu

4.3 Annual state

of Euro IA

repport

4.7 Identify the

industry networks

5.18 SWOT and

identify EU

specifities, value,

5.9 Permanent

legal structured EU

organisation

5.14 SWOT (per

country, European)5.6. Identify and

apply for EU

Grants

4.10 Invite

others(organisati

ons, IAs) to

connect

1.12 Initiate

Marketing

3.12 Publish

Articles (Press

Releases)

5.17 Create

regular input from

differnt countries

4.1 Set up

Jobboard

5.12 Publish

articles on Euro

IA (conf.blog?)

3.16 Ning

network, branded

Calendar

Job postings

other resources

promote formal

and informal

meetings

5.16 Assign

leaders

5.11 Connect to

the US IAI,

EMEA, Asia IA

initiatives

1.11 Establish

common

Vocabulary

4.5 Increase

cooporation

between industries

in the field and ...

4.9 Get other

professonal

organisations on

board, approach

them and get buy

in

4.12 Present at

other industries

events

5.21 Get ongoing

sponsoring

2.7 Cross-

fertilization of

other networks

1. 10 Present at

other industry

events

2.4 Publish tips &

tricks

2.6 get EU IA

speakers on

other events in

other industries

3.10 Exchange

speakers at

events

4.11 Invite others

(outsidecommunity)

to present at our

events

1.2 Share case

studies

3.8 Facilitate,

support and have

local events and

activities

1.1 train & coach

speakers

1.5 Define quality

standards

2.5 ...seeking out

potential IA

(involved)

businesses

3.17 target

specific regions

5.1 Develop

methods and

techniques for

EU issues5.5. Connect to

related EU

initiatives

3.3 Learn from

other succesful

network

1.6 Whitepapers on

IA methodologies

Aims business

benefits borders with

other disciplines

4.2 Share stories,

failures,

successes, ...

1.8 Infocamps

3.11Create

knowledge

sharing solution

to improve local

networking

5.13 Invite EU

thinkers on EU IA

conference(s)

(from outside our

field)

2.1 Facilitate IA

camps

3.9 Training

events IAI

branded &

localised

4.6 mentoring

(possibly across

industries)

2.3 EU Awards

(incl PR en

media coverage)

5.20 Award EU

IA of the

year(person, job,

company)

= Set up an organisation

= Support of events

= Support networking activities

= Publication Plattforms

= Facilitate Connectivity with other fields

= Swot Analysis and reporting

= Facilitate EU IA job situation

= Support Mentoring Programm

1.7 create buzz

5. Presenting the Roadmap

The Euro IA Network Initiative - Identified „activity tracks“ to facilitate the achievment of the Goals

Activity track 01 - „Support the Networking activities!“ (Wolf and Soren)> Establish communication plattforms > Barcamp > Create Knowledge sharing solution

Activity track 02 - „Set up an organisation“ (Soren, Filip, Sylvain, Wolf)> Euro IA manifesto > Initiate Marketing > Get ongoing EU/company sponsoring > partnerships

Activity track 03 - „Support of events“ (workshops, conferences, ...) (Peter B and Andrea) > Support/coordinate events > publish „how to manual“ > connect to other industry events

Activity track 04 - „Publication Plattforms - Awarenesss of Euro IA Community (Publications, Jobboard)“ (Peter JB, Filip, Wolf, and Soren) > Start Blog/Website/... > Job Postings > Publish Articles/Press Releases > Publish Tips and Tricks

Activity track 05 - „Facilitate Connectivity with other fields of profession“ (Sylvain, Judit) > Identify Industry Networks > Seeking potential IA Businesses > Crossfertilization of other networks

> Present at other industrie events... > Connect to the US IAI, EMEA, Asia IA ...

Activity track 06 - „Swot analysis and Reporting“(Soren, Peter B, and Peter JB) > ...Define our USPs > SWOT per European country > Annual state report (situation, jobs, salaries, ...)

Activity track 07 - „Facilitate EU IA Job situation exchange/sharing“ (Peter B and Wolf) > Set up Job board

Activity track 08 - „Mentoring/training programm“ (Andrea, Judit) > Establish knowledge sharing > train&coach speakers > share stories/failiures successes

Topics for the Euro IA presentation

.DE

.CH .PL

.AT

.FR

.IT

.BE

.CZ

.ES

.UK

.NL.LU

.HU

.NO

Let‘s redraw the European IA Map together :)

XING:

Linkdin: EuroIAnetwork

6. Feedback & Discussion

Feedback & Discussion

• Questions?

• First impressions? What do you think, what do you ... feel?

• What do you think about our plan?

• Do you understand our motivation?

• Do you share our goals?

• Are we on the right track?

• The relationship with IA institute

• The relationship with ASIS&T

• Do you want to get involved?

7. Summary & Conclussions

• Euro IA conclusions

• Postitive Feedback from the Euro IA audience

• Keep the momentum

• Deside on responsibilities to drive the identified activity tracks

• Strengthen the network

• ...