panel: the power of advocates to accelerate brand growth
DESCRIPTION
Join some of today's hottest brands as they share how they created a word of mouth powerhouse by relying on advocates' voices to quickly drive early-stage growth.TRANSCRIPT
#bsocial14
Panel: The power of advocates to accelerate brand growth
Suzy Meriwether, Christina
Thorpe, Sara Kenton,
Ryan McFarland
Confidential – Do Not Distribute or Copy
May 13, 2014
Christina Thorpe, Senior Product Manager
Confidential – Do Not Distribute or Copy
Brand Advocates: Gap Women’s
Confidential – Do Not Distribute or Copy
Brand Advocates: Gap Women’s
Sara Kenton, Director of eCommerce
“…..It's all the same thrill
On top of my YETIOn an old boat dock
Standing in the river on
an old flint rock
Clouds roll by….”
- She Gets Me High, Luke
Bryan
Ryan McFarlandFounder and Chief Enthusiast
At Strider®, we love riding bikes and we love inspiring kids to ride. Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.
Bikes sold to date: over 700,000 Estimated new riders:over 1,000,000
Most frequently reviewed / most highly ratedLeader in design, dealer profit, & consumer valueLeader in dealer support and consumer serviceLeader in riding, racing and lifestyle events
- Multiple Toy & Parent Choice Awards- USD Balance Bike Study
Building bikesfor riders ofALL abilities!
Confidential – Do Not Distribute or Copy
Brand Advocates: BabyGap
Confidential – Do Not Distribute or Copy
Brand Advocates: VIP Reviewers
Confidential – Do Not Distribute or Copy
Brand Advocates: Athleta
Confidential – Do Not Distribute or Copy
Brand Advocates: Athleta
Confidential – Do Not Distribute or Copy
Brand Advocates: Athleta
Confidential – Do Not Distribute or Copy
Brand Advocates: Athleta
Confidential – Do Not Distribute or Copy
Athleta
Confidential – Do Not Distribute or Copy