panjab university no. 1 university in...

PANJAB UNIVERSITYEstablished since 1882

No. 1 University in India(World Rank: 226-250: World University Rankings)

Retail comes from the Old French word retailer, which

means "to cut off, clip, pare, divide. It was first recorded as

a noun with the meaning of a "sale in small quantities" in

1433. Retail consists of the sale of goods, merchandise or

services from a fixed location in small or individual lots for

direct consumption by the purchaser. Thereby proving to

be the last link in the supply chain, connecting the bulk

producers of the commodity to the end consumer.

Evolution in the retail sector has introduced e-retailing,

where the customer can shop and order through internet

and the merchandise are dropped at the customer's

doorstep using shipping techniques.

Indian Retail Industry is standing at its point of inflexion,

waiting for the boom to take place. It is the fifth largest in

the world, comprising of organized and unorganized

sectors. With growing market demand, the industry is

expected to grow at a pace of 25-30% annually. According

to the 8th Annual Global Retail Development Index (GRDI)

of AT Kearney, India retail industry is the most promising

emerging market for investment. The retail industry in

India is currently growing at a great pace and is expected

to go up to US$ 833 billion by the year 2013. It is further

expected to reach US$ 1.3 trillion by the year 2018 at a

CAGR of 10%. As the country has got high growth rate, the

consumer spending has also gone up and is also expected

to go up further in the future. Retail, today is the need of

the hour. It has extended itself from shops and malls to

banking, telecom, hotels, hospitals and many more

sectors. The organized sector is also expected to grow at a

CAGR of 40% by 2013 and thus management skills in this

area are of utmost importance. The industry demands

promising managers and UIAMS believes in providing the

same.

Eligibility Criterion for admission

l A Bachelor's or Master Degree in any

discipline of Panjab University or of any

other university recognized by Panjab

University as equivalent thereto with at

least 50% marks in aggregate.

l Pass in final examination of the Institute

of Chartered Accountants of India or the

Institute of Cost and Works Accountants of

India or the Institute of Company

Secretaries of India.

l Diploma in Marketing Management with

not less than 60% marks in the aggregate,

provided the candidate holds a Bachelor's

degree.

Educational background

No. of Students

Arts

Engineering

Computers

Commerce

Science

BBA

1

19

1

12

4

10

mba - management

retail

COURSESTRUCTURE

SEMESTER I

ŸPrinciples and Practices of Management

ŸManagerial Economics

ŸAccounting for Management

ŸBusiness Statistics

ŸOrganizational Behaviour

ŸLegal and Ethical Aspects of Business

ŸWorkshop on Information Technology and

Systems

ŸWorkshop on Soft Skills

SEMESTER II

ŸBusiness Environment

ŸFinancial Management

ŸPrinciples of Marketing

ŸHuman Resource Management

ŸWorkshop on Management Information

Systems

ŸSectoral 1 - Introduction to Retailing

ŸSectoral 2 - Product & Brand Management

ŸSummer Training & Viva-Voce

ŸComprehensive Viva-Voce

ŸSeminar on Research Methodology

SEMESTER III

ŸProject Planning and Analysis

ŸSectoral 3 - Customer Relationship Management

ŸSectoral 4 - Franchising Management

ŸSectoral 5 - Visual Merchandising

ŸSpecialization subject – I

ŸSpecialization subject – II

ŸSpecialization subject – III

ŸSpecialization subject – IV

SEMESTER IV

ŸStrategic Management

ŸSeminar on Corporate Governance

ŸWorkshop on Developing Entrepreneurial

Skills

ŸOperations Research & Total Quality

Management

ŸResearch Project

ŸComprehensive Viva-Voce

ŸSectoral 6 - Advanced Supply Chain

Management

ŸSectoral 7 - Marketing of Services

ŸSectoral 8 - Marketing Strategies &

Management

ŸSpecialization subject – I

ŸSpecialization subject – II

FUNCTIONAL SPECIALIZATION GROUPS

1. International Human Resource Management

2. Organizational Development & Its

Applicability In Retail Industry

3. Labour Laws With Special Reference To

Retail Industry

4. Performance Management

1. Investment Analysis Of Retail Industry

2. Strategic Cost Management

3. Financial Engineering & Its Applications In

Retail Industry

4. Mergers, Acquisitions & Corporate

Restructuring In Retail Industry

1. Supply Chain Management

2. Business Process Re-engineering & Its

Applications In Retail Industry

3. Advanced Production Management

4. Management Of Technology & Innovation

In Retail Industry

SEMESTER III1. Market Research & Consumer Behaviour

2. Advertising & Sales Management

3. International Marketing

4. Internet Marketing

MARKETING

SEMESTER IV1. Industrial & Rural Marketing

2. Integrated Marketing Communications

FINANCE

1. International Financial Management

2. Management of Financial Services

SEMESTER III SEMESTER IV

HUMAN RESOURCE MANAGEMENT

1. Industrial Relations & Labour Welfare

In Retail Industry

2. Training & Development With Special

Reference To Retail Industry


OPERATIONS MANAGEMENT


1. Enterprise Resource Planning For

Retail Industry

2. Productivity Management

mba - retailmanagement

Ankit GroverB.TECH (MECHANICAL)

Marketing

GILLCO DEVELOPERS & BUILDERS Marketing Strategy

Specialization:

Avi DhawanB.COM

Marketing

SAMSUNGImprovement of High End Panel Sales

Specialization:

Abhishek DubeyB.TECH(CSE)

Marketing

GANT, ELANTECustomer Satisfaction

Specialization:

Abhishek BansalB.TECH(ECE)

Marketing

JINDAL VIDYUT PRODUCTS Quality Management

Specialization:

Aditi ThakurB.B.A.

Marketing

STEMADE BIOTECHMarketing Study of "Dental Stem Cells"

Specialization:

Anshul ChahalB.B.A.

Human Resources

SOMANY CERAMICSRecruitment and Selection Process at Somany Ceramics Limited

Specialization:

Bhanu Pratap S. RanaB.COM

Marketing

ITCEvaluation of Sales of Cigarette of ITC(Mulyankan)

Specialization:

Abhimanyu SharmaB.TECH(MECHANICAL)

Marketing

QUARK SOFTWARE INC.Smart Datasheets Solutions Target Market Research

Specialization:

B.B.A.Marketing

GOLDFINCH MOBILE

SOLUTIONS

Guru Ki Bani 58282

Bhupinder Preet Kaur

Specialization:

Bhanu Pratap Singh TanwarB.TECH(CSE)

Marketing

BRITANNIAKey Account OutletsSales Research

Specialization:

B.COM (PROFESSIONAL)Marketing

METRO CASH AND CARRYOwn Brand Product Perception In Metro

Birpartap Singh Bedi

Specialization: B.TECH(ECE)

Human Resources

SOMANY CERAMICSRecruitment and Selection Process at Somany Ceramics Limited

Deepali Sharma

Specialization:

B.COMFinance

ING VYSYA BANKRisk Management In Foreign Exchange

Fiza Bansal

Specialization: B.TECH(BIO-TECHNOLOGY)

Marketing

FRENCH CONNECTION.Retailing Concept of French Connection

Gaurav Malik

Specialization:

B.TECH(ECE)Marketing

BIG BAZAARAnalysis on Private Label & National Label Brands &Consumer Behaviour towards It

Gurneet Singh Mander

Specialization: B.COM

Marketing

METRO CASH AND CARRYHow To Increase Buying Customer of Metro Cash And Carry

Gaurav Singla

Specialization:


Gursimran KaurB.B.A.

Human Resources

HDFC BANKRetail Banking - Scoping and Importance

Specialization:

Gurpreet KaurB.COM

Marketing

NESTLEMarket Research of FMCG Products

Specialization:

Jasvir SinghB.TECH(MECHANICAL)

Marketing

GOYAL HYUNDAISales Process ofHyundai Motors

Specialization:

Hemant Kumar SainiB.TECH(ECE)

Marketing

THE HARYANA COOPERATIVE APEX BANKAnalysis of Loans and Advances ofShort Term Credit Structure

Specialization:

B.B.A.Marketing

NAUTICA ( ARVIND BRANDS)Customer Satisfaction

Karan Verma

Specialization: B.B.A.

Marketing

MACRO VENTURESAnalysis of the Role ofSales Promotion

Jitendra Kant Kohli

Specialization:

B.B.A.Marketing

BIG BAZAARMarketing Activities of Big Bazaar

Ketan Dogra

Specialization: B.TECH(CSE)

Marketing

ITCRest of Urban Market (Development) of ITC

Mayank Batra

Specialization:

BSC IN HOSPITALITY & HOTEL ADMINISTRATION

Operations

METRO CASH AND CARRYStock Management

Mohit Arora

Specialization:

B.COM (HONOURS)Marketing

PHILIPS INDIALED Activation.

Mohit Sharma

Specialization:

B.COMFinance

ING VYSYA BANK Customer Satisfaction In Retail Loans

Navpreet Malhotra

Specialization: B.E (ELECTRONICS INSTRUMENTATION

Marketing

DECATHLON SPORTS INDIAProduct Differentiation of Decathlon Shoes

Moksha Chaudhary

Specialization:

B.B.A.Marketing

CIPLAMarket Analysis of CiplaBrand Vs. Other Brands

Nitish Kumar

Specialization:

Nisha KumariB.SC (H.S) BIOPHYSICS

Human Resources

WINSOME TEXTILE INDUSTRIESTraining Need Analysis

Specialization:

B.SC.(MULTIMEDIA & ANIMATION)

Marketing

SERVEWELLStudy On Promotional Activities of Servewell

Rajan Goel

Specialization:


TATA TELESERVICESTo Understand and Enhance the Penetration of Large Screen Data In Gen Y

Pankhuri Malhotra

Specialization:



HIRA AUTOMOBILESEffectiveness of Marketing Tactics

Ravneet Singh


Marketing

PEPSICO INDIA HOLDINGS Marketing Activations & To Drive Range Selling By Adding SKU Count

Rimpi Soni

Specialization:

B.TECH(ECE)Human Resources

METRO-CASH AND CARRY Training and Development atMetro-Cash and Carry with focuson Training Need Analysis

Rishibha Kurichh

Specialization:

Rohit GuleriaBCA

Marketing

ING VYSYA BANKMarket Analysis of Foreign Exchange Services of ING Vysya Bank

Specialization:

BSC (AVIATION STUDIES)Marketing

METRO CASH AND CARRYAugmenting Sales of Metro Own Brands

Sahil Bhatia


Marketing

State Bank of IndiaMarketing of Retail Banking Productsor Advance Products

Ronit Kumar

Specialization:

B.COMMarketing

PHILIPS INDIAPhilips Lighting ConsumerAwareness Activation

Sarabjeet Singh Juneja

Specialization: B.COM (HONS.)

Marketing

BIG BAZAARCustomer Profiling and Catchment Area Analysis of Big Bazaar Store

Shakti Singh

Specialization:

B.TECH(EE)Marketing

URBAN MÉLANGE LIFESTYLE MAGAZINEClient Handling & Marketing Research

Sukhwinder Singh


Marketing

H.M.TTractor Marketing

Sudhanshu

Specialization:

B.TECH(CSE)Human

Resources

RELIANCE COMMUNICATIONSStudy of Recruitment and Induction Process At Reliance Communications Ltd.

Surabhi Sood

Specialization: B.A.(ECONOMICS-MATHS)

Marketing

DECATHLON SPORTS INDIAVisual Merchandising In Decathlon

Sulakhni Kaur

Specialization:

B.TECH(CSE)Marketing

NAGPAL REALTECCustomer Buying Behaviour In Real Estate.

Vimal Ahuja


Marketing

TOMMY HILFIGERVisual Merchandising of Tommy Hilfiger

Tulika Nahan

Specialization:

B.TECH(ECE)Human Resources

FUTURE GROUPPayroll and Compensation

Yoshita Mahajan

Specialization:


Contact:Dr. Amandeep Singh MarwahaTraining-cum-Placement OfficerTel: +91 172.654.4414Fax: +91 172.270.1403Mobile: +91 921.641.1414E-mail: [email protected]

University Institute of Applied Management SciencesSector 25, South Campus,Panjab University,Chandigarh 160014 - Indiawww.uiams.puchd.ac.in

panjab university no. 1 university in...

Documents