7/28/2019 PaoliOrtiz004_Paoli Alexus Kendall

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2011200119961990

$127.9k$93.6k$53.0k

$34.2k

Economic Impactby, Poali Ortiz

by, Kendall

http://kd.org/fles/2011Economic_Study_Piece_KDF1211753_web.pd

Design Paoli Ortiz

Te Kentucky Derby Chow Wagon is a place downtown on theWaterront where there is non-stop music and entertainment along withood. It is ree i you have your Pegasus Pin. Tis all started when PhilipMorris brought his mobile kitchen called the Marlboro Chuckwagon to theKentucky Center on Main Street or breakast. Te economic impact o TeChow Wagon is $16,472,795 Teir peak attendance was 240,000 people in1991 during a 10-day weather run.

Te Pegasus Parade was started in 1956 with our volunteers and$640 dollars to spend using oats, marching bands, celebrities, equestrianunits, and inatables. Now the economic impact is $22,462,902 Its alwaysthe thursday beore Derby and they travel west on Broadway rom CampbellStreet to Ninth Street. Te Parade starts at 5pm and there is a crowd o about200,000 people and 2500 participants.

Tunder Over Louisville started on April 17, 1990 at Cardinal

Stadium with 35,000 people attending and 4,000 shells to set o. Tey had tomove the event or the next year because there was too much smoke travelingon I-65. Tey got the name Tunder over Louisville rom the movie Dayso Tunder. Te economic impact o Tunder this year is $56,663,177

Te Kentucky Oaks is a racing event where three-year-old flliesrun to win a 600,000 dollar purse and a garland o lilies. Te frst running wason May 19, 1875 when the horse Vinaigrette won the the 1 and a hal milerace in 2 minutes and 39 seconds winning a purse o $1,175. Te KentuckyOaks was ounded by Meriwether Lewis Clark Jr.

Te Kentucky Derby is the most important event in the KentuckyDerby Festival where three-year-old Toroughbreds race a mile and a hal towin a purse o $2 million. On May 17, 1875 the frst Derby was held. Fieenthoroughbreds raced and jockey Oliver Lewis and his horse Aristides won.

Te Kentucky Derby Festivals economic impact this year was $127.9 million.When you go to the events in the Kentucky Derby Festival you think abouthow beautiul and un the venue looks and think about how much money thiscosts to prepare and create this event and where the money comes rom. Itdoes cost a lot to create each event o the Derby Festival but you also have topay to attend these events and this makes a big proft.

Te Great Steamboat Race is taken place three days beore theKentucky Derby on a Wednesday. It was 1963 when the frst race started un-der the George Rogers Clark Memorial Bridge. Te boats race to the Six MileIsland and back which is 14 miles all together going at a speed o 7 mph. oride on the Belle o Louisville it costs $130 dollars and this includes oot andentertainment. o ride on the Belle o Cincinnati it costs $55 dollars and theseboth include Bourbon tasting. Te economic impact o this event is $703,535.

Tis years Great Balloon Glow was the 20th annual balloon glow

in the Kentucky Derby Festival. More than 50,000 people attend to watch theballoons get there place and get prepared.Te economic impact o this eventis $5,079,449. It costs 8 dollars or parking ee and they open the gates at 6pm.Te balloon glow is held in the Kentucky Expo Center and they start theevent at 9pm.

Te Great Balloon Race was the 40th annual Balloon Race held atBowman Air Field on a Saturday. Tirty balloons participated in the race. Tefrst race began in 1973 in Iroquois Park where 8 balloons took o including acattle stampede and a balloon landing in a power line. Tere are two types oballoons in the race, a Hare balloon and a Hound balloon. Te Hare balloonlays a abric X in a feld and the Hound balloon has to drop a small bag oKentucky Bluegrass seed as close as they can to the X without landing theirballoon. Nearly 60,000 people attend the Great Balloon Race.

pictures: aLexus Richardson

Kentucky Derby

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Started with 300 shells at a local sta-dium, Tunder over Louisville is now the largestannual freworks display in North America since1990.With merchants selling everything rom shirts,hats, unnel cakes, resh lemonade to ried candybars, ull parking lots and hotels ully booked;the excitement and anticipation o the boomingbusiness in Louisville is in the air.Tunder over Louisville economic impact is astunning $31 million or one day. Which is ahuge return on a roughly a $ 1 million invest-ment.Te meaning to individual people and localcompanies is clearly great. Local hotels rom theGalt House, Ramada hotel, Hilton Louisvillehotel and local pizzerias have a great economicimpact during the Derby Festival Opening Cer-emonies, but mainly on Tunder over Louisville.

Louisville Galt House Sales Manager,Cyndi Marion said that Derby season is theirbusiest season.

by, Poali Ortiz&aLexus Richardson

People book their rooms months beore theyactually come, sales manager said. By Derbyseason almost everything is booked.

However not only do local businessesbeneft rom Tunder, this event also createspart time employment or more than 100 peoplewho are hired during the weekend to assist withthe show set-up, tear-down and clean up.For this event, the rental o 750 portable rest-rooms, 150 radios, 100 gol carts, three miles oportable ence, security devices, portable genera-tors, -shirts and security credentials to identiynearly 700 volunteers and workers, is how the

sponsors spend their nearly $400,000 with localcompanies and workers.

Other than local businesses, charitableand non-proft organizations are also benefted.Te Kentucky Center or the Arts and ActorsTeatre raise about $25,000. Te Belle o Louis-ville generates more than $35,000 towards

its operating budget and Te LouisvilleBallet, Te Louisville Science Center andthe Louisville Slugger Museum are otherundraising parties.

All the hard work towards onecommon goal marks the launch o estivitiesculminating in the May 5 running o theKentucky Derby.Te event drew more than 400,000 specta-tors, according to Kentucky Derby Festivalestimates. Te 7- hour display o aircraand freworks make everything worth it.Seventeen year-old, Marcus Cosby rom

Bardstown, Ky. was awed by the dozens oast-ying military jets and freworks thattook place in Tunder.Even though it was colder than I expected,I still enjoyed the show, Marcus said. Ivecome to three thunders so ar, I think thatthey make it even better each year.

But even when the last freworkhas been shot and the music comes to anend, the economic impact is still there. It isin the peoples pockets that help serve ood,clean up, rent their hotel suites who helpedmake Tunder an explosive event.

Slowest time ever:

2:15:20

_______________

33.3 mph avg speed

850000800000750000700000650000600000550000500000450000400000350000300000250000

200000150000100000500000

2005 2006 2007 2008 2009 2010 2011 2012

http://kd.org/trivia-and-ast-acts.htmlhttp://www.kyhbpa.org/resources/HorseIndustryFactsandFigures.pd

http://www.theawl.com/2011/05/two-horses-two-races-the-civil-rights-movement-goes-to-the-kentuckyderby

Fastest time ever:

1:59:40

_______________

37.8 mph avg

More than 1200 commit-

tee meetings are held to

plan the 70 events of the

Kentucky Derby.

The courier journal was

the largest cash sponsor

of the Pegasus Parade in

1956 with 125 dollars.

Kendall&Paoli

Kentucky Derby Facts

Tunder Over Louisville: Economic Impactby, Paoli Ortiz