papaya webinar: leveraging lifecycle

28
http://www.infovisual.info/02/029_en.html

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Post on 09-May-2015

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Leveraging games lifecycle to increase revenue & retention There is no longer any argument that mobile games have shifted from Premium to Freemium business models. However, there are few who understand how to deliver this model effectively. In this Webinar Papaya Mobile's Oscar Clark will take a look at the
> different life stages of games and how developers can leverage this to increase the engagement and enjoyment for their players. He will talk about how designers can predict the user-lifecycle stages of Discovery, Learning, Earning and Churning to get the most out of the flow of the game. These are the design techniques employed by companies who have created mobile social games generating 15% conversion and ARPPDAU of $30+

TRANSCRIPT

Page 1: Papaya webinar: leveraging lifecycle

http://www.infovisual.info/02/029_en.html

Page 3: Papaya webinar: leveraging lifecycle

Technology Adoption Lifecycle

http://blog.massklusive.com/2008/06/25/die-silver-surfer-stosen-ins-internet-vor-ergebnisse-der-ardzdf-

onlinestudie-2008/

Page 6: Papaya webinar: leveraging lifecycle

Delivering Discovery

http://www.freedigitalphotos.net http://www.flickr.com/photos/coba/1825369/

Page 9: Papaya webinar: leveraging lifecycle

First Time Nerves

http://www.flickr.com/photos/pasukaru76/5153087954/sizes/l/in/photostream/

Page 15: Papaya webinar: leveraging lifecycle

Building Bridges

http://www.newcastlespeedwayhistory.co.uk/other%20north%20eastern%20venues.htm

Page 18: Papaya webinar: leveraging lifecycle

Not Just A One Night Stand

http://www.freedigitalphotos.net

Page 19: Papaya webinar: leveraging lifecycle

Old Fashioned Service

http://www.freedigitalphotos.net

Page 20: Papaya webinar: leveraging lifecycle

In For The Long Run

http://www.bfi.org.uk/distribution/the_loneliness_of_the_long_distance_runner

Page 21: Papaya webinar: leveraging lifecycle

Squeezing Every Drop

http://sehabitat.com/blog/squeezing-every-drop-of-seo-juice-out-of-your-tweets/

Page 22: Papaya webinar: leveraging lifecycle

Everything ends

Page 24: Papaya webinar: leveraging lifecycle

Socialize your game and connect to millions of

engaged, active users

1.Integrated social features

2.Virtual currency

3.Support major develop tools

4.Language support

Social SDK

Page 25: Papaya webinar: leveraging lifecycle

A Cross-Platform Social Game Engine for Mobiles

1.Integrated social features

2.Virtual currency

3.Script based language

4.Advanced 2D graphics

5.Cross platform

6.Cloud server hosting

7.Language support

Social Game Engine

Page 26: Papaya webinar: leveraging lifecycle

Acquire new users at zero cost

A cross-promotion network for

Android developers in need of a

cost-free solution to user

acquisition

• Open cross-promotion network

for all developers

• Flexible and seamless cross-

promotion formats

• Buy and sell excess traffic 100%

commission-free

• Fast track setup and free extra

credits for every app

Page 27: Papaya webinar: leveraging lifecycle

http://www.gracesgraphics.com/view/25866

…Its all about love!

Page 28: Papaya webinar: leveraging lifecycle

Any Questions?

[email protected]

@Athanateus

@PapayaMobile Thank you :)