PAPER

CHICKEN

CHICK SPEAKCHICK SPEAK

Greetings Chick Picks,

Thalapakkati, ambur, anjappar,Chettinad, DindukkalVelu, are some of the notable brands which comes to

our mind whenever our stomach signals us for aChicky chicky appetite.

If you travel from thirunagar to periyar you can find “n”number of hotels for every half a kilometer carrying

these branded names. Albeit brand includes symbols,logos, information etc.the most important factor is people’s

emotions associated with particular brand plays a major role in determining the real value of the brand.

However these brand copy cats would fail in creatinga sustainable brand similar to that of real brands becauseemotional associations are unique to these parent brands

which undoubtedly make this copy cat brands lesssustainable in the long run. Happy Chicking Folks..:)

------Chick Kumar---------

NEW LOGO OF PAPER CHICKENNEW LOGO OF PAPER CHICKEN

PAPER CHICKEN - LOGO EXPLAINED PAPER CHICKEN - LOGO EXPLAINED

It took 2 seconds todecide on the namePaper Chicken but

2 hours to substantiate the reason behind thename Paper Chicken.

For those who are still skeptical of the name

Paper Chicken identify the reason behind names

myntra ,yebhi and get back to us.

LOOK ALIKES-TSMLOOK ALIKES-TSMPicture1

Arvind swamy& Krishnakumar

Courtesy:Asif

Picture 2

SanthaKumar& Director Bala

Courtesy:Siddhu-II MBA

Picture 3

Vignesh andCharacterRussel from the Movie “Up”

Editor’s Choice

Picture connectIdentify these Madurai Hotel Names connecting both the pictures

Picture connectIdentify these Madurai Hotel Names connecting both the pictures

Paper Chicken(PC): Good day Mr.raga. Thanks for sparing time with us in spite of your hectic schedule.

Ra Ga: Thanks. But all I could say is we brought the RTI, We need to change the system in our country.

PC: Exactly which system are you talking about Mr. Gandhi ?

Ra Ga: That particular system which is in that particular place and exactly that system in that particular place should be transferred to the

place which makes the system change.

PC: Try to answer to the point Mr. Gandhi. Do you like chicken.

Ra Ga: Chickens in our country need to be empowered and that’s what exactly our country needs now.

PC: Lakhs of chickens are getting slaughtered inside kitchens of KFC.My question Mr.Raghul Gandhi..are you avoiding a direct face off with

Colonel Sanders (Founder of KFC).

Ra Ga: I witnessed tremendous amount of pain as I saw chickens gettingslaughtered in my very own kitchen when I was young. You asked meabout one thing. You asked me about Colonel Sanders. But I see only

one thing. The thing I see is the system in our country. And that systemhas to be changed.

PC: Ggggggrrrrrrrrrrrrrr...gud luck on your efforts Mr.GAAANDHI...!

THE NEWS THAT WASN’TPaper Chicken Interview with Mr.Raghul Gandhi

THE NEWS THAT WASN’TPaper Chicken Interview with Mr.Raghul Gandhi

Situated in a few yardsaway from TCE Bus StopAmbur Biriyani restaurantwas kick started last week.

As our eyes started itching afterseeing the restaurant we decided to find out what’sspecial in this restaurant.

We had our dinner here on 18th Feb 2014.The entire hotel is bifurcated into Ac and Non Ac compartmentseach having the capacity to accommodate 36 Persons.

ServiceScape-A/c Hall

1.1.5 ton split ac-2nos2.36 Seater capacity.3. Granite table topand steel chairs withwooden seats4.Waiters: 2 nos5. 26 inch LED TV-1nos6. Car Park:Yes(Not ample)

We ordered plain Briyani, Boneless chicken and Chicken Soup.The soup was hot and spicy and tasted like what a real Chettinad soup should taste like. Tastebuds which had lost senses for a very long time

felt like our senses got restored to the initial home food state.

The Spicyness and Sourness of the soup was enough to dehydrateour body and we started sweating in spite of air conditioners performing

their duty faithfully.The plain briyani flavored with boneless chickens after mastication

made a rhythm in tune with the peristaltic nature of our Oesophagus as it went downreaching our stomach. What a Economical Delight after a long time.

The Product width includes, Fish, Mutton, Fried rice, Soups,Noodles, crab, Cool drinks etc.

It’s a good alternative to Annapoorna at Thirunagar and economical too.Ratings: (Caution: Service Quality should be evaluated over a period of time rather a point in time).

PRICEENVIRONMENT/HYGIENEFOOD QUALITYWAITER RESPONSEOVERALL SATISFACTION

MOVIE REVIEWKUNG FU CHEF-MUST WATCH MOVIE FOR FOOD LOVERS

MOVIE REVIEWKUNG FU CHEF-MUST WATCH MOVIE FOR FOOD LOVERS

Directed by: Ken YipStarring: Sammo Hung, Vaness Hu, Cherrie YungReleasedate : Feb 19,2009Run time: 92 minutesLanguage: Cantonese

Master Wong Ping Yee (Sammo Yung) a incredibleKung fu chef had to leave his village after a black molein his team poisoned his food feast at a village function.

Wong ping was then forced to leave his village and meets shum ching by chance who runs a troubled restaurant “Four Season”.Master wong ping then determines himself

to restore the glory of “Four Season”. He trains a youngChef Lung kin to compete against chef tin(head chief of

Imperial Palace) for the title of “Top Chief”.The movie exemplifies the discipline of Kung-Fu

and shows importance of cutting skills and choosing aptingredients for preparing a everlasting tasty dish.

MOVIE REVIEW-Kung fu Chef..contdMOVIE REVIEW-Kung fu Chef..contdMust Watch Scene 1:

Master Wong ping hives offskin intact with pork meatin a single stroke using dragon head blade.

Must Watch Scene 2:

Master Wong preparationof Cold slice of a bream.The bream is kept aliveinspite of its other side peeled completely.

Must Watch Scene 3:

Preparation of four stuffed treasures-A 4 in 1 meatdelight.

Must Watch Scene 4:

Preparation of cabbage inclear water.

POLL RESULTSPOLL RESULTS

PICTURE CONNECT-SOLUTIONPICTURE CONNECT-SOLUTION

PICTURE A: JB Restaurant, Kalavasal

PICTURE B: ROYAL COURT, Madurai