Pär LagerCEO, Berghs School Communication

What company?

5,5 billion dollar in thurnover Q3 2009

Growth of 28%

The opposite may also be True!

Time

Choices

The Me, Me, Me Generation

• STORYTELLING - Visualizing• INVENTORS• EARNED MEDIA• PARTICIPATION – HELP ME TO EXPRESS MYSELF!• SUSTAINABLE – MAKING A MEANING• TRANSPARENCY•VIDEO – MOVING IMAGES• LIVE• GAMES / MOBILE

+ Organization

Communication Trends

PLANNING

Insight + Integrated + Digital + Storytelling

=

(Irl) (Logics)

(TrueMeaning)

(Life)

WinWin Communication

Communicative Leadership

Objectives

50%

15%Franklin Covey

Low skilled work

- 300%

Medium skilled work

- 1200%

Creative work

- Eternal

Same same, but different

Franklin Covey – from Journal of Applaied Psychology

1. Giving Feedback on a regular basis2. Receiving feedback and not react

negative3. Predicting how decisions affect others4. Demanding active feedback to improve5. Spending quality time with employees

What Manager Do Bad

Franklin Covey

Jim Collins

Bevara

- Kärnvärden

- Kärnsyfte Change

- Culture & operating practices- Specific goals & strategies

Preserve

- Core value- Core purpose

To say what you Do. And to Do what you Say.

1. Internal Communication2. External Communication

Communicative Leadership

1. Communication with the co-workers:– Listen– Explain– Motivate– Inspire – Release Energy– Feedback

2. Living the brand3. Target Group – Research and Planning4. Channels:

– Staff Meetings, – Personel Meetings– Mail, – Phone– Intranet etc

5. Dialog

Internal Communication – The Core

Call Text message

Pictures

Mail

Facebook

Twitter

Blog

????????

Stop flying airplanes

Start flying passangers

1. Represent: ”live”– Members– Voters– Partners– The public

2. Handle Crises3. The Media4. Dialog

External Communication

State Of the Art

The opposite may also be True!