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SUMMER TRAINING PROJECT REPORT
On
CONSUMER AWARENESS OFPARAG PRODUCTS
SUBMITTED IN THE PARTIAL FULFILLMENT OF
THE REQUIREMENT FOR POST GRADUATE
DIPLOMA IN MANAGEMENT
UNDER THE GUIDANCE:
Mr. Gaurav Verma
(Marketing Manager)
Submitted To: Submitted By:
Prof. Girish Gupta Sushil Kumar PandeyRoll No 0820110050
PGDM Ist Year
GREATER GREATER NOIDA INSTITUTE OFMANAGEMENT
(approved by AICTE, Ministry of HRD, Govt. of India)
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PREFACE
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PREFACE
As per my course curriculum of PGDM of Two year (Full Time) undergo
one and half months summer training in any of the organization. So as to
give us the exposure to practical management and to get us familiar with
various activities taking place in the organizations.
I have got an opportunity to undergo our summer training programmer
our summer training in Milk Industries which is located at phase II Noida,
where allowed to do this project.
The project has been prepared to delivered as much information from the
vary small but resourceful facts to must be know facts. Hence we had to
do survey in the region at Greater Noida.
Every Industry face change in their commercial environment with
resultant change in their market and their ability to satisfy their customer.
Each organization face new marketing problem and opportunity in their
existing and potential markets.
Every Industry decision makes copy with these challenges in various
ways. The marketers being required to forecast the risk and uncertainty of
a situation in their own way, supported by markets research. However
uncertainty cannot be completely dominated in market forecasting.
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There is no method to eliminate uncertainties but scientific more than any
other procedures can minimize elements of uncertainty. Which results
from lack of information without orientation.
Market research would have some validity, if it would have deteriorated
into and subjective wise assessment of market behavior. Hence an
objective posture and systematic method of enquiry is vital constituent of
market research. Market research is a process of collecting information
about how, when, why a potential customer behavior in a particular
market.
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ACKNOWLEDGEMENT
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ACKNOWLEDGEMENT
Completion of this repot was made possible due to enduring help of many
people. I avail this opportunity to express my deep gratitude to them.
My special thanks and heartfelt gratitude to Mr. Gaurav Verma
(Marketing Manager) for encouraging and supporting my efforts to
complete my study in this organization. I owe him a special debt of
gratitude for his guidance. Regarding the marketing policies of the
company and all necessary help in getting the completion at the study.
I am also grateful to Mrs. Ruchi Tripathi (HOD PGDM Department)
ofGreater Greater Noida Institute of Management, G.Greater Noida,
and their everlasting support and guidance on the ground of which I have
required a new field of Knowledge. The course structure for this
curriculum has benefited with the inclusion of recent development in the
organizational and managerial aspects.
The project has given me a full exposure of the theoretical part, which has
been effectively followed in the practical part in an organization.
Lastly I am thankful to all the member ofPARAG MILKindustry. Who
has given me valuable information in the part of my project.
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DECLARATION
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DECLARATION
I declare that I have completed my project on this topic:
CONSUMER AWARENESS OF PARAG PRODUCTS
This is very interesting topic for me because it was a challenge to
understand why retailers convince customer to purchase a certain Brand
of product. This cant be learned through books, which only can be
understood through practical ways. For this we have to go to marketplace.
Date:
SUSHIL KUMAR PANDEY
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EXECUTIVE
SUMMARY AT A
GLANCE
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EXECUTIVE SUMMARY AT A GLANCE
Project Title : Consumer Awareness Of
Parag Products
Industry : PCDF
Organisation : PARAG DAIRY Noida II
Project Undertaken By : Sushil kumar Pandey
Project : Mr. Gaurav Varma
(Marketing Manager)
Guides Designation : Marketing Manager
Parag Dairy Noida Phase II
Duration of The Project :
Main Objective of the Project
A.) To study the various brand of Milk being used by the consumer.
B.) To convince the respondent to visit Parag Dairy.
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SYNOPSIS
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SYNOPSIS
Area of Study : GreaterGreater Noida
Sample Size : 100
Data Collection Method : Primary data through method
questionnaire.
Research Design : Exploratory
Sample Method : Direct Personal Interview.
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SCOPE OF THE STUDY
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SCOPE OF THE STUDY
The project has been undertaken with the following horizons:-
1. The field work are carried out with the specific aim to fulfill the
requirement of the project study.
2. The data, which are collected, are very much relevant and
necessary for the project study.
3. No information is gathered any unnecessary purpose and they are
well judged during the course at the carrying out at the project study.
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RESEARCH
METHODOLOGY
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RESEARCH METHODOLOGY
Research methodology is the process through which we have completed
our study.
SAMPLING TECHNIQUES
Firstly I approached to Mr. Gaurav Verma (Marketing Manager) of
PARAG DAIRY NOIDA PHASE II. He assigned me a topic for
CONSUMER AWARNESS OF PARAG PRODUCT IN THE MASS
CONSUMER OF MILK
It was check the consumer awareness at Parag Milkand competitor. I
was covering GREATER NOIDA Area.
Questionnaires were already there in the company. I have gather
information through these questionnaires.
I was also supposed to take interview of consumer.
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COLLECTION METHOD
PRIMARY DATA: -
The primary data are those which are collected a fresh and for the first
time and thus happen to be original in character.
SECONDARY DATA: -
On the other hand secondary data are those, which have already been
collected by someone else and which have already been passed through
the statically process.
I have used questionnaire for collecting data, so that data is primary
data.
I have used some previous reports. So that is called secondary data.
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A. Data Collection
1. Data Collection (types of data)
2. Source of data collection.
3. Methods of data collection.
B. Data Analysis
1. Sampling
2. Sample size.
3. Matching of Samples.
The above mentioned points of methodology are preciously discussed as
below in the following points:
A. Data Collection :
The collection of data is a core part of every activities relating to
marketing decisions. The information derived from such data are closely
analyzed, interpreted and a conclusion has been arrived on which other
decisions are totally depends.
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There are various sources from where data can be collected any
there also most appropriate methods in the application of which we can
collect the data. In the application of sources and methods the reliability
and accuracy must be well judged prior to collection. The whole study
has been worked out depending on the data availed from.
1. Sources of data collection :
There are two sources on which data can be collected via
primary source and secondary source. The data which are prepared from
the main proposal and researcher or owner it is called primary source and
the data collected from this source is called primary data. The data which
is collected from the persons, private bodies, private research agencies etc
are called secondary source and the data collected is from both primary
and secondary type. The following are the data which have been collected
from both the sources:
Primary Data: - In the course of carrying out the project I have collected
very few data from this source but they are more needed in carrying out
the project work. The following data has been collected from this source:
1. The milk being used by the consumers of Greater Noida.
2. Whether credit facilities influence them to go for the
product.
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Secondary Data: - Most of the data in my project has been collected
from the secondary as the data is only available to them another party I
have fined the most convenient source and collected from them. The data
collected from this source are the past records and it is used to analyze.
The data which have been collected from this source are mentioned
below.
1. Historical data from the company branch office, Greater
Noida.
2. SWOT analysis of Parag Dairy, Greater Noida
3. Product line of Parag Dairy, Greater Noida.
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4. Methods of data collection:
The method of data collection is an essential as the source of
collection of data. The methods of data collection establish a pattern, the
application on which provides a well fledged out data. A most appropriate
method will produce data which are more accurate, reliable and cheap
and also will require less time and efforts in the collection. In the carrying
of my project I have used the following methods in collecting the data:
Personal Enquiry: - The data from the Institutes has been
collected by the use of the method of personal enquiry. The Institutes
located at different places was approached by me to obtain favorable and
required data to add in to the part of my project. Few members of the
Institutes are willing to visit the Parag Dairy, Greater Noida and want to
know about Parag Dairy Plant.
Personal Survey: - The information regarding the milk being used
by the various Institutes have been collected through personal survey. It is
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given me an idea of what pattern of questions is asked to get the correct
information.
Telephonic Calls/ Interview: - The telephonic interview or calls
in one way has been used by me in the collection of data and information
of various Institutes in different region of Greater Noida.
The list of very specific questions that must be asked in the exact order in
which they appear in the questionnaire without even changing the
sequence and wording of the question or the sequence of the question.
The questionnaire could be unadvised or disguised.
The methodology involved in this survey was direct face to face
Interviews based on structured questionnaire which has administered to
the respondent.
SAMPLING METHOD:
In many research project, making a census study of the entire Universe
will be impossible on account of limitation of time and Money. Hence
sampling becomes inevitable. Sampling issued to Primary data main
source of data are for too many to be exhaustively handled. Sampling is
an integral part of data collection process. A sample is only a person of
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the universe of population. The success of sampling truly represent of
the.
In marketing research population means the aggregate of all elements that
is relevant to the scope of the study. All of them process the
Characteristics under investigation, automatically, it delimits the
population. Population need not necessarily means living Persons; it may
denote non living objects like Company, event or dealers.
SAMPLE:
Sample is a part of the Universe that is being studied and which
generally reflects most of the traits that the Universe has Method of
Sampling .
Probability Sampling methods
Simple random sampling
Systematic sampling
Stratified sampling
Area sampling
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Non Probability Sampling
Convenience Sampling
Quota Sampling.
Judgment sampling
Panel Sampling
Sampling unit
Sampling units contains the particular units being studied and which
Generally reflects. Most of the traits that the Universe has.
SAMPLING PROCESS:
Samples
These are probability methods and non probability methods.
PROBABILTY SAMPLING METHOD:-
Probability sampling methods are those in which every item in the
Universe
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Has a known chance , or probability of being chosen for the sample.
This impels that the selection of samples item is independent the
controlled.
Objectively so that items will be chosen strictly at random.
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RESEARCH DESIGN OF PROJECT:
A preliminary study of Customer / Viewer user Satisfaction was cone by
the method of research. For this purpousestructurd and non Disguise
questionnaire was prepared and administered to Various Customers
Different Market Segments like government houses, corporate house and
various other individuals.
SOURCE OF INFORMATION:
Primary Source:
Personal Survey Conducted with Cooperates manager and other
Government officials.
QUESTIONNARE METHODS:
The greatest advantage of the questionnaire methods is its versatility
almost every problem in marketing research can be studied only
questioning. .Questioning is usually faster and cheaper than observing. As
a result, less time is typically wasted in questionnaire Study.
STRUCTRED NON DISGUIDE QUESTIONNAIRE:-
Most questionnaire Studies made in marketing research are of this type. A
structure interview of this type introduced more reliable result. The
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purpose of the question is clear and thus undisguised. It is simple to
administer and easy to tabulate analyze. This questionnaire has also got.
The provision of the analyses. This questionnaire has also got the
provision Go the alternative responses, which helps make clear the
question.
Non STRUCTURED DISGUISED QUESTIONNAIRE:
Many people are either unwillingly or unable to give accurate report as to
their own attitudes and motivations. To overcome this disguised Method
are designed so that the respondents so not know what the Objective of
the study are such disguised methods may also be Unstructured.
Projective technique is its type.
NON STRUCTURED NON DISGUISED QUESTIONNAIRE:
Unstructured and undisguised questionnaire is distinguished by the Fact
that the purpose if the study is Clear, but the response is the Question is
open ended. The initials stimulus here is constant. With is the
interviewer attempts to get the subject to talk freely about their attitudes
towards movie channels / services.
ANALYSIS & INTERPRETATION OF DATA:
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After collection of data, next task of research process is analysis and
Interpretation of data. Questionnaire is processed and edited to make Sure
that all question are answered. The resulting data should be Logical and
consistent. After editing, data are tabulated and analyzed.
Data analysis includes the statistical test which may be editing, coding,
tabulation interpretation editing, coding, tabulation interpretation, coding
is
The assignment of numbers to the observation. So that data can be
Analyzed, whereas tabulation refers to classification of observed data.
The above things are common in all type of market research project.
Statistical test are applied to certain such research where data are
Complex and casual relation is to be established. Statistical tests are
useful to describe the data at hand, test hypothesis and make Predictions
or estimates. Descriptive analysis is use to reduce data at hand to a
smaller set of number of summary measure represent Relevant
information.
The application of the above mentioned methods have been instructed by
the guide, in fact, in some cases it has been beneficial on the part of the
project to meet the members of the Institute. So the information has been
collected from two ends Parag Dairy and the Institutes. The most
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important part of the project under the data collection has been the
collecting the information from the various region.
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SAMPLING:
Sampling is a most important part of the data collection. It is a tool that
tries to matches the data according to the criteria. The sampling methods
is used specially in the context segregation Researchers in the field of
market research scientific investigation and other fields study where the it
requires a deep ground selection of variables. So, sampling is a relevant
answer to the accurate and most appropriate selection.
There are many methods of segregating the samples probability
and non-probability sampling. The sampling is the abstraction of the data
in to mathematical calculation which is done by the application of various
formulas of probability. The non-probability sampling is the non-
mathematical presentation of the sampling. The most important part of
the non-probability sampling is the samples are selected ambiguously
without any concrete methods.
They are various types of non probability sampling which is used
by the investigator or researcher according to his convenience.
Judgment Sampling: - The judgment sampling is kind of non
probability sampling where the researcher selects the samples from
according to its judgment. The criteria been fixed previously before
taking in to consideration of the samples. The judgment sampling is one
of the most important parts of carrying out in any project work.
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PRODUCT LINE OF PARAG DAIRY:
Parag Dairy Greater Noida has a good product line of Milk and Milk
Products. It has introduced a number of milk products in order to cater to
the needs and demands of current and prospective customers. The dairy
has launched variants of products in order to meet the requirement of all
sections of the consumers.
MILK
TYPE OF MILK SPECIAL FEATURES SUITABLE FOR
Parag Gold
(Full Cream Milk)
High Fat, Creamy Growing Children
Youth & Sportsman
Parag
(Toned Milk)
Medium in Fat content ,
Reasonable Price
All purpose milk
Parag Silver(Double Toned Milk)
Medium in Fat Content,More Economical Price
Adults & WeightConscious People
Parag Fit Milk
(Skimmed Milk)
Fat Free Milk, Very
Economical Price
Heart Patients,
Diabetics & Ultra
weight conscious
people
OTHERMILKPRODUCTS- e.g. Curd, SweetenedDahi,Butter, Ghee,
Matha,Lassi, etc.
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Technology of Indian Milk Products:
India is traditional milk products have brought joy into the life of
the people of the Indian sub - Continent .Time has Come - and so
has the technology -- to spread this joy around The world. To shape
this dream into reality , for India ,distinguished dairy professionals
have co authored this handbook on the Technology of Indian Milk
Products .
Those dairy organizations interested in expending the range of Dairy
novelties would India that has delighted millions of Consumers in the
Indian sub- continent for hundreds of years.
One new Source for them is the wide range of ethnic dairy
Specialties that emerging as the next gourmet food . To menthe growing
world wide demand for them, the method for their production needs to
mechanize to achieve the desire Volumes, supported with food quality &
safety.
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India 20 years of industrial experience in mechanizing and
modernizing the production of traditional dairy products is
Documented in this first of its kind handbook.
Exploring the scope for large scale manufacture of indigenous
dairy products . the handbooks also highlights opportunities for
emerging markets and investment prospects.
It serves as guide to recommended practices for the dairy and Food
industry as well as scientific and educational institutions.
INDIA: WORLD, S LARGEST MILK PRODUCER:
India has become the world s no 1 milk producing country, with
output in 2004 forecasted at 88 million tones .
PCDF MANAGEMENT :
The Organizational has more than 3500 Employees which
includes highly qualified managerial team with over 500 Professional
Engineers, Technologists, Chemist. The field staff has also been trained
under special programmed devised for them.
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INFRASTRUCTURE :{ Plant &Machinery}
The Organization is equipped with Sophisticated Plant
&Machinery, Ghee, Butter Milk Powder, and other Dairy product
on a big scale.
PCDF has also the distinction of having the post Sophisticated
and First Computerized and Vertical Dairy of Asia .This is a State of
Art Project within its various Sections located in the basement and
three floors of the building.
The total Capacity available with the affiliated milk unions
including the newly acquired Parag Dairy , Greater Noida 5Lac liters
per day .
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PARAG MILK AND MILK PRODUCTS
(PCDF, LUCKNOW)
PARAG is the No. 1 milk brand in Uttar Pradesh (U.P). The brand is
owned and managed by Pradeshik Cooperative Dairy Federation (PCDF),
Lucknow. PARAG is now getting closer to becoming a well known brand
in National Capital Region (NCR). PARAG as a brand had an affordable
price, incomparable quality, price and hygiene. The quality of PARAG is
ensured through 23 quality checks.
PARAG DAIRY GREATER NOIDA is a project under the
Operation Flood-III Scheme of the Government of India. It has been
executed by National Dairy Development Board (NDDB), with a capital
investment of Rs. 50 Crore. for Pradeshik Cooperative Dairy Federation
Limited, Lucknow.
PARAG DAIRY GREATER NOIDA is the first vertical dairy
of Asia with its various sections located in the basement and three floors
of the building. Combining a high degree of automated and using, all
processing operations are controlled from a centralized control room
through computers. Thus, it is also the most modern and automated dairy
in North India, where quality of milk proceeded and packed is second to
none.
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Some Unique features of PARAG DAIRY GREATER
NOIDA:-
Pradeshik co-operative Dairy federation LTD. is more than four decades
old in the Indian Dairy Industry. A quasi government organization in the
co operative sectors, it is the leading organization in the dairy sector in
the Northern India. PCDF-a cohesive body Successfully does away with
the expletive force of yester year, the eventual middlemen, foregoing a
direct link between producer and the ultimate consumer .To achieve this
noble aim , a three tier cooperative
Structure has comprised of primary societies at village level Milk union
in the district level and finally the main force Apex Federation the
PCDF at the State level.
World Bank aided prestigious operation programmed in the state has
been implemented by PCDF in three phases beginning 1997 to the year
1995 .Nearly all the potential milk belts of the state were gradually
covered in the III operation Flood Programmed.
PCDF`S operation Combine the business skill of todays industrialized
society.
Corporate skills and dynamic professionalism into what is traditionally a
fundamental institution. The Rural Milk co-operative draws their inherent
strength from the formers` committed participation. More than 5.5 Lakh
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rural milk producer families of 11000 village level dairy co-operative
reaffirm their faith by selling surplus milk to PCDF.
o State-of-the-art, vertical liquid milk plant of 4 lakh liters per day
(LLPD) capacity, extendable up to 6 LLPD. It is the most modern
and computerized dairy in North India.
o A rapidly growing distribution network.
o Designed to handle and pack liquid milk in poly packs, untouched
by hand, to cater to the demand of the National Capital region,
efficiently and hygienically.
PARAG DAIRY is the most modern and computerized dairy of
Northern India state-of-the-art technology. It is certified for HACCP
(Hazard Analysis and Critical Control Points) a Food Management
System.
Besides the dairy is ISO 9002 certified PARAG DAIRY GREATER
NOIDA is processing and packing more than 3, 50,000 pouches every
day. It has a vast network of villages level cooperative societies and
chilling centers/dairies for procuring Milk.
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Economy vs. Quality Check Your Self:
Laboratory results show that pouch milk from some local packers
is generally low in fat and mostly deficient in SNF. This means then,
watery milk devoid of the vital nutrients for which milk is consumed.
Even the loose milk home delivered to in cans is invariably less in
quantity (dye to frothiness) as well as SNF. You may not know the
amount of SNF in the milk you consume unless it is tested. Parag Dairy
can help you. Contact us to get your milk tested free of cost at your
doorstep! Results will make you exclaim in disbelief . . . . !!! Then you
will pay only for fat and SNF (the vital factor) and not for water.
Some Unique Features of the Dairy:
This is the first vertical dairy of Asia with its various sections
located in the basement and three floors of the building. Combining a
high degree of automation and using state-of-art equipment. All
processing operations are controlled from a centralized control room
through computers. Thus, it is also the most modern and automated dairy
in North India, where quality of milk proceeded and packed is second to
one.
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o State-of-the-art vertical liquid milk plant of 4 lakh liters per day
(LLPD) capacity, extendable up to 6 LLPD. It is the most modern
and computerized dairy in North India.
o A rapidly growing distribution network.
o
Designed to handle and pack liquid milk in poly packs, untouchedby hand, to cater to the demand of the National Capital region,
efficiently and hygienically.
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PARAG MILK:
After having won the hearts of thousands people and becoming youth No.
1 milk in U.P., Parag is now getting closer to becoming a well known
brand in the National Capital Region. With the aim of becoming a best
seller here as well. With an affordable price, incomparable purity and
hygiene. So that your family have more milk and thereby, become more
healthy.
In view of specific individual needs, preferences and requirements,
various types of milk with different special qualities have been developed
so as to meet the requirements of all sections of the consumers.
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23 QUALITY CHECK:
Parag-Goes Through 23 Quality Checks Just for You:
The dairy receives raw chilled mild at about 5C through road milk
tankers from various Milk Unions of PCDF Ltd. After through testing, the
milk is accepted, pasteurized, clarified, standardized through 23
extremely stringent quality checks, packed and dispatched for sale.
The quality checks include:
Cleanness of milk
Foreign particles
Organeoleptic Test
Temperature Test
M.B.R Test
Phosphates Test
Percentage acidity
COB
Alcohol Test
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Neutralizer
Urea
Glucose
Salt
Hydrogen Peroxide
Sulphate
Starch
Mineral Oil Test (M.O.T)
B.R. Reading (For Refined Oil)
Percentage Fat
Percentage Solid not Fat (S.N.F.)
Standard Plate Count
Coli form Count
Milk with a Reliable Background:
Parag Dairy GREATER NOIDA is a project under the
Operation Flood- III scheme of Government of India. It has been
executed by National Dairy Development Board (NDDB), with a capital
investment of Rs. 50 Crore. for Pradeshik Co-operative Federation
Limited, Lucknow.
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RESEARCH METHODOLOGY
COLLECTION OF DATA
SECONDARY DATAPRIMARY DATA
SAMPLING
HISTORICAL DATA
GOVERNMENT
RECORDS
PERSONAL
ENQUIRY PERSONALSURVEY
TELEPHONIC
CALLS
NON PROBABILITY
SAMPLING
JUDGEMENT
SAMPLING
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MARKETING MIX OR
PARAG MILK
PRODUCT
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MARKETING MIX OR PARAG MILK
PRODUCT
The marketing mix in the set of marketing tools the firm uses to pursuer
its marketing objectives in the target market. These tools may be
classified in four broad groups that is called 4Ps of marketing
PRODUCT, PRICE, PROMOTION and PLACE.
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MARKETING MIX
TARGET
MARKET
PRODUC
TPLACE
PRICEPROMOTIO
N
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PRODUCT PRICE PROMOTION PLACE
Variety
Quality
Design
Features
Brand
Named
Packaging
Sizes
Service
Warranties
Returns
List Price
Discount
Allowances
Payment
Period
Credit
period
Sales
Promotion
Advertising
Sales force
Public
Relation
Direct Market
Channel
Coverage
Locations
Inventory
Transports
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PRODUCT
Product is the first and most important element of the marketing Mix.
Product Strategy calls for making coordinated decisions on product
mixer, product lines brands, packaging and labeling.
PARAG MILK has 9 product (Milk, Butter, Ghee, Matha, Lassi,
Flavoured Milk, Plain Dahi, Sweetened Dahi).
PARAG MILK has lots of quality standards and their own
MICROBIOLOGICAL TESTING center were 23 quality aims is to
provide quality products.
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PRICE
Price is the one element of marketing mix that produces revenue the other
elements produce costs. Price is the earliest marketing mix element to
adjust; Product feature, channels and even promotion take more time. We
relate price factor with PARAG PRODUCT. We can see that company
have provided 4 types of milk (Parag Gold one litter Rs.19, Parag
Royal, 1 liter Rs.15, Parag Slim Milk one liter Rs.13, and Parag Slim
Milk one liter - Rs.11) and the company time-to-time give discount
coupon. This is depends upon company policy. The companies do all its
business in cash.
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PROMOTION
Promotion is the must important tools of marketing mix in morden era.
This is to promote our brand through promotion, public relation and
advertising etc.
PLACE
The last major element of marketing mix on place. We have to take many
place decision, where we should locate our unit, what would be the
distribution channel, So distribution channel ofPARAG DAIRY is -
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COMAPNY
CARRYING AND FORWARD AGENTS
DISTRIBUTIOR
CONSUMER RETAILERS
CONSUMER
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CURRENT SCENARIO
OF DAIRY INDUSTRY
IN INDIA
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CURRENT SCENARIO OF DAIRY
INDUSTRY IN INDIA
India with its status as the largest milk producer in the world is one of the
verge of assuming an important position in the global dairy industry.
Many international dairy companies are viewing India with an eye to
tapping its vast growing market for dairy companies are now trying to
acquire international scale and would like to tap other markets.
The importance of Europe as a key exporter of dairy products is likely to
diminish with the reduction in subsides under the WTO regime. This is
likely top provide India, which offers no subsidies and has competitive
milk producing costs. With a chance to develop export markets for its
dairy products. Indian companies should tap neighboring milk deficit
regions of South East and East Asia to market their milk products.
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INDIA OFFERS SEVERAL ATTRACTIVE FEATURES TO
PLAYERS INTERESTED IN COMING TO THE COUNTRY.
Free regulatory regime, providing equal opportunities for domestic
as well as foreign players.
Huge scope for growth organized industry accounts for less than
15% of the milk produced in India. The rest of milk is either
consumed of form level or is sold as fresh non-pasteurized milk
through unorganized channels. The share of organized industry is
expected to rice rapidly especially in the urban regions.
Some of the major international dairy companies, which have
already established operations in India, include NESTLE,
UNILEVER (Through Hindustain Lever Ltd.) DANONE (Through
Britannia) and NUTRICIA. Britannia has recently entered into an
alliance with FONTERRA for accessing technology and providing
market access to fonterra. The BRITANNIA FONTERRA alliance
has heightened other Indian companies need for securing international
partnerships in order to remain competitive and this is an opportune
time for international dairy companies to establish alliance led entry
into the Indian market.
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While evaluating the potential partners in India, the new player would
need to consider parameters such as management fit, quality of
procurement infrastructure, product capabilities and strength of brand
and distribution network.
LARGEST INDIAN DAIRY COMPANIES
0 100 200 300 400 500 600
Vadital
Hatsun Agro*
Mother dairy
APDDCF *
Britannia
Hindustan lever ltdNestle india
GCMMF*
REGIONAL
COMPANIES
NATIONAL
COMPANIES
LARGEST INDIAN DAIRY COMPANIES
REGIONALCOMPANIES
Vadital 10
Hatsun Agro* 20
Mother dairy 180
NATIONALCOMPANIES
APDDCF * 30
Britannia 32
Hindustan lever ltd 35
Nestle india 80
GCMMF* 480
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The larger co-operatives, such as APDDCF provide a large processing
capacity and an established national brand and distribution network for
foreign companies envisaging entry into India. On the other hand,
smaller private sector players such as Hatsun Agro, Nilgiris and
Vadilal. Provide processing capacity, good management fit, strong
regional brands and distribution network to a new entrant.
The key product segments that would be attractive to new players
include ethnic products like curd, paneer and enthic sweets and infant
milk products. These products face low competition and are expected
to witness very high growth to witness very high growth rates.
One of the areas where co-operatives have made the greatest impact is
the dairy sector in India. Today aprox. 7 million dairy farmers belong
to more than 60,000 dairy co-operatives across the country. They have
become among the largest and most successful business in India and
generate more than one billion U.S. dollars annually in earnings for
their farmer members.
This impressive network grew from a small group of farmers in
Gujarat State, who some fifty years ago rebelled against the
exploitative prices, which they were receiving for their milk from a
privately owned dairy in Bombay. Over time the village co-operatives
federated themselves into a regional union, which owned and operated
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a processing plant and market the dairy products. With development
assistance from many international and national development
agencies, this process was replicated across the country is a project
called Operational Flood.
The dairy farmers have benefited economically to great extent. Not
only do they receive fair price, but also they are paid twice a day after
their milk is delivered and tested. They also share in the proceeds from
marketing their product by way of patronage refunds from their co-
operatives.
There are important social benefits as well. One of the innovations of
the dairy co-operatives was to insist that all members queue in the
same line to deliver their milk woman with men, lower castes with
higher castes. One can easily imagine how this would revolutionize
social relations. The dairy co-operatives have also put a high emphasis
on educating their members and involving them in the decision
making process of the co-operative. Since most dairy formers in India
are very small landholders or even landless, the co-operative has been
a true school of democracy for them.
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DAIRY INDUSTRY INFLUENCE BY I.T.
In recent years the milk co-operative movement initiated by Indias
National Dairy Development Board (NDDB) has led to a substantial
increase in milk production in India. The Two main reasons for this
increase are more efficient collection of milk and higher profit for
producers, both of which have been influenced by I.T. This case
describes the automation of the milk buying process at 2500 rural milk
collection societies. It also describes the extension of the co-op database
through the creation of a DAIRY information services KISOK (DISK).
The KISOK makes it possible makes it possible for co-operatives and
farmers to manager a database of all milk cattle and access a dairy portal
with information about valued service.
The co-operative movement began at Amul Dairy in Gujarat and is now
replicated in 70000 villages in about 200 districts of India. The village
milk co-operative is a society of Primary Producers formed under the
guidance of a supervisor or milk supply officers of the co-operative Dairy
union. Each society has a milk collection center where farmers take their
milk in the morning and evenings.
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The computer calculates the amount due to the former on the basis of a
rate chart that indicates the price for milk with different levels of fat
content. The total value of the milk is then printed out on a payment slip
and given to the farmer. Who can collect the payment at an adjoining
window? All process take no more take 30 Seconds.
The e-Governance center of the Indian Institute of Management (IIMA)
has worked to extent the benefits of this application by developing a
Dairy Information System KIOSK (DISK) software which will
replace the existing application at the milk collection centers.
This DISK database includes a complete history of all much cattle owned
by the farmers. The basic details of bread but and a history of disease,
inoculation artificial insemination and pregnancy are maintained in the
system.
Through the dairy KIOSK farmers may place orders for a variety of
goods and services offered by different agencies in the co-operative
sector and seek information an a variety of subject of interest (best
practices in breading and rearing milk cattle, schedule of service provided
by the co-operative government and other private sector agencies).
Farmers will also have access to multi media database on large number
of innovation captured by SRISHTI (An NGO working in co-operation
with IIMA) form hundreds of villages these innovations cover
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agricultural practices medicinal plants home remedies tools and
implements etc.
The focus of DISK and Dairy portal is an improving the delivery of
artificial insemination veterinary service and delivering functional
education about the dairy sector.
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PARAG DAIRY
GREATER NOIDA
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PARAG DAIRY GREATER NOIDA
Mother dairy and DMS have been the main source of milk supply to the
metropolitan OF Delhi, where Mother Dairy and supplies through Bulk
vending machines. DMS was supplying puck through its dedicated milk
booths with the rising demand. It was felt that there is a need for a third
dairy in the vicinity of Delhi. As Utter Pradesh was supplying the
maximum Milk to Delhi. It was felt that the dairy should be set up in U.P.
In this context N.D.D.B. and P.C.D.F. (Pradeshink Cooperative Dairy
Federation) in may 1992 decided to set up a 4 Lac. Liter dairy plant
primarily for packed milk only.
Initially, the Project was named as Greater Noida Dairy, Project, but
later a decision was taken by the PCDF board to name it as Parag Dairy,
Greater Noida.
The civil work of the project was started in February 1993 and the plant
was commissioned in October 1997. Commercial production started in
July 1999 and custom packing for Mother Dairy started in February 2000.
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UNIQUE FEATURES OF PARAG DAIRY
This is the first vertical dairy in the whole of Asia. Since the land
made available for this project was not sufficient to go for the
conventional dairy, a vertical dairy was conceptualized. Various
section of the dairy are scattered in the basement and other three floors
of the plant.
The plant has a very high degree of automation with a state of art
technology. All the processing operations are controlled from a
centralized control room through computers. Thus, it is the most
modern and automated dairy in the Northern India.
The milk processed and packed at this Dairy is of high quality because
of the use of latest equipments using latest technology.
In PARAG DAIRY: - Approx 250-300 employees which include
MBAs, CAs engineers Dairy Technologist chemist and veterinarians.
The field staff has also been trained under special programme devised
for them.
PARAG DAIRY is an ISO 9001:2000 and HACCP certified
organization.
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Designed to handle and pack liquid milk in poly packs, untouched by
hand to cater to the demand of the national capital region efficiently
and hygienically.
The liquid milk capacity ofPARAG DAIRY industry in 1.5 lakh two
lakh liters per day (LLPD) and extendable upto 6 lakh liters per day
(LLPD).
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PROJECT HISTORY AND FUNDING
CALENDAR OF EVENTS:
1. 21/8/90
Decision to make a dairy at Greater Noida was taken.
2. Sept 1990
Proposal for making a dairy of 1.0 lacs litre expandable to 2.00 lacs
was sent.
3. 14/9/90
It was decided that the capacity of the dairy should be 2.00 lacs
expandable to 4.00 lacs
4. 17/5/91
NDDB gives its conditions for Greater Noida dairy
5. 11/6/91
PCDF gives its consent on the conditions given by NDDB after Govt.
Approval
6. 10/7/92
NDDB increases the capacity of the Dairy to 4.00 lacs expandable to
6.00 lacs with an estimated cost of 27.86 crs. To be commissioned in
94-95.
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7. 11/3/92
Agreement for turnkey project signed. To be completed in 4 years.
8. 18/8/92
Site handed over to NDDB for construction
9. 19/2/94
Because of dispute regarding this project between World Bank and
NDDB the project got delayed and costs increased.
Revised cost submitted at 40.3 crores.
10. 1/9/2000
The dairy costed 48.5 crores out of which 38.79 crs is loan and 9.71
crs is grant.
PCDF is running the dairy since 1/9/2000
11. 31/3/2002
Loan allocation
22.65 crs on 10% interest (under OF-III)
16.14 crs on 12% interest
9.71 grant
Total- 48.5 crs
12. 9/9/2003
MD PCDF refers the case for making Greater Noida Dairy as a totally
Pvt. Ltd. Company which shall be the subsidiary company of PCDF.
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Till such time as this takeover takes place the system of Management
Committee to continue as before.
13. 29/4/04
Management Committee of PCDF in its meeting on 29/04/04 in
Agenda Item 10 decided the following
PCDF to get a new Pvt., Ltd. Company registered. This company shall
be a subsidiary of PCDF and 100% share of the company shall be with
PCDF.
New Company shall takeover the present business, assets and liability
of Parag Dairy Greater Noida.
All investments done by Govt. In the equity of PCDF with regard to
Parag Dairy shall become the equity of PCDF in Parag Dairy Greater
Noida.
The new subsidiary company shall be managed by a Board of
directors having the following directors:
1. MD PCDF - Chairman
2. Representative of Dairy Development Department UP Special
Secretary.
3. GM/Incharge Parag Dairy Greater Noida.
4. Representative of MD PCDF Dr. R.C.Awasthi, GM.
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5. Till such time as this takeover takes place the system of Management
Committee to continue as before
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ADMINISTRATION
A. ORGANISATIONAL STRUCTURE OF THE DAIRY:
The organizational structure indicates functional responsibility and
reporting system of managers and incharges.
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Chief Executive
Mgr.
QA
I/CMkting
I/C
Pur.Mgr.(M.I.S.)
FactoryMgr.
I/CP & A.
Mgr.Finance
Mgr.
Engg.
(Civil
&ES
Mgr.
MDPMgr.
Mkting I/CProd.
Mgr.Engg.
Mgr.
Prod.
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B. STATUS:
The dairy had been conceived as a separate legal entity functioning
under the Management Committee as a wholly owned subsidiary of
PCDF but till date this has not been accomplished due to fluctuations
in the decision regarding ownership of this dairy because of viability
issues.
C. CONSTITUTION OF MANAGEMENT COMMITTEE:
The committee was constituted wide agenda no 23 of management
committee meeting of PCDF dated 30/7/91.and subsequent order of
the MD dated 16/10/91.
MD PCDF Chairman
NDDB representative Member
CEO Mother Dairy Member
PCDF Representative Member
Project Director NDDB Member/ Coordinator
D. POWERS OF THE MANAGEMENT COMMITTEE:
Full powers to superintendence, direction, control and
Management of Greater Noida Dairy including Appointment,
termination and suspension of its employees, trainees
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Fixing of prices/product mix
Marketing of products
Exercise full financial and other powers for the management of NDP
Being an automated dairy having state of art technology, its requirement
of the manpower is also different from the other dairies of the PCDF.
Qualified professionals of various fields manage the the Dairy. The
production facilities are backed up by quality assurance and other
required services. The Dairy endeavors to provide a vibrant work
environment to its personnel in pursuit of excellence.
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BRIEF DESCRIPTION OF PLANT
OPERATIONS
The dairy is designed to handle and pack liquid milk in pouches to
meet the market demand of national capital region. The entries process
will be divided in to milk reception, milk processing, milk packing
and dispatch.
Milk will be received in tankers and after clearance from Q.A.
Laboratory; the tanker is weighed on Weigh Bridge and decanted into
raw milk storage tanks. The milk is then pasteurized and stored in
silos and subsequently taken to the packing station, where it is packed
in pouches. Crates of packed milk are kept in cold store before
dispatch.
During the lean season, when the receipt of milk is less than the
marketing demand, then milk power and butter is used for
regenerating the milk to make up the short fail.
The heating requirement of the dairy would be met by hot water
generators. Which is more energy efficient as compared to
conventional stem boilers.
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RAW MATERIAL RESOURSING
OWN PROCUREMENT
The milk has its own procurement system. The program of milk
collection was first started in 1992 in the Greater Greater Noida Area
through the financial aid of Greater Greater Noida Authority. Later on
some area, which was in Gautambudhnagar on Bulandshahr side, was
also included and the Greater Noida dairy plant has been procuring milk
through there. Societies at present there are about 80 functional societies.
On 4 routes and the milk collection during the month of May 04 was
15000 LPD. As the PARAG Dairy Greater Noida has not been designed
to receive loose milk in cans therefore the society milk had to be Dankaur
chilled elsewhere. At the moment an old chilling at has been renovated
through grants at SGSY.
B. MILK RELIEVED FROM OTHER MILK UNIONS
At present there are several milk union who are supplying mix and skim milk to the
plant. The head office as per the production plan is assigning them every month.
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NAME OF THE ATTACHED MILK UNIONS
For mix milk
Badaun
Saharanpur
Fatehpur
Bulandshahr
Hapur Ghazibad
Eath
Firojabad
FOR SKIM MILK AND MIXED MILK
Moradabad
Others- G.M.P. Ltd. Kundli Haryana (a Subsidiary of Indian Potash Ltd.)
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PRODUCTION AND PROCESSING
CAPACITY The installed capacity of the plant at present in 4.00 lac liters/day
The capacity utilization at the moment is 75% as about 3.00-lac
liter of milk is being packed every day.
Due to packing constraints the plant will not be able to pack more
as the of sachet machines is being utilized to the full capacity.
Additional packing machines are needed to increase the packing
capacity.
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MARKETING
LIQUID MILK SALES MOTHER DAIRY: -
The custom packing for mother dairy milk start in this dairy in Feb. 2000
Mother dairy in paying Rs. 1.571 lt as custom packing charges for the
milk being packed as Mother dairy Brand.
This cast includes polyfim cast. Processing cast and unit margins.
The milk cast in paid on NMG Rates decided through Head office.
LIQUID MILK SALES PARAG BRAND:-
Parag in Selling its Brand of Milk in Delhi Since 1986.
Initially the packed milk was being received from Meerut and being
sold in Delhi through a Regional Marketing Office, through a private
distributor.
Thereon once the Sales increased, a plant was hired in
Greater Noida to pack milk for Delhi and Greater Noida Soles.
Once this plant was commissioned the packing of PARAG
in being done from here.
Greater Noida dairy plant in selling the following kinds at
milk in the market.
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Packed Milk
Full Cream Milk
Toned milk
Double toned milk
Janta milk (Skimmed)
(b) Loose Milk: -
Toned milk in FRPTANKS
INDIGENOUS PRODUCTS:
This dairy does not have provision for manufacturing at indigenous
products. However small quantities are made to be sold through our milk
booths only. The products are given below
Delhi
Sweetened Lasi
Mattha
Flavor Milk.
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DANKAUR CHILLING CENTRE
As GREATER NOIDA DAIRY PLANT is not designed to receive milk
in cans, it was decided that the an old Chilling Centre at Dankaur should
be renovated to cater to the chilling demands of the own procurement of
Mahila dairy societies operated by the GREATER NOIDA DAIRY
PLANT. The procurement of these societies average is 15000 LPD and
the capacity of the chilling center is around 30000 LPD. The chilling
center was started in the May 2003 . An investment of Rs 5.11 lacs civil
work, 15.38 plant and machinery ,out of which 14.82 was given through
SGSY and about 1.5 lacs on installation .Another 5.91 lacs has been
received for Generator and Electronic weighing balance from SGSY.
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PARAG: GOES THROUGH 23 QUALITY
CHECHS JUST FOR YOU
After testing through of stringent quality checks the milk in accepted.
Pasteurized, clarified, standardized. Packed and dispatched for sale. The
23 quality checks are: -
Cleanliness of Milk and foreign particles.
Oganoleptic Evaluation.
Temperature.
M.B.R. Test.
Phosphates Test. Percentage Acidity.
Cab Alcohol Test.
Soda Test.
Urea.
Glucose
Sugar.
Salt.
Hydrogen proved,
Hypo chlorite
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Formal in
Starch
Mineral oil test (M.O.T.)
B.R. Reading (For Refined Oil)
Percentage fat.
Percentage Solid not fat (SNF).
Standard Plant Count
Coliform Count.
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PRODUCT LINE OF PARAG DAIRY
In view of specific individual needs preferences and requirements.
Various type of milk with different qualities have been
developed so also meet the requirements of all sections
of the consumers.
Type of milk % of Fat SNP Special features Suitable for
Paray Gold Full
Cream Milk
FAT 6%
SNP 9%
High fat, calcium
protein, Rich. creamy
Growing children,
youth. Sportsmen.
Parag Royal
Toned Milk
FAT 3 %
SNP 8.5%
Medium in Fat
Content Reasonable
Price
All Purposes milk
Parag Silver
Double Toned
Milk
FAT 1.5%
SNP 9%
Medium in fat
Content
More Economical
Price
Adults and weight
conscious
People
Parag Slim Milk
Ski Mmed Milk
FAT 0.5%
SNP 8.7 %
Fat Free Milk
Very Economical
Price
Heart Pallets.
Diabetics and ultra
weight conscious
peopleOther Parag Products Butter, Ghee, Matha, Lassi, Flavoured Milk, Dahi (Plain), Sweetened Dahi.
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SWOT ANALYSES IS
OF PARAG DAIRY
AND PARAG
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SWOT ANALYSES IS OF PARAG DAIRY
AND PARAG
STRENGTH
1. Asias first largest vertical dairy.
2. Morden computerized dairy.
3. 23 quality checks.
4. 150 9001: 2000 and HACCP certified dairy.
5. Many variant at milk.
6. Good quality.
7. Microbiological Testing.
8. Proper and Adequate infrastructure.
9. Semi Govt. organization.
WEEKNESS
1. No Proper distribution Network.
2. Lower Agent margin.
3. No sale promotion for Consumer.
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4. No advertisement.
5. No brand image.
OPPORTUNITIES
1. 24 hours milk supply.
2. Find new market.
3. Launch the different type of milk product.
THREATS
1. Other milk industries provide high margin for agents.
2. Better advertisement / Sales promotion and Butter
Distribution by Competitor.
3. Competition with low price for costumer.
4. Competitor provides a time-to-time attractive scheme.
5. Better quality of milk by competitor.
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Do you use Parag Milk?
RATE OF CONSUMPTION OF THE PRODUCT
25%
60%
5%
5%5%
Company %
Parag Dairy 25%
Mother Dairy 60%Gopal Ji 5%
DMS 5%
Others 5%
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THIS GRAPH SHOWS THE CONSUMER
SATISFACTION.
CONSUMER SATISFACTION
65%
20%
15%
Company %
Mother Dairy 65%
Parag Dairy 20%
Others 15%
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Are you aware of Parag Milk?
75% people are aware the Brand Name of Parag and 25% People are
Unaware.
ARE YOU AWARE OF PARAG MILK
75%
25%
PARAG MILK %
Aware 75
Unaware 25
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Have you any mobile testing and any sort of advertisement module in
your area.
Out of sample size 100-90% people does not know about Mobile testing,
while 10% people are know the mobile tasting.
MOBILE TASTING
10%
90%
Mobile testing
People know 10%People not Know 90%
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Are you interested to give any sort of succession regarding PARAG
DAIRY.
Out of simple size 100-75% People are not interested to give any
succession while 15% people says that PARAG DAIRY improve there
quality.
SUCCESSION
25%
75%
Succession
People Interest 25%
People not Interest 75%
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What quality at milk do you bay:
55% People preferred full cream 30% People preferred toned milk and
15% people preferred double toned milk.
PREFERRED MILK
Full Cream
55%Toned Milk
30%
Double Toned
15%
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QUALITY AT MILK
Full Cream 55%
Toned Milk 30%
Double Toned 15%
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What type of milk do you prefer?
70% People Preferred Packaged milk and 30% People Preferred Non
Packaged.
Peple Preferred
Packaged
70%
Non- Packaged
30%
Milk Packaged
Packaged 70%
Non- Packaged 30%
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Which of the following factors Influences your purchasing decision?
Out of 100 people surveyed 5% people preferred their milk brands
because of price, for 15% people quality is major factor behind it. 10%
people prefer their brand because of easy availability, 20% people prefer
their milk because taste for 50% people brand loyalty in a major factor
behind choosing their milk brand.
FACTORS
PRICE
5%
BRAND LOYALTY
50%TASTE
20%
EASILY
AVAILABILITY
10%
QUALITY
15%
FACTORS
PRICE 5%
BRAND LOYALTY 50%
TASTE 20%
EASILY AVAILABILITY 10%
QUALITY 15%
Through which medium your buying decision is influenced mostly.
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45% people are influenced by T.V. 30% People are influenced by
Newspaper 10% People are knows the brand about the holdings. 14%
people knows the brand about Radio and 1% people cannot say any thigh.
45%
30%
10%
14%
1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
T.V 45%
NEWS PAPAR 30%
HOLDINGS 10%
RADIO 14%
CANNOT SAY 1%
1
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The average sales (Jan 2005 to Jun 2005)
This graph show that the how much at l ltr. Sold (Jan to Jun. 2005) by
Mother Dairy And Parag Dairy.
THE AVERAGE SALES JAN TO JUN 2005
0.00
10000000.00
20000000.00
30000000.00
40000000.00
50000000.00
60000000.00
Jan Feb Mar Apr May Jun
MONTH
MonthPARAG DAIRYMOTHER DAIRYJan 2382074.90 6122790.00
Feb 2096053.40 54421510.00
Mar 2298856.90 6036130.00
Apr 636849.30 1772800.00
May 613350.30 1514960.00
Jun 628015.50 1612320.00
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FINDINGS
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FINDINGS
According to the survey done by me, I have conclude that out of 100
samples 75 are aware of Parag dairy product. Mother Dairy much more
popular among them. It also concludes that Parag Dairy do not advertise
much. It lacks advertising and also the ability of milk at different corner
of Delhi and NCR. It cannot cover the whole part. It dont have enough
milk parlor (booths). And this is also the main reason why Parag is not
much popular among them. Almost around 25% of them use Parag, 60%
use Mother Dairy & rest by others. Parag Dairy has various dairy
products. It sells 55% of full cream 30% tones milk and 15% double
toned milk. As preformed by consumers.
Out of 100%, 70% preferred packaged milk and 30% preferred non
packed milk.
I have visited approx 300 houses and 100shops and the data is collected. I
have collected various details from the market. And my finding will
certainly help Parag Dairy to take further decision and 70 60057 its sale
& maximum its profits.
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SUGGESTION
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SUGGESTION
The following suggestion after analysis the collected data.
A) Advertisements in women oriented magazines (Femina, womans
era Graha Sobha) and news papers (HT city Delhi Times).
B) At Consumer information center besides other products. The
information regarding milk and other products (Lassi flavored milk
etc.) should be given e.g. their quality, flavour etc.
C) Conventional techniques like free sample trade coupons;
occasionally discount can be also tries.
D) PARAG DAIRY should also print the address for compliant a
suggestion on the backside of its product. This can be helpful in
knowing the latest brand in industry and could be useful in new
product development.
E) Time to time, Parag Dairy would organiz the survey. This survey
will be helpful to know how many customers use the Parag Milk
and also knowing the level customer satisfaction for PARAG
DAIRY products.
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CONCLUSION
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CONCLUSION
1. Most of the consumers use Mother Dairy Products as
preferred to Parag Dairy.
2. It also concluded that Parag Dairy dont use much of the ad.
3. Parag Dairy dont have Sufficient distribution Center
(Booth).
4. Parag Dairy do not attract customer with their schemes.
Whereas other dairy have effective plane and schemes for all
distributor and customers.
5. No doubt that Parag Dairy provides better quality of milk
being tested by them as it has 23 different quality checks test.
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LIMITATION OF
PROJECT
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LIMITATION OF PROJECT
All most all projects dont have more or less limitations. The project,
which I have prepared, may have some limitation.
1. The data, which has been collected in realistic as based
on sampling. It is not much more exhaustive hence in may not gives
the complete realistic figure.
2. The answers given by the consumers may be biased for a
questionnaire.
3. Some of the questionnaire fixed by the consumers may
not be relevant.
4. The project is done is a limited area i.e. the sample size
are vary small.
5. It is not possible to inspect the sales pattern in the whole
area.
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BIBLIOGRAPHY
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BIBLIOGRAPHY
1. Kotler Phillip Marketing Mgmt.
2. www.google.co.in
3. With the help of Mgmt. Faculty
4. With the help of PARAG DAIRY Employee.
http://www.google.co.in/http://www.google.co.in/