parallel workshop 3-c, studio 3 -...

Decongesting Europe: New approaches to freeing our cities, 13-14 March 2018, Brussels

#MakeAllModesCountDecongesting Europe: New approaches to freeing our cities, 13-14 March 2018, Brussels

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Understanding behaviour and engaging communities

Parallel Workshop 3-C, Studio 3

Moderator: Evelien Bossuyt, Mobiel 21



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Understanding behaviour and engaging communities

14.15 – 14.45 Tracking travel behaviour to facilitate behaviour changeEvelien Bossuyt, Mobiel 21, TRACE

14.45 – 15.00 Using incentives to encourage mobility changes: exploring the impacts

Marcel Meeuwissen, city of Enschede, EMPOWER

15.00 – 15.15 What we learnt from campaigns in Sofia: impact assessment to a non-infrastructure measure

Evgeni Apostolov, Bulgarian Cycling Association, FLOW

15.15 – 15u30 Discussion and time for questions



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Tracking travel behaviour to facilitate behaviourchange

Session 3C "Understanding behaviour and engaging communities"

Evelien Bossuyt, Mobiel 21


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TRACE


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Behaviour change and tracking

New behaviourBaseline behaviour


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Behaviour change app


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Baseline behaviour New behaviourBehaviour change app


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Baseline behaviour New behaviour


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Building blocks of an evidence-based behaviour change campaign

Operant Conditioning Observational learning Classical Conditioning

Mere exposure Persuasive messages Segmentation

Competence Relatedness Autonomy


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1. Tracking to reward sustainable travel behaviourOperant conditioning


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1. Tracking to reward sustainable travel behaviourOperant conditioning


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2. Tracking to show the sustainable travel behaviour of othersObservational learning

Credits: Omaze


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3. Tracking to enhance feelings of competence(self-determination theory)

• Useful, supporting feedback• Feasible challenges


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… with the target group in mind

THIS IS A

CYCLINGAPP

CYCLE AND WIN


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… with the target group in mind


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Behaviour change and trackingPositive Drive app - intention to download

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Car, driver Car, passenger Train Bus Bicycle Walking

Travel mode home-campus before Positive Drive Campaign

Yes Maybe No


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Baseline behaviour New behaviourBehaviour change apps


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Stakeholder assessment

• 169 teachers / other school personnel

• 78 parents

✓ Only track home-school travels

✓ Tracking for a limited period of time

✓ No workload

+ parent questionnaire


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Number of tracked pupils Number of classes

% informed consents signed

Pilot 1: Torhout 100 8 62

Pilot 2: Oudenaarde 99 6 75

Pilot 3: Westerlo 110 7 76


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Baseline behaviour New behaviourBehaviour change apps


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Baseline behaviour New behaviour


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http://h2020-trace.eu/

http://h2020-trace.eu/


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Evelien Bossuyt, Mobiel [email protected]

Thank you for your attention!

parallel workshop 3-c, studio 3 -...

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