parent club membership -survey results- july 2007

Parent Club Membership-Survey Results-

July 2007

Parent Club Membership Survey Results

2

Survey Purpose

Gain better picture of Parent Clubs

Gather input on membership regarding views and trends

Determine recruitment actions

Ascertain the AKC tools Parent Clubs use

Determine additional tools/resources AKC can develop and offer


3

Survey Methodology

Sent email with survey link and explanation to Parent Club officers and delegates

Asked each club to submit one response


4

Survey Methodology

Timing Survey launched 4/05/07

Survey closed 5/01/07

87% Response Rate


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Survey Results

1. Club Demographics

2. Membership

3. AKC Tools


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Club DemographicsWhat office/position do you hold in your club?

8%

8%

9%

32%

44%

Delegate

Treasurer

Vice President

Secretary

President

76% were Presidents and Secretaries


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Club Demographics How long has your club been in existence?

16%

32%

23%

14% 14%

Less than20 years

20-50 years 51-75 years 76-100years

More than100 years

Majority of clubs 20-75 years old


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How many committees does your club have?

Club Demographics

Half of clubs offer 10-20 committees

> 2027%

< 1023%

10-2050%


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27%

42%

49%

55%

58%

59%

65%

73%

78%

87%

92%

94%

Pedigree information

Online store

Breeder and/or stud registry

Club publication

Mentoring programs

Other directories

Newsletter

Canine health initiatives

Merit or awards program

Matches, trials, or shows

Code of Ethics

Volunteer opportunities

Membership: OfferingsWhat benefits does your club offer its members?


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Membership: ApplyingWhat requirements for membership does your club have?

6%

8%

8%

17%

22%

72%

91%

None

AKC events

Home visit

Time in breed

Applicant essay

Code of Ethics

Sponsorship

Majority of clubs require sponsorship and signed Code of Ethics


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Membership: ApplyingWhat barriers do you feel exist for potential members?

56% indicate no membership barriers

Biggest barriers: Sponsorship (31%)

Specified time in breed (7%)

Clubs wanting to increase membership more likely to identify barriers


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Membership: AgeHas the average age of members changed over the past ten years?

Increased by at least 10 years

(17%)Slightly increased

(46%)Decreased

(12%)Stayed the same

(25%)

63% experienced increase in the average age


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1%

64%

35%

0%

Less than 35 years

35-50 years

51-65 years

More than 65 years

Membership: AgeWhat is the average age of your current members?

Average age of members most likely to be 35-50


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Membership: Age

US birth rates 2.1 children per female

Median age 36.4 in 2006 and rising

% over age 44 will continue to grow

World’s fastest growing age group 80+

Average age at death 77

If you think your members are getting older, you’re right!


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Increased Significantly 6%

Increased Slightly 30%

Stayed the Same 30%

Decreased Slightly 26%

Decreased Significantly 8%

Membership: ExperienceA typical member’s years of experience in the breed has:

2/3 indicate increase or

no change in member

experience


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Strongly Agree 13%

Agree 57%

Disagree 26%

Strongly Disagree

5%

Membership: Experience

70% satisfied with the expertise of club members

My club is satisfied with the experience and expertise of our members.


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48%

68%

88%

96%

Serve as volunteersat our events

Fill important roleson our committees

Be a future clubofficer or Delegate

Chair the NationalSpecialty

Membership: Experience

Confidence in members is high

My club is confident that many of our club members could:


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4%

52%

33%

8%3%

Less than$20

$20-$30 $31-$45 $46-$60 Morethan $60

Membership: Dues

Most clubs (85%) charge between $20-$45

What are the standard annual dues for an individual member?


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Membership: TypesWhat types (or levels) of membership does your club offer?

29%

35%

45%

53%

60%

98%

71%

Associate

Honorary

Lifetime

Foreign

Junior

Family

Individual

Many clubs offer multiple types of membership


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6%Less than 100

10% 1001-2000

6% More than

200023%501-1000

30%100-30024%

301-500

Membership: Types

• Few clubs have fewer than 100 or more than 2000 members

• More than half of clubs have 100-500 members

How many members are in your club?


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Membership: LevelsIn the last 10 years, the total number of club members has:

4%

22%

25%

31%

18%

DecreasedSignificantly

DecreasedSlightly

Stayed theSame

IncreasedSlightly

IncreasedSignificantly

Almost 75% experienced

increases in or maintained the

same membership

levels


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Decrease membership

Maintain current

membership

Increase membership

62%

37%

1%

Membership: LevelsRegarding number of members, what is your club’s goal?

• Larger clubs more likely to want to maintain membership levels

• Smaller clubs more likely to want to increase membership


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Membership: LevelsBy club membership goal, what has been the membership trend?

Of the 62% wanting to increase membership, 47% had increases

Of the 37% wanting to maintain membership, 25% stayed the same

Of the 1% wanting to decrease membership, 100% had increases


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79% approve more than 10 new members

32% approve more than 35 new members

Number of members approved proportional to club size

Membership: LevelsWhat is the average number of new members approved annually?


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Less than 5

14%

5-10 25%

11-15 23%

21-30 12%

More than 30 26%

Membership: Levels

Almost 40% of clubs lose more than 20 members per year

On average, how many members annually do not renew membership?


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In order of most to least influential:

Breed popularity

National media coverage of AKC events

Breed in media, TV, or film

Experience requirements

Trainer and veterinarian influence

Media coverage of club

Membership restrictions

Membership: LevelsRate how influential these factors are on membership.


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Membership: LevelsRate any steps that your club has taken to increase membership.

In order of most to least utilized:

Soliciting at shows

Including club flier with AKC registration mailing

Using AKC New Titles of Record Report

Utilizing local media resources

Using AKC Stud Book report


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Membership: Levels

Having forms available on an updated web-site

Recommending membership to and sponsoring puppy families

Notifying all “potential lapsing” members to renew

Having a top 10 search engine breed

Advertising regularly with Dog Fancy and Dog World

Summary of effective actions taken to increase membership:


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Tools: New Titles of Record

2%3%1%

13%17%

64%

Yes No: Did notknow thisreport wasavailable

No: Not now,but we may in

future

No: My clubdoes not

need/wantnew members

No: Does notfulfill any

needs

Not Sure

Does your club use the New Titles of Record Report?

• 64% of clubs use the report

• 33% of clubs do not use the report; of those, over half were not aware that it was available


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49%

71%

13%

For other purposes (e.g.,publications or awards)

To solicit potential members

To gather statistics on dogs

Of those using the report, which describe your club’s use of the report?

Most clubs use it for statistics


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8% More than 30

Members

8% 16-30

Members

8%11-15

Members

42%1-5 Members

33%6-10 Members

Tools: New Titles of RecordOf the 13% soliciting with the report, how many joined in the last year as a result?

Most clubs solicited fewer than 10 members using the report


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This report lists all titles earned by a breed in a given month

AKC emails the report free to a Parent Club designated recipient monthly

The online subscription form is available at www.akc.org/new_titles_of_record.cfm

Report contains: Title, breed, dog name, sex, registration number, DOB, date titled, color, stud book date, sire information, dam information, owner name and address, and breeder name


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Dog Title Breed Group Dog Name SexRegNumber DOB

Date Titled Color

Champion Dachshunds (Smooth) Hound Group CH Cheyenne Prairie DHP2001238

6 1-Dec-05 9-Mar-07 Blk & Tn

Champion Dachshunds (Smooth) Hound Group CH Arctic Boom a Zoom DHP1119863

2 22-Jun-04 17-Mar-07 Rd

Champion Dachshunds (Smooth) Hound Group CH Kissing My Brass"" BHP1338786

5 21-Dec-04 11-Mar-07 Rd

Champion Dachshunds (Smooth) Hound Group CH Glenn's I Wannabe A Rock Star DHP1667892

3 17-Jul-05 3-Mar-07 Blk & Tn

Champion Dachshunds (Smooth) Hound Group CH Madison's Dazzle and Razzle BHP0575855

6 22-Oct-02 21-Mar-07 Rd

Sample of New Titles of Record Report (not all fields shown below)


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Tools: Stud BookDoes your club use the Stud Book?

Yes53%

No47%

Half use the Stud Book (not necessarily for membership purposes)


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Tools: Stud Book

Stud Book documents the first time any AKC-registered dog (male or female) is used to breed

Report contains information on dog, owner/breeder, dam, and sire

Contact Gina Lash, Asst. Vice President/Asst. Executive Secretary at [email protected] to obtain it One or two members of each Parent Club can receive it after

signing an agreement


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Tools: Stud Book

Sample of Stud Book in pdf format


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Tools: Stud Book

DOG NAMEDOGSEX

DOG NUMBER

WHELPDATE

DOGCOLOR

OWNER/ BREEDER SIRE NAME

ADDY‘S STORM CLOUD B WZ00553590 08-09-03 BLK & RST C. PLUNKETT ADDISON SHULTZ ROYAL PISTOL

BULLS DAY AT THE FIELD D WS05427511 08-30-03 BLK & TNL. HEIN & W.

HOLLIS NOSFERATU'S STORM

JAZZY MUSIC AND DANCER B WS05535941 08-11-03 BLK & RST J. KELLY MONTE PITTS

MONTANAS CLEAR BLUE SKYE B WS09608837 07-20-04 BLK & RST

L. PITT/ A. JUSTICE BRUTUS VON SAMSON DAILY

CH AMERICAN HERO D WP92010249 09-09-00 BLK & RSTJ. BOYD & G.

BOYDCH MARIENBURG'S GAUCHO

PRIETO

Sample of Stud Book text file converted to Microsoft Excel format (not all fields shown below)


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Conclusions

Decreases in membership experienced by 26% of clubs

Clubs view member abilities in positive light: Member experience same or increased (66%)

Confidence high in members to serve/fill roles

Aging of members in line with aging of general population

Thank you!

parent club membership -survey results- july 2007

Documents

parent club officers

needwant new club members1

survey link

membership roster

titled dogs

majority of clubs

akc tools0

potential members