Engaging Parents with Social MediaBenefits:

● Meet parents where they are● Word-of-mouth marketing● Opportunity for frequent engagement● Reinforces learning within the program● Provides additional support for families● Control over public relations

(image / message)

Best practice:

● Balance fun, informative, and engaging posts (ex. 3 fun posts for every 1 info)

● Use engaging pictures● Maintain similar look and feel● Respond to comments / check-ins / engagements immediately

● Comment on your own posts● Post consistently (ex. 3x per week)● Create once, post everywhere

Cautions:

● High time commitment● Risk of negative attention● Greater opportunity for misunderstanding/miscommunication

● Carefully craft neutral, inclusive, positive, and culturally-sensitive messages

● Limit public’s ability to post on page

Deciding to begin:● Decide on social media goals

● Explore media options (Facebook, Twitter, Instagram)

● Agree on policies for use, terminology, frequency of posts, other basics

● Choose what fits and sign up!● Subscribe to accounts of similar and

progressive schools● Experiment and re-evaluate● Periodic review of what’s working / what to

change

Research

Post Examples

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