pariah productsResearch a product/object which has pariah status, meaning one which partially performs or fulfils a function but always annoys for a variety of reasons.

bathroom hand dryer function expectation failing success archetype competitions colour affordance

Yes functionsAlternative uses:Dry clothes, hair and face. Sweat patches. Hand heaterSaves you from usinga towel. Disguise noises

Dry hands Slow, too hot, Strength, hygene. not enough time,pressure, surface aea too small, on/off auto confusion,cannot see how long/how much time you have to dry.

function expectation failing success archetype competitions colour affordance

Eventually drys hands. Spreads remaining bacteriadue to heat. Universal, savesthe use of towels

Industrial. Looks likea toilet cistern.

xelerator, longer differentnozzle placment, designair blade

White, metalicassociation withhyegen and hospitalsblue logo/font

to fit fan nozzle for airdirection and heater,pertrudes out of the wall

multiple user dryerMotion sensor activated leds. Interactive and fun to use. All heights and sizes. Cold air and no need to touch any surface for hygenic purposes. Stand alone for acess or wall panel for smaller rooms.

chopping board function expectation failing success archetype competitions colour affordance Yes functions.Provides hard surfaceProtects the table undernearth

Protect tableSolidDoes not move when you are cuttingFood slides off

HeavyFood slides off all over the place no controlOnly good for first process

function expectation failing success archetype competitions colour affordance Provides area for cutting and organising Protects tablesRarely moves or slides

BlockClassic woodenSquare or roundChunky

PlasticFoldable ‘V’ shape boards

WoodenWhiteBlackAll kitchen colour trends

Chunky blockThickLays flat

chopping board + strainer = bowl

blender/smoothie maker function expectation failing success archetype competitions colour affordance Yes functions.Blends fruit, nuts,hard and soft.Different speedsCleanablePours wellDismantles easily

Blend fruit and/or veg into drinkable consistancy

Large quantity always made.Lots of parts to clean.Takes up space in kitchen.Hard to clean inside under blade.Bulky.

function expectation failing success archetype competitions colour affordance Blends food.Large amounts.Quick and easy.

IndustrailSterileAppliance ClassicJug like

Hand blenderSlim line blendersSmoothie makers withnozzle for pouringJuicers

SteelWhiteClassic kitchenor current trendcolours

Bulky bottom for the mecanical parts.Pourable detached jug.Large base areadUsually 3 seperate partsPlug to wall

blender + glass = smoothie

Copyright Nikki Scott 2010