parkbench investor deck aug 2015
TRANSCRIPT
Contact: Amanda Newman [email protected] 647.808.3467 parkbench.com
We build the most comprehensive and up to date websites for neighbourhoods. Period.
ProblemFor decades REALTORS® have been trying to create websites for the neighbourhood(s) they work in to re-inforce their brand as the local expert, but:
• It is too expensive to build and maintain a custom website.
• It takes too long to build and maintain a custom website.
• It costs too much money to drive traffic and create search engine success
• They don’t even know where to begin…they sell houses.
SolutionOutsource the experts. Purchase the exclusive rights to the neighbourhood website. Make sure it can get done in 30 days. And only use a technology that automatically updates and adds local content daily, with zero effort.
Save Time
Save Money
Make Money
Launched in 30 days A fraction of the cost Generates leads
• Parkbench has built over 1200 neighbourhood websites• REALTORS® LOVE our terms• We’ve never missed our 30 day guarantee• Our technology automatically aggregates, organizes, and categorizes local content from
national & local sources, and showcases it on one easy to use platform• The REALTOR® doesn’t have to do anything
Business ModelOur revenue model is unique and proven.
We make money before we build and launch a new Neighbourhood Website.
We make $2,400-$7,200 per year per Neighbourhood Website.
Distribution: Our customers spend their time and money to market our website.
CashStrong
AlreadyProven
LeverageNetworks
Market validationIn our first 18 months we made:
$1,000,000from REALTORS® who bought the exclusive rights to their neighbourhood site on Parkbench.com
our current revenue run rate is:
$1,200,000
Market size - $360,000,000 per yearWe still have lots of neighbourhoods to sell! There are over 150,000 neighbourhoods in the US and Canada that a REALTOR® would want a neighbourhood site for.
ProductEach neighbourhood on Parkbench.com has automatically updating feeds of local events, deals, and news. One REALTOR® is branded on the side of every page.
Events
Deals
News
Year
ly R
even
ue R
un R
ate (
$)
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
2014 2015 2016 2017With investment
Without investment
InvestmentWith 1.2 M investment we could sell, launch and maintain 4800 neighbourhood sites in 3 years; annual revenue will exceed 20 million.
Allocation of Funds• Enhance our current product so we can charge more
• Expand our inside sales force and inbound marketing team so we can sell more
• Expand tech team to start new revenue streams based on our technology.
Product Sales InboundMarketing
Dr. Rodney Hoinkes Co-Founder
Chief Technology Officer18yr Entrepreneur, 3
International Startups, 55+ staff, $8MM revenue+
Award-winning technology development for 25+ yearsDoctorate from Harvard
University
Grant Findlay-Shirras Co-Founder
Chief Executive Officer10yr Sales & Marketing, teams
of 25+Small Business Owner
Honours Business Admin, Richard Ivey School of
Business
Amanda NewmanCo-Founder
Chief Product OfficerEntrepreneurship in family
company since youth - Family business,
Fernbrook Spring WaterTrained Designer/Interior
ArchitectureReal Estate Agent
Leadership Team