Parking & Traffic Committee June 5, 2018

4:30pm J. Earle Bowden Bldg., Room 1

AGENDA

1) Call to Ordera) Meeting was properly noticedb) Approval of Meeting Agenda for June 5, 2018c) Approval of Minutes from May 1, 2018 meeting

2) Ongoing Businessa) Premium Parking Update

a. Action Plan Recommendationsb. Citation Policyc. Communication/Marketing Campaignd. Signage Improvements

b) Trash Co-op Updatec) Needs Audit - Jefferson Street Garage

a. Cleaning / Restriping / Resurface Top Floorb. Toll Booth Removal / Welcome Signc. Landscape

d) Financial Report

3) New Businessa) New Parking Spaces on Garden Streetb) Parking Interlocal Agreement Updatec) Premium Parking Invoice Reviewd) JSG Parking Policy

(i) New User Limitations(ii) Event Parking Pricing Policy

e) July Committee Meeting Date Change

4) Public Comment

5) Adjournment

Next meeting July 3, 2018 @ 4:30pm

J. Earle Bowden Bldg., Room 1

Minutes Parking & Traffic Committee Meeting

May 1, 2018

Members present: Mark Bednar, Danny Zimmern, Clay Roesch, Elisabeth Buswell, Cheryl Young, Curt Morse

Call to order: The meeting was called to order by Mark Bednar at 4:33 PM

Consideration of minutes:

1) Mr. Morse confirmed the meeting was properly noticed 2) Minutes for the previous meeting were approved. Noted to correct the date and remove non-

committee members from the minutes. (File attached)

On-Going Business:

1) Premium Parking Transition Update a) Mr. Morse introduced Mr. Ben Montgomery, CEO of Premium Parking. He gave an overview of

the Location Revenue Summary which details data of revenues generated by specific zones within the parking district. i) KPI Summary

(1) Total Collections: $28,060 (2) Total Volume: 7,670 (3) Total Hours: 60,962 (4) Avg Total Revenue: $3.66 (5) Avg Tickets Hours: 7.95 (6) Median/Rev/Hour: $0.41

b) Mr. Montgomery continued to discuss the enforcement side of the business detailing that Admiral Enforcement has hired all the former Republic employees. Ms. Buswell asked about the convenience fee that’s being added to citation payments and asked that a notice of the fee be added to alert consumers of the fee.

c) Mr. Peacock introduced himself and thanked everyone for their attendance. He pointed out that Premium Parking, as was the previous parking management company, is not from Pensacola and that there are no recognized parking management companies based in Pensacola. He then asked Mr. Montgomery to explain why the data he is collecting is important (i.e. valuable). Discussion continued with an explanation of using the data to establish future changes to the overall parking system.

d) Mr. Bednar asked Mr. Morse what are the key problems that are being identified with the new parking system. Mr. Morse established that the primary issues identified are the extended hours of enforcement, the addition of Saturday enforcement and the new equipment learning curve.

e) Ms. Young asked about having a parking ambassador that could meet users to introduce and teach how to use the new equipment. Mr. Montgomery discussed the different opportunities

that exist to engage and inform the user on how to pay and how the new system operates. Mr. Kullander then made a short presentation on how the pay station works.

f) Mr. Keven Lehman, owner of Fosko Coffee Shop, reference the availability of parking in the garage and drew a correlation between underutilization and high-priced parking fees.

g) The owner of Moonflower Salon asked if parking attendants could be used during peak times to educate user on the new equipment. Mr. Montgomery and Mr. Kullander updated the group on how to provide more staffing for the pay stations.

h) Mr. Lehman suggested that he would like an opportunity to make a proposal to run the parking program.

i) Mr. Patrick Elebash complimented the Premium team on the recent changes but is concerned the technology is not functioning properly. He has employee and customers that have received parking tickets and customers that have parking passed but that have also received citations. Mr. Bednar asked is the technology could be at fault. Mr. Montgomery stated that most of the issues are human error and that there is not a wholesale issue with the technology platform or system. Mr. Peacock asked if the implementation of the vehicle mounted LPR equipment would help reduce the human error component. Mr. Montgomery noted that it would increase the speed of enforcement and that human error issues were tracking very low. They would continue to train the staff and refine the local program.

j) Ms. Young noted that there are parking users that simply do not want to use the new machines and that wanted to pay the old way.

k) Mr. Nathan Holler, owner of Dog House Deli, commented that his restaurant and others want to work with parking to come up with the right price for weekends. Mr. Montgomery stated that Premium is open to analysis in addition to adding 15-minute short term parking and looking at options to adjust rates in the future based on data.

l) Mr. Peacock commented that all the suggestions would be considered in ongoing committee and board meetings.

2) Jefferson Street Garage Waste Co-op a) Mr. Morse updated the group on the compactor project. He pointed out that the security

system was being installed and that full training and operations would begin over the next week. The committee will explore options for returning the NO PARKING area back into use during business hours.

3) Financial Reports a) The financial were reviewed. The committee asked that operating expenses be expanded for

deeper review on the financials. b) Ms. Dubuisson asked if the lose of the parking places adjacent to the compactor would shop up

as a lose to the asset because of the project.

New Business:

1) Public Records Request a) Mr. Morse updated the committee of the request made my Ms. Daughtry of Winterfest and

noted that the request would be handled quickly.

2) Jefferson Street Garage Improvements a) Mr. Morse updated the committee on the completion of the resurfacing project on to the

surface lot at JSG. Also, that updated signage was being addressed by Premium Parking. b) Mr. Morse pointed out that the landscape on the corner of Garden and Jefferson Streets needs

attention. The committee approved getting quotes to update it. 3) Parking Communication Strategy

a) Ms. Sjoberg, owner of Ideaworks, gave an update on ongoing communications through social media and emails to educate and inform parking users.

b) Mr. Kelly suggested that TV commercials might help communicate recent changes. c) Ms. Buswell pointed out the continued need to illustrate how parking revenue is being utilized.

4) Public Comment a) Ms. Dubuisson suggested that communication should happen more in advance of new program

launches to better inform the public. She also pointed out that interesting games could be used to inform the public.

5) Adjourned at 6:30pm

Legacy Equipment – Phase 1 Upgrade

New Equipment on order includes 25 Parkeon “pay by plate” doors and 5 new Parkeon pay machines to be shipped on June 15th and installed on June 21st. Two Parkeon machines are to replace currently broken legacy machines at P2802 and P2850. One is to be installed on Jefferson St. in front of the new office building and two on Tarragona St. There will be media announcements informing the public of the new LPR equipment and addition of new equipment.

Location Area Good Bad % of RevenueP2801 Jefferson Garage 2 48%P2839 Government (Reus to Palafox) 3 0 10%P2810 City Hall MetersP2846 Jefferson (Romana to Chase 5 0 12%P2802 N. Palafox Lot 1 6%P2803 Tarragona Lot 1 7%P2853 Government (Palafox to Alcaniz 2 0 7%P2834 Spring St. (Main to Romana) 2 4%P2860 Courthouse Parking Lot 0%P2840 Jefferson (Main to Romana) 3 3%

Intendencia Garage 0%P2847 Garden (Palafox to Alcaniz) 1%P2837 All of IndentenciaP2835 W. Romana to Palafox 1P2849 Romana (Palafox to Alcaniz) 1%P2833 W. Garden to PalafoxP2836 S BaylenP2832 All of ReusP2852 Spring (Wright to Romana) 1%P2831 All fo ChaseP2850 N Baylen 6 1 0%

25 2

Legacy Equipment – Coin Meters

There is 230 pole mounted coin meters throughout the downtown area. 80 are in working condition and 150 are inoperable and not able to be repaired. Below is an audit showing the current equipment list and the % of revenue each P# location generates. All non-working meters are to be removed; there will be free parking in these spaces until the equipment has been replaced.

Legacy Equipment Recommendation – Phase 2 Upgrade

Premium recommends purchasing an additional 5 Parkeon pay machines to replace non-working equipment in additional coin meter P# locations: three for P2834 and two for P2837. The 33 functional coin meters can then be relocated P2833 and P2852 to fill in. The remaining non-operational coin meters can be replaced with new IPS Smart Meters.

Enforcement – License Plate Recognition Equipment

The Admiral polo will be changed to a blue color and the title will be changed on the back. Premium has recommended moving forward with license plate recognition (LPR) technology from Vigilant Solutions for on-street enforcement. Admiral Enforcement has offered to purchase the LPR equipment to be mounted on the enforcement truck. In exchange, an amendment to the existing DIB contract is requested from $6,250 to $6,715 as part of this change in operations.

Location Area Good Bad % of Revenue Location P2801 Jefferson Garage 58.06% P2801P2839 Government (Reus to Palafox) 3 1 8.85% P2839P2846 Jefferson (Romana to Chase 6.34% P2846P2802 N. Palafox Lot 5.98% P2802P2803 Tarragona Lot 5.25% P2803 P2853 Government (Palafox to Alcaniz 3.27% P2853P2834 Spring St. (Main to Romana) 18 41 3.17% P2834P2840 Jefferson (Main to Romana) 1.82% P2840P2837 All of Indentencia 15 13 1.62% P2837P2847 Garden (Palafox to Alcaniz) 8 22 1.45% P2847P2849 Romana (Palafox to Alcaniz) 6 0 1.33% P2849P2835 W. Romana to Palafox 11 0 0.92% P2835P2833 W. Garden to Palafox 2 14 0.47% P2833P2852 Spring (Wright to Romana) 0 13 0.39% P2852P2836 S Baylen 0.32% P2836P2832 All of Reus 14 31 0.32% P2832P2831 All of Chase 1 14 0.24% P2831P2850 N Baylen 2 1 0.19% P2850

80 150 100.00%

Jefferson Parking Garage Proposed

• New rate of $2.00 for 3.00 hours • Add $40.00 monthly rooftop parking rate

• Proposed new sign package for in the garage • Relocate white informational on the outside walls by the pay machines • Sweep and scrub the garage $7,000 Re-Striping $3,498 = Total $10,498 • Change whatever signs desired to a different color

Other Events Over the Month

• Parking Information cards have been issued to local merchants and placed on vehicles • Citations were not issued on May 5th and Memorial Day • Currently, event rates are suspended

Proposed Projects

• Asphalt repairs in Tarragona Lot $300.00 Re-Striping $800.00 = Total $1,100.00 • Re-Striping North Palafox $1,998.00

Attachments

• Action Plan • Proposed Equipment Upgrade Map • Voiding Parking Ticket Policy • Downtown Pensacola Communications Campaign • Proposed signage

o Validation Sign 36x48 & 12x18 o Short Term Parking 9 am – 12 am o Coin Meter Instructional Decal o May KPI Summary

Monthly Parking Volume at P2801 - 241 Monthly SubscriptionsDate Day Time Monthly's % of Monthly

5/3/18 Thursday 18:00 19 7.88%5/4/18 Friday 14:00 109 45.23%5/5/18 Saturday 18:00 61 25.31%5/7/18 Monday 12:00 123 51.04%5/8/18 Tuesday 2:00 124 51.45%5/9/18 Wednesday 14:00 127 52.70%

5/10/18 Thursday 16:00 129 53.53%5/11/18 Friday 10:00 129 53.53%5/12/18 Saturday 16:00 30 12.45%5/14/18 Monday 12:00 160 66.39%

AVG 101.1 41.95%

Downtown Pensacola Communications Campaign Objective:

• Showcase consumer’s options and encourage engagement with Premium Mobile App and TextPay; showcase rates and features in a clear, transparent way

• Introduce new “pay by plate” technology at upgraded legacy pay machines (leading up to installation which is expected in late June)

Publication partners:

• Downtown Crowd (monthly) • Pensacola Blue Wahoos fan program ‘Tacklebox’ (monthly throughout the season) • Pensacola News Journal (4-6 weeks)

Downtown Crowd 18,000-24,000 copies distributed (free publication) 2x 1/2 ads Rate card: $1,428 for two insertions, $714 each Dimensions: 4.7” x 9.8” Premium will run in June and July at company’s expense. Blue Wahoos Tackle Box Fan Program Distributed to 300,000+ fans per season Printed monthly Our insertion is valid for the remainder of the season Prorated rate: Full page $1,200 Dimensions: 4.875” 3.75” Pensacola News Journal Option 1:

• 4 week schedule • B&W 1/2 Page (4.944"x20.5") • 3x per week (Wed-Fri-Sun recommended) - Wed & Sun are highest circ days • 12 total ads = $6,720 • Can start next week, Wed ad is due Friday. @ 5 pm

Option 2: Same schedule as above with 1/4 page ads for $2,976 total. The discounts for running the 3x schedule/week are significant vs only running 1x week, so would not recommend running less than the 3x - it doesn't make sense to do that.

Citation & Appeals Performance6/1/2018

Month 2017 Citations in month Appeals in month Upheld DismissedJan-17 803 8 3 5Feb-17 764 7 3 4Mar-17 1198 7 2 5Apr-17 1059 9 5 4May-17 1012 13 7 6Jun-17 784 7 2 5Jul-17 952 10 7 3

Aug-17 1035 0 0 0Sep-17 833 11 8 3Oct-17 814 0 0 0Nov-17 1012 19 8 11Dec-17 478 17 4 13Jan-18 438 0 0 0Feb-18 720 0 0 0Mar-18 1851 18 6 12Apr-18 1923 49 5 44May-18 1352 date set for 6-22 date set for 6-22 date set for 6-22

Take Over AVG Cit./Month Appeal SuccessBefore 850.14 45.37%After 1,708.67 16.42%

Citations Issued & Appeal Overturn Comparison

0

500

1000

1500

2000

2500

Nov-16 Mar-17 Jun-17 Sep-17 Dec-17 Apr-18 Jul-18

Citations in Month

10:21 AM 02/28/18 Accrual Basis

Downtown Parking Management District Sales by Customer Summary

October through November 2017REVENUE

Waste Co-Op FY2017/18 Q1 Invoice Q2 Invoice Q3 InvoiceWaste Co-Op - Beef O'Bradys 1,440.00$ 1,805.64$ 1,805.64$ Waste Co-Op - Belle Ame' 198.00$ 240.75$ 240.75$ Waste Co-Op - Cat-Den, LLC 396.00$ 802.50$ 802.50$ Waste Co-Op - Dog House Deli 450.00$ 160.50$ 160.50$ Waste Co-Op - Elebash Jewelry Co. 198.00$ 802.50$ 802.50$ Waste Co-Op - Hopjacks 1,440.00$ 240.75$ 240.75$ Waste Co-Op - Jewelers Trade Shop 198.00$ 1,805.64$ 1,805.64$ Waste Co-Op - Khon's Asian Bistro 630.00$ 240.75$ 240.75$ Waste Co-Op - Moonflower Salon 108.00$ 802.50$ 802.50$ Waste Co-Op - Play 810.00$ 240.75$ 240.75$ Waste Co-Op - Subway 540.00$ 1,043.25$ 1,043.25$ Waste Co-Op - The Cabaret 810.00$ 802.50$ 802.50$ Waste Co-Op - The Vaughn Financial Group 198.00$ 1,043.25$ 1,043.25$ Waste Co-Op - Theisen Building 504.00$ 160.50$ 160.50$ Waste Co-Op - Tin Cow 1,440.00$ 1,805.64$ 1,805.64$ Waste Co-Op - Vinyl Music Hall 1,440.00$ 1,043.25$ 1,043.25$ Waste Co-Op - Wild Greg's Saloon 990.00$ 1,043.25$ 1,043.25$ Waste Co-Op - Wine Bar 810.00$ 1,805.64$ 1,805.64$ Waste Co-Op - Zarzaur Law, P.A. 198.00$ 160.50$ 160.50$

12,798.00$ 16,050.06$ 16,050.06$

EXPENSEVendor Invoice Invoice Invoice

Republic 272.90$ 3,775.55$ 7,435.62$ Republic 6,348.78$ 145.00$ 190.53$ Republic 145.00$ 3,652.37$ 1,795.49$ Republic 145.00$ 145.00$ 24.30$ Republic 4,134.65$ 4,218.22$ Republic 3,725.77$ Republic 145.00$

Keep Pensacola Beautiful 266.30$ 398.30$ Keep Pensacola Beautiful 896.30$ 446.30$ Keep Pensacola Beautiful 530.30$ Keep Pensacola Beautiful 218.50$

16,079.70$ 13,529.54$ 9,445.94$

DIF +/- ($3,281.70) 2,520.52$ 6,604.12$ Charged to Co-op Participants 273.48$

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-50.00

0.00

400.00

-400.00

600.00

40-0

3 · P

.F. L

ess

Rev

Sha

re P

PD/A

irpor

t0.00

200.00

-200.00

1,944.53

1,600.00

344.53

2,400.00

40-0

4 · T

arra

gona

Lot

Rev

Sha

re0.00

0.00

0.00

4,706.24

0.00

4,706.24

0.00

Tota

l 40-

00 ·

DPM

D S

hare

d Ex

pens

es0.00

800.00

-800.00

7,362.77

6,400.00

962.77

9,600.00

50-0

0 · D

PMD

Ope

ratin

g Ex

pens

es50

-04

· Jef

fers

on G

arag

e C

C F

ees

0.00

750.00

-750.00

2,502.35

6,000.00

-3,497.65

9,000.00

50-0

5 · P

arki

ng M

eter

CC

Fee

s0.00

1,000.00

-1,000.00

6,542.39

8,000.00

-1,457.61

12,000.00

50-0

6 · I

nsur

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- Au

to0.00

1,847.93

50-0

7 · B

ad D

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666.67

-666.67

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5,333.33

-5,333.33

8,000.00

50-0

8 · B

ank

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0.00

25.00

-25.00

192.55

200.00

-7.45

300.00

50-0

9 · D

ebt S

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DIB

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n0.00

3,333.33

-3,333.33

30,000.00

26,666.66

3,333.34

40,000.00

50-1

0 · D

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ervi

ce-$

2,71

7.86

50-1

0.5

· Loa

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tere

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1,017.36

50-1

0 · D

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ervi

ce-$

2,71

7.86

- O

ther

0.00

2,716.67

-2,716.67

20,861.41

21,733.34

-871.93

32,600.00

Tota

l 50-

10 ·

Deb

t Ser

vice

-$2,

717.

860.00

2,716.67

-2,716.67

21,878.77

21,733.34

145.43

32,600.00

50-1

1 · D

ues

& S

ubsc

riptio

ns0.00

0.00

0.00

0.00

1,000.00

-1,000.00

2,000.00

50-1

2 · M

arke

ting

/ Prin

ting

/ Res

earc

h0.00

2,750.00

-2,750.00

55,492.02

22,000.00

33,492.02

33,000.00

50-1

3 · O

ffice

Sup

plie

s0.00

0.00

0.00

153.22

0.00

153.22

0.00

50-1

4 · O

verh

ead

Rei

mbu

rsem

ent

50-1

4.2

· Boo

kkee

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0.00

720.00

-720.00

5,920.00

5,760.00

160.00

8,640.00

50-1

4.3

· Leg

al0.00

170.83

-170.83

8,332.50

1,366.67

6,965.83

2,050.00

50-1

4.4

· Mar

ketin

g0.00

1,250.00

-1,250.00

1,031.25

10,000.00

-8,968.75

15,000.00

50-1

4.5

· Sal

arie

s, B

enef

its, a

nd T

axes

5,710.67

6,927.50

-1,216.83

61,813.54

55,420.00

6,393.54

83,130.00

50-1

4 · O

verh

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Rei

mbu

rsem

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Oth

er0.00

4,375.00

-4,375.00

30,625.35

35,000.00

-4,374.65

52,500.00

Tota

l 50-

14 ·

Ove

rhea

d R

eim

burs

emen

t5,710.67

13,443.33

-7,732.66

107,722.64

107,546.67

175.97

161,320.00

50-1

5 · P

rofe

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nal S

ervi

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50-1

5.1

· Ann

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0.00

0.00

0.00

7,915.00

12,100.00

-4,185.00

12,100.00

Tota

l 50-

15 ·

Prof

essi

onal

Ser

vice

s0.00

0.00

0.00

7,915.00

12,100.00

-4,185.00

12,100.00

50-1

6 · F

acili

ty R

epai

r & M

aint

enan

ce1,964.23

6,250.00

-4,285.77

40,677.12

50,000.00

-9,322.88

75,000.00

50-1

7 · S

igna

ge &

Str

ipin

g0.00

416.67

-416.67

365.70

3,333.34

-2,967.64

5,000.00

50-1

8 · U

tiliti

es570.39

1,166.67

-596.28

8,934.63

9,333.34

-398.71

14,000.00

50-1

9 · T

rave

l Ent

erta

inm

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Edu

c0.00

500.00

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0.00

4,000.00

-4,000.00

6,000.00

50-2

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anag

emen

t Con

trac

ts0.00

4,250.00

-4,250.00

86,076.99

34,000.00

52,076.99

51,000.00

50-2

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ayst

atio

n Pa

rkeo

n $1

456/

mo

0.00

1,457.25

-1,457.25

10,524.17

11,658.00

-1,133.83

17,487.00

50-2

2 · P

ayst

atio

n R

epai

rs0.00

625.00

-625.00

1,684.00

5,000.00

-3,316.00

7,500.00

50-2

3 · C

ontr

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arki

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nfor

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rv100.00

10,058.33

-9,958.33

14,345.73

80,466.66

-66,120.93

120,700.00

50-2

4 · E

nfor

cem

ent S

pec

Even

ts P

kg1,035.09

1,666.67

-631.58

9,143.18

13,333.34

-4,190.16

20,000.00

50-2

5 · S

ecur

ity0.00

2,083.33

-2,083.33

169.37

16,666.66

-16,497.29

25,000.00

11:5

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May

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May

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833.33

-833.33

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6,666.66

-6,666.66

10,000.00

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tree

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ands

cape

Impr

ovem

ents

0.00

1,275.00

-1,275.00

20,933.39

10,200.00

10,733.39

15,300.00

Tota

l 50-

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DPM

D O

pera

ting

Expe

nses

9,380.38

55,267.25

-45,886.87

427,101.15

455,238.00

-28,136.85

677,307.00

Tota

l Exp

ense

11,725.57

61,876.09

-50,150.52

535,469.37

568,108.68

-32,639.31

816,613.00

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Ord

inar

y In

com

e18,843.86

-1,957.20

20,801.06

-14,283.90

-93,131.25

78,847.35

-101,778.00

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2,071.64

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60-1

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520.33

60-0

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Oth

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472.33

Tota

l Oth

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com

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2,543.97

Net

Oth

er In

com

e57.99

2,543.97

Net

Inco

me

18,9

01.8

5-1

,957

.20

20,8

59.0

5-1

1,73

9.93

-93,

131.

2581

,391

.32

-101

,778

.00

11:5

7 AM

Dow

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anag

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May

201

8

Page

3

May 31, 18

ASSETSCurrent Assets

Checking/Savings100 · Petty Cash-Jefferson Garage 1,717.20101 · Cash-Coastal -514-8 356,430.31102 · Cash-Wells Fargo -9358 36,106.04

Total Checking/Savings 394,253.55

Accounts Receivable140.4 · Parking Fees & Fines 72,275.00145.4 · Allowance for Doubtful Accounts -55,444.80

Total Accounts Receivable 16,830.20

Total Current Assets 411,083.75

Fixed Assets241 · Equipment 317,829.48290 · Improvements 177,362.10300 · Accumulated Depreciation -278,659.14

Total Fixed Assets 216,532.44

TOTAL ASSETS 627,616.19

LIABILITIES & EQUITYLiabilities

Current LiabilitiesOther Current Liabilities

452 · Due to D.I.B. 49,114.20460 · Restricted Fund 1,000.00481 · Sales Tax Payable 26.56

Total Other Current Liabilities 50,140.76

Total Current Liabilities 50,140.76

Long Term Liabilities503 · N/P-CB & T-Pay Stations 34,174.01

Total Long Term Liabilities 34,174.01

Total Liabilities 84,314.77

Equity32000 · Unrestricted Net Assets 372,683.3532100 · Investment in Capital Assets 182,358.00Net Income -11,739.93

Total Equity 543,301.42

TOTAL LIABILITIES & EQUITY 627,616.19

Downtown Parking Management DistrictBalance Sheet- For Management Use Only

As of May 31, 2018

Imag

ery

©20

18 G

oogl

e, M

ap d

ata

©20

18 G

oogl

e20

ft

Gar

den

Stre

et P

arki

ng

Here are my suggestions on the two provisions of the IA on expanding uses of the Fund: Section 8 C. The Fund and all of its net revenue shall be totally earmarked and expended and restricted first for use in the performance of the parties obligations hereunder; and if net revenues remain after paying for the parties performance hereunder, then second for beautification, safety and transportation. Section 9 C. The Fund and revenues related thereto may be pledged by the DIB to procure financing for capital expenditures or other projects related to CRA Parking Facilities, related to beautifying Downtown Pensacola, related to marketing and promoting Downtown Pensacola and/or related to improving transportation in Downtown Pensacola within the Parking Management District provided that: (i) the capital expenditures or project must be located in the Parking Management District; (ii) the capital expenditure or project must be exclusively for the performance of the parties obligations hereunder, which includes beautifying, marketing and/or promoting Downtown Pensacola as well as improving transportation in Downtown Pensacola, and (iii) the capital expenditures or project must be approved by both the CRA and DIB. All costs or expenses related to procuring such financing shall be paid from the Fund.