parkland august 2012

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AUGUST 2012 MAN & WOMAN OF THE YEAR | THE BUZZ | BRING ON THE GARB!

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BACK-TO-SCHOOL - BUCKET LIST– FOOTBALL SEASON - TWITTER

It is said that, “Education is a better safeguard of liberty than a standing army.”

August is here and this means parents and students are preparing to go back to school. With a couple of weeks before the new academic year commences, many are gathering those last minute items or getting in an end of summer get-a-way. For the fi rst time, I have close friends sending their children off to college. As you prepare, in your own way, I hope you cherish the memories and extend the encouragement to foster the thrill of learning.

Another thing to keep in mind are the roads, which will surely become more congested and remember to slow down in the school zones. One other big change coming is the end of “block scheduling” for Broward County high schools. Now there will be seven periods for the entire year, which students will have to attend. Let’s hope this is executed effectively.

Everyone has a “bucket list!” Those things one wants to experience during the course of their life. I hope you were able to get to one of yours. One of mine was to go to Greece and I had my chance to check it off last month. What an amazing trip to see the Acropolis, the Parthenon and to travel to the Greek Islands. The country is experiencing some challenging times and it was evident, but the food and the sites were still an amazing experience. To top it off, I was also able to travel to Turkey and experience their culture as well, which was topped off by a visit to the Grand Bazaar. It felt like I was back on Canal Street in New York.

With all the excitement over the Heat and the Big Three win, South

Florida has been in a frenzy over fi nally having another championship. And, it appears the team is improving for next year with the addition of Ray Allen. Now football season is here and the hope is for the Dolphins to step up their game with a new head coach and an extra year of experience for the veterans to put a playoff team on the fi eld.

The college football rivalry here is something friends and family members can have to needle each other on Saturday afternoons. It’s exciting to have seven Florida college teams who compete at a high level – UM, UF, FSU, FIU, FAU, UCF and USF!

One new technology I began to dabble in this summer was Twitter. With social media becoming the new way to stay connected, I felt it was time for me to join in on the new medium. I mostly do it in the morning with inspirational insight or to let my followers know of some event or place where I am going. So you can follow me too

at @JimNortonWeston. See you in cyberspace.

As summer draws to a close we enter the height of Hurricane Season. Not to be an alarmist, but we have not had a signifi cant event in years. All I want to do is to encourage you to be prepared. Check those shutters, make a plan, secure your valuables - including important papers and get those supplies.

Lastly, I want to remind everyone to register to vote in the primaries this month on August 14th. Many offi ces will be determined by its outcome and it is the duty of every citizen to participate, regardless of party affi liation.

Have a Great Month. As Always, Enjoy the Lifestyle!™

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from the publisher

Jim NortonPresident & PublisherLifestyle Publications


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PUBLISHER Jim Norton

ASSOCIATE PUBLISHER Sally Nicholas

EDITOR IN CHIEF Brian Bienkowski

ASSOCIATE EDITOR Danielle Tarrant

CREATIVE DIRECTOR Melanie Geronemus Smit

ART DIRECTOR Alexander Hernandez

MARKETING MANAGER Megan Sadaka

WRITERS

Jim Freer, Laura Gates,

Kevin Lane, Randi Aileen Press, Bruce Turkel

PHOTOGRAPHERS

Downtown Photo/Fort Lauderdale,

Dreamfocus Photography, Kevin Lane

ADVERTISING SALES

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©2012 Parkland Lifestyle is published by Lifestyle Publications, LLC, all rights reserved. Coral Springs Lifestyle is a monthly advertising magazine. All contents are protected

by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely

responsible for ad content and holds publisher harmless from any error.

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$1,648,800Wow! Simply stated absolutely one of the finest luxury custom built homes on one of the most magnificent point lakefront lots in Parkland! Custom "brill" built 5/brs + office + game room/theater + gym! Impact windows & doors! Over the top upgrades! Underlit onyx! Hand carved wood masterpiece cabinetry! Must see!

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10 THE BUZZ

STYLE 12 College Style

HAPPENINGS 16 SCOPE Sends Kids To Camp 18 Man and Woman of the Year

PEOPLE 20 Leila Romano & Kelly Lambrakis

COVER STORY 22 Are U Ready? The State Wakes Up in August

FEATURE STORY 28 Marjory Stonman Douglas Student Spotlight

BIZ STYLE 32 Estate & Gift Tax “A-Changin” 34 Sincerely Yours 36 RedCap

DINING 42 Ernie’s Chophouse

SCENE ON SITE 44 Journey of Hope Gala 46 Night of Caring 48 Florida 5K on AIA

50 AND ANOTHER THING...

contentsAUGUST 2012

AUGUST 2012 MAN & WOMAN OF THE YEAR | THE BUZZ | BRING ON THE GARB!

NCAA FOOTBALL

ARE UREADY?

ERNIE’S ITALIAN

CHOPHOUSEREDCAP:

WHY DRIVE YOUROWN CAR?

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Adventurous. Luxurious. Spiritual. Enchanting. These are the words travelers use to describe the unique and sumptuous retreats centered on personal growth, serendipitous adventure and cultural contribution with OmLuxe travel.

Based on their love for meditation, yoga and travel, author and radio show host Jennifer Grace and renowned photographer Pamela Jones joined forces to create OmLuxe with the conscious connoisseur in mind. As they developed itineraries centered on yoga, meditation, and photography for their guests, they complemented these retreat experiences with the opportunity to indulge in the fi ne lodging and comforts of the destination.

Upcoming journeys include: » ASIA: Blissful Bali (Saturday,

November 3 – Friday, November 9, 2012)

» USA: Sacred Sedona (Wednesday, Feb 27 – Sunday, March 3, 2013)

» SOUTHEAST ASIA: Cambodia (May 2013 – exact dates TBD)

For more information about the Co-Founders or the journeys, visit www.omluxe.com.

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Having problems with damaged hair due to the harsh treatment from the hot summer sun? To nurse your hair back to health, Keratin Complex has launched the ultimate, nourishing KeraWhip Hydrating Cream Conditioner – a spa treatment in a can!

Repairing summer-damaged hair starts with a great conditioner. KeraWhip Hydrating Cream Conditioner benefi ts include:

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» Restores resilience and shine » Ideal for all hair types including coarse and unruly hair

KeraWhip Hydrating Cream Conditioner sells for $24 for an 8.5 ounce can. It is available for purchase at www.keratincomplex.com

A GIRL LIKE YOU (Berkley Trade Paperback Original; August 7,

2012; $15). Local Florida writer Maria Geraci’s newest novel focuses on Emma Frazier, a

smart, hardworking Florida journalist who thinks she might have a chance with her new handsome boss until she overhears a mutual acquaintance refer to her as the “ugly friend.” In an effort to reclaim her battered self-esteem, Emma decides to impress Ben at work by promising an exclusive interview with NASCAR legend Trip Monroe, an old high school classmate. But connecting with Trip turns out to be harder than Emma imagined. Her quest for the interview leads her back to her tiny hometown of Catfi sh Cove, where old secrets and a new romantic interest shake up Emma’s views on life and teach her that maybe the key to fi nding true love is as simple as accepting yourself for the person you were always meant to be.

Gift it Green eco-chic fabric gift boxes are for those looking for an environmentally-friendly alternative to disposable paper wrap, gift bags, and gift boxes but still want all of the fun in opening gifts. Gigs were designed to be gifted forward and are super easy with NO scissors, tape, or

waste. Kim Blanding, Founder and CEO of Gift it Green says, “According to the Clean Air Council, the U.S. generates an additional fi ve million tons of waste or 25% more garbage during the winter holidays. Gift it Green was created to eliminate this problem.” They are offered in several designs and sizes and cost between $14-$18. For more information, please visit www.giftitgreen.com

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3. Nike UCF Knights Arch Logo Classic T-Shirt Gold - $23.95

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SCOPE Makes Camp a Reality For South Florida’s Most Needy Children

If you had the choice of spending your summer days forming friendships, learning how to swim, and enjoying the benefi ts of spending time outdoors in a safe and secure environment; OR having to stay indoors in order to avoid the dangers that may lurk in your neighborhood… what would you choose to do? Unfortunately, the latter is a reality for many children in our communities once school ends. What if you could not only change their summer but also their lives? Fortunately, there are wonderful organizations that open the doors to these possibilities.

In March 2012, The Boca West Foundation established a partnership with Summer Camp Opportunities Promote Education (SCOPE) and its newest affiliate, SCOPE Southeast, to help address the growing needs of South Florida’s underserved children. SCOPE Southeast, with a generous $14,500 grant from Boca West, will send 29 children from the SOS Children’s Village-Florida to YMCA Camp Wewa, a nonprofi t summer camp in Apopka, Florida.

For the past two years, the Boca West Foundation has worked locally to fund projects that assist individuals, groups, and families in need. “Being

able to fund camperships through SCOPE that allows the children from SOS Children’s Village to attend Camp Wewa is the highlight of the year for the Boca West Foundation. We know it will truly be a life changing experience for them,” says Arthur Adler, Board President, Boca West Foundation.

“Many of our kids have never had the opportunity to go to camp,” adds SOS Interim CEO Debbie Levine. “Camp is another means to helping them improve their physical health and their social skills as they interact with new kids and counselors.” SOS Children’s Villages Florida is home to 70 foster children, each of these children arrived at SOS abandoned, abused or neglected.

According to studies published by the American Camp Association, the benefi ts of camp are many and well-documented. They include enhanced positive identity and confidence; better social, physical and cognitive skills; and increased independence. “While children we serve run the risk of losing academic ground or, worse, getting into trouble, those who attend well-designed camps participate in educational activities that offer artistic, musical and athletic experiences; and excellent adult role models,” says

Michele Friedman, SCOPE Executive Director. “This year-round approach to education will increase the likelihood that campers will grow into self-suffi cient adults.”

Since 1992, SCOPE has provided almost 20,000 deserving children with the benefits of summer camp. All SCOPE campers make a commitment to stay in school. As an added incentive, campers who continue in the SCOPE campership program and graduate high school will receive a scholarship to attend college or an approved vocational school through the SCOPE Sanford Lavitt College Endowment Fund.

For additional information about SCOPE, please visit www.scope-ny.org

happeningshappenings

JILL AND JOSH COHEN SCOPE S.E. CHAIRS


Divorce isn’t easy. Hiring the right lawyer, can be just as hard

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Southern Florida Chapter Of The Leukemia & Lymphoma Society Names Man And Woman Of The Year

Raising money is diffi cult in today’s economic landscape. And, raising money over a ten week competition, against a hand selected group of local leaders has its unique pressures.

The Southern Florida Chapter of The Leukemia & Lymphoma Society (LLS) announced that it raised a spectacular $378,000 during its ten week fundraising quest to name the LLS Fort Lauderdale Man and Woman of the Year. Vicky Garcia, Executive Vice President of Sales and Marketing for Cruise Planners, an American Express Travel Representative, was named 2012 Woman of the Year raising $115,000 and Matthew F. Sacco, Vice President of Communications & Public Affairs for Sunrise Sports & Entertainment, the Florida Panthers Hockey Club and the BankAtlantic Center, was named 2012 Man of the Year raising $125,000 at the LLS 2012 Journey of Hope Gala. The Gala was chaired by Ana Vento, President of Events by Vento Designs, and Michael Romagnolo, Senior Vice President-Investments, The Torrington, Romagnolo & Goldberg Wealth Consulting Group, UBS Financial Services, Inc.

The event, emceed by Adam Kuperstein, NBC 6 Anchor, featured a cocktail reception, silent auction, dinner, dancing and the announcement of the winners.

“If not for the support of my friends, family and colleagues this amazing honor and recognition would not have been possible,” said Garcia. “For ten weeks we all worked diligently to raise funds for the children and families fighting and surviving blood cancers. I am honored, humbled and forever changed by this incredible experience to impact the lives of those affected by this terrible disease.”

Sacco has been involved with LLS

for the past three years. “I’m tremendously honored to be named Man of the Year and am thankful to all those who support the fi ght against blood cancers,” said Sacco. “Being part of this fundraiser was both humbling and an incredibly rewarding experience and I’m grateful to everyone involved in the event.”

“Vicky and Matthew truly made this their personal mission,” said Joanne Davis, executive director of the Southern Florida Chapter of LLS. “They passionately believe in our

cause and reached out to everyone they know for their support. It is impossible not to admire them. Thanks to Vicky and Matthew and all of the candidates, LLS raised significant dollars to fund critical research and patient support.”

The money raised by candidates over a ten week period is used by LLS to fund research seeking cures and better therapies, and to provide information and support so that patients have the best possible outcomes throughout their cancer experience.

Garcia and Sacco will now compete for the National Title of

Man & Woman of the Year, an honor surrounded with a great deal of fanfare, including a full-page ad in USA Today, but the most important reason candidates participate is for families like this year’s Boy and Girl of the Year, CJ and Hailey, local children who are survivors of blood cancers and are sources of inspiration to all the candidates competing for this title.

In addition to Garcia and Sacco, the other Southern Florida Candidates for Fort Lauderdale’s 2012 Man & Woman of the Year, who did a phenomenal job of raising funds included: Mike Bondurant, City National Bank; Samantha DeBianchi, DeBianchi Real Estate, FIU; Lu-Ann Dominguez, Gunster Law Firm; Jessica Hollander, Berger Singerman; Dr. Brazelia Lazzari, Brazelia Med Spa; Tony Lord, Energy Kitchen; Ninowtzka Mier, Robinson Pecaro & Mier, P.A.; Heather Miller, Broward Health Medical Center; Betsy Millson-Anderson, Chima Brazilian Steakhouse; Peter Moore, Chen Moore and Associates; Ari Roloff, Argy,Wiltse & Robinson P.C.

For more information about the Southern Florida Chapter of the Leukemia & Lymphoma Society, please contact The Leukemia & Lymphoma Society at 954-744-5313 or [email protected]

“They passionately believe in our cause and reached out to everyone they know for their

support. It is impossible not to admire them. Thanks to Vicky

and Matthew and all of the candidates, LLS raised signifi cant dollars to fund critical research

and patient support.”

LP

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To Commemorate the 11th Anniversary of 9/11

For information & registration visit www.tunneltotowersfortlauderdale5k.com

Special Tribute to First Responders


Parkland Resident Publishes Tween Cookbooks For Boys & Girls

if you’re interested in writing a book… it’s always a good idea to go to book fairs, workshops and fundraising events like our Library’s annual Literary Feast.

Parkland resident, Leila Romano went to one about a year ago in Orange County, California. There, she ran into Kelly Lambrakis. They had a lot in common - both mothers of children between the ages of 8-12 and both shared a passion for cooking.

“The proverbial light bulb went off almost simultaneously,” Leila said. “It was rather magical… we both recognized there was a need in the marketplace for a cookbook that targeted this under-served age group,” Kelly added.

Between that ‘light bulb moment’ and today, the two women not only got serious about writing a cookbook, but they have in fact, successfully written and published their fi rst two cookbooks, “Girls Cookin’ Up Fun!” and “Boys Can Cook Too!” They are selling like hot cakes on Amazon.com, receiving high praise from the community and readers all over the country.

“We found that the majority of children’s cookbooks were very basic in terms of recipes and skill level and better suited for much younger kids. In contrast, many teen and young adult cookbooks were too complicated with obscure recipes. There was a total lack of cookbooks targeting boys,” says Leila.

“My three boys have always enjoyed helping me in the kitchen so I thought it would be fun to give them a

cookbook as a Christmas gift one year. During my search I found loads of girlie pink and princess-type cookbooks, but I was astonished to fi nd that there were virtually no cookbooks specifi cally targeted towards young boys,” says Kelly.

“Although our cookbooks are truly suitable for boys and girls of all ages,

they cater to the naturally inquisitive, media-savvy tween who enjoys learning new skills and facts while challenging themselves and working somewhat independently,” says Leila.

“Boys Can Cook Too!” in particular is designed with the ‘typical’ boy in mind, with sports imagery and trivia, puzzles and activities, and inspirational quotes from famous male role models. These combine to make it more ‘cool’ and acceptable

for young boys to spend time in the kitchen,” Kelly says. Perhaps a fi rst, both cookbooks contain Microsoft tags that can be scanned using a smart phone linking readers to entertaining kid-friendly content on the Internet.

Visit www.CookinUpFun.TV to learn more about their cookbooks and their new fundraising program.

BY KEVIN LANE

happeningspeople

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PLEASE WELCOME OUR NEW ASSOCIATES GRAND OPENING!

ARE U READY? THE STATE WAKES UP IN AUGUST

Alumni and fans of every team in Florida count down the months, weeks and days between

bowl games and the season starting once again when it comes to college football. These

diehard sports fanatics have other sports they follow which include the NHL and NBA

playoffs, major league baseball and even golf but the state of Florida absolutely wakes up

at the end of August to prepare for an exciting football season. You may even know some

Gators, Seminoles, Hurricanes, Owls, Knights and Panthers that absolutely won’t schedule

their attendance at events, parties and dinners on any given Saturday unless it revolves

around their game. When it comes to football in Florida, college football fans around the

country have no idea what they are missing.


LIFESTYLEMAGAZINEGROUP.COM | AUGUST 2012 23LIFLIFLIFLIFLIFLIFLIFLIFLIFLIFLIFLIFLIFLIFLIFLIFFLILIFLIFLIFLIFLIFLIFLIFLIFLLIIFIFLIFLIFLIFLIFLIFLIFLIFLIFLIFILIFFLIFFIFIIFLIFILIFFLIFFFLLLLLLIFLLL FL FFLL ESTESTESTESTESTESTESTESTEESTESTESTSESSESESTESTESTTTSTSTESTESTESTESTTESTESTESESTESTESTESTESTESTESTSTTESTESTEESTESTESTSESTSSSSTTTTTTE TTTTTE TTTTYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAEMAMAAMAEMAEMAEMAEMAEMAAAMAEMAEMAMAEMAAEMAMAEMAMAMAMAMAMAAMMMAAEMAMMMMEMMAMAEMAMMEMMAAAEMMAEMMAAEMAEEEEEEEMMMEEEMMMEEMMMAEEMMMEEMAGAZGAZGAZGAZGAZGAZGAZGAZGAZGAGAGAZGAZGAZGAZGAZGAZGAGAZGAZGAZAAAAGAZGAZAZAZGAZGAZGAZGAZGAZGGAZAAAAGAZAZGAZGAZAAAAGAZGAZAZGAAAAGAZAAZAAAGAZGGGAZGAZAAAGAGAZAZGGAZGAAGAZGAGAZGAZAAZAZGAAAGAAGGAAAAAAZAAAAZINEINEINEINEINEINEINENEINENINEINEINEINENEINENNENNENEINEINEINEEINEINENEINEENEINEINEINENENEINENNNEENENENNEEEINENEINEEENEENENININEINEENINENEINNENENENENNEEEEENENEENNNNNEEINNNNNEEEINNEININNN GROGROGROGROGROGROGROGROGROGRORGROGRORRRRRGROGROROGROGROGROGROGROGROGROGROGROGROGRGROGROGROGROROGROGROGROROROOGRORGRROROOGROGROGROOOROGROGROGRORROROROOOGRORORRROGROGGROROROGROGGRORRRROROGGRROROOGRGGRRORRROGGROGRRRRRRRRRRRRGGGRRRRRRORRRROORGRORG OGG UP.UP.UP.UP.UP.UPUP.UPUUUP.UUP.UP.UP.UP.UP.UP.UP.UP.UP.UUPUPUP.UPUPUP.UP.UP.UP.UP.UPUPUPUPUPPPPPPPPPPPPPPPPPUP.PUPUPPPPPPUUPPPPPPUPUPPPPPPUPPPPPUPPPUUUPUUUUUUUUUUUUUUUU COMCOMCOMCOMCCCCCOMCOMCOMCOMCOMCOMCOMCOMCOMCOMCOMCOMCOMCOMCOMOMOMCCCCCOMOMOCOMCOMMMOMCOCOCOCCCOOOOMCOMOMMCCCOMCOCCOMOOOMMCOOMOCOMCOMOCOMMMOMMOMOMCOMOOOOOOOCCOMOOCOOMOOOOOOOOMCCOOMMMM ||||||||||||||||||||||||||||||||||| AUGAUGAUGAAAUGAUGAUGUGUGAUAAUGAUAUAUGAUAUAUAUAUAUAUAAUAUGAAUAAAAAAAAUAAAAAAAAAUUAAAAAAUUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAUAAAAAAAUAAAAAAU USTUSTUSTUSTUSTUSTUSTUSUSTUS 202220202020202020201212121212212122 232323232323232323232333333333333

There’s no better place to see a wider variety of Division One football teams and styles than in Florida. From Sun Belt staples like Florida

International Golden Panthers and the Florida Atlantic Owls to the Big East’s South Florida Bulls and Conference USA’s Central Florida Knights. The ACC’s rebuilding Miami Hurricanes, traditional power Florida State Seminoles to the Florida Gators fi ghting in the always tough SEC, there’s a team for every taste.

And, if you haven’t been to a game in one of these stadiums, the pre-partying is another fantastic experience. Where could you fi nd better weather, incredible tailgating, souped up recreational vehicles designed like homes, food fanatics, crazy fans and raucous stadiums? It just doesn’t get better than college football in the state of Florida.

Florida State University SeminolesSo what will Florida football look

like in 2012 and what can we sports nuts expect from our

teams?No Florida team goes

into the 2012 season with higher expectations than the Florida State University

Seminoles. Rated at number 23 in both the USA Today and

Associated Press Top 25 polls, their solid, if unspectacular senior QB EJ Manuel is expected to raise his game. He’ll have help from fellow senior Rodney Smith going deep alongside talented junior Willie Haulstead and sophomore threat Rashad Greene. Taking pressure off Manuel’s passing attack will be the running backs; senior Chris Thompson and sophomore Devonta Freeman. Thompson was injured for almost all of the 2011 season but he is expected to be healthy in 2012. Freeman led the team in rushing, TDs and yards per carry as a freshman. Protecting Manuel and opening holes for Thompson and Freeman falls to a suspect offensive line. Their poor playing last year focused coach Rick Trickett to shake up the defense and he started four true freshmen against Notre Dame in the Champs Sports Bowl - a game they won, 18-14. The good news is those four are back this year and may be the starters this fall.

Defensively, FSU has one of the best lines in the country. Rated number 4 overall and

number 2 in rushing defense by CBS Sports, they also limited opponents to an average of only 15 points per game, fourth best in the country. Even though they lost the team’s leading tackler Nigel Bradham, junior Christian Jones should be able to pick up the slack. Defensive tackle Timmy Jernigan fi nished second in the ACC Defensive Rookie of the Year chase and former JUCO star Cornellius “Tank” Carradine had 38 tackles and 5.5 sacks. A deeper and even more talented team than last year and a friendly schedule means the Seminoles will contend for and maybe win the ACC Championship. It’s going to be a good year for Tomahawk Nation!

University of Florida GatorsOnto the Swamp and the Florida Gators!

University of Florida’s Coach Will Muschhamp will make some tough decisions this year. He has two very good sophomore QBs - Jeff Driskel and Jacoby Brissett. It’s not always a good thing with two players who are so evenly matched. The key will come down to which athlete better grasps the offense transplanted from Boise State by new coordinator Brent Pease. The Gators have lots of receivers for Driskel and Brissett to throw to but which of them rise above their efforts from last year? The ground game could be the strength of the team this year. With an experienced offensive line, will powerful senior tailback Mike Gillislee, who has averaged 6.3 yards per carry over his career, break the 1,000 yards in a season barrier?

There’s few questions on defense with the Gators fi elding a group among the best in the nation. Sharrif Floyd at one tackle, Omar Hunter in the middle and Dominique Easley at end along with linebackers Jon Bostic and Jelani Jenkins mean that opposing offenses will have their hands full of Gators all day long.

The schedule may tell GatorNation all they need to know this year. With back to back away games against new-to-the-SEC Texas A&M and an always game Tennessee team, the Gators should be 4-0 and riding high when they welcome LSU to The Swamp. Fans can take heart in the fact that USA TODAY has UF #14th in its preseason rankings and fi nishing 11-1 in a best-case scenario. You might want to look into hotel reservations in Atlanta for the SEC title game.

University of Miami Hurricanes The ‘Canes were 6-6 last year. They may

look back on this year and think that was a good season. The team has been decimated with injuries and players leaving school. QB Stephen Morris missed spring practice with back surgery, receivers Tommy Streeter and Travis Benjamin have departed and only two starters, Brandon Linder and Jon Feliciano, return to the offensive line for 2012. Similar issues plague the defense. But even with ongoing NCAA investigations, the coaching staff had a top ten recruiting season and some of those freshman will start right away.

24 AUGUST 2012 | LIFESTYLEMAGAZINEGROUP.COMESEESESESESESESESESESEESSSESSESSESESESSSSESESSESSESESSEESSSSSSSSESSSSSESESEEESSSESEEEESSSSESEEEESESESESEESSSESEESEE TYTYTYTYTYTYTYTYTYTYTYTYTYTTYTYTYTYTYTYTYTYTTYTYTYTYTYTYTYTYTYTTYTYTYTYTYTTYTYTTYTYTYYYTYYYYTYYLLLLLLLLLLLLLLLLLLLLLEEEEEEEMEMEMAEMAEEEEEEEEEMEMEEEEEEMEMEEMEEEEEMEEEEMEEEMEMEMEMEMEMEMEEMMEEEMEMMMEMMMM GAZGAZAZGAZAGAZGAZGAZGAZGAZAZAZAZAZAZAZAZGAZGAZAZGAZGAAAGAZAZAZGAZAZGAZAGAZGAAAZGAZGAZGAZZGAZGAZGAZAZGAZZGAZAAGAZGAZGAZAAAGGAZGGG ZZGAGAZGGGAG IIINENEGROGROGROROROROROROROROROROROROOROROROOROROROROROOROOORORROOOOOROROOOOOOOOOOOOOOOOOUP.UUUUUUUUUUUUUUUUUUUUUUUUUUU COMCOCCCOCCOCOCOCOCOOCOOOOOOCCOOOOOOCOCCCOOOCOCOCCOOOCCOOOCOOCCCOOOOCOOOOOOOCOOCCOOCCCOOCCCC

Miami fans will look to prize recruit running back, Randy “Duke” Johnson, to lift the ground game — he scored 70 TDs in high school for Miami Norland and led the school to the state title last year. If he’s able to contribute signifi cantly this year, it will take a lot of pressure off a young and inexperienced receiving group. Rashawn Scott and Allen Hurns, spring practice stars, need to step up and catch whatever Morris or QB Ryan Williams throw their way.

Keep your eye on the offensive line. With a new center and two new tackles, the big fellas will have to gel quickly in order to keep opposing defenses honest.

Speaking of defense, the ‘Canes look to have a few bright spots. Sophomore Anthony Chickillo made 38 tackles and had fi ve sacks and is the guy to watch on D. Solid tackles Curtis Porter and Darius Smith should play well particularly against the rush which will be greatly needed as Miami was porous last season, ranked only 69th in the nation against the run. The strength at linebacker may be the biggest secret of the 2012 team. Denzel Perryman will be All Conference and Jimmy Gaines and Ramon Buchanan will hit whatever Perryman doesn’t.

It will be described as a “rebuilding year” but, with a couple of lucky breaks, Miami might start to see the light at the end of the tunnel. If nothing else, the Notre Dame game at Soldier Field in Chicago will be a high point of their season. A tough schedule, with three of the fi rst four games on the road and back-to-back-to-back games against North Carolina, Florida State and Virginia Tech means the team will have to work hard for a coveted bowl bid. But anything is possible when you talk about Miami.

Florida International University Golden

Panthers - When sixth year

coach Mario Cristobal turned down overtures

from Pitt and Rutgers to stay at FIU and the

Panthers decamping from the Sun Belt Conference to Conference USA next year, expectations are high and the team wants to leave with a bang. An eight win 2011 season leaves Panther fans wanting more. With an experienced offensive line and receiver corp alongside a defense ranked number 14 nationally in scoring defense, with ten starters coming back, FIU fans will have plenty to cheer about. A Sun Belt Championship title is within reach.

University of Central Florida Knights - The good news

for ninth year head coach George O’Leary is the

Knights defense was stellar last year, ranked number 9 in the nation in total defense. And the

offense wasn’t as bad as their record of 5-7

may indicate, scoring more than 30 points in four of their games in 2011. The bad news is that the eighteen turnovers and an inability to stop competitors in the fourth quarter last year will never help you win games.

Coach O’Leary shook up his staff this year to help the team with fi ve new assistants — four of them on the defensive side of the ball.

New starting QB and sophomore Blake

Bortles will direct the team and have the luxury of a strong rushing attack. Running backs Latavius Murray, Brynn Harvey and Miami transfer Storm Johnson will all get plenty of carries and be relied on to keep the pressure off until Bortles can open up deep with his wideouts Quincy McDuffi e, J.J. Worton and Josh Reese. The offensive line is solid and anchored at tackle by Georgia Tech transfer Phil Smith and well thought of sophomore Torrian Wilson.

Defensively, the Knights are very strong. Hard to imagine describing a young man that is 6 foot 2 inches and 249 lbs as “small” but linebacker Troy Davis is fast and capable with fi ve sacks last season. Experience on the ends comes from seniors Toby Jackson and Cam Henderson. The guy to watch on defense is senior free safety Kemal Ishmael who is a four year starter and a big hitter.

The Knights second game against Ohio State won’t be a cakewalk for the Buckeyes - if you’re looking for a potential upset, this might be the game to watch.

The Knights are also changing conferences next year, headed to the Big East in 2013, and have a good chance to take the C-USA title with them. The change will also resurrect the popular “War on I-4” against the Bulls of South Florida!

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A few weeks and you’ll surely see team logo flags flying

from car windows, trucks with team magnets

proudly displayed, new cool shirts, shorts and socks being

worn by fans of all ages and your local bars filled with

excited Florida football fans ready to cheer at the top of

their lungs for all things football!

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University of South Florida Bulls After missing a bowl game for the fi rst time in

seven years, the Bulls are going to be hungry to get back in

the Big East fi ght and reward their students - USF has the largest student

section at 12,501 in the conference. Expectations are high — the Bulls excited fans in 2011 with a season-opening victory at Notre Dame and started 4-0. They had six games in 2011 that were decided by six or less points. Unfortunately, the Bulls were a dismal 1-5 in those games.

The Bulls are ranked at number 39 nationwide this year by Yahoo! Sports’ Mike Huguenin. Four year starter and senior QB B.J. Daniels has a lot of expectations on his shoulders after a very good 2011. Coach Skip Holtz has recruited an excellent freshman class of receivers to play alongside junior Sterling Griffi n and sophomores Chris Dunkley and Andre Davis. The offense will have to be more consistent — the O line has excellent tackles, senior Mark Popek and freshman All-America pick last season, Quinterrius Eatmon - but everyone else has to get better too.

Luckily, USF has one of the top linebacker groups in the Big East and the defense ranked 15th nationally against the run and 39th nationally overall.

Outside linebackers Sam Barrington, DeDe Lattimore and middle linebacker Michael Lanaris are beasts and will work hard to pressure opposing QBs to help out a secondary looking for two new starters.

Home games versus Rutgers and Pittsburgh will go a long way to showing the team where they stand in the conference and the opener vs Chattanooga should extend USF’s home opener record — now at 11-0.

Florida Atlantic University Owls First year coach Carl Pelini takes over from retiring coach Howard Schnellenberg and has his work cut out for him. Last year’s 1-11 record means that the Owls can do better this year, right? Senior linebacker David Hinds made 110 tackles as a junior last season and will be counted on to anchor a defense that may see more than their fair share of playing team in 2012. The offense is where the questions are for the Owls. They were an embarrassing last in the nation in offense last year even though tailback

Alfred Morris ran for a very respectable 1,186 yards. The problem, Morris went to the NFL and the Owls have holes at QB, tailback and receiver.

Looking on the bright side, away games at Georgia, Alabama and Navy should provide an opportunity for team bonding. Looking for the bright side of a tough year for the Owls.

Overall, it’s going to be a good year for Florida college football fans. The Seminoles are a good bet for the ACC Championship as are the Gators in the always strong SEC, the Hurricanes are great defensively and might surprise some teams - they should be in a December bowl game. The FIU Golden Panthers and UCF Knights are changing conferences and they are going to want to go out with a bang and might take the conference titles with them. If USF matches expectations and puts games against Rutgers and Pitt in the win column, they will really turn some heads. Finally, the Owls can’t possibly be as bad as they were last year.

A few weeks and you’ll surely see team logo fl ags fl ying from car windows, trucks with team magnets proudly displayed, new cool shirts, shorts and socks being worn by fans of all ages and your local bars fi lled with excited Florida football fans ready to cheer at the top of their lungs for all things football!

UNIVERSITY OF FLORIDA- GATORSBru’s Room Sports Grill in Pompano 235 South Federal Hwy.Pompano Beach, FL (954) 785-2227

JJ Muggs Stadium Grill-1203 Town Center DriveAbacoa / Jupiter, FL 33458(561) 630-9669

Roxy’s Pub-309 Clematis StreetWest Palm Beach, FL(561) 296-7699

Old Key Lime House-300 East Ocean AvenueLantana, FL 33462(Waterfront Game Viewing on the Intracoastal — Come by Car or Boat!)(561) 582-1889

Gatsby’s Boca Raton-5970 SW 18th Street (between Military and

Powerline)Boca Raton, FL 33433(561) 393-3900

Duffy’s on Village-721 Village Blvd,West Palm Beach, FL, 33409(561) 688-1820 (http://blogs.palmbeachpost.com/gatorbytes/2009/09/03/list-of-offi cial-gator-bars-in-palm-beach-county/)

University of Miami- Hurricanes:Arena Sports Bar1135 N. Federal Hwy.Ft. Lauderdale, FL.954-565-2528

Florida Atlantic University-Owls:Coyote Jack’s Grille-777 Glades Road Boca Raton FL 33431 http://www.facebook.com/coyotejacksFAU

Florida State University- Seminoles:Mugs- 2671 Oakland Park Blvd. Ft Lauderdale FL 33306http://www.mugsbar.com/(954)566-7782

Galuppi’s- 1103 North federal Highway, Pompano Beach, FL 33062 (954) 785-0226 http://galuppis.com/

Sportszone 84-2440 W State Road 84Fort Lauderdale, FL 33312http://www.sportszone84.com/

University of South Florida- Bulls:Duffy’s Sports Grill 811 S. University Drive Plantation, FL (954) 437-0477Duffyssportsgirll.com W

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When Sharon Cutler, a teacher at Marjory Stoneman Douglas High School was asked to recommend two students to spotlight, it wasn’t an easy decision. “We have an outstanding student body, with young people who excel in a broad spectrum of studies,” she said. Mrs. Cutler is an Academy of Finance Lead Teacher and DECA Advisor. She’s also a CPA!

True to her “assignment,” Cutler did decide on two students… Zachary Schaja and Austin Tedesco. Both have excelled in their special areas of interest and like many of the other students, show great promise for future success.

“I have a unique position being the Academy of Finance lead teacher and DECA Advisor as I get to see students develop in the program from Freshman

to Seniors,” Mrs. Cutler noted. “Both Zachary and Austin have stood out from the very beginning as leaders and are very well liked by their peers. Both got quickly involved in the DECA program and excelled in the Academy of Finance. Austin continues to amaze me. Zachary, in two short years at High school took the meaning of leadership to the next level.”

“The Academy of Finance program (AOF) is part of the National Academy Foundation (NAF) and our school started this program over 10 years ago,” Mrs. Cutler explained. AOF connects high school students to the world of fi nance and includes all aspects of the real world of fi nance and business. “In our current economy, I feel it is even more important that young adults learn

fi nancial literacy. In addition, as part of the AOF program the students have a Financial Internship the summer between their junior and senior year where they work and get paid and put their skills to work,” Mrs. Cutler explained.

The DECA program at MSD was resurrected when Mrs. Cutler arrived at MSD in 2005 and has grown in seven years from less than 30 members to over 320 members this past school year. “We have had much success this year; 90 students earned a spot to compete at DECA States and 40 moved on to compete at the International level this year,” she stated with pride.

So, at Mrs. Cutler’s suggestion... we’re shining the Lifestyle Magazine Group’s spotlight on Zack and Austin!

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BY KEVIN LANE


Austin Tedesco is excited about fi nishing his junior year and looking forward to being a senior. He’s the President of DECA, Vice President of Broward County National Honor Society and Treasurer of Mu Alpha Theta! As if all of that wasn’t time consuming enough, Austin is an avid varsity Lacrosse player.

Being part of the Academy of Finance at school has

helped to shape his keen interest in pursuing a career in business and fi nance. With an awesome entrepreneurial spirit, Austin admits that his passion is “… making money.” One of the ways he does that now is by selling on eBay random items that he no longer has use for. “I thrive on working hard in any undertaking,” he said and noted that even in sports, he goes the extra mile. As a youth lacrosse offi cial, he has refereed games over the past three years in Coral Springs, Parkland and Davie, admitting he not only enjoys being a referee, but it’s both “… exhilarating and challenging… and it pays very well!”

Surrounded by a loving and supportive family, Austin’s

father, Dave, works for a local bank and his mother, Karen works in the insurance fi eld. “My brother, Tyler, just graduated from New York University where he received his Bachelor of Science degree from the Steinhardt School of Culture, Education and Human Development. My sister, Bianca just fi nished 8th grade and will attend Pine Crest School in Fort Lauderdale to begin her high school years.”

With creative thinking, enthusiasm and a strong drive to achieve success, Austin recently entered a Business Plan Competition sponsored by Florida Atlantic University… and he won FIRST PLACE, which included a $25,000 scholarship!

“My plan was for a business called “beforeyouturnitin.com,” a website for students to submit their essays to be proofread by teachers in their free time,” he gleamed. “I worked on the plan for more than three months before my fi nal presentation in front of the judges at FAU.” He was happy and proud of the fact his hard work paid off in such a big way.

Austin embraces social media, including Facebook to stay in touch with fellow students who have a particular teacher, offi cers of various clubs and friends that like to arrange special events. He uses Twitter primarily for entertainment. Not all business, Austin admits that he likes to read the funny one-line jokes that some of the users tweet.

Entering his junior year, 16-year old Zachary Schaja is actively involved with DECA, an organization that prepares emerging leaders and entrepreneurs for careers in marketing, fi nance, hospitality and management. The program is offered in high schools and colleges around the globe. Zack is a member of English Honor Society, National Honor

Society, and Save What’s Left. He’s already decided on a career in fi nance.

“I joined DECA my freshman year and traveled to the State competition as well as the International Leadership Conference that year,” Zack said. “My sophomore year, I was the recording secretary for our school’s DECA chapter.” Deciding to run for Florida DECA Vice President that year, he and his chapter ran a campaign which resulted in him getting elected.

At that same conference, Zack competed in “Financial Services Team Decision Making” where along with Gabe Lam, they took a multiple-choice test as well as a role-play, which is a mock business-like situation and placed 3rd in the state. They then traveled to Salt Lake City for the international

competition. Family is very important… “I always enjoy traveling with

my family. We have been to Europe, Israel, all around the continental U.S., and now that school is over, I am getting excited about our trip to Iceland,” he enthused. His father Ian, is an anesthesiologist and mother Andrea is the founder and president of the PTSA at his school. His 14-year old brother Michael will be starting his high school career at Marjory Stoneman Douglas High School next year.

With a passion for sports as well as outdoor adventure, you’ll fi nd Zack with his friends just about every weekend, playing football, basketball, and tennis in the local parks. He’s an avid New York Jets and the Miami Heat fan.

“For the past few summers I have participated in an outdoor education program called Adventure Treks, where I’ve done three-week trips involving hiking, biking, sailing, backpacking, rafting, canoeing, and mountain climbing, in Northern California and British Colombia.”

Last summer he also participated in an internship with the SCA (Student Conservation Association), a non-profi t organization that works to maintain National Parks and other areas monitored by the National Park Service.

Zack uses Facebook to communicate with friends and family and Florida DECA members and Wiggio for group assignments for DECA.

Pursuing his current activities… and more… Zack plans on attending a 4-year university with a top business school.

MARJORY STONHAM DOUGLAS STUDENT SPOTLIGHT...

AUSTIN TEDESCO

ZACHARY SCHAJA


Imagine texting the whole way to work. Or reading a great novel. Or how about sleeping? Sound dangerous? Not if you ride the new 595 Express Bus from the

BankAtlantic Center park-and-ride in Sunrise to downtown Miami/Brickell Avenue and downtown Fort Lauderdale.

Jacqueline Binns is thrilled with her new commute. “The 595 Express Bus is beyond what I expected,” said Binns, who lives in Weston and works

in downtown Fort Lauderdale. “Driving more than 50 miles a day adds up. With the 595 Express Bus I not only save money on gas, parking, and car expenses, but I can also get a jumpstart on my work day using the free Wi-Fi.”

Funded by the Florida Department of Transportation (FDOT) with services provided by Broward County Transit (BCT), the 595 Express Bus runs every 30 minutes

on weekday mornings and afternoons. The fl eet is comprised of new 42-foot hybrid buses equipped with free Wi-Fi and 12-volt power outlets for charging electronic communication equipment.

“Think of the 595 Express Bus as the ultimate hands-free device,” said Jeremy Mullings, FDOT Project Manager. “Instead

of fi ghting traffi c, commuters can now spend their time how they’d like: surfing the net, catching up on emails or simply relaxing. And, with the cost of commuting as high as it is, riding the 595 Express Bus has never made more sense for residents commuting from Western Broward.”

595 Express Bus fares are $2.35 for a one-way adult fare to downtown Miami and downtown Fort Lauderdale. BCT is also offering a Premium 31-Day Bus

Pass for $85 that includes unlimited rides on both express and regular bus service and a Premium 10-Ride Bus Pass at a cost of $23.50.

For details on the service, including route maps and schedules, visit www.595ExpressBus.com or call BCT Customer Service at 954-357-8400 (TTY: 954-357-8302).

595 Express Bus Service Eases Commute to Downtown Miami and Fort Lauderdale

“Driving more than 50 miles a day adds up. With the 595 Express Bus I not only save money on gas, parking, and car expenses, but I can also get a jumpstart on my work day using the free Wi-Fi.”

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The Estate and Gift Tax Laws May Be “A-Changin”(My apologies to Bob Dylan)

Currently, the estate and gift tax exemption is $5,120,000 (adjusted for infl ation from the original $5,000,000 amount). If there are no changes prior to the end of this calendar year, the exemption will return to the $1,000,000 level (adjusted for infl ation). The estate and gift tax rates are now a flat 35%. If the law reverts back after the end of this

calendar year, the marginal rate will return to 55% (also there is a 5% surcharge for large estates over $10,000,000). There is also a generation skipping tax exemption equal to $5,120,000) which shall also revert back to $1,000,000 (adjusted for infl ation) after the end of this calendar year. The 2010 Tax Act inaugurated the concept of portability. This was a way that a surviving spouse could use the unused exemption of the deceased spouse at a later point in time. There were several limitations on its utilization, such as dealing with a second predeceased spouse. That portability concept in the 2010 Tax Act would also expire at the end of this calendar year. All of the above would take place at the end of this calendar year unless Congress affi rmatively changes it, or at least enters a stop-gap bill to extend the numbers into next year.

In light of the fact that there is uncertainty as to what

will happen after this calendar year, there are certain techniques which should be considered by taxpayers. It would be a good idea for all taxpayers to consult with their planners before the end of the year (don’t wait until the last minute), or if they don’t have planners, to obtain one. The major technique taxpayers should discuss with their planners involves gifting. There is a danger that the gift tax and generation skipping tax exemptions will return to $1,000,000, and therefore, many planners may recommend that wealthier taxpayers utilize their full $5,120,000 gifting and generation skipping exemptions before the end of the calendar year. While there is a risk that Congress could try to retroactively claim tax at death on the amount of the exemption utilized over the fi nal exemption eventually chosen by Congress (assuming the chosen exemption is less than that currently allowed), this author believes that such risk is minimal and should not prevent a taxpayer who otherwise desires to utilize their full gift exemption from doing so. There are certain important decisions which must be considered before the gift is made. Also, in many cases valuations are necessary so please don’t wait until December to contemplate gifting.

While there is still a chance that the current gifting and estate tax exemptions will continue indefi nitely, this author has learned one valuable lesson in the years he has been a practicing attorney, and that is “don’t ever try to predict what Congress will do.” LP

BY ALAN B. COHN, ESQ., SHAREHOLDER GREENSPOON MARDER

happeningsbiz style

Alan B. Cohn, Esq. is a shareholder at Greenspoon

Marder, where he concentrates his practice in the areas

of Tax; Estate Planning & Probate; Guardianship; and

Business & Corporate law. Mr. Cohn is Board Certifi ed

by the Florida Bar in the areas of Wills, Trusts & Estates.

He can be reached at [email protected] or 954-491-

1120.

Established in 1981, Greenspoon Marder is a full-

service law fi rm with offi ces in Miami, Fort Lauderdale,

Orlando, Tallahassee, West Palm Beach, Boca Raton,

Stuart, Port St. Lucie, Naples and Aventura. The fi rm’s

practice is concentrated in the areas of commercial and

residential real estate acquisitions and development;

timeshare and fractional ownership development;

resorts; community association law; zoning and land

use; banking and real estate fi nance; public fi nance;

commercial litigation; corporate securities; corporate

tax and transactions; healthcare law; foreclosure and

bankruptcy; labor and employment; immigration;

international law; tax, estate, probate and elder law;

international tax; life settlement; disability insurance

and insurance policy issues; family law; sports and

entertainment; personal injury; equine law; regulatory

compliance and defense. For more information, visit

www.gmlaw.com or call 888-491-1120.

THE 411

It would be a good idea for all taxpayers to consult with their planners before the end of the year (don’t wait until the last minute), or if they don’t have planners, to obtain one. The major technique taxpayers should discuss with their planners involves gifting.


Sincerely Yours… Parkland’s First “Luxury” Consignment Shop

Owners of Sincerely Yours, the new 4,000 square foot “Luxury” Consignment Shop that recently opened in the European style Waterways Shoppes in Parkland, have sure found a lot of ‘gold’ in an eclectic mix of artwork, furniture, jewelry and designer clothes. You’ll fi nd a great selection of fashionable, trendy, new and gently pre-owned designer clothing and accessories for men and women.

It practically took an act of Congress to get the decidedly affl uent city of Parkland to allow a consignment store, but the City Commission did approve it and now

Sincerely Yours is fi lled with couture designer clothing. Of course, being a consignment store, merchandise is always changing. So, the Versace dress that’s there today may very well be gone tomorrow!

And they carry more than just clothes… much more! Looking for Home Decor? “We carry brands like Rob & Stuckey and Tommy Bahama,” Cindy Quallich pointed out. Cindy’s

partner, Lisa Henderson added that “…we offer China, Crystal, and Framing for a wedding or a special moment. We also have talented artists who design jewelry for us like Eva Cline and Sandy Ryter, Impression Artist Jan Lower offering originals and Joe Aronstein, who is also on staff to do custom framing and is an artist in his own right. Other artists include Patrice Curry, who creates one-of-a-kind mosaics in the “Picassiette” tradition and more artists are being added.”

Customers have told the two co-owners that it’s like coming home when they walk into Sincerely Yours. In fact, they have “regulars” coming in daily because the energy is so positive and everyone feels so welcomed.

Cindy Quallich and Lisa Henderson have been successful business owners for the past 22 years.

They saw a need for this type of business in the city of Parkland. Both are passionate about helping animals and ending Horse Slaughter. Sincerely Yours supports Women in Distress and The Humane Society. Cindy and Lisa are also starting a monthly women’s club. The Grand Opening is scheduled to take place in September, so check their website, www.sincerelyyoursconsignment.com for updates. In fact, the link “Current Treasures” has photos of some of the treasures they have at that moment.

“This is a high-end boutique,” said Parkland Mayor Michael Udine. “It doesn’t take away from the ambience and elegance of the Parkland lifestyle.”

Sincerely Yours is located at 7505 N. State Road 7 in the Waterway Shoppes in Parkland. Call (954) 755-7000. LP

BY KEVIN LANE

LISA HENDERSON AND CINDY QUALLICH

happeningsbiz style

THE 411SINCERELY

YOURSADDRESS

7505 N. SR7Parkland, FL

33073

PHONE954.755.7000

WEBSINCERELYYOURS

CONSIGNMENT.COM

HOURSModay: Closed

Tuesday- Friday: 10am-6pm

Sat: 10am- 4pmSun: 12pm-3pm

“Of course, being a consignment store,

merchandise is always changing… So, the

Versace dress that’s there today… may very well be gone

tomorrow!


If visiting your primary care physician (PCP) on a regular basis is not part of your overall health

care routine, it should be. National studies have proved time and again the benefi ts of establishing an active, personal, comprehensive and long-term relationship with your PCP.

Medical journals continue to validate these findings. The International Journal of Health Services recently showed that states with more primary care physicians per capita have better health outcomes, including fewer deaths from cancer, heart disease, or stroke.

Despite years of data, many Americans are still unaware of the critical role of the PCP, who is at the center of a patient’s care.

“A PCP is like a captain of a ship because they navigate the coordination of all the screenings, referrals to specialists, interpretations of test results and medications,” says Moises Issa, M.D., F.A.C.S.G., who practices in Hollywood, Florida. “A strong relationship with a PCP is important because this is someone the patient trusts and feels comfortable with. Additionally, the role of a PCP is to answer patient questions and ensure follow through with their treatments.”

There is a strong shift among providers across the country toward a more PCP-centric approach to delivering health care. In Florida, for example, AvMed Health Plans is introducing CenteredCare®, an approach that emphasizes the importance of building a strong

relationship with the PCP to assure comprehensive, coordinated care.

“One of the best pieces of advice we can offer to optimize our member’s health is to have a good relationship with their PCP,” says Winston H. Lonsdale, Chief Medicare Executive at AvMed Health Plans. “Studies show that people under the care of a strong primary care physician – someone who truly

guides and coordinates care – have fewer hospitalizations and better overall health. It’s important that people visit their PCP regularly – even when they are well.”

To find the perfect PCP, you’ll need to do some research. Not only should he or she be qualifi ed and board-certified, but your personalities should match. Like any good relationship, communication is critical. You’ll need to feel comfortable explaining the intimate details of your physical and mental health, and in turn, the doctor will need to respond to your needs in a way that makes you feel cared for and understood, in addition to providing effective treatment.

To learn more about the

importance of establishing a

strong bond with your PCP, visit

AvMedMedicare.org.

TAKE CONTROL OF YOUR HEALTH CARE:The importance of primary care physicians

“One of the best pieces of advice we can offer to

optimize our member’s health is to have a good

relationship with their PCP,” says Winston H. Lonsdale,

Chief Medicare Executive at AvMed Health Plans.

BY CHRISTINE BUCAN


Why Drive Your Own Car?There are a few luxuries in this

world that are traditionally the domain of the super rich: private jets, exotic vacation destinations, mega yachts and chauffeured driven vehicles. Nobody has quite fi gured out how to bring down the costs of private jets, yachts and exotic travel for the masses but having a Personal Driver to drive you in your own vehicle is now not only affordable but highly practical; enter RedCap www.myredcap.com

RedCap is easily defi ned through its slogan: “Everyone’s Personal Driver.” It is a membership-based, premium, personal driving service for people who value safety, convenience and privacy at an affordable price. Once a member, you have access to a large pool of drivers who have been vetted through a rigorous screening process who can drive you in your own clean, comfortable and safe vehicle. It’s a superior alternative to a smelly cab or an expensive, beat-up Town Car.

There are three categories of membership; Standard, VIP and Elite. You can access drivers for as little as $20 per hour, which includes a basic gratuity. For roundtrip rides the rate is traditionally one-quarter of the cost of traditional car services. As compared to taxis, you can use RedCap one way for a 40 minute trip for approximately $75 versus a one way taxi ride of that length that could easily surpass $100 and leave you without your vehicle.

Utilizing RedCap is simple and seamless. Once you choose your level of membership via the online application you are ready to take full advantage of everything RedCap has to offer. Trips to and from the airport, undergoing a minor medical procedure that would require a family member or friend to waste half a day waiting for you are just the beginning. What about taking children to an after school activity while a parent is stuck in a meeting? Servicing your vehicle; who wants to waste time in an auto dealership waiting room when you can utilize RedCap? RedCap is also an outstanding solution for seniors who no longer drive or have driving restrictions but still own or have

access to a vehicle. Of course, there are those times

when individuals should never get behind the wheel. Sure, someone can call a cab but then you have to arrange to get your vehicle home from the departing destination. Then again, we get back to that whole smelly cab situation.

Of course, the whole drinking and driving issue is the proverbial elephant in the living room and a critical issue in South Florida. According to a National Highway Traffic Safety Administration (NHTSA) survey to assess status and trends regarding the public’s attitudes, knowledge, and self-reported behavior related to drinking and driving there are more than 85 million drunk driving trips per year.

With South Florida having two percent of the nation’s population that translates to approximately 1.7 million drunk driving trips annually in S Florida. Because this is a party destination with more than its fair share of alcohol consumption, it is likely much greater than two percent. At this number, there are

approximately 5,000 drunk drivers on our roads in South Florida each day. Given that most of the activity is centered on Thursday through Saturday night, the 35,000 trips per week likely are spread unevenly across the three day pre and weekend nights. There are likely 8,000 drunk drivers on the road on any given Thursday, Friday, or Saturday night.

According to the Centers for Disease Control (CDC) prior to getting their first DUI, the average person would have driven intoxicated more than 80 times, a number authorities believed to be woefully underestimated.

These are staggering statistics! Clearly, RedCap provides an alternative for anyone becoming one of those statistics.

So we get back to the question, “why drive your own car?” Certainly we all want the freedom to hop into our vehicle and drive to a desired destination. But haven’t you passed a chauffeured driven vehicle and said to yourself, “that would be nice once in a while.” Well, that once in a while is now and affordable. RedCap “Everyone’s Personal Driver” it’s that simple! Start enjoying your time in South Florida a bit more without the worry of traffi c, bad drivers, parking, and the associated stress.

David Zwick is Founder and CEO of Ft. Lauderdale-based RedCap. The Company currently provides service to Palm Beach, Broward and Miami-Dade Counties. To learn more visit www.myredcap.com LP

BY DAVID ZWICK

happeningsbiz style

“TRIPS TO AND FROM THE AIRPORT, UNDERGOING A

MINOR MEDICAL PROCEDURE THAT WOULD REQUIRE A

FAMILY MEMBER OR FRIEND TO WASTE HALF A DAY WAITING

FOR YOU ARE JUST THE BEGINNING.”


At the Valve Clinic at FMC Campus,

we’ve designed the process to be a one

day appointment.Our patients are taken care of in a single day, instead of

multiple appointments over days or weeks. Your visit to

our Valve Clinic includes evaluation by the cardiologist and

cardiovascular surgeon, review of prior diagnostic studies

and additional testing if necessary. Our patient navigator

will work with you and make all necessary appointments

for the visit to help ensure you receive personalized care.

To determine your treatment options, please call our patient navigator at 855-2VALVE1 (855.282.5831).

Awards and Accreditations

Accredited Chest Pain Center with PCI through the national Society of Chest Pain Centers

Certified Advanced Primary Stroke Center, The Joint Commission

American Heart Association Get With the Guidelines Recognitions for Gold Performance Achievement in Heart Failure, Coronary and Stroke

Blue Cross Blue Shield of Florida Blue Distinction for Cardiac Care

UnitedHealth Premium Specialty Care Designations for Cardiovascular Surgery, Electrophysiology and Interventional Cardiology

fmc-campus.com

When it comes to your heart, you want the best.Are you experiencing shortness of breath, chest pain, fatigue or a heart murmur? If so, you may have aortic stenosis and you may be a candidate for our Valve Clinic.

Got story ideasLifestyle Magazines wants to know about what’s happening in our community!Please submit story ideas [email protected]

All stories will be reviewed by the Lifestyle Editorial Team for consideration.

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For pub l i c re l a t ions professionals and their clients, the changing journalism landscape is proving to be a blessing and a curse.

While print news holes are shrinking; online opportunities are growing exponentially. The Internet can be viewed as the great leveling fi eld. Stories that once might only have been seen in a local print publication now are published online, indexed by search engines to become a source of reference for those seeking information about a particular subject. Once that happens, your story has the potential to spread like wildfi re.

Case in point: Homeowner association attorney Michael Chapnick published a blog on his website about the shooting death of Trayvon Martin by ne ighborhood watchman George Zimmerman. He was interviewed about it by a local newspaper. In turn, that article was read by a television journalist

who interviewed Mr. Chapnick about the legal implications for homeowner associations. It was news that was timely, relevant and spoke to Mr. Chapnick’s expertise.

With shrinking news staffs, journalists must cover more – writing for print, the web, and in some cases shooting and producing their own videos. They don’t have time to cut through the clutter to fi nd the story or the source. That’s why it’s important to be able to provide them with something of value.

While you may not like to hear it, it likely means that unless you have news that’s unique, intriguing or relevant to what’s happening in the world that day, it’s likely your email, voicemail, tweet or other request will fall on deaf ears.

It ’s a public relations professional’s job not only to fi nd the right angle, but to provide the reporter with as much background information as possible to make it harder for the reporter to say no. As a journalist who spent 30 years in radio, television, print and writing for the web, I know almost instinctively what story ideas will pass muster with most reporters.

Blasting out a press release simply isn’t enough anymore. While press releases have their place – serving as a point of reference

and background information -- relationship building is key. Public relations professionals meet with reporters regularly. It’s their job to stay on top of what they are working on, to read through editorial calendars and to anticipate where they can place their client.

Finally, it’s all about deadlines. You can have the best public relations person in the world, but if a reporter needs a quote or wants to tell your story today, you need to be available. Deadlines don’t wait, and neither do reporters. You may not get a second chance.

Susan R. Miller is a senior account execut ive wi th Boardroom Communications, an integrated public relations and marketing fi rm with offi ces in Fort Lauderdale, Tampa and Orlando. [email protected] Twitter @SusanRMiller1

AS JOURNALISM LANDSCAPE CHANGES PR PROS HELP CUT THROUGH THE CLUTTER

lifestyle advice

SUSANMILLER

Senior Account Executive

1776 N Pine Island RoadSuite 320

Plantation, FL 33322

954.370.8999www.BoardroomPR.com

provide muchn as

er for As a ears nd

ow at r

erence

com Twitter @SusanRMiller1

AUGUST 2012 39

Fast and optimally effective, this is a No Downtime, Non-Surgical Fat Reduction, Cellulite Revision and Body Contouring for this season.

This is the new, revolutionary, 2011 version! The newest Accent®XL features multiple energy sources including mono polar and bi polar radio frequencies. 10 Times more powerful then the original, this super effective, non-surgical skin tightener, fat and cellulite reducing modes blew away all the other competing technologies in all of our clinical trials. In our constant research and investment in offering, only all the best leading edge technologies, this is the best that we have found to fl atten, tighten and tone fat cellulite, loose skin, anywhere on the face, body and extremities! Great for non-surgical belly fat and abdominal skin tightening, non-surgical eyelifts with skin tightening, non-surgical cellulite and fat revision, neck skin tightening etc. It is safe on all skin types and check out the “photos” section to see the before and after results. Finally, safe, non-surgical, optimal results in a s few as one treatment. A series of 2-4 is recommended and it has been reported that results may last up to 18 months!

Non-Surgical Cellulite and Fat Revision Non-Surgical Body Skin Tightening Non-Surgical Facial Skin Tightening Non-Surgical EyeLifts with Skin Tightening Non-Surgical Body Contouring Non-Surgical Abdominal Fat Revision Non-Surgical Bra & Back Fat Revision Non-Surgical Knee Skin Tightening Non-Surgical Neck Skin Tightening Accent laser therapy uses radio

frequency to treat cellulite and

other fatty deposits. Multiple Radio Frequency Energy sources heat underneath the skin causing fat cells to shrink and improve circulation to the area. By stimulating collagen production it makes the area look smoother.

Accent is the only system on the market that provides two types of radio frequency technologies together.

Accent provides long lasting results in just a few quick treatments, and unlike other cellulite laser technologies, progress is immediately visible after each session.

DUAL-LAYER THERMOTHERAPY The fi rst device of its kind,

Accent®XL is a unique, multi-application, Radio Frequency (RF) based platform for the non-invasive treatment of wrinkles, skin tightening, fat reduction and Body Contouring. Only the Accent®XL system combines two proprietary radio frequency modes - BiPolar and UniPolar - using separate handpieces that provide therapeutic heat at different tissue depths within the body for optimal results by treating at all levels of skin and fat. The Accent®XL duallayer thermotherapy platform offers the newest revolutionary technologies that get great results!

Dr. Shino Bay Aguilera is a world renowned Cosmetic Dermatologist, Dermatologic Surgeon and Cosmetic Laser Expert. He is Dual Board certifi ed with a Fellowship in Dermatology from the American College of Osteopathic Dermatology. With over fourteen years of ongoing advanced training in lasers and Aesthetics. He is a clinical researcher, publisher, an Assistant Professor of Dermatology for 5 universities and the Toprequested International physician trainer and

Keynote speaker for one of the worlds leading laser manufacturers and a master of artfully administering cosmetic injectables and the world’s best non surgical cosmetic procedures. He is the number one injector of Sculptra Aesthetic in the United States, a speaker and Physician Trainer for Sculptra Aesthetic as well as a nationally Top Ranked Platinum Injector, Trainer and Keynote Speaker for Allergan (Botox & Juvederm). Dr. Shino Bay Aguilera offers over 25 of the word’s leading edge, premier, laser & cosmetic technologies to optimize your results.

Call now to set up your Free Cosmetic Consultation: (954) 765-3005 to visit this world class, brand new offi ce of the future, located on glamorous Las Olas Boulevard in downtown Fort Lauderdale ( c o n v e n i e n t parking) Or for more Dr. Shino Bay Aguilera information and “Before & After” Treatment Result Photos, visit the New: www.ShinoBayDerm.com.

SLIM DOWNFOR THE SUMMER

lifestyle advice

DR. SHINO BAY AGUILERA Dual Board Certified Dermatologic Surgeon

Winner of the Best Non Surgical Facial Enhancement Award, announced at The Aesthetic AwardsTM Miami.

Shino Bay Cosmetic Dermatology Plastic Surgery & Laser Institute LLC. 350 E. Las Olas Boulevard, Suite 110

www.ShinoBayDerm.com

d optimally effective, this is

After Dual Frequency 2 in1 Skin Tightening Treatment

Before

S


Dr. Weinstein is the first physician in South Florida to utilize the PinPointe Foot Laser. Over the past 3 years he has performed over 1000 procedures.

This FDA approved technology kills the pathogens that cause toenail fungus (Onychomycosis)

The gentle laser light works through the nail.

Safe. No side effects.Does not harm the nail or skin.Painless-no anesthesia needed.Shoes can be worn immediately after treatment.

A fungus infection of the toenail, also known as onychomycosis, is one of the most common dermatologic disorders affecting the foot. The disease is characterized by a thickening of the toenail plate, debris under the toenail, a lifting of the leading edge of the nail, a change in nail color and occasionally an odor. Patients complain that toenail fungus is ugly and embarrassing. This condition is often ignored because the infection can be present for years without causing any pain.

If ignored, the infection can

spread to other toenails, the skin on the feet (ringworm or tinea pedis) and even the fi ngernails. Severe cases can impair one’s ability to walk or lead t o painful ingrown toenails.

Contributing factors for developing nail fungus infection include:

A history of athlete’s foot Injury to the nail bedSports/ shoe traumaExcessive perspirationDiabetesCirculatory problemsImmune-defi ciency conditions

Treatments for Fungal NailsHistorically, treatments for

fungal nails included topical medications, oral agents (pills) or surgical removal of the nail plate. The topical medications were largely ineffective. Oral agents have been known to have possible side affects involving the liver, stomach upset, rashes and temporary loss of taste. Blood tests are needed to monitor the liver enzymes. Removal of the nail plate was painful and debilitating.

How does the laser work?

This patented laser is specially designed to penetrate through your toenail and destroy the specific pathogens embedded in and under your nail causing the infection.

Is this laser painful?The gentle laser light

beam has no effect on healthy tissue. There is no discomfort associated with the treatment during or after. This treatment does not harm or affect your activity in any way. Some patients may experience the sensation of heat.

Is this treatment safe?There are no age or health

restrictions or limitations. In clinical studies there have been no adverse reactions, injuries, disabilities or known side effects. As you may know, the use of the oral medication available today for treatment of fungus toenails, carries with it possible systemic involvement (commonly the liver and kidney). This laser does not!

Dr. Weinstein has offices in Weston and Coral Springs. He is Board Certifi ed by The American Board of Podiatric Orthopedics and Primary Podiatric Medicine. He has been in practice for 29 years.

For additional information visit : www.laser4nailfungus.com or call 954 796-1800.

A NEW STATE-OF-THE-ART TREATMENT IS NOW AVALABLE FOR TOENAIL FUNGUS

lifestyle advice

DR. ERICWEINSTEIN, D.P.M.

954.796.1800 Weston - 2300 N Commerce Pkwy.

Suite 321 Weston 33326Coral Springs - 817 Coral Ridge Dr.

Coral Springs 33071


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“Welcome…this is my offi ce,” says Chef Gary Wood pointing to the lively kitchen inside Ernie’s Italian Chophouse located in Lighthouse Point. The chef’s warm, wide grin and cheerful approach translates through the evening as he cares for every plate that passes from his hands on the cooking line to the dining area. Schooled at the Florida

Culinary Institute, mentored and cheffed locally at 32 East, Aura and Max’s Grille, he approaches the menu offerings in a wonderfully minimalistic style. “We use only a few ingredients and allow the true fl avor of the food to be present,” the chef shares. This minimalistic method of preparing the small and main plates allows a bona fi de Italian experience.

There is an unpretentious ambiance at Ernie’s. The lounge is lit with soft blue lights that provide a serene feeling from the moment you arrive. The hallway leading to the dining area is white brick and the windows are frosted. Ernie Patti, the owner, greets the regulars and new diners as they enter and you may fi nd him escorting your party to the dining area. The interior of the restaurant translates a South Beach style vibe.

I’m not sure about you but reviewing the menu at an Italian chophouse is always daunting for me. I want to taste everything, especially the unique offerings and the classics. The list of options to try at Ernie’s is not overwhelming. There are a variety of wonderful

specials prepared by the chef with a new twist. “Laughing and sharing each other’s choices is highly encouraged,” Chef Wood says with a big grin.

The Eggplant Stack is a classic and a “must have!” It is breaded and lightly fried, with sliced vine ripened tomato, house made mozzarella cheese and balsamic syrup decorates the plate. Wonderful! There’s very little sauce therefore you truly taste the crispy eggplant.

The grilled Octopus is fl own in from Spain; the full arm is served with cannellini beans, baby arugula and warm limoncello vinaigrette. This is delectable! Don’t miss trying this if you enjoy Octopus. The Veal Meatballs are served over a mixed green salad and a side of fresh ricotta cheese that is to die for.

Original pasta dishes are offered at Ernie’s Italian Chophouse and they are special. Straw & Hay will tempt your palate and is rather rich but worth the calories. This spinach and egg noodle dish with pancetta, onions, peas and a prosecco cream sauce is outrageous! There will be nothing left in your bowl…that’s a promise. And, Black Fettuccine with shrimp, jumbo lump crab, white wine with shallots and toasted bread crumbs is extraordinary. Live a little!

The Chicken Scarpariello for two is a roasted chicken on the bone, cut up and served with sweet Italian sausage and peppers. The agredolce sauce, a traditional red wine vinegar reduction, with fresh rosemary and the fl ash-fried brined chicken can be made for one as well. Unbelievably delicious.

Chef Wood will be delighted to prepare your steak “ordered to style.” The 14 ounce Ribeye is aged 21 days

CHEF GARY WOOD AND OWNER ERNIE PATTI

ERNIE’S ITALIAN CHOPHOUSEBY RANDI AILEEN PRESS

dining style


CHICKEN SCARPARIELLO FOR TWO

to maximize tenderness and enhance fl avor, has a buttery marble and can be ordered rare plus or tar tar with an egg on top if that is your fancy. There is no need for special or extra sauces on a steak when it is prepared that perfect.

A few special sides that you may want to try include the cavatelli with garlic, fontina and parsley. This version of mac and cheese is prepared risotto-style, fresh to order and is made with heavy cream. It’s wonderful! The sautéed brussel sprouts with butter and thyme are also fl avorsome. Other sides include truffl e parmesan fries, beer battered onion rings, whipped sweet potatoes and broccoli rabe. All delicious!

No dinner is complete without something sweet, wouldn’t you agree?

Desserts are made fresh and include, but are not limited to, bread pudding, sorbet, gelato and cannoli.

The cheesecake is made with four pounds of cheese but is light and delicious resembling a souffl é. Satiated is the word that comes to mind when you have completed your dining experience. That is a wonderful feeling!

Whether you are a gourmet food lover or someone who enjoys a more simple approach, Ernie’s Italian Chophouse offers a variety of fantastic choices to experience. Wines are served by the bottle or glass, little bottles of bubbles and a full bar are also available.

Ernie’s Italian Chophouse3150 N. Federal Highway,

Lighthouse Point

954-781-0910ErniesItalianChophouse.

com

CUISINE: ItalianCOST: Moderate-

expensive

HOURS: Dinner dailyRESERVATIONS:

Suggested

RECIPE » 1-3lb. chicken » 2 large red peppers » 4 oz. Italian long hot

peppers » 4-6 oz. Italian sausage » 6-8 oz. Agrodolce sauce

FOR THE BRINE » 1 gallon of water » 1 cup Kosher salt » 1 cup packed brown sugar » 2 bay leaves » 1 Tbsp. Whole black

pepper corn toasted » 4 rosemary sprigs

AGRODOLCE SAUCE » 1 cup red wine » 1 cup red wine vinegar » 1 cup light brown sugar

» 2 shallots, sliced » 1 medium carrot, sliced » 2 rosemary sprigs » 1 bay leaf

INSTRUCTIONS: » In a large stock pot, combine all ingredients for the brine.

Bring the mixture to a boil until salt and sugar have completely dissolved; allow to cool. Cut and divide chicken into 10 pieces and submerge each piece into brine for at least 3-4 hours in a refrigerator. Remove chicken from brine, pat dry with paper towel and set aside and allow to come to room temperature.

» Heat oven to 375 degrees. Remove all seeds from peppers and dice. In a mixing bowl, combine peppers with oil, salt and pepper. Place peppers on an oven pan and roast in the oven until the peppers are slightly tender, approximately 10 minutes.

» Roast or grill sausage until cooked. Reserve. » In a deep fryer with oil at 375 degrees, carefully fry chicken

until an internal temperature of 165 degrees is reached. Remove to a paper-towel lined plate.

INSTRUCTIONS: » Combine all ingredients in saucepot and cook at medium

to medium-high heat. Reduce to half for a syrup like consistency. Strain and set aside.

Take all components and mix together in a stainless steel bowl. Arrange on a large platter. Garnish with fresh rosemary and Italian parsley.

Tracey & Jonathan Keith with Joanne Davis

Jen Klaasssens & Connie Chaney

Michelle Fee & Vicky Garcia

Boy & Girl of the Year CJ & Hailey

Co-Chairs Michael Romagnolo & Ana Vento

Susan Rindley, Ana Vento, Connie Chaney & Jen KlaassensMatthew F. Sacco & Adam Kuperstein

Journeyof Hope Gala

Vicky Garcia, Matthew F. Sacco & Heather Miller

On Saturday, June 2, 2012 Attendees enjoyed

a Cocktail Reception, Auction, Dinner, Dancing and the Announcement of Man & Woman of the

Year Winners. Emceed by Jorge Estevez, Reporter CBS4/My 33 was on hand

at the Hyatt Regency Pier 66.

scene on site

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Steven T. Samiljan Timothy P. McCabe

Kathleen Cannon & Ray Ferrero, Jr.

Lynne Wines & Howard Dvorkin

Diane Schlachter & Colin Brown

Plantation High School Step Team

Stephen & Rhonda Moss with Tammi Lyon & Mauricio LozanoAllison & Andy Cagnetta

Night of Caring

Calvin Hughes & Kathleen Cannon

United Way of Broward County hosted A Night

of Caring at the Seminole Hard Rock Hotel & Casino

on May 31, 2012. The event, presented by

JM Family Enterprises and Toyota, honored Nova Southeastern

University Chancellor Ray Ferrero, Jr. and Publix

Supermarkets, Inc.

scene on site

Ray Stapleton & Julie Southern with Gary & Darcie Behm



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scene on site

Michael Sunberg, Donna Bochak & Michael Levin



BY BRUCE TURKEL

AND another thing...

I HAVE SEEN THE FUTURE AND IT IS US.

A while back I got into my car, fl icked on the radio and realized that there wasn’t anything for me to listen to. It seems that all of the stations were programming their music for — oh, it pains me to say it — much younger audiences. We Baby Boomers were once defined by radio, but have we become irrelevant to the broadcast industry?

Flash forward — there’s an app for that, a free iPhone app called, appropriately enough, “Boomer Radio.” It was created by a couple of Boomers who decided that their generation needed a single place to go for the music that they grew up with (oldies and rock & roll), plus the genres that they’ve embraced as adults (smooth jazz, acoustic rock, etc.).

The Boomer Radio folks believe that other media outlets don’t appreciate that there are more than 80 million of us Baby Boomers and that we control more than three-quarters of all wealth in the U.S. And what Boomer Radio also knows, but no other media outlet seems to understand, is that over the next 10 years, Baby Boomers will inherit more than 8.4 trillion dollars, the largest transfer of wealth in the history of the world.

That breaks down to $300,000 each for 70% of all Boomers, 10% of who will inherit more than $150,000. And when you consider that this is an audience that has the lowest savings rates in history, it begs the obvious questions: Will we Boomers see their windfall as a second chance and squirrel the money away? Will we use the cash to pay off our debts and start clean? Or will we see the new income as an unexpected gift and continue with our profl igate ways? Only time will tell.

But with all due respect to the economists and legislators who are spending a lot of time sussing this out, I believe it doesn’t matter. Because regardless of what Boomers decide to do with their money as a cohort, there’s going to be an awful lot of cash fl ying around. And than means opportunities.

Boomer Radio is busy fi guring out how to be the go-to media source for these newly fl ush Boomers looking for the music they grew up with. The Younger Next Year book series folks are working hard to be the go-to information

and inspiration source for Boomers who aren’t willing to go gently into the good night. Olay is creating skin care

products and messaging for Boomers who are not willing to “age gracefully.”

Apple has added a setting to their iPhone to increase text size for Boomer’s failing eyes (Interested? You can fi nd it at Setting > General > Accessibility > Large Text. You’re welcome). Ford has designed a new Taurus with SUV-like seat heights for Boomers who have trouble fi tting themselves into low-slung cars but don’t want to buy trucks. And hearing aid manufacturers are designing devices that look like Bluetooth earpieces for hard-of-hearing Boomers who are too vain to accept traditional looking equipment.

BRP has created the three-wheeled Can-Am Spyder Roadster for consumers who want their open air motorcycling served up with a little more stability. Porsche has created the Cayenne SUV and Panamera sedan

for drivers who want their performance with a side order of comfort. And even Ferrari has thrown their Borsalino hat into the Boomer-accommodation ring, releasing their fi rst-ever station wagon, the FF (no, really!).

The Baby Boom is really going to explode as the largest, most narcissistic population ever fi nds itself suddenly fl ush with cash and continues on its self-centered journey for self-expression and hedonistic experiences. And companies all over the world, from real estate developers to restaurants to cruise lines to banks and investment houses are going to trip all over themselves trying to service this free-spending audience.

For best practices tomorrow, they should subscribe to Boomer Radio today. That way they can keep an eye on how the media company is positioning themselves because Boomer Radio has seen the future and it is us.

Bruce is a branding expert who makes his clients’

brand experiences more valuable.

He’s worked with great organizations including

Discovery Channel, Baptist Health, MetCare, and

Miami. He’s spoken at MIT, Harvard, and hundreds of

conferences. He’s been on NPR and CNN and featured

in The New York Times and Fast Company Magazine.

He has published three books on advertising including

Building Brand Value. LP

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