BUILDING PARTNERSHIPSSeptember 27th, 2016 // Recreation Summit

HELLO.

➤ Background

➤ Today

➤ What works

➤ What doesn’t

➤ Why

THE WHY

➤ Big Picture questions

➤ Why do you want to partner with ANY organization?

➤ Why do you want to partner with this specific organization?

➤ What do you hope to get out of this partnership

➤ What do you need to get out of this partnership?

MAPPY HOUR 2016: Partnership between monthly community meet up and

Recreation Department

➤ More millennials

➤ New perspectives on parks

➤ New sports in parks

➤ Local collaborations

➤ After work in parks

➤ Long term programming

➤ Highlight local resources

➤ Slacklining (community)

➤ Slacklining (sport)

➤ Outdoors event

SHARED MISSION: Encourage more New Yorkers to engage in recreation

OUR GOALS

Mappy Hour: April 2016

ELEMENTS TO GREAT PARTNERSHIPS: STEP 2 COLLABORATIVE OVERLAP

Assets Needs

Overlap

ELEMENTS TO GREAT PARTNERSHIPS: STEP 2 COLLABORATIVE OVERLAP

Assets Needs

Overlap

NEEDS & ASSETS

Space

Marketing Power

Infrastructure

Expertise

Fans / followers

Money

Technology

Brand/Affiliation

OUTDOORFEST 2014: YOGA IN CROTONA

Partnership between festival & park administrator, local staff

BREAKING DOWN NEEDS

➤ Needs: Crotona

➤ Expertise

➤ People

➤ Excitement

➤ Needs: OutdoorFest

➤ Local knowledge

➤ Space

➤ Local community

Challenges to execute

UTILIZING RESOURCES

➤ Needs: Crotona

➤ Expertise

➤ People

➤ Excitement

➤ Needs: OutdoorFest

➤ Local knowledge

➤ Space

➤ Local community

Mobilizing for mutual benefit

➤ Assets: OutdoorFest

➤ Yogi

➤ Broader NYC community

➤ Macro participation

➤ Assets: Crotona

➤ Space

➤ Knowledge of local needs

➤ Local community

LOCAL EVENT RESULTS

➤ 40 people

➤ Free event

➤ All levels

➤ Locals & non-residents

➤ Outdoor health and wellness

➤ positive utilization of NYC Parks space

AMPLIFICATION

➤ Crotona event publicized through OutdoorFest & Pop Up Yoga NYC

➤ Provided as designated Bronx Location for “Yoga in Five Boroughs” program

➤ Garnered hundreds of thousands of extra eyes

➤ Long term goal of highlighting Crotona’s location, beauty, and programming

TASK: CREATE THE LIST FOR YOUR ORGANIZATION

➤ STEP 1:

➤ What are your assets?

➤ What are your needs?

➤ STEP 2:

➤ Knowing that, what assets would you be looking for in another organization to support you?

➤ What needs of theirs would your program/facility/location fill?

BUILDING PARTNERSHIPS PART III

➤ Two key elements

➤ What information is communicated

➤ Rules, regulations, workflow

➤ How that information is communicated

➤ Telephone call? Meeting? .pdf

EXPECTATIONS & COMMUNICATION

SPECIFIC PARKS CHALLENGES

➤ What needs to be communicated?

➤ Permits

➤ Specific rules associated with permits

➤ Insurance

➤ Timelines

➤ Point of contact

➤ Communication channels

➤ How is this information presented?

➤ Are there ways it can be clearer?

How do you communicate?

ASSESSMENT & OBSERVATION

➤ Celebrate your achievements

➤ Achieve our goals?

➤ Measurements such as: Number of people? Specific impact (miles of trails cleaned up)? Long term relationships?

➤ Did we go beyond what we set out to do? What aided us in that?

➤ Align with our values? Help us share our values with our participants?

ASSESSMENT & OBSERVATION

➤ Identify your learnings

➤ What didn’t work?

➤ What challenges are there that need to be addressed?

➤ Think into the future

➤ Is this a a partner we want again?

➤ If so, how do we maintain this relationship?

SUMMARY

➤ 4 Steps to Successful Partnerships

➤ I. Why

➤ II. Collaborative Overlap

➤ III. Expectations & Communications

➤ IV. Assessment & Observation

➤ Contact

➤ sarah@outdoorfest.com | outdoorfest.com | 646-543-9246