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Living Well in Richmond 2010-2015 Parks, Recreation & Cultural Services Richmond Community Wellness Strategy Endorsed by Council in February 2010

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Page 1: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

Living Well in Richmond 2010-2015

Parks, Recreation & Cultural ServicesRichmond Community Wellness Strategy

Endorsed by Council in February 2010

Page 2: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed
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Acknowledgements

ACKNOWLEDGEMENTS

The Steering Committee Members

The Steering Committee Members

• JamesLu,MedicalHealthOfficer,RichmondHealth,VancouverCoastalHealth• VernJacques,ActingDirector,Parks&RecreationDept.,Richmond• LucyTompkins,ActingManager,ProjectsandPrograms,RichmondParks&RecreationDept.• RobInrig,DistrictAdministrator,SchoolDistrict38(Richmond)• AlanHill,CulturalDiversityCoordinator,RichmondCommunityServicesDept.• CarolLepine,ActingFitnessandWellnessServicesCoordinator,RichmondParks&RecreationDept.• JohnFoster,SocialPlanningCoordinator,RichmondCommunityServicesDept.• BelindaBoyd,Leader,CommunityEngagement,RichmondHealth,

VancouverCoastalHealth• AnnDauphinee,ProgramLeader,HealthPromotion&Nutrition,RichmondHealth,

VancouverCoastalHealth• DianeBissenden,Manager,CommunityandFamilyHealth,RichmondHealth,

VancouverCoastalHealth• CristinaSutter,PublicHealthNutritionist,CommunityandFamilyHealth,RichmondHealth,

VancouverCoastalHealth

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2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

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Acknowledgements

TABLE OF CONTENTS

Acknowledgements.....................................................................................................i

ExecutiveSummary................................................................................................ v-vi

1 INTRODUCTION........................................................................................................... 11.1 RichmondasaCommunityofExcellenceforSportandWellness................. 11.2 GoalsoftheStrategy...................................................................................... 21.3 ACollaborativeEffort..................................................................................... 21.4 DefiningWellness............................................................................................ 21.5 WhydoweneedaWellnessStrategy?........................................................... 3

1.5.1 HowwellnesscontributestotheCity’svisionandmandate....................... 31.5.2 HowwellnesscontributestoVancouverCoastalHealthoutcomes............ 41.5.3 HowwellnesscontributestotheRichmondSchoolDistrictoutcomes...... 41.5.4 HowwellnesscontributestoProvincialActNowBCgoals......................... 4

1.6 WhowasinvolvedindevelopingtheStrategy?............................................. 51.7 WhowillimplementtheStrategy?................................................................. 5

2 HOWISRICHMONDCURRENTLYDOING?................................................................. 72.1 WhattheDataTellsUs.................................................................................... 7

2.1.1 Demographics............................................................................................. 72.1.2 HealthStatus............................................................................................... 92.1.3 Lifestyle..................................................................................................... 112.1.4 SenseofBelonging................................................................................... 122.1.5 ChildrenandYouth.................................................................................... 14

2.2 HowtheBuiltEnvironmentInfluencesWellness........................................... 152.3 WhattheKeyInformantsHadtoSay............................................................ 162.4 WhattheCommunityWorkshopParticipantsToldUs.................................. 182.5 PRCSCommunityNeedsAssessment.......................................................... 192.6 SWOTAnalysis.............................................................................................. 212.7 SummaryoftheCurrentSituation................................................................ 22

3 BUILDINGAWELLNESSSTRATEGY........................................................................... 233.1 Vision............................................................................................................. 233.2 DesiredOutcomes........................................................................................ 233.3 StrategicDirections....................................................................................... 23

StrategicDirection1. IncreaseActiveLivingLiteracy................................ 25StrategicDirection2. HelpChildrenandYouthBuildHealthyHabits....... 26StrategicDirection3. ReduceBarrierstoLivingaPhysicallyActiveLife forVulnerablePopulationsandPeopleLiving withaDisability....................................................... 27StrategicDirection4. BuildaConnectedandActivatedSocial Environment............................................................ 29StrategicDirection5. CreateUrbanEnvironmentsthatSupportWellness andEncouragePhysicalActivity.............................. 30StrategicDirection6. PromoteHealthLiteracyand Individually-FocusedHealthCare............................ 32StrategicDirection7. MeasureandShareOurSuccess............................. 33

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2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

3.4 Conclusion.................................................................................................... 34

AppendixA–DefinitionsofTermsUsedinthisStrategy......................................... 1AppendixB– KeyInformantsInterviewedDuringtheResearch.............................. 1AppendixC–CommunityWorkshopParticipants.................................................... 1AppendixD–RecommendationsfromPRCS2009Community NeedsAssessment............................................................................. 1AppendixE–WellnessInitiativesDevelopedatthe

CommunityWorkshop........................................................................ 1AppendixF–InventoryofExistingRichmondCommunity

WellnessServices............................................................................... 1AppendixG–RichmondSocialServicesInventory................................................... 1

ListofFigures

Figure1:LifeExpectancyatBirth:RichmondandBC............................................... 9Figure2:Age-AdjustedMortalityRatesforCanadianBornVersusImmigrants..... 10Figure3:PhysicalInactivityLevelsofRichmondResidents..................................... 12Figure4:SWOTAnalysis......................................................................................... 21

ListofTables

Table1: DemographicProfile(EthnicOrigin,ImmigrationandLanguage)............ 8Table2: Demographics(Education,Employment,Incomeand

LoneParentFamilies)................................................................................. 8Table3: LifeStyleMeasuresforRichmond............................................................. 11Table4: SelfReportedPrevalenceofBeingOverweight(Age50+)..................... 11Table5: ProportionofRichmondPopulationwith‘strong’or somewhatstrong’SenseofBelongingtotheLocalCommunity............. 12Table6: RelationshipbetweenSenseofBelongingandLevelofPhysical

Activity..................................................................................................... 13Table7: RelationshipbetweenYearsSinceImmigrationandLevelsofSocial

Support&SelfReportedMentalHealthStatusforRichmond Residents.................................................................................................. 13

Table8: SecondarySchoolStudentparticipationinPhysicalActivity (onaSportsTeamandElsewhere)........................................................... 14

Table9: TimeSpentbyRichmondYouthinfrontofaTVorComputerScreen.... 15Table10:SummaryofFeedbackfromKeyInformantInterviews............................ 17Table11:WorkshopFeedback................................................................................ 18

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ExecutiveSummary

EXECUTIVE SUMMARY

TheRichmondCommunityWellnessStrategyisoneoffourinter-relatedstrategiesthatservetoachieveaCouncil-endorsedinitiative:theRichmondCommunity ofExcellence forSport andWellness.Under the vision of Richmond being themost appealing, livableand well-managed community in Canada, this strategy is a keycomponenttothatend.

The Community Wellness Strategy was created in cooperationwith three local public agencies: the City of Richmond, theVancouver Coastal Health Authority and the Richmond SchoolDistrict.Communitystakeholderswerealsoinvolved.Aconsultantconductedtheworkshops,interviewsandresearch,soanobjectiveapproachwasensured.

When first conceived, the Community Wellness Strategy wasfocusedonachievingan increase inphysicalactivityasawayofreachingtheCity’svision.However,aftertheconsultativeinterviewsandfeedback,itbecameclearthatphysicalwellnesscannothappenindependently.Itcorrelatesstronglywithresidentshavingasenseofconnectednesstotheircommunity,andacommitmenttowellnessandwell-being.

This strategy therefore cannot just focus on increased physicalactivityandbeassuredofincreasingcommunitywellness.Itneedstopromotecommunityconnectednessinassociationwithpromotingphysicalactivity,asthetwogohand-in-hand.

Some key observations were found to affect and direct theCommunityWellness Strategy; one being the high population ofvisible minorities and immigrants in Richmond who do not useEnglishtocommunicateathome.Therefore,itisimperativethatthisWellnessStrategyneedstobeinclusiveofadiverserangeofculturaland ethnic needs. Having said that, immigrants arrive here veryhealthy.Asaresult,RichmondboaststhehighestlifeexpectancyinCanada.

Other key findings conclude Richmond residents are not asoverweightasotherBCresidentsandwesmokeless.Atthesametime,weappeartobelessphysicallyactiveandeatfewerfruitsandvegetables.ThereisalowersenseofbelongingtothecommunityforRichmondresidents(comparedtotherestofBC).Andforchildrenandteens,thereseemstobearelativelylowinvolvementinsportandhighproportionofelectronicscreentime.

ThesefindingsflaganeedforRichmondtostrivehardertocreateabettersenseofcommunitybelongingasapathwaytowellness.

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2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Accordingtothekeystakeholdersandinformants involvedintheinterviewsandworkshopsconducted,allagreedthatRichmond,asacommunity,isdoingagoodjobinpromotingpopulationwellness.Wehavemanyprogramsandgood infrastructure.However, therewasconsensusthattheCitystillhasenormouspotentialtoachievesignificantly beyond its current levels ofwellness; particularly intermsofimprovingcommunitybelongingnessandinvolvementasaroadtogreaterphysicalactivityandhealth.

ThedesiredoutcomesofthisstrategyarethereforeresidentsforRichmondtohave:

• Anincreasedpermanentcommitmenttowellnessandwell-being.

• Increasedphysicalactivityandphysicalfitness.

• Anincreasedsenseofconnectednesstothecommunity.

TheStrategyidentifiessevenkeystrategiesthatwillhelpachievetheseoutcomes:

• IncreaseActiveLivingLiteracy–whereresidentshaveeasyaccesstoinformationonhowandwheretheycanbeactive.

• HelpChildrenandYouthBuildHealthyHabits–wherechildrenandyouthwalktoschool,arephysicallyliterate,makehealthyfoodchoicesandareactiveinsport.

• ReduceBarrierstoLivingaPhysicallyActiveLifeforPopulations–whereprogramsarenotcost-prohibitiveandareaccessibletopeoplelivingwithdisabilities.

• BuildaConnectedandActivatedSocialEnvironment–wheremanyresidentsvolunteer,whereneighboursarefriends,wherepeoplehaveasenseofbelongingandparticipateincommunityprogramsandevents.

• CreateUrbanEnvironmentsthatSupportWellnessandEncouragePhysicalActivity–wherepeoplewalk,bikeortaketransit,wherefoodisgrownlocallyandwherearangeofhousingandage-friendlyfacilitiesareavailable.

• PromoteHealthLiteracyandIndividually-FocusedHealthCare–whereresidentshaveahighlevelofhealthliteracy,havereadyaccesstohealthinformationandhavesupportprogramstohelpthemachievehealthierlifestyles.

• MeasureandShareourSuccess–where,throughregularreportingandstrongpartnerships,Richmondcanbecomeabenchmarkforothermunicipalitiestoemulateinachievingwellness.

ItshouldbeemphasizedthatthisCommunityWellnessStrategyfallsunderthejurisdictionofallagenciesandgroups.Nooneagencyisresponsibleforthesuccessofthisstrategy.Sothecreationofstrongpartnerships,opencommunicationandcollaborativeprograms,allundertheguidanceofthisframework,areessentialforsuccess.

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Introduction

1 INTRODUCTION

1.1 Richmond as a Community of Excellence for Sport and Wellness

InOctober2007,RichmondCityCouncilendorsedtheCommunityofExcellenceforSportandWellnessinitiative.Thisisapartnership-basedinitiativeaimedatpositioningRichmondtobethebestplaceforresidentstoplayandachievetheirhighestpotential,whilealsobeingamodelfora‘SportforLife’communityinCanadaandtheworld.

TheRichmondCommunityofExcellence forSport andWellnesssupportstheCity’svisionofbeingthemostappealing,livableandwell-managedcommunityinCanadaby:• LeveragingtheCityasa2010OlympicGamesVenueCity• Positioningitasanactive,healthycommunity• Buildingonitstraditionofsportsparticipationandachievement

toenhancetheCity’sliveability

TheRichmondCommunityofExcellence forSport andWellnessinitiative identifies the need to develop four complementary andinterrelatedstrategies:• CommunityWellnessStrategy• ComprehensiveSportsDevelopmentStrategy• OlympicandParalympicInvolvement&LegacyStrategy• RichmondSportTourismStrategy

This document is Richmond’s Community Wellness Strategy. Itoutlinesan integrated,holisticandcollaborativewellnessstrategyforRichmond;onewhichbuildsonourstrengths,andidentifiesandaddressesthegaps.

Whilethisisastand-alonestrategy,thegoalsandoutcomesofallfourstrategiesareinter-related.Forexample,sporthostinginitiativescancontributedirectlytocommunitywellnessinanumberofways.Hostingasportingeventcanincreasecommunityvolunteercapacity,increase community pride, encourage participation in sports andphysicalactivity,andalso leads toeconomicbenefits for thehostcommunity(throughdirect,indirectandinducedspending).

AppendixAprovidesalistoftermsusedinthisstrategy.

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2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

1.2 Goals of the Strategy

TheRichmondCommunityWellnessStrategyisintendedtoprovidea strategic framework to guide the planning and development ofwellnesspromotingprogramsandactivitiesthroughoutRichmond.Thestrategyisnotabout‘reinventingthewheel’,butaboutputtingaframeworkaroundmuchofwhatwealreadydo,whileidentifyingandfillinginsomeofthegapsinservicedelivery.

This strategy is intended to contribute to meeting the followingActNowBCgoals(seesection1.5.4):• Increaseinphysicalactivity• Decreaseinoverweightandobesityrates• Increaseinfruitandvegetableconsumption• Decreaseinsmokingrates

WhilethisstrategyhasthebroadaimtomeetallfourActNowBCgoals,theprimaryfocusisonthefirstgoal.

1.3 A Collaborative Effort

It is intended that this strategy be endorsed by the three leadorganizations that worked in partnership to develop it (City ofRichmond, Vancouver Coastal Health and Richmond SchoolDistrict)alsobythemanycommunityagenciesthatcontributedtoits development. It is further anticipated that the strategywill beusedasaframeworkforanongoing,holistic,collaborativeefforttomaximizecommunitywellnessinRichmond.

1.4 Defining Wellness

Wellnessoftenmeansdifferent things todifferentpeople.For themostpart,peopleusethetermtodescribeastateofwell-beingthatisholisticinperspectiveandbeyondmerelyhavinggoodphysicalhealth.Thedefinition employedby this strategy is the broad andinclusiveonethatisusedbytheWorldHealthOrganization1:

1 SmithBJ,TangKC,NutbeamD.(2006)“WHOHealthPromotionGlossary:newterms”.HealthPromotionInternationalAdvanceAccesspublishedSeptember7,2006.www.who.int/healthpromotion

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Introduction

“Wellnessistheoptimalstateofhealthofindividualsandgroups.Therearetwofocalconcerns:therealizationofthefullestpotentialof an individual physically, psychologically, socially, spirituallyeconomically, and the fulfillment of one’s role and expectationsinthefamily,community,placeofworship,workplaceandothersettings”

Wellness can therefore be viewed from both individual andcommunity perspectives. However, individual and communitywellnessdonotexistinisolationofeachother.Noneofuscanreachourfullestpotentialwithoutasupportivecommunity.Asupportivecommunity,at thesametime, isbuiltuponsupportiveindividualscoming together for the wellness of the whole. Richmond’sCommunity Wellness Strategy is focused on the notion of aninteractiveandinterdependentcommunityandindividualwellness– how our community can support each one of us to achieveoptimalwellnessandhoweachoneofuscancontributetocreatingcommunitywellness.

1.5 Why do we need a Wellness Strategy?

Communitywellnessisimportanttoallofusandiscentraltothesuccess of many key agencies in Richmond, including the threepartners who developed this strategy. While Richmond excelsin many aspects of community wellness, there are areas whereimprovements are required. It is important to coordinate efforts,buildonourstrengths,andidentifyandrespondtoourweaknesses.Weallhaveastakeinachievingthis.

1.5.1 How wellness contributes to the City’s vision and mandate

TheCityofRichmond’svisionistobethemostappealing,livableandwell-managedcommunity inCanada.Communitywellness isobviouslyattheheartofthisvision,andsoCityeffortsneedtobecoordinatedtowardthisend.

TheParks, Recreation and Cultural Services (PRCS) Master Plan 2005-2015 positionstheCitytostrivefor“aconnected,healthycitywherewecooperatetocreateandenjoyadynamicandsustainablequalityoflife.”SincetheMasterPlanwasendorsedbyCouncil,allthePRCSDepartment’splanningdocumentshaveconsistentlyfocussedonhowtoachievethatvision.TheCommunityWellnessStrategyunifiesandsupports thosepiecesof theplanningframework.Thedesiredoutcomesofthisstrategy(asoutlinedinChapter3)describethebenefitsorresultsthatwillbeexperiencedbyindividualsandthecommunitythroughwhichtheprogramsandservicesareprovided.

TheCityofRichmond’svision:Tobethemostappealing,livableandwellmanagedcommunityinCanada.

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2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

1.5.2 How wellness contributes to Vancouver Coastal Health outcomes

Thecreationandmaintenanceofhealthycommunitiesarecorepublichealthfunctions.Societalandindividualfactors-wherewelive,whatwedo,howwelive,howweconnect,whatweeat,howphysicallyactiveweare-havefargreaterinfluenceonpopulationhealthandwellness than the traditional health care system. A communitywellnessstrategyisthereforeofmajorinteresttoVancouverCoastalHealthandisanincreasinglyimportantdeterminanttoitssuccess.

1.5.3 How wellness contributes to the Richmond School District outcomes

Educationisoptimizedwithinacommunitythatishealthyandwell.Studentswho are isolated, unsupported by family, peers, and thecommunityatlarge,willfinditverydifficulttomakehealthychoices,tobereadytolearnandcontributetosociety.Communitystructureswhichareunsupportiveordysfunctional are counterproductive tooureffortstohelpourchildrenreachtheirfullpotential.TheSchoolDistricthasahugestakeincommunityandindividualwellness.

1.5.4 How wellness contributes to Provincial ActNow BC goals

The2010OlympicandParalympicGamesaregeneratingprovince-wide interest in healthy living. The BC Government introducedActNowBC inMay 2006; a chronic disease prevention strategyfocusingoncommonriskfactorsthathasthefollowinggoals:• TomakeBritishColumbiaoneofthehealthiestjurisdictions

tohosttheOlympicandParalympicGames• To build community capacity to create healthier, more

sustainableandeconomicallyviablecommunities• To improve the health of British Columbians by helping

peopletoreducetobaccouse,eathealthyfoods,andbemoreactivemakehealthychoicesduringpregnancy

• Toreducedemandonthehealthcaresystem

VancouverCoastalHealth’svision:Wearecommittedtosupportinghealthylivesinhealthycommunitieswithourpartners,throughcare,educationandresearch.

TheRichmondSchoolDistrictmission:Dedicatedtoprovidingopportunitiesforallstudentstodeveloptheattitudes,skillsandknowledgewhichwillenablethemtoenjoyaproductiveandsatisfyinglifeandtobepositive,responsibleparticipantsinourdemocraticsocietyandtheglobalcommunity.

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Introduction

ActNow BCalsohasanumberoftargetsfor2010:• Reducetobaccouseby10%• Increasepercentageofpeoplewhoeatatleast5servingsof

fruitsandvegetableeverydayby20%• Increasepercentageofpeoplewhoarephysicallyactiveby

20%• ReducepercentageofBCadultswhoareoverweightorobese

by20%.• Increase number of women counselled about alcohol use

duringpregnancyby50%

ToachievetheActNow BC goals,anumberofinitiativeshavebeenlaunched, through organizations such as the BC Health LivingAlliance,theBCSportsandRecreationCouncilandtheUnionofBCMunicipalities(UBCM).

1.6 Who was involved in developing the Strategy?

Threekeylocalpublicagenciesprovidedleadershipinthecreationof this strategy. Its development was spearheaded by a steeringcommittee,consistingofstaffrepresentingthethreemainpartners(theCityofRichmond,theVancouverCoastalHealthAuthorityandtheRichmondSchoolDistrict).Allthreeagencieshavealargestakeincommunitywellness.

Aconsultantwasretainedtoundertakebackgroundresearch.Manycommunity stakeholderswere interviewedandprovideddirection(seeAppendixB).AcommunityworkshopwasthenheldinApril2009 to review thebackgroundanddirectionand tofleshout thesubstance of the collaborative effort.Appendix C lists workshopparticipants.

1.7 Who will implement the Strategy?

While many documents in Richmond speak to the need forcollaborationandpartnership, thisstrategydependson it.Nooneagencyorgroupofagenciesownsorhasjurisdictionovercommunitywellness.Weallhavea stake in it andweareall responsible forimplementinginitiativesinsupportofit.

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2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

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HowisRichmondCurrentlyDoing?

2 HOW IS RICHMOND CURRENTLY DOING?

2.1 What the Data Tells Us

Howdowemeasure communitywellness?As a startweneed toknowthepeopleofourcommunity–thingslikewhoweare,howwe feel about ourselves and each other, and what we do in ourleisuretime.TheBCAtlasofWellness2producedbytheUniversityofVictoriarepresentsalocalmeasurementofwellness.InadditiontotheAtlas,anumberofothersourcesareusedinthisstrategytoprovideasnapshotofhow‘well’weareinRichmond.Thestrategyalso includes a summary of what key informants told us aboutwellnessinRichmond.

There is not a set of commonly agreed indicators of communitywellness.An action item for our strategy is the development ofa framework for regularly reporting on the state of wellness inRichmond.

2.1.1 Demographics

Table1andTable2containselecteddatafromtheCanadianCensus2006.InRichmond,visibleminoritiesandimmigrantsnowcomprisethe majority of the population. Moreover, two out of every fiveRichmondresidentsarerecentarrivals,havingimmigratedin1996or later. It is alsoofnote that45per centofRichmond residentsdo not use English to communicate at home. The implication isclear:ourcommunitywellnessstrategyhas tobe inclusiveof theperspectivesandneedsofmanyculturalandethnicheritages.

2 Foster,LeslieT.andKeller,PeterC.(withBoomer,J.,Braithwaite,D.,Fowler,J.,Hayes,M.,etal.).(2007).TheBritishColumbiaAtlasofWellness.CanadianWesternGeographicalSeries,42

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2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Table 1: Demographic Profile (Ethnic Origin, Immigration and Language)

Population statistics Richmond Vancouver BC

Totalpopulation 174,461* 578,041 4,113,487

Aboriginal(%oftotalpopulation) 1% 2% 5%

Visibleminority(%oftotalpopulation) 65% 51% 25%

Chinese 43% 29% 10%

SouthAsian 8% 6% 6%

Filipino 5% 5% 2%

Japanese 2% 2% 1%

Multiplevisibleminority 2% 1% 1%

SouthEastAsian 1% 3% 1%

Immigrants(%oftotalpopulation) 57% 45% 27%

%Immigrantswitharrival1996andlater 41% 33% 31%

Englishnotspokenathome(%oftotalpopulation) 45% 51% 16%

Source:Census2006GovernmentofBritishColumbia.BritishColumbiaImmigrationandDiversityProfiles.ProducedbyBCStatsforImmigrationPartnershipsandInitiativesBranch,MinistryofAdvancedEducationandLabourMarketDevelopment(www.welcomebc.ca)*BCStatsestimatesRichmond’s2009populationat193,255

Richmondhasahigherprevalenceofresidentswithalowincome(21%)comparedtotherestofBC(13%).Numerousstudiesandreportshaveshownthatthereisadifferenceinhealthandwellnessbetweentherichestandthepoorestinsociety.However,thesestudiesshowthattherearenottwodistinctgroupsofpeople(i.e.,thosethatarerichandhealthyandthosethatarepoorandlesshealthy,butratherthatthereisasteadygradientinhealthandwellnessstatus-fromthepoor,andtotheaverage,istothemostwell-off.

Table 2: Demographics (Education, Employment, Income and Lone Parent Families)

Population statistics Richmond BC

Highestlevelofeducation(Universitycertificate,diploma,degree)

Totalpopulation 41.3% 30.2%

Immigrantpopulation 45.6% 39.9%

MedianEmploymentIncome(2005)

Totalpopulation $41,065 $42,230

Immigrantpopulation $36,046 $38,469

PrevalenceofLowIncomeAfterTax

Totalpopulation 20.9% 13.1%

Immigrantpopulation 26.4% 17.8%

Loneparentfamiliesas%oftotalcensusfamilies 15.1% 15.1%

Source:Census2006.StatisticsCanada.2006CommunityProfiles

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HowisRichmondCurrentlyDoing?

2.1.2 Health Status

RichmondhasthehighestlifeexpectancyinCanada,althoughthisisarelativelyrecentphenomena,whichcanbeexplainedbytherecenthigh levelsof immigration toRichmond.Figure1 shows that theriseinlifeexpectancyinRichmondparallelstheimmigrationtrendexperiencedbyourcityover thepast25years (seegraph inset)3.ImmigrantsarriveveryhealthyandasthenumbersofimmigrantstoRichmondincreasedsignificantlyafter1991,thelifeexpectancyofRichmondresidentsalsoincreased.

Figure1:LifeExpectancyatBirth:RichmondandBC

3 NotethatthemaingraphinFigure1compareslifeexpectancydataforRichmondwithdatafromWestVancouver/BowenIsland(LHA45).Thiscomparatorhasbeenusedbecausebeforethelatenineties,WestVancouver/BowenIslandhadahigherlifeexpectancythanRichmond.ItwasonlywhenimmigrationbecamealargepartofRichmond’spopulationgrowth,thatRichmond’slifeexpectancyexceededthatofWestVancouver/BowenIsland.UsingprovincialdatawouldnotdemonstratethepointthatbeingthecommunitywiththelongestlifeexpectancyisarelativelyrecentphenomenaforRichmond.

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2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Asdiscussedearlier,immigrantsarrivetoRichmondveryhealthy.InadaptingtolifeinCanada,however,manyimmigrantsexperiencechanges in lifestyles and circumstances, which may negativelyinfluence their health in the long run. Figure 2 is from a studyconductedbyStatisticsCanada4.ThestudytrackedasubsetoftheCensus 1991 Canadian population for 10 years (1991 to 2001).Several groups were tracked: a group of people born in Canadaand then fourgroupsof immigrantswhohad lived inCanada fordifferentlengthsoftime.ComparedtothoseborninCanada,theageadjustedmortality rateof themost recent immigrants (thosewhoarrivedbetween1986and1991)isabout50%less(therightmostsetofbars).Thisfigure shows that as immigrants live inCanadalonger, their age adjustedmortality rates becomemore andmoresimilartothoseborninCanada(movingfromtherighttotheleft).

Figure2:Age-AdjustedMortalityRatesforCanadianBornVersusImmigrants

4 Source:Wilkinson,R.,Tjepkema,M.,Mustard,C.Choinière,R.(2008).TheCanadiancensusmortalityfollow-upstudy•SpecialResearchArticle.StatisticsCanada,CatalogueNo.82-003-XPE.HealthReports,Vol.19,No.3,September2008

Non-Immigrant

Before 1971

1971 to 1980

1981 to 1985

1986 to 1991

AS

MR

Rat

e R

atio

Year of Immigration

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HowisRichmondCurrentlyDoing?

2.1.3 Lifestyle

Is having the highest life expectancy the same as livingwell? Intermsofhealthylivinghabits,Richmondresidentspresentamixedpicture.We are not as overweight as other BC residents andwealsosmokeless.However,at thesametime,weappeartobelessphysicallyactiveandeatfewerfruitsandvegetables(seeTable3).

Table 3: Lifestyle Measures for Richmond

Lifestyle Measures (Richmond) Immigrant Born in Canada

TobaccoUse(dailyoroccasionalsmoker) 10% 17%

Overweight(BMI25-29.9),Age18andolder 23% 24%

Obese(BMI30orhigher),Age18andolder 7% 17%

FruitandVegetableIntake(5ormoretimesaday) 33% 42%

LeisureTimePhysicalActivity(activeormoderatelyactive) 49% 61%

Source:CCHS2005 5

Among immigrant residents in Richmond, there appears to be atrendtowardsincreasingbodyweightovertime(seeTable4).

Table 4: Self Reported Prevalence of Being Overweight (Age 50+)

Years Since Immigration Richmond VCH

0to9years 22% 25%

10ormoreyears 30% 32%

BorninCanada 33% 33%

Source:CCHS2005

Brokendownbyagegroups,themostphysicallyinactiveamongusappeartobeyoungandmiddleagedadults(i.e.,20to59yearolds)(seeFigure3).Whilewedonothavereliableinformationonthelevelofphysicalactivityforyoungchildren,studiessuggestthatchildrenareincreasinglysedentaryintheirdailyactivities.

5 StatisticsCanada.CanadianCommunityHealthSurveyCycles1.1(2000-2001),2.1(2003),3.1(2005).SomeoftheCCHSdatausedinthisdocumentareobtainedthroughtheStatisticsCanadaonlineCANSIMdatabase.OtherdataarebasedonPublicUseMicrodataFilesforCycles1.1(2000-2001),2.1(2003),3.1(2005),whichcontainsanonymizeddata.AllcomputationsonthesemicrodatawerepreparedbyDrJamesLu,MedicalHealthOfficer,VancouverCoastalHealth,

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2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Figure3:PhysicalInactivityLevelsofRichmondResidents

2.1.4 Sense of Belonging

TheBCAtlasofWellnessnotedanoveralllowersenseofbelongingand connection among Richmond residents compared to otherresidentsinBC.ThiscouldbepartiallyexplainedbythehighlevelofimmigrantsamongsttheRichmondpopulation.Table5revealsagradientinthesenseofbelongingbetweenrecentimmigrants,longtimeimmigrantsandCanadianbornresidents.Itistobeexpectedthat recent arrivals to any community will require time to feelcomfortableintheirnewcommunity.ThechallengeforRichmondis thatmorethanoneinfiveofourresidentsare immigrantswhohavebeeninCanada10yearsorless.AsenseofbelongingamongRichmondresidentshasimprovedbetween2001and2005,buttherecontinuestobeagapbetween‘newcomers’and‘oldtimers’.

Table 5: Proportion of Richmond Population with 'strong' or 'somewhat strong' Sense of Belonging to the Local Community

Time since immigration 2001 2003 2005

0to9years 45% 60% 57%

10ormoreyears 50% 63% 66%

BorninCanada 63% 66% 67%

Source:CCHS2001,2003,2005

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Asenseofbelonging is related toone’s levelofphysicalactivity(seeTable 6).However, it is not clearwhether a strong sense ofbelongingleadstoincreasedphysicalactivityorwhetherphysicallyactiveresidentsfeelmorestronglyconnectedtotheircommunity.

Table 6: Relationship between Sense of Belonging and Level of Physical Activity

Sense of Belonging % of Richmond Residents who are physically or moderately active

% of VCH Residents who are physically or moderately active

VeryStrong 63% 65%

SomewhatStrong 56% 60%

SomewhatWeak 49% 52%

VeryWeak 52% 50%

Source:CCHS2005

Similarly,thereisagradientinthelevelofsocialsupportandselfreported mental health status among Richmond residents whengroupedbyimmigrationstatus(seeTable7).

Table 7: Relationship between Years Since Immigration and Levels of Social Support & Self Reported Mental Health Status for Richmond Residents

Years since Immigration High Level of emotional or informational support

In excellent or good mental health

0to9years 49% 69%

10ormoreyears 43% 59%

BorninCanada 65% 72%

Source:CCHS2005

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2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

2.1.5 Children and Youth

LessthanhalfofthesecondarystudentsinRichmondplayonschoolsportteamsorparticipateinorganizedsportsoutsideoftheschoolsetting(seeTable8).

Table 8: Secondary School Student participation in Physical Activity (on a Sports Team and Elsewhere)

How often have you participated in physical activities other than a school sports team?

Never 25.9%

Onceortwice 18.5%

Onceamonth 12.2%

Aboutonceaweek 14.1%

Morethanonceaweek 29.2%

How often have you played on a school sports team?

Never 39.9%

Onceortwice 22.7%

Onceamonth 9.2%

Aboutonceaweek 8.7%

Morethanonceaweek 19.5%

Source:BCCentreforSafeSchoolsandCommunities.(2007).SafeSchoolSocialResponsibilitySurvey.ResultsforSchoolDistrict38Richmond.

The2003McCrearyAdolescentHealthSurvey6indicatesthatalargeproportionofafter-schooltimeforchildrenfromgrade7tograde12inRichmondisspentinfrontofelectronicscreens(seeTable9).

6 TheMcCrearyCentreSociety(2009).APictureofHealth:RichmondResultsofthe2008BCAdolescentHealthSurveystatesthatin200890%ofRichmondyouthwatchedTVonatypicalschoolday26%didsofor3+hours.TherewasnogenderdifferenceinTVwatching.ThepercentageofRichmondyouthwhowatchedTVfor3+hoursdroppedfrom44%in2003to26%in2008.RichmondyouthweremorelikelythanthoseintheProvincetobeontheinternetfor3+hoursperday.

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2.2 How the Built Environment Influences Wellness

Thebuiltenvironmentreferstothebuildings,parks,schools,roadsystems andother community infrastructure thatwe encounter inourdailylives.Thephysicalattributesofaneighbourhoodhelptoincreasethesenseofcommunityanddirectlycontributetowellnessandphysicalactivitylevels.Wherewechoosetolocateourroads,parks,houses,shopsandotherlanduses,candirectlyandindirectlyaffecthowactiveandconnectedweareinacommunity.

Thephysicalenvironmentandlandusepattern(e.g.,howlargetheblocksare,thepresenceofsidewalks,howeasyitistocrossmainarterialroadstogettoapark,howmanyparksandtrailsthereare,thelocationandavailabilityofbikelanes,whetherthereareshops,recreational/culturalfacilitiesorplacesofemploymentnearby)hasaneffectonhowlikelyapersonistoexerciseregularly,orchooseasustainablemodeoftransport,suchaswalking,cyclingortakingthebus.Itcanalsohaveasignificantimpactonwhetherresidentsknowtheirneighboursandfeelpartoftheircommunity.Neighbourhoodsneed tobewalkingandcycling friendly, thus reducing incentivesforresidentstousetheircarsforshorttrips(e.g.,oflessthan1to1.5km).

Table 9: Time Spent by Richmond Youth in front of a TV or Computer Screen

Hours spent in front of a Screen on an Average School Day (watching TV or using the computer for recreational purposes) Female Male

Lessthan2hours 12% 9%

2tolessthan3hours 15% 10%

3tolessthan5hours 29% 26%

5+hours 44% 55%

Source:TheMcCrearyCentreSociety(2004).HealthYouthDevelopment:RichmondRegion.RegionalResultsfromthe2003AdolescentHealthSurveyIII.ResultsforSchoolDistrict38Richmond.

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Usingself-reporteddatafromtheBCHealthandWellnessSurveyconductedbytheProvincialHealthServicesAuthorityin2006,SFUresearchers7havefoundthat:• Richmond residents who live further away from retail

establishmentsareabout1.3 timesmore likely towalk lessthan30minutesaday,compared to those that liveclose tostoresandshops.

• Thosewholiveinareaswithfewerfreeorlowcostrecreationalfacilities (such as parks, trails, community centres, publicswimmingpools,playgrounds)are1.7 timesmore likely towalklessthan30minutesaday,comparedtoresidentswithsuchfacilitiescloseby.

2.3 What the Key Informants Had to Say

Alistof thekey informants interviewedby theconsultant in late2006andearly2007appearsinAppendixB.Alloftheinformantsagreed that Richmond as a community has done a great deal inpromotingwellness.Anon-exhaustiveinventoryofwellness-relatedprograms offered by public agencies inRichmond is provided inAppendix F, based on research conducted by the consultant in2006/7.Itisrecognizedthattheinventorydoesnotcaptureallthenumerouswellnessprogramsofferedbycommunity-basedagenciesinRichmond.AppendixG is the2003RichmondSocialServicesInventory which, while being out of date, provides a reasonablepicture of the range of wellness-related programs and servicesavailableinRichmond.

Anumberofopportunitiesforimprovementemergedduringthekeyinformant interviews.The feedback from the interviews, groupedintothemeareas,issummarizedinTable10.

ThereisgeneralconcensusamongstakeholdersthatRichmondhassignificantpotentialtoreachbeyonditscurrentlevelofexcellenceinwellness.

7 Doiron,D.“DestinationsMatter:IncreasingWalkingRatesinaRichmond,BCNeighbourhood”ProjectsubmittedinpartialfulfillmentoftherequirementsforthedegreeofMasterinPublicPolicy,intheFacultyofArtsandSocialSciences,SimonFraserUniversity2009.

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Table 10: Summary of Feedback from Key Informant Interviews

A IndividualCapacityforWellness• Increaseawarenessofthedimensionsofwellness•Promoteliteracyingeneralandinparticularimprove‘physical’literacyamongallagegroups

B CommunityCapacityforWellness• Increasecapacityforunorganizedplay•Re-orientcommunitycentrestoneighbourhoodhouses/wellnesscentres•Continuetoencourageandenableneighbourhoodlevelconnections•Developmoreurbanformsandplansthatsupportwellness

C Ethniccommunitiesandnewimmigrantpopulations•Ensurethatthesocialandphysicalenvironmentsofcommunityfacilitiesarewelcomingtodifferent

cultures.(AnexampleofbestpracticeisthecreationofaculturallyappropriatespaceinacommunitycentreforMuslimwomentoexercise).

• IncreaseawarenessandacknowledgementamongRichmondresidentsofRichmond’sAboriginalheritage.

• Increaseavailabilityandaccesstoorganizedandnon-organizedsportsandphysicalactivitiesthatareattractivetodifferentcultures.

• Improveaccesstoinformationinmultiplelanguages.

D Vulnerableanddisadvantagedpopulations•Continuetoimproveaccesstocommunityfacilitiesandprogramsforlow-incomefamilies.•Decreasebothphysicalandsocialbarrierstoachievingwellnessbyolderadultsandpeoplewith

disabilities,mentalhealthissues,addictions,lowincomesandotherspecialneedsorvulnerabilities.•Considertheimpactoffamilyviolenceonwellness.

E SustainingavisionforWellness•DevelopacommunitywellnessprofileframeworkforRichmondandregularlyreportonthestateof

wellnessinRichmond.•Promotewellnessindifferentsettings–workplace,schools,neighbourhood,businesses.•AdoptActNowBCgoals.•Promotecommunitywellnessasa2010legacy.•Engagethecommunityinongoingdialogueonwellness.•Createcommunityleadershipandpartnershipsonwellnesspromotion.•Maximizeinformationsharingjointfacilityuseamongpublicagenciesandbusinessestopromote

communitywellness.•Engagethefaithcommunityinpromotingwellness.• IncorporatewellnessstrategiesintotheCityofRichmondSustainabilityStrategyandSocialPlanning

Strategy.• IncorporatewellnessstrategiesintotheRichmondHealthServices(VancouverCoastalHealth)Core

PublicHealthFunctionsWorkPlanforHealthyCommunities.•Buildfromthecommunity’sstrengths.•Focusonasmallareaofwellnesstostartwith–forexample,physicalactivity.

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2.4 What the Community Workshop Participants Told Us

ACommunityWorkshopwasheldinApril2009.Itwasattendedby56peoplewhorepresentedmanyoftheagenciesandorganizationsinRichmondwhoareinvolvedinprovidingservicesthatcontributetotheoverallwellnessofthecommunity.AlistofworkshopparticipantsisincludedasAppendixC.

ThecommunityworkshopsolicitedparticipantinputonwhatRichmondiscurrentlydoingright.TheresponsesaresummarizedinTable11.

Table 11: Workshop Feedback

List of what Richmond is currently doing right in terms of Community Wellness

Communitygardens Cyclingroutes

Walkingspaces CanadaLine

Knowhowtocometogether GreatrelationshipbetweenHealthDept.andCity

Healthyschools Communitysports

CommunityCentres Greatsportsfields

SeniorsSociety Growingsupportforaboriginalcommunity

Grade5Active!Pass SafeCommunitiesinitiative

ArtsStrategy Doublinginsocialplanningstaff

Libraries Integratedhealthnetwork

Strongconnectionwithartsliteracy Affordablehousing

CivicEngagementNetwork Hospicevisiting

Supportfornewmothers Improvedliteracylevels

Healthprogramsinvariouslanguages Neighbourhoodparks

Staffresources Wellnessclinicsforseniors

Slips,TripsandFallsProgram Activitycommunityinitiatives

Goodhospital Communityorganizations

ESLclassesavailableandaccessible Communityevents

Naturalcleanareas Faithcommunitiesfeatured

Assetdevelopmentteam LeisureAccesspasses

Opportunitiestovolunteer Schoolsencouragingactivity

Settlementservices Addictionspreventioneducationinschools

Healthyfoodsinpublicvendingmachines Assetdevelopmentteam

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WorkshopparticipantsalsoprovidedinputonwhattypesofneworimprovedinitiativesshouldbeimplementedinRichmondinordertopromotewellness.Whiletherewereliterallydozensofinitiativesidentified (see Appendix E), six types of initiatives emerged aspriorities:• HealthyLivingPassportandotherwaysof incentingactive

living• Walkingprogramsandincentives• Bicyclingprogramsandincentives• Participationinsport• Targeting and focusing on thosemost in need socially and

financially• Foodproductionandsecuritylocally

2.5 PRCS Community Needs Assessment

The City of Richmond undertook a 2009 Parks, Recreation andCultureCommunityNeedsAssessment.Thestudy’spurposewastogainanin-depthunderstandingoftheparks,recreationandculturalprogramandserviceneedsoftheRichmondcommunity.Richmondis a diverse community and this study’s intentionwas to provideclearrecommendationsonhowtheCityanditspartnerscanmeetthefutureneedsofallsegmentsofourcommunity.Theobjectivesofthestudywereto:• Assessawarenessof,participation levels inandsatisfaction

withtheCity’sparks,recreation,sportsandculturalprogramsandservices

• Identifyunmetneedsanddeterminecurrentgaps inserviceandprograms

• Identifybarrierstoparticipation,particularlyamonghard-to-reachsegmentsofthecommunity

• Develop recommendations and strategies for addressingbarriersandgaps,inordertobettermeettheneedsofpeoplewholive,workorvisitRichmond

Theprojectwasconductedintwostages:(i)aphonesurveyof1,328RichmondresidentsinSummer20088;and(ii)20focusgroupswitharangeofresidentsinlate2008/early20099.

8 Thesurveywasofferedinfivelanguages.Two-thirdsofthesurveyinterviewswereinEnglish,withtheremainingone-thirdinCantonese(23%),Mandarin(9%)Punjabi(2%).

9 ThefocusgroupswerewitharandomselectionofRichmondresidentsandwereconductedinavarietyoflanguages(12inEnglish,3inMandarin,3inCantonese,1inPunjabi1inSpanish&Arabic).Thefocusgroupsexploredawiderangeoftopics,withtheintentionofdelvingdeeperintosomeoftheissuesidentifiedinthesurvey.

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2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

The main finding from the study is that residents feel the Citycurrentlydoesanexcellentjobofprovidingparks,recreationalandcultural facilities and services.Overall levels of participation arehighandresidentsmakeexcellentuseofpublicfacilities.ThevastmajorityofresidentsfeelthattheCityprovidessufficient:• parks,playgroundsandtrails(83%)• recreationandculturalfacilities(81%)• recreational, cultural and instructional programs/drop-ins

(84%)

Outstanding needs are relatively minor and can be accuratelypositioned as refinements to an already well-developed andfunctioning system of public leisure services. The study resultedin 39 recommendations (see Appendix D). Highlights of theserecommendationsinclude:• TheCityshouldcontinuetoworkwithitscommunitypartners

toreachallculturalcommunitiesandraiseawarenessaboutthefullrangeofPRCSservices.

• The City should continue to reach out to newcomers toRichmond and educate them about Richmond’s extensivepublicfacilitiesandservices.

• The City should continue to evaluate how information isdisseminated via itswebsite and the Parks,Recreation andCultureGuide,whilealsoensuring’thatappropriateresourcesare allocated to ensure the provision of effective onlinecommunication.

• The City should continue to promote volunteerism withan emphasis on stressing and promoting the benefits ofvolunteerismtonewCanadians.

• ThatthereshouldbeareviewandpossibleexpansionoftheRichmondtrailsystem.

• That there should be continued work to explore the issueof increased dog off-leash areas and that this work shouldtakeintoaccounttheviewsofbothdogownersandnon-dogowners.

These recommendations will be incorporated into the futureworkplans of City of Richmond staff within the relevantdepartments. The recommendations are also being shared withpartnerorganizationsandstakeholders.

The implementation of these recommendations will significantlycontributetowellnessoutcomesinRichmond.

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2.6 SWOT Analysis

The following strengths/weaknesses/opportunities/threats (SWOT) analysis on the state of wellness inRichmondisbasedonareviewofthestatisticaldata,aswellasfeedbackreceivedfromkeyinformantsandparticipantsatthecommunityworkshop.

Figure 4: SWOT Analysis

Strengths

•Leaderinlifeexpectancy•LowestsmokingratesinBC•Lowoverweightandobesityrates•Historyofcollaborationbetweenpublicagencies

andcommunityorganizations•Extensivevarietyofhealthandwellness

promotionprogramsinexistence•Extensivenetworkofwalkingandbikingtrailsand

Cityfundedleisureandcultureservices•Citystrategiesinplace:Sustainability,Community

ExcellenceinSportsandWellness•Goodmixofhousingtypesinmost

neighbourhoods

Weaknesses

•Lowerlevelsofphysicallyactivelifestyle•Lowerlevelsofhealthyeatingpractice•Lowsenseofbelonging–particularlyamongrecent

immigrantsandthevulnerable(e.g.,peopleinpoormentalhealth,olderadults)

•Secondlowestrankinginthesocialandemotional/informationsupportindices(BCAtlasofWellness)

Opportunities

•Diversityincultureandlanguage–richnessthroughsharingandcelebration

•2010Legacy•ActNowBC•Wellnessascommonfocusforpublicagencies

(Health,City,Education,Environment,MCFD)

Threats

•PovertylevelhigherthanBCaverage•45%offamiliesdonotspeakEnglishathome•Diversityincultureandlanguage–isolationand

fragmentation•Thebreadthof“wellness”couldoverwhelmrather

thanengage

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2.7 Summary of the Current Situation

ResidentsofRichmondboastthelongestlifeexpectanciesinCanada.OuroverweightandobesityratesarelowerthantheBCaverage.Wealsosmokemuchless.However,ourlevelofphysicalactivityandourfruitandvegetableconsumptionarelowerthantheBCaverage.

Inaddition,the2008BCAtlasofWellnessgaveRichmondalowratingon thedeterminantsofwellness index (senseofbelonging,social supports, and emotional supports). The Atlas states thatRichmond has significantly high percentages of respondentswhowerenotwellconnectedtotheircommunity.Researchindicatesthatpeoplewhofeeltheybelongandhavesocialsupportaremorelikelytobephysicallyactiveandtopursuehealthyliving.

The findings about Richmond regarding wellness are notsurprising.ThedemographyofRichmond is rapidly changing, inlarge part due to recent immigration trends.Over half (57%) oftheRichmondresidentsareimmigrantsandmorethan40%oftheimmigrant population have lived in Canada for 10 years or less.Thesedemographicchangesaretellingustopaymoreattentiontocommunitybelongingaswethinkabouthowtomakeourcommunityevenbetter.

We also have evidence that our children and youth are not asphysically active as they shouldbe. Indeed, there isno reason tobelieve thatRichmond is immune to the increasingprevalenceofobesity,whichisobservedamongCanadianchildrengenerally.

Thereisstrongagreementbetweentheresultsofthestatisticaldataandtheinputfromstakeholders.Richmondisdoingsomeverygoodthingswhenitcomestowellness,butitcandobetter.

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3 BUILDING A WELLNESS STRATEGY

3.1 Vision

This Community Wellness Strategy was originally envisionedas focusing primarily on physical activity as representing a keycomponent of wellness. However, in reviewing the backgroundliteratureandobtainingfeedbackfromstakeholders,itbecameclearthatphysicalwellnesscannotbeeasilyseparatedfromotheraspectsofwellness.

Physical wellness correlates strongly with an overall sense ofpersonal well-being, wellness and a sense of belonging to one’scommunity. Information from the Canadian Community HealthSurvey shows that physical activity and ‘sense of belonging’ arerelatedatthepopulationlevel.

This strategy therefore cannot just focus on increased physicalactivityandbeassuredofincreasingcommunitywellness.Itneedstopromotecommunityconnectednessinassociationwithpromotingphysical activity, as the two go hand-in-hand. Indeed, availableinformationpointstoimprovingphysicalactivityandthesenseofbelongingasprioritiesforadvancingwellnessinRichmond.

3.2 Desired Outcomes

While the CommunityWellness Strategy has a strong emphasisonphysicalwell-being,it isacknowledgedthatit is importantforthe strategy to also include the broader determinants ofwellnessspecifically for Richmond and the need to improve the sense ofbelonging among our citizens.A set of desired outcomes for theStrategyarethereforeforourcitizenstohave:• Increasedpermanentcommitmenttowellnessandwellbeing• Increasedphysicalactivityandphysicalfitness• Increasedsenseofconnectednesstocommunity–afeelingof

belonging

3.3 Strategic Directions

When the Steering Committee reviewed current strengths andweaknesses, opportunities and constraints, strategized on how tomovefromwherewearenowtowhereweneedtobeinthefuture,thefollowingsevenstrategicdirectionswereidentifiedasthehighestprioritywaysofachievingtheoutcomes:• IncreaseActiveLivingLiteracy• HelpChildrenandYouthBuildHealthyHabits

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• Reduce Barriers to Living a Physically Active Life forVulnerablePopulationsandPeopleLivingwithaDisability

• BuildaConnectedandActivatedSocialEnvironment• Create Urban Environments that Support Wellness &

EncouragePhysicalActivity• Promote Health Literacy and Individually-Focused Health

Care• MeasureandShareOurSuccess

Thestrategicdirectionswereinitiallydevelopedbasedonthefourstrategic initiatives (built on evidence-based best practices) fromtheBCHealthyLivingAlliancePhysicalActivityStrategy10.TheBCHLAstrategicframeworkwasthenexpandedtoincludestrategiesforfosteringcommunityconnectedness.

Dozensofactionsareprovidedthatcanbespearheadedbyvariouspublic,not-for-profit andprivateorganizations inour community.While many are quite obvious (e.g., offering more programsto increase participation in sport, more walking and bicyclinginfrastructure and incentives), some are less obvious but equallyimportant(e.g.,localfoodsecuritymeasures,reducingfinancialandsocialbarrierstomakeinactivecitizensactive).

Acronyms used on following pages:

CA CommunityAssociationsCO CommunityOrganizationsCoR CityofRichmondGRM GettingRichmondMovingHSF HeartandStrokeFoundationLSOs LocalSportOrganizationsandClubsNFP NotforProfitOrganizationNGO Non-GovernmentalOrganizationPSO ProvincialSportsOrganizationsRCD RichmondCentreforDisabilityRCF RichmondChildrenFirstRCh RichmondChamberofCommerceRCEN RichmondCivicEngagementNetworkRCSAC RichmondCommunityServicesAdvisoryCouncilRIAC RichmondInterculturalAdvisoryCommitteeROC RichmondOvalCorporationRPRC RichmondPovertyResponseCommitteeRSC RichmondSportsCouncilSBC SportBCSD RichmondSchoolDistrict(no38)TRmd TourismRichmondVCH VancouverCoastalHealth(RichmondHealthServices)

10 BCHealthyLivingAlliance.(2007).PhysicalActivityStrategy(www.bchealthyliving.ca).

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Strategic Direction 1. Increase Active Living LiteracyImagine Richmond as a place where ….everybody knows the value of living an active and healthy lifestyle, where residents have ready access to information on how and where they can be active and that our adults know the benefits of being Active for Life.

# Action Key Agencies Outcome Time-frame

1a Developan‘activelivingliteracy’marketingcampaigntoraiseawarenessofphysicalactivityasanessentialelementtogeneralhealthandwellness.

VCH,CoR,CA,CO

CampaignistargetedatRichmondresidentswhoarecurrentlyinactive.Increasedawarenessofthevalueofactiveliving,increaseinphysicalactivitylevels,greaterawarenessofactivelivingprogramsandservicesbyallresidents,butspecificallybythosethatarecurrentlyinactive.

2011

1b WorkwithpartnerstoraiseawarenessoftheLongTermAthleteDevelopment11(LTAD)model.

CoR,SD,RSC,CA,LSOC,PSO,SBC,ROC

Residents,communitysportsgroupscommunityagenciesinvolvedindeliveringphysicalactivityprogramsandservicesareawareoftheLTADmodelanditsimportanceinlayingthefoundationforliteracy,sportsexcellenceandbeingactiveforlife.

On-going

1c Offerprograms(e.g.,cyclingworkshops)anddeveloppromotionalmaterialtoraiseawarenessofthebenefitsofcycling.

CA,CoR,TRmd

Residentscyclemorefrequently(forcommuting,recreational,specialevents).

On-going

1d Prepareanddistributewalking/bikingmapsfortrailsandpaths,includinginformationonwheretheyconnectto(placesofinterest,shops,etc.).

CA,CoR,TRmd

Residentswalkorcyclemorefrequently(forcommuting,recreational,specialevents).VisitorsandtouristsconsiderRichmondtobeagoodcitytovisitbybikeoronfoot.

On-going

1e Developinitiativesandeventstopromoteregularwalking.

DS,GRM,HSF,variouspublicagencies

Increaseinnumberofpeoplechoosingtowalkregularly.Specificinitiativesdevelopede.g.,RichmondWalk-A-ThonDay.Increasedfrequencyofpeoplechoosingtowalkasanalternativethroughawarenessbyhaving‘point-of-decisionprompts’(atelevatorfoyer,parkinglots).

On-going

1f Developmessagingthatpromotesthevalueofunstructuredplayasanessentialelementofchildandyouthdevelopment

SD,CoR, Richmondchildrenandyouthderivebenefitsfromunstructuredplay.

On-going

1g Encouragebusinessestodevelopemployeewellnessprograms/promotephysicalactivityintheworkplace.

RCh,CoR,VCH,NGOs

Thebusinesscommunityisengagedinthepromotionofwellnessinitiatives,suchasHealthyHeart,smokingcessation,fitnesspromotion,etc.

On-going

1h OrganizeRichmondWellnessConferenceanddeclareaRichmondWellnessDay.

VCH,CoR,SD,RSC

Organizationsandagenciesmeetannuallytosharesuccessstories,shareinformation,networkanddeveloprelationships.AnincreasedawarenessofactivelivingliteracyisachievedthroughWellnessDaydeclaration.

2012

1

11 TheCanadianSportforLifeInitiativeoutlinestheseven-stageLong-TermAthleteDevelopment(LTAD)model.ThestagesareActiveStart,FUNdamentals,LearningtoTrain,TrainingtoTrain,TrainingtoCompete,TrainingtoWinandActiveforLife.

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Strategic Direction 2. Help Children and Youth Build Healthy HabitsImagine Richmond as a place where … our children and youth are physically literate, the majority of children and youth walk to school our children and youth grow up to be healthy and active adults.

# Action Key Agencies Outcome Time-frame

2a Ensurechildrenarephysicallyliterate12bytheageof12.

SD,RSC,CoR,CA,CO,ROC,RCF,parents

Reducedriskforobesityanddiseaseinchildrenduetohigherlevelsofactivity.Longertermimpactsthroughadultsbeingphysicallyactivelaterinlifebecausetheyfeelconfidentinanactivitysetting(andthatconfidence,asanadult,mostoftencomesfromhavinglearnedfundamentalmovementandsportasachild).

On-going

2b Developa‘HealthyLivingPassport’programforschoolchildren.

VCH,SD Studentsdevelopgooddecision-makingregardingfoodchoices,healthyeatingandphysicalactivity.

2012

2c PromoteActionSchoolsBC. SD Healthylivingisintegratedintothefabricofourschoolsandismaintainedthroughpartnershipswithfamilyandcommunity.AnActionSchoolsBCActionPlanisdevelopedandimplementedinallRichmondschools.

On-going

2d Developprogramstoincreasechildrenandyouthparticipationinteam-based(andindividual)physicalactivitiesoutsideoftheformalSchoolPEclass.

CoR,RSC,SD,ROC

Increasedlevelsofphysicalactivitybychildrenandyouth.Reductioninobesityrates.Age-appropriateteambasedplayandsportispromotedamongtoddlersandpre-schoolchildren.

On-going

2e Continuetodevelopinitiativestopromotechildrenandyouthwalkingtoschool.

SD,CoR,VCH Increaseinnumberofchildrenandyouthwalkingto/fromschool.Specificinitiativesdevelopede.g.,“WalktoSchoolwithYourFriendsDay”,“WalkingSchoolBus”.Increasedcommunityconnectionsforparentswhoaccompanychildren.

On-going

2f Facilitatepartnershipsbetweentraditionalsportsorganizationsandothergroupsthatservechildrenandyouth.

RSC,CoR,RCF,CO

Increasedawarenessandcoordinationofphysicalactivityprograms/servicestochildrenandyouth.Broadnetworksestablished.Childrenandyouth(especiallylow-assetyouth)connectedtophysicalactivityopportunitiesthroughasystemofreferralsandnetworking,inordertomeetindividualneedsandinterests.

On-going

2g ContinueimplementationofthePRCSYouthServicePlan:WhereYouthThrive.

Allagencies “WhereYouthThrive”planaimstocreateenvironmentsthatgeneratesopportunitiesforRichmond’syouthtohaveasafeandhealthyjourneyintoadulthood.ThePlanisbasedonthephilosophyofintentionallyinfluencing‘developmentalassets’toassisthealthyyouthdevelopment.

On-going

11

12 Physicalliteracyisthedevelopmentoffundamentalmovementskillsandfundamentalsportsskillsthatpermitachildtomoveconfidentlyandwithcontrol,inawiderangeofphysicalactivity,rhythmic(dance)andsportsituations.Physicalliteracyalsoincludestheabilityto‘read’whatisgoingonaroundtheminanactivitysettingandreactappropriatelytothoseevents.Physicalliteracythereforegiveschildrenthetoolstheyneedtotakepartinphysicalactivityandsport,bothforhealthylife-longenjoymentandforsportingsuccess;andisakeycomponentofCanada’sLong-TermAthleteDevelopment(LATD)program.

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# Action Key Agencies Outcome Time-frame

3a ConductareviewoftheCity’sPricingPolicyforPRCSprograms,includingitsFeeSubsidyprogramandRecreationAccessCardprogram.

CoR,CA Reviewofvisionandobjectivesofthepoliciesandprograms.Arangeofalternativesisexaminedtoreducefinancialbarrierstoaccessesrecreationalandculturalprograms(e.g.,providingservicesinlieuofprogramfees,pay-as-you-gooptions,fundingfortransportation,slidingscalefeeoptions).

2010-2011

3b Workwithcommunitysportsorganizationstoreducefinancialbarrierstoparticipationincommunitysportsprogramsbychildrenandyouthfromlowincomefamilies.

CoR,SD,RCMP,MCFD,VCH,RSC

Partnershipsdevelopedtoidentifyandcrossreferprioritylow-incomefamilies,childrenandyouthidentifyandshareresources.Ongoingdevelopment/expansionofKidSportRichmondandinvolvementinCanadianTireJumpStartprograms.Arangeofprojectsdevelopedtoinvolvechildrenandyouthfromlow-incomefamiliesincommunitysports/recreation(e.g.,physicalactivityprogramsofferedforteenagemothers,mealsprovidedforfamiliesatCommunityCentres,outreachsportingactivitiesinlowincomehousingareas,orientationsessionsfornewimmigrantsatcommunitycentres).

On-going

3c Continuetoprovideopportunitiesforpeoplelivingwithdisabilitiestoaccessrecreationalservicesandprograms.

CoR,RCD,CA,CO,ROC

Developmentofsupportservicestoallowteenagerslivingwithdisabilitiestoaccessmainstreamsports,recreationalservicesandprograms.Arangeofprogramsdevelopedandexpanded(incl.cross-agencypartnerships)forpeoplelivingwithdisabilities(e.g.,adaptedfitnessprograms,opengymdrop-insessions,wheelchairsportopportunities,communitydrop-inspaceforpeoplelivingwithmentalhealthissues,developmentofvolunteersupportprogramsmatchingable-bodiedvolunteerswithpeoplelivingwithdisabilitiesinneedofone-on-onesupporttoaccessrecreationandsport).

On-going

Strategic Direction 3. Reduce Barriers to Living a Physically Active Life for Vulnerable Populations and People Living with a DisabilityImagine Richmond as a place where ….there are a range of opportunities for affordable recreation, where the cost of a program is not a significant barrier to participation (because there are a range of subsidies or initiatives available to offset cost) and where people living in discouraged situations have a variety of recreational and wellness opportunities available to them.

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# Action Key Agencies Outcome Time-frame

3d Developinitiativesandcommunicationtoolstopromotethebenefitsof‘briskwalking’.

Allagencies Researchindicatesthatbriskwalkingisthemostfavouredactivityofthosewithlowincomesbecauseitiseasyandinexpensive.Itrequireslittleskillandtrainingthereforedoesnotrequirehighlevelsofliteracy.Walkingisalsoafavouredphysicalactivityacrossethnicgroups.Physicianscanidentifythosepatientswhoaresedentaryandmostatriskofchronicdiseaseencouragewalkingastheeasiestandmostaccessiblephysicalactivityforthesehigh-riskpatients.

2012

3e Beinclusiveinplanningandimplementationofwellnessprograms.

Allagencies Vulnerablepopulations,includingnewimmigrants,peoplelivingwithdisabilities,minoritygroups,areinvolvedinplanningandimplementationofwellnessprograms.Relevantorganizations(suchasRCD)provideinputintodesignprojects(e.g.,civicparks/buildings,transportationplanningprojects),intermsofaccessibilityconsiderationsforpeoplelivingwithdisabilities.

On-going

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BuildingaWellnessStrategy

Strategic Direction 4. Build a Connected and Activated Social EnvironmentImagine Richmond as a place where ….the majority of residents volunteer, where neighbours know neighbours, where people ‘feel they belong’ and can make a positive contribution to their community.

# Action Key Agencies Outcome Time-frame

4a EncouragevolunteerismandcontinuetoimplementthePRCSVolunteerManagementStrategy:BuildingtheVolunteerSpirit!

CoR,CA,RSC,VRIS,NGOs,SD,LSOs

Increasednumberofresidentsbenefitfromvolunteering(opportunitiesfortrainingandgrowth,skilldevelopment,networking,socialconnectionsandcommunitybuilding).Communityvolunteercapacityisincreased.Volunteercapacityisbuiltwithinourethnic/recentimmigrantpopulation.

On-going

4b Developinitiativesthatencouragesocialinteractionattheneighbourhoodlevel.

CoR,CA,CO,RCEN,SD,LSOs

Increasedengagementandinteractionamongstneighboursresultinginincreasedsenseofneighbourhoodandstrongercommunitypride.Communitycapacitybuildingthroughspecificinitiatives(e.g.,trainingofyouthtobewalkleaders).Specifictoolsaredeveloped(e.g.,NeighbourhoodBlockPartiesKit).Interculturalartsprogramming,communityforumsinpartnershipwithRCEN,cross-agencyinformationsessionsfornewimmigrantsonavailablewellness-relatedinitiatives.

On-going

4c Collaboratewithfaith-basedcommunitiestopromotephysicalactivityandotherinitiativesthatbuildinter-culturalbridges.

Faith-basedcommunity,CoR,VCH,NGOs,RIAC,SD,LSOs,CA

IncreasedformalandinformallinkagesbetweenRichmond'sfaithcommunitiesandpartneragencies.Capacitybuildingwithinfaithcommunities,whichenablesthemtoseamlesslylinktheirmembersintoappropriatewellness-relatedprograms.Faithcommunitiessupportedtodeveloptheirownprogramsandservices,aswellasutilizecommunityandpartnerservices.RIACsupportedinmandatetoincreaseinter-faithcommunitydialogue.

On-going

4d Developprogramsandinitiativesthatconnectourisolatedorvulnerablepopulations.

CoR,VCH,CA,CO,NFP,RCSAC,SD,LSOs

Outreachwellnessservicestoseniorscontinuestobeexpanded.Specificinitiativesaredeveloped(e.g.,IncreasingWellness:DecreasingBarriers-atransitionaltherapeuticrecreationbridgingprogram,managedbytheCityinpartnershipwithVCHandseveralnon-profitgroups).WorkinpartnershipwithRCSACtoidentifykeyvulnerableandisolatedcommunitygroupsanddevelopcross-agencyoutreachstrategiestoidentifytheirneedsworkwiththemtodesignappropriateprogramsandservices.

On-going

4e ExaminewaystoincreasephysicalactivitylevelsinRichmond’sdiverseculturalpopulation.

CoR,CA,RSC,NFPs,NGOs,SD,LSOs

ContinuedstrengtheningofprogramssuchastheNewCanadianTours,whichintroducerecentimmigrantstoawiderangeofCityandpartnerfacilities.Undertakeinitiativessuchasintroducing(non-NorthAmericansports)thatwillappealtoRichmond’sculturallydiversecommunity.Continuepartnershipoutreachandpromotionatmulticulturalfestivals/events.OngoingdevelopmentandsupportofRichmondParentSupportSeriesandoutreachtoimmigrant-servingagencies/settlementagenciestopromotewellness.

On-going

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# Action Key Agencies Outcome Time-frame

5a ContinuetoensurethattheCity’slanduseplanningandtransportationpoliciesandbylaws(includingtheOfficialCommunityPlanandAreaPlans)createneighbourhoodsthatcontributetoactivelivingandwellnessobjectives.

CoR,developers

Wellconnectedcommunitiesarecreated,whicharedesignedtopromoteacultureofwalking,cycling,rollingandtransituse.Ourdependenceonprivatevehicletransportationisreduced.Ahealthyandconnectedsystemofparksandopenspaceisestablishedandmaintained;keyfactorsinachievingqualityoflifeandlivability,especiallyinurbanareas.

On-going

5b ExploreandimplementinitiativestoensureRichmondisanage-friendlycommunity.ContinuetoimplementthePRCSOlderAdultServicePlan:ActiveandHealthyLivinginRichmond.

CoR,VCH,NGOs,BCGovt

Inanage-friendlycommunity,policies,servicesandstructuresrelatedtothephysicalandsocialenvironmentaredesignedtosupportandenableolderpeopleto‘ageactively’–thatis,toliveinsecurity,toenjoygoodhealthandcontinuetoparticipatefullyinsociety.Anage-friendlycommunitybenefitspeopleofallages.Secureneighbourhoodsaresafeforchildren,youth,womenandolderadults.Familiesexperiencelessworryandstresswhentheirolderrelativeshavetheservicesandsupportstheyneed.Barrier-freebuildingsandstreetsenhancemobilityandindependenceofbothyoungerandolderpersonswithdisabilities.

On-going

5c Identifylocationsandfundingfordevelopmentofcommunitygatheringspaces,squaresorpiazzas.

CoR,CA Anincreasedsenseofbelongingandconnectednessthroughprogrammingandeventsatneighbourhoodcommunitygatheringspaces(e.g.,freeConcertintheParkeventsatKingGeorgeParkCommunityGatheringPlace).

On-going

5d Continuetoexplorewaysforthecommunitytoaccesswhatmaybeunder-utilizedspaceinschoolsandotherinstitutionsforcommunity-basedwellnessprogramsandactivities.

SD,CoR,CA,NGOs

Schoolsandotherpublicinstitutions(includingthosenottraditionallydesignedforrecreation)becomelife-longlearningcentresinourneighbourhoodsareaccessedbythecommunityforarangeofwellnessactivities.Under-utilizedspaceinschoolshostarangeofprogramsthataddressthewellnessneedsofthecommunityasawhole.

On-going

5e UseCPTEDprinciples(CrimePreventionThroughEnvironmentalDesign)inplanninganddesigningprojectsanddevelopments.

Developers,CoR

AnincreasedsenseofsafetyinRichmond,especiallyinourparks,openspaces,pathsandtrailssystem.

On-going

Strategic Direction 5. Create Urban Environments that Support Wellness and Encourage Physical ActivityImagine Richmond as a place …. where people regularly walk, bike or take public transit, where food is grown locally, where older adults are able to age-in-place where a range of housing options are available.

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Implementation

# Action Key Agencies Outcome Time-frame

5f ExamineoptionstoincreaseRichmond’sfoodsecurity.

RPRC,FoodBank,CoR,VCH,localfarms,NGOs

Richmond’sCommunityGardenprogramisexpanded.Partnershipsaredeveloped(e.g.,withFoodBank,retailgrocers).Farmersmarketsaredevelopedandsupported.Newgrowersarementored.Sustainableagriculturepracticesareencouraged.Communicationtoolstopromotethephysicalactivitybenefitsofgardeningarecreated.Localcommunitygroupinitiativescontinuetobesupported(e.g.,FruitTreeSharingProject,TerraNovaSchoolyardProject).

On-going

5g Implementtherecommendationsfromthe2009PRCSCommunityNeedsAssessment.

CoR,CA,CO Parks,recreationandculturalprogramsandservicesaredevelopingthatrespondtochangingcommunityneeds.

On-going

5h Worktowardscommunitycentresasbeing‘centresofthecommunity’.

CoR,CA,VCH Communitycentresprovideanincreasingnumberofwellness-orientedservices.Theyareplacesthatfunctionasafocusforcommunityactivityandeventsattractresidentsfromabroadspectrumofculturesandagegroupswithinthecommunity.Communitycentrescontinuetobroadenprogrammingtoincludeculturalandsocialprogramming,aswellaspromotingphysicalactivity.

On-going

5i ContinueimplementationoftheCity’sAffordableHousingStrategy.

Developers,CoR,govtagencies,NGOs.

TheCityissuccessfulinprovidingarangeofhousingoptionsforhouseholdsofdifferentages,familytypesandincomes.

On-going

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Strategic Direction 6. Promote Health Literacy and Individually-Focused Health CareImagine Richmond as a place where ….residents have high levels of health literacy, are easily able to access and use health information and are able to seamlessly transition into adopting healthier lifestyles.

# Action Key Agencies Outcome Time-frame

6a IncreasethehealthliteracylevelofRichmondresidentsthrougheducationalprograms,workshops,etc.

VCH,CoR,CA,CO,NGOs

Richmondresidentshaveanincreasedabilitytoaccessandusehealthinformationtomakeappropriatehealthdecisionsandmaintainsbasichealth.Healthsystemliteracydemandsarereducedandthehealth-literacyskillsofadultsareincreased.Barrierstoserviceaccessareremovedforthosewithculturallanguagebarriersandnewimmigrants(throughinitiativessuchastargetedtranslation,staffculturalsensitivitytraining,etc.).

On-going

6b Improvelinkagesbetweenprimarycarephysiciansandcommunitywellnessprograms.

VCH,COR Increaseinthenumberofphysiciansawareofcommunitywellnessprograms.Residentsreferredbytheirphysicianseasilyconnecttoappropriatecommunitywellnessprograms.

On-going

6c Promoteindividuallyfocusedhealthbehaviourchange.

Allagencies Individuallyfocusedprogramsaredevelopedthatencouragepeopletoadopthealthierlivinghabitsaresupportedbycounsellingcombinedwithlowliteracymaterials(e.g.,walkingcalendars)andotherresources(suchaspedometers).

On-going

6d Createaflexibleinterventionthatfocusesonindividualreadinesstochange.

Allagencies Thereisnota‘standardfitsall’approach,butinterventionsaretailoredtowardstheneedsofindividualpeople.Relationshipsareestablishedandmaintainedthroughregularfollow-upsbyphone.

On-going

6e Provide‘packages’ofprogramstoensurethatarangeofoptionsareprovided,allowingindividualstoselectonethatbestsuitstheirneeds.

Allagencies Packagesofprogramsaredevelopedthatinclude:smallgroupeducationalsessions,individualcounselling,promptingprograms,etc.Generalpractitionersarekeyasaninfluence.

On-going

6f Makecommunity-basedchronicdiseaseprogrammingandhealthcareservicesmoreseamless.

Allagencies Thereisincreasedcollaborationandliaisonbetweenhealthcareserviceproviders(inRichmondHospital,etc.)andthecommunity-basedwellnessprogrammers,whichleadstoincreasedreferralsandaseamlesstransitionforindividuals.

On-going

6g Providerecreationprogrammingforpeopleofvaryingabilitiesandbackgrounds.

CoR,VCH,CA,CO,ROC

Arangeofparks,recreationalandculturalservicesandprogramsareofferedwhicharetailoredtospecificneeds(e.g.,programsdesignedspecificallyforoverweightindividuals,forbeginners,olderadults,etc.).

On-going

6h Promotehealthyeatingandfoodproductionthoughprovisionofcookingclasses,gardeningclassesandpromotionofCanadaGoodFoodGuideinformation.

CoR,VCH,CA,CO,NGOs

Reductioninobesityandimprovedoverallwellness.Increasedprovisionofhealthyvendingandconcessionsincommunityfacilitiesandsportingvenues.

On-going

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Strategic Direction 7. Measure and Share Our SuccessImagine Richmond as a place ….that is used as a benchmark for other municipalities to emulate in achieving wellness.

# Action Key Agencies Outcome Time-frame

7a Createaninter-sectoralRichmondCommunityWellnessSteeringCommitteetoguidetheimplementationoftheRichmondCommunityWellnessStrategy.

CoR,VCH,SD,ROC

Inter-agencypartnershipsarestrengthened,resultinginamorecoordinatedapproachtothedeliveryofwellnessprogramsinRichmond.IndividualmembersoftheSteeringCommitteewouldreportbacktotheboardsoftheorganizationstheyrepresent.

2010

7b DevelopaCommunityWellnessFrameworkandprovideregularreportsonthestatusofcommunitywellness.

CoR,VCH,SD Aframework(includingasetofindicatorsandtargets)isdevelopedforregularreportingonthestatusofwellnessinRichmond.

2010

7c Developstrongpartnershipsinthedeliveryofwellnessservicesandprograms.

Allagencies Arangeofpartnershipsandmechanismsaredevelopedforcoordinatingwellnessprogramsacrosssectors.Partnershipsarealsodevelopedwithphysicalactivityresearchers.

On-going

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2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

3.4 Conclusion

TheRichmondCommunityWellnessStrategyhasbeendevelopedbyaparticipatoryprocessthathasfullyengagedbothcommunityand organizational stakeholders. The Strategy clearly maps outsevenstrategicdirectionswhichwillactasaframeworkinwhichspecific actions andprojects can be createdby respective partnerorganizations.

TheCommunityWellnessStrategyalsocontainssuggestedactionsand projects that fitwithin these directions that have come fromconsultationwithstakeholders.

ThestrategywillallowforboththemaximumimpactofthewellnessagendaacrossRichmond’scommunitiesmaximumefficiencyintheallocationofresourcesinthepursuingofthisgoal.TheCommunityWellness Strategy offers a Richmond-specific tool for assessingpublicpoliciesandstrategydevelopmentwithawellnesslens.

It is intendedthat thisstrategyformsthebasisforacross-agencycoordinated approach to meeting the wellness needs of all inRichmond’s community. The strategic directions illustrate andreiterate the need for multiple partnerships and cross-agencyownershipifRichmond’scommunitywellnessneedsaretobefullymet.

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AppendixA

Appendix A – Definitions of Terms Used in this Strategy

Accessible:Abletophysically,financiallyandattitudinallyaccessandparticipateinawidechoiceofqualityprogramsandservices.

Action Schools! BC:This isabestpracticesmodeldesignedtoassistschools increatingindividualizedactionplanstopromotehealthyliving.Itcontributestothehealthofchildrenbyintegratingphysicalactivityandhealthyeatingmessagesintothefabricoftheschoolcommunity,withthegoalofprovidingchildrenwithafoundationforlife-longhealthyliving(seewww.actionaschoolsbc.ca).

Active for Life:Facilitatinglife-long(adolescenttosenior)participationinsportandphysicalactivityforhealth,socialandenjoymentbenefits.

Age-in-place:Theabilityforapersontogrowolderwithouthavingtomovefromone’scurrentresidenceinordertosecurenecessarysupportservicesinresponsetochangingneed.

Aging Actively:Toliveinsecurity,toenjoygoodhealthandtocontinuetoparticipatefullyinsocietyasonegrowsolder.

Canadian Sport for Life:Long-TermAthleteDevelopmentResourcePaper,publishedbyCanadianSportCentres

City of Richmond Recreation Access Card:Initiativethatprovidesa50percentsubsidyforrecreationdrop-inprograms,toRichmondresidentswholivewithapermanentdisabilityorthosewithamentalhealthissue. Its aim is toensure that those thatneedhelpareassisted to leadhealthy lifestylesanddonot facefinancialbarriersinaccessingrecreationopportunities.

City of Richmond Recreation Fee Subsidy Program:AninitiativethatprovidesfinancialassistanceforlowincomeRichmondfamiliesbysubsidizingregistrationfees,inordertoencourageteenagersandchildrentogetinvolvedinrecreation.

Community:Agroupofindividuals,familiesororganizationsthatsharescommonvalues,attributes,interestsand/orgeographicboundaries.

Community Wellness/Well-Being:Abroadindicatorofqualityoflife,itismeasuredthroughindividualand community health, fitness, lifestyle, environment, safety and cultural and social indicators. It definesa policy and service approach to community health andwell-being. Building community wellness is aninvestmentinpeopleandsociety.

Crime Prevention Through Environmental Design (CEPTD): To enhance the urban environmentthroughdesignthatreducesopportunitiesforcrimeandnuisanceactivity.

Culture: Includes the arts aswell asheritage includingexplorationofourhistory as a communityor asindividuals.Itrelatestotheinteractionofsocietywithartsinformalandinformalsettings.

Cultural Diversity:Thepresenceandparticipationofmanydifferentculturalcommunitieswithinthegeneralcultureofasocietytheexplicitrecognitionthatthecontributionandparticipationofallculturalcommunitieshavethepotentialofequalvalueandbenefittosocietyatlarge.

Diversity: Theuniquecharacteristics thatallpeoplepossessthatdistinguishthemasindividualsandthatidentifythemasbelongingtoagrouporgroups.Diversitytranscendsconceptsofculture,ethnicity,class,gender,religion,sexualorientationordisability.

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2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Health Literacy:The ability to access, understand, evaluate and communicate information as away topromote, maintain and improve health in a variety of settings across the life course (Source: CanadianPublicHealthAssociation,2007).Thecognitiveandsocialskillsthatdeterminethemotivationandabilityofindividualstogainaccess,tounderstandandtouseinformationinwaysthatpromoteandmaintaingoodhealth.HealthLiteracymeansmorethanbeingabletoreadpamphletsandsuccessfullymakeappointments.Byimprovingpeople’saccesstohealthinformationandtheircapacitytouseiteffectively,healthliteracyiscriticaltoempowerment.(Source:WorldHealthOrganization).

Integrate:Coordinationofresourceservicesandprogramstoaddresscommongoals,toreduceduplicationandimproveefficiencyandeffectiveness.Theresultisbetterservicetocitizens.

KidSport Richmond: a non-profit charitable organizationwhose purpose is to provide funding to helpovercomefinancialobstaclesthatpreventsomechildrenfromparticipatinginorganizedsport.

Literacy: Theabilitytounderstandandusereading,writing,speakingandotherformsofcommunicationaswaystoparticipateinsocietyandachieveone’sgoalsandpotentials.

Marketing:Referstoallactivitiesassociatedwithidentifyingtheparticularwantsandneedsofatargetmarketofcustomersthengoingaboutsatisfyingthosecustomers.Thisinvolvesdoingmarketresearchoncustomers,analyzingtheirneedsandthenmakingstrategicdecisionsaboutproductdesign,pricingdistribution.

Needs:Thegapsbetweenwhataredefinedasessentialconditionsinthecommunityforadequatequalityoflifeandwhatactuallyexiststhere.Theseconditionsarenotabsolute;theyarerelativetothecertaincriteriausedbywhoeverisdefiningtheneeds.

Older Adult:Anindividualwhoisolderthen55yearsofage.

PRCS:Parks,Recreation&CulturalServicesDepartmentoftheCityofRichmond.

Physical Activity Strategy.ThegoaloftheBCPhysicalActivityStrategyistohelpachievetheWinningLegacyphysicalactivity target (ofsevenoutof10activeBritishColumbiansby2010)bydecreasing theproportionofinactiveadultsaged35to54yearsby20%.Whileinitiativesaretargetedtothisagegroup,theimpactofthestrategyisexpectedtoreachbeyondtotheparentsandchildrenofthispopulation.Fourstrategicinitiativesareidentified:(1)AProvincialWalkingInitiative;(2)ALowIncomeOpportunityInitiative;(3)ACommunity-BasedAwarenessInitiative;(4)ABuiltEnvironmentandActiveTransportationInitiative.

Physical Literacy:Givingchildrenthetoolstheyneedtotakepartinphysicalactivityandsport,bothforlife-longenjoymentandforsportingsuccess–ontheground,inthewater,onsnowandiceandintheair.

Quality of Life: Thisdescribestheoverallenjoymentofone’slife.Itisahealthybalancebetweenworkandfamilylife,vocationandrecreationandaccumulatingwealthandmaintaininggoodhealth.

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AppendixA

School Community Connections Program:AgrantsprogramadministeredonbehalfoftheBCMinistryofEducationthroughacollaborativepartnershipbetweentheUnionofBCMunicipalitiesandBCSchoolTrusteesAssociation.Itsgoalsare:(i)toencourageandfacilitatetheco-locationofservicesforstudents,theirfamiliesandthelargercommunitywithinschoolfacilities;(ii)tomakegreaterutilizationofavailableornewschoolfacilities;and(iii)toencouragecollaborative,long-termfacilitiesplanningthattakesintoaccounttheneedsofthecommunityasawhole.

Values:Whatacommunitybelievesinandwhatitstandsfor.Valuesprovidemotivationtokeepfocusedonwhyandwhatisdone.Valuesserveasplansforresolvingconflictandmakingdecisions.

Vancouver Coastal Health (VCH): Providesa full rangeofhealthcareservices ranging fromhospitaltreatment to community-based residential, home health, mental health and public health services servesresidentsinthecoastalmountaincommunities,Vancouver,NorthVancouver,WestVancouverandRichmond.

Vision: Basedonvalues,thisdescribesfuture.Ituseslanguagetoconveyasenseofhowsuccesswilllookandfeel.Itshouldbememorable,evocativeandcompelling.Itisthedestination.

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AppendixB

Appendix B – Key Informants Interviewed During the Research

Respondents Interviewed Between October 2006 and March 2007:

Dr.RobertBaker,FamilyPhysician

SteveBaker,WestRichmondCommunityCentre

LindaBarnes,CityofRichmond

VinceBattistelli,RichmondAddictionServices

BelindaBoyd,RichmondHealthServices/RCSAC

CarolynBrandly,CityofRichmond

TrishaBuemann,CityofRichmond

EvaBusich-Veloso,CityofRichmond

JulieClark,BCHealthyCommunities

JohnCon,RichmondHealthServices

RainDaniels,RichmondYouthServicesAgency

AnnDauphinee,RichmondHealthServices

HelenDavidson,RichmondChildrenFirst

AlisonDennis,CityofRichmond

Dr.TrevorHancock,MinistryofHealth

AndyHazlewood,MinistryofHealth

Dr.HorstHollinger,FamilyPhysician

Dr.AlanHori,FamilyPhysician

Dr.HiliaryHui,FamilyPhysician

RobInrig,RichmondSchoolDistrict

YasminJetha,RichmondHealthServices

CraigJones,RichmondChamberofCommerce

CarolLepine,CityofRichmond

BarbLeslie,RichmondHealthServices

AprilLewis,RichmondHealthServices

FrancisLi,SUCCESS

RoyMatsuyama,CityofRichmond(retired)

MichaelMcCoy,TouchstoneFamilyServices

LarryPamer,RichmondCyclingCommittee

PetraPardy,RichmondHealthServices

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RonPaysen,RCMP

DavidPhillips,MCFD

GurrinderRoy,Multi-CulturalConcernsCommittee

AlanSakai,HamiltonElementarySchool

BalwantSanghera,EastRichmondCommunityAssoc.

IanShaw,SouthArmCommunityAssoc.

LesleySherlock,CityofRichmond

KimSomerville,CityofRichmond

KateSparrow,CityofRichmond

ErikStepura,CityofRichmond

AnnStevens,CityofRichmond

JudyValsonis,TouchstoneFamilyServices

Dr.DarrenWarburton,UBC

PetaWilliams,RichmondFamilyPlace

KayWong,RichmondHealthServices

WayneYee,CityofRichmond

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AppendixC

Appendix C – Community Workshop Participants

On April 8, 2009 the project Steering Committee hosted a workshop of those interested in providingadditionalinputtotheprocess.Followingisalistofthosethatattendedandprovidedinput.

AlanHill,CityofRichmond      

GastonNtabaza,AfricanDevelopmentFoundation

JudyValsonis,Touchstone

CarolLepine,CityofRichmond

IngridTrouw,RichmondDistrictParentAssoc.

EvaBusich-Veloso,CityofRichmond

JohnFoster,CityofRichmond

JohnCon,VancouverCoastalHealth

SusanRechel,RichmondMentalHealth

CristinaSutter,GarrettWellnessCentre

PatMiller,RichmondHospiceAssociation

DebbieTobin,BCChildren’sArt&LiteracyCentre

SteveMahon, CityofRichmond

FredSebastian,FilipinoinRichmondSupportTeam

JamesHsies,VancouverCoastalHealth        

KirstenHamaoki,Boys&GirlsClubDelta/Richmond

SueMacPhail,CanadianCancerSociety        

JacquelineHewitt,RichmondAddictionServices

JamesLu,VancouverCoastalHealth        

LucyTompkins,CityofRichmond

DaceStarr,RichmondPublicLibrary        

EllaHuang,RichmondCentreforDisability

SueGoulding,RichmondHealthServices        

JodieShebib,CityofRichmond

PaulBrar,CityofRichmond        

EvelynUy,RichmondMulticulturalConcernsSociety

ChristineBradstock,2010LegaciesNow        

RobPicard,RichmondDistrictParentsAssociation

AlisonCormack,RHAC                            

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GlennKishi,RichmondSchoolBoard

VernJacques,CityofRichmond        

MuffettChambers,VolunteerRichmond

BelindaBoyd,VancouverCoastalHealth        

PaulMah,OASISProgram-VancouverCoastalHealth

FrancisLi,SUCCESS                      

MarilynPaulin,FIRST-PRO

DianeBissenden,VancouverCoastalHealth        

DonnaBishop, CityofRichmond

KittyTang,RichmondSchoolBoard        

DylanChipperfield,RichmondFitnessandWellness

PaulDufour,Richmond Orchestra&Chorus        

SophiaZhee,PhysicalTherapyAssociationBC

CherylSharpe, CityofRichmond        

BrendaOhara,CanadianHemochromatosisSociety

MargeryEjen,RichmondNaturePark

HelenDavidson,RichmondChildrenFirst

JacobBraun,MinoruSeniorsSociety        

KimJones,ThompsonCommunityAssociation

KirstenSchrader,CityofRichmond        

BethOvenden,StevestonCommunityAssociation

DonnaVines,CityofRichmond      

JamieMyrah,BCHLA/CCS

BrendaBartley-Smith,RichmondNaturePark        

RenataTurick,CityofRichmond

VinceMiele,RichmondCentreforDisability        

LotRamirez,RichmondMulticulturalConcernsSociety

AileenCormack,RichmondSeniorsAdvisoryCommittee

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AppendixD

Appendix D – Recommendations from PRCS 2009 Community Needs Assessment

Overarching Recommendation

• Maintaincurrentlevelsofservicesbeingoffered

Parks and Trails

• Fosterneighbourhoodparks

• ShowcasemajorparksandRichmondNaturePark

• ReviewtransportationoptionsfromRichmondNaturePark

• Review“dogonleash”areasandpoliciesthatmayincludeaddingoff-leashareasaswellasincreasingenforcement

• Monitorandreviewtrailuse

• Creationofculturallyrelevantopportunitiesforgroupstomeet,exerciseandsocializeinneighbourhoodparks

Aquatics

• Evaluatelengthversuspublicswimspaceandtheratiobetweenlaneversuspublicswim

• Addresspublicaquaticfacilitycleanliness,ortheperceptionofit

• Addressperceptionofinadequateaquaticfacilitysecurity

Community Centres/Facilities

• AddressperceiveddifferencesinhowdifferentCommunityCentresareoperated

Arts & Cultural Programs and Facilities

• CarryoutamarketingandbrandingcampaignofboththeRichmondArtGalleryandtheRichmondArtsCentre

• AddresspublicconfusionoveridentityandrolesoftheRichmondMainLibraryandotherfacilitieswithintheRichmondCulturalCentre

• ShowcasetheworkofRichmondArtsCentreandRichmondArtGalleryinotherpublicfacilities,suchasCommunityCentres,toraisetheprofileofbothfacilities

• CarryoutanawarenesscampaignforRichmond’sMuseumandheritagefacilities

• CarryoutanawarenesscampaignforGatewayTheatrewhichaddressesissuessuchastheperceptionthatitsprogramsaretooexpensiveandtoraiseawarenessofavailableculturallyrelevantprogramming

• CarryoutanevaluationofcommunicationofpricingforGatewayTheatreprograms

• EvaluatetheimpactofpayparkingonaffordabilityofGatewayTheatreprograms

Page 52: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixDpage2

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Programming and Registration

• Implementschedulingofmorevariedprogrammingincludingprogramminginvolvinglesstimecommitment,moredrop-insandmoreinformallystructuredopportunities

• Ensurecommunicationaroundaprogramstimecommitmentisaccurateandcomplete

• ProvideacomputerterminalortelephoneatCommunityCentresthatcanbeusedbyclientstoregisterforprogramsandactivitiesnotofferedatthecentretheyarevisitingtoremovesomeofthefrustrationsaroundregistration

• Carryoutanoverallevaluationoftheregistrationprocess

Information

• ProvidefullerandmoreaccurateinformationonlineforPRCSprogramsandservices

• Leveragepositiveresultsinmarketingandcommunications

• EvaluatethecontinuedroleofthePRCSGuideandadjustthisroleaccordinglyovertime

• Makeofflineandonlineinformationavailableinseverallanguages

Ethnic Diversity and New Immigrants

• Continuetopartnerwithnon-profitpartnerstoreachethnicminoritiesandimmigrantgroups

• Expandcommunitypartnershipstodevelopculturallyrelevantservicesandneeds,suchasaquaticfacilitychangingroomissuesaroundprivacy

• Expandandfosterculturallyrelevantprogramming

• HavestaffwearnametagsthatincludelanguageswhicharenotaswellrepresentedinRichmond

• Reviewandestablishguidelinesaroundtranslation,inlanguageprintedmaterialsanduseofethnicmedia

• WorkwithnewimmigrantstoCanada(andtheotheragenciesthatservethem)tobuildandexpandawarenessofPRCSprograms,facilitiesandservices

Volunteerism

• Promotethebenefitsofvolunteeringandaccuratelyconveythetimecommitmentsinvolvedintheseopportunities

• CreateagreaterrangeofvolunteeringopportunitiesincludingopportunitiesinlanguagesotherthanEnglishvolunteeropportunitiesfornewimmigrants

Other Recommendations

• AddressthefactthatmanyHamiltonarearesidentsfeeltheirregionisunder-serviced

• EvaluateallaspectsofthePRCSRecreationFeeSubsidyProgram

• Initiateinitiativestoincreaseyouthengagementfocussingonreferraland/ormentoringprograms

• ConductanevaluationofthenameandbrandingoftheMinoruPlaceActivityCentre

Page 53: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixEpage1

AppendixE

Ap

pen

dix

E –

Wel

lnes

s In

itia

tive

s D

evel

op

ed a

t th

e C

om

mun

ity

Wo

rksh

op

The

spec

ific

list

of in

itiat

ives

in a

pp

end

ed. A

ll p

artic

ipan

ts t

hen

assi

gne

d p

riorit

y vo

tes

to in

dic

ate

thei

r su

pp

ort

for

the

list

of s

trat

egie

s. T

hey

app

lied

“r

ed d

ots”

to

the

ones

tha

t th

ey fe

lt w

ere

hig

hest

prio

rity

cand

idat

es fo

r ea

rly im

ple

men

tatio

n.

Out

com

eN

ew O

r E

xist

ing

Stra

teg

y N

ame

Ag

ency

Lea

dA

gen

cy H

elp

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ial S

tep

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cces

s M

easu

res

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ed

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ts

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ease

dP

hysi

cal

Act

ivit

yan

da

se

nse

ofB

elo

ngin

g

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king

to

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hoo

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rien

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olB

oar

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ncip

al

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ache

rsD

evel

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and

ince

ntiv

ep

rog

ram

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oo

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oar

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oo

ls)D

evel

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ard

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ram

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sure

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ked

and

num

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lnes

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ense

of

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ong

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stin

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ay

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asta

l Hea

lth

Ag

ency

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nnin

g,c

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ith

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spo

rts

and

rec

reat

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ired

out

com

es

asse

ssm

ent,

p

arti

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atio

n

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ease

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seo

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ell-b

eing

.

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nnec

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ater

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sch

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iden

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ss

abse

ntee

ism

7

Page 54: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixEpage2

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Out

com

eN

ew O

r E

xist

ing

Stra

teg

y N

ame

Ag

ency

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dA

gen

cy H

elp

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ial S

tep

sSu

cces

s M

easu

res

# R

ed

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ts

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stin

gG

row

clo

se

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om

een

hanc

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pro

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5

Page 55: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixEpage3

AppendixE

Out

com

eN

ew O

r E

xist

ing

Stra

teg

y N

ame

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ency

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dA

gen

cy H

elp

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ial S

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cces

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ed

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nter

of

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mun

ity

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not

3

Page 56: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixEpage4

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Out

com

eN

ew O

r E

xist

ing

Stra

teg

y N

ame

Ag

ency

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dA

gen

cy H

elp

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ial S

tep

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cces

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easu

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se

of

bel

ong

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elln

ess

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mun

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et

Page 57: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixEpage5

AppendixE

Out

com

eN

ew O

r E

xist

ing

Stra

teg

y N

ame

Ag

ency

Lea

dA

gen

cy H

elp

Init

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ase

ino

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ts

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ert

hen

incr

ease

1

Page 58: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixEpage6

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Out

com

eN

ew O

r E

xist

ing

Stra

teg

y N

ame

Ag

ency

Lea

dA

gen

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elp

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Page 59: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixEpage7

AppendixE

Out

com

eN

ew O

r E

xist

ing

Stra

teg

y N

ame

Ag

ency

Lea

dA

gen

cy H

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Page 60: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixEpage8

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

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Page 61: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixEpage9

AppendixE

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Page 62: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixEpage10

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Page 63: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage1

AppendixF

Ap

pen

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Page 64: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage2

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Wel

lnes

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Page 65: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage3

AppendixF

Wel

lnes

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Page 66: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage4

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

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Page 67: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage5

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Page 68: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage6

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

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Page 69: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage7

AppendixF

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Page 70: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage8

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Wel

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Page 71: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage9

AppendixF

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Spiritual

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Environmental

Page 72: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage10

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Wel

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Provincial Government

NGOs/Community

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Richmond Mental Health

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Physical

Emotional

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Page 73: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage11

AppendixF

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Richmond Mental Health

RAS

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Emotional

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Intellectual

Spiritual

Occupational

Environmental

Page 74: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage12

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Wel

lnes

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Richmond Mental Health

RAS

Physical

Emotional

Social

Intellectual

Spiritual

Occupational

Environmental

Page 75: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage13

AppendixF

Wel

lnes

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Physical

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Environmental

Page 76: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixFpage14

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Page 77: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixGpage1

AppendixG

Ap

pen

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Page 78: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixGpage2

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Cat

ego

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ar

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om

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lish

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lish

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lish

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ult

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lace

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our

ce

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tre

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lish,

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ents

per

m

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clo

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peo

ple

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ivid

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ent

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rief

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oss

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gra

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spic

e A

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esid

ents

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ved

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rief

and

loss

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lish

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upR

ichm

ond

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osp

ice

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oci

atio

n

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hmo

ndr

esid

ents

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lish,

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anto

nese

&

Pun

jab

ivo

lunt

eer

serv

ices

36N

oN

o

Counselling & Support

Page 79: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixGpage3

AppendixG

Cat

ego

ry

Pro

gra

ms

Ag

ency

Ta

rget

Gro

up

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uag

e(s)

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nts

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ed

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ay In

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ont

h

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ting

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ilyT

hera

py

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ices

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fG

reat

er

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ouv

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All

peo

ple

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low

inco

me

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lish

&

Chi

nese

2002

/03

FY:

pro

cess

ed

164

inta

kes,

p

rovi

ded

182

9hr

so

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rvic

e&

se

rvic

est

o2

28

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ichm

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In

cest

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ualA

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e(V

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ices

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er

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ldre

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19,a

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ilies

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the

irn

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off

end

ing

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e-fiv

ers

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ves

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ms

exua

lab

use

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raum

a

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lish,

K

ore

an,

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ish

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Po

rtug

uese

2002

/03

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amili

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30

chi

ldre

nr e

ceiv

ed

ther

apy.

55

ind

ivid

ual

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tsr

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y

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to

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ilyC

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m(M

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cces

s)

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ified

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ices

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ages

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end

ers;

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yin

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oci

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ort

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tal

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ast,

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ture

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ces

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Eng

lish;

oth

ers

dep

end

ing

on

lang

uag

esk

ills

of

volu

ntee

rs

600

Yes

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.of

unse

rvic

ed

calls

unk

now

nas

cal

lsm

ay

just

get

bus

ysi

gna

ls

No

Ric

hmo

ndS

enio

rP

eer

Co

unse

lling

Volu

ntee

rR

ichm

ond

Seni

ors

Eng

lish

&

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nese

May

03,

11

rece

ived

co

unse

lling

&5

o

n w

aiti

ngli

st

No

Yes

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pp

ing

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Vio

lenc

eC

oun

selli

ngC

him

oC

risi

sSe

rvic

esW

om

en(1

9+)w

hoh

ave

exp

erie

nced

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lenc

ein

re

lati

ons

hip

s

Eng

lish,

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anis

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nab

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ticu

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om

en's

O

utre

ach

Chi

mo

Cri

sis

Serv

ices

Wo

men

who

hav

ele

ftt

he

tran

siti

on

hous

eE

nglis

h,H

ind

i,P

unja

bi

Una

ble

to

an

swer

N

o

Page 80: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixGpage4

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Cat

ego

ry

Pro

gra

ms

Ag

ency

Ta

rget

Gro

up

Lang

uag

e(s)

Clie

nts

Serv

ed

Per

Mo

nth

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nts

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ed

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ay In

Pas

t M

ont

h

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ting

Lis

t

Pee

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pp

ort

Ric

hmo

nd

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men

R

eso

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entr

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All

wo

men

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lish,

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hine

se,F

arsi

,Fr

ench

25N

oN

o

Ad

ole

scen

t C

risi

s&

Su

icid

e In

terv

enti

on

Chi

mo

Cri

sis

Serv

ices

13-1

9 yr

so

ld(&

the

ir

fam

ilies

) who

are

at

risk

of

suic

ide

or

inc

risi

s

Eng

lish

&

Chi

nese

No

t sp

ecifi

edN

oN

o

Chi

ldre

nW

hoW

itne

ss

Ab

use

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mo

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sis

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ices

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ldre

n4-

18w

hoh

ave

wit

ness

eda

bus

eE

nglis

h&

C

hine

seN

ot

spec

ified

No

Yes

Eat

ing

Dis

ord

ers

Chi

mo

Cri

sis

Serv

ices

13+

&o

lder

Eng

lish

Una

ble

to

an

swer

No

Yes

Fam

ilyS

upp

ort

P

rog

ram

Ric

hmo

nd

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ilyP

lace

Par

ents

inn

eed

of

par

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sup

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low

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me

par

ents

Eng

lish,

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anis

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0p

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tsYe

s-

Turn

aw

ay

5-8

Yes

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to6

m

ont

hs

Sate

llite

Pro

gra

ms:

E

ast

Ric

hmo

ndF

amily

P

lace

&H

amilt

on

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ilyP

lace

Ric

hmo

nd

Fam

ilyP

lace

Par

ents

wit

hch

ildre

n0-

5in

E

ast

Ric

hmo

nd,m

any

new

im

mig

rant

san

dr

efug

ees;

in

Ham

ilto

n,g

eog

rap

hica

lly

iso

late

d,f

ewc

om

mun

ity

sup

po

rt

Eng

lish

Eas

tH

amilt

on

80;H

amilt

ion

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Turn

aw

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10-1

5

Par

ent

Co

nnec

tio

nsR

ichm

ond

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mily

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ceP

aren

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ith

child

ren

0-5

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are

inte

rest

edin

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arti

ngp

aren

t-fa

cilit

ated

g

roup

s

Eng

lish

6o

ngo

ing

g

roup

sN

ot

urn

away

No

Ric

hmo

ndS

tud

ent

Par

ent'

sP

rog

ram

Fam

ily

Serv

ices

o

fG

reat

er

Vanc

ouv

er

Stud

ents

who

are

par

ents

an

dw

ant

tofi

nish

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irh

igh

scho

ole

duc

atio

n

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lish

25N

oN

o

No

bo

dy'

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erfe

ctFa

mily

Se

rvic

es

of

Gre

ater

Va

nco

uver

Iso

late

dp

aren

tso

fch

ildre

n0-

5yr

so

ldE

nglis

h,

Chi

nese

,Sp

anis

h,

Som

ali,

Hin

di/

Pun

jab

i,Fa

rsi

20p

erm

ont

hN

oYe

s-

upt

o3

m

ont

hs

Fam

ilyL

ifeE

duc

atio

nFa

mily

Se

rvic

es

of

Gre

ater

V a

nco

uver

Ad

ults

19+

men

and

w

om

en,o

ften

par

ents

Eng

lish

&

Chi

nese

15N

oN

o

Family & Parenting

Page 81: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixGpage5

AppendixG

Cat

ego

ry

Pro

gra

ms

Ag

ency

Ta

rget

Gro

up

Lang

uag

e(s)

Clie

nts

Serv

ed

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ay In

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ont

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Wai

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er

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amily

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lish

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unit

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for

Chi

ldre

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pen

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cces

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Touc

hsto

neFa

mili

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nglis

h,

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nese

,Hin

di,

Guj

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i,U

rdu

No

tsp

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edN

oYe

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3w

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ilyIn

terv

enti

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Pro

gra

mD

irect

or

(MC

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Touc

hsto

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No

tsp

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Wav

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emp

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rmy

Res

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ce

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tre

Em

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&p

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com

eas

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ance

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0fo

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ilyT

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e

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lish

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ank

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me

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den

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per

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sE

nglis

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erg

ency

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cial

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ssis

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yR

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ts

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Salv

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our

ce

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Low

-inco

me

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ults

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lish

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for

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gra

ms

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istm

asC

om

mun

ity

Din

ner

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rmy

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our

ce

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me

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ults

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lish

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ms

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ham

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Res

our

ce

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Low

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fam

ilies

Eng

lish

250

for

all

pro

gra

ms

Food Support

Page 82: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixGpage6

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Cat

ego

ry

Pro

gra

ms

Ag

ency

Ta

rget

Gro

up

Lang

uag

e(s)

Clie

nts

Serv

ed

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Mo

nth

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nts

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ed

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ay In

Pas

t M

ont

h

Wai

ting

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t

Pro

Bo

noL

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inco

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Pub

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anad

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Men

tal

Hea

lth

Ass

oc

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ichm

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B

ranc

h

Gen

eral

pub

lic,s

ervi

ce

pr o

vid

ers,

co

nsum

ers

&

fam

ilym

emb

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lish

75N

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hway

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lub

hous

eC

anad

ian

Men

tal

Hea

lth

Ass

oc

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ichm

ond

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ranc

h

Ad

ults

wit

ha

hist

ory

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men

tali

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nglis

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ters

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tal

Hea

lth

Sup

po

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Ric

hmo

nd

Wo

men

R

eso

urce

C

entr

e

Wo

men

who

are

men

tal

heal

thc

ons

umer

sE

nglis

h8

to1

0N

oN

o

Ho

stP

rog

ram

SUC

CE

SSN

ewim

mig

rant

s&

ref

ugee

sE

nglis

htr

aini

ng’

app

licat

ion

will

dep

end

on

host

vo

lunt

eer

&im

mig

rant

r e

fug

ee

60m

atch

es

bet

wee

nho

st

and

imm

igra

nt

refu

gee

per

ye

ar

No

Yes

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ifficu

lty

inm

atch

ing

Sett

lem

ent

&

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apta

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nP

rog

ram

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ew&

old

imm

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nts

&

refu

gee

sC

hine

se

(Can

tone

se&

M

and

arin

)

1000

Yes

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rec

ord

No

Chi

nese

Hel

pL

ines

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CE

SSIn

div

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mo

ther

to

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isC

anto

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or

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dar

in

Chi

nese

(C

anto

nese

&

Man

dar

in)

200

No

No

Multicultural & SettlementHealth ServicesLaw & Justice

Page 83: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixGpage7

AppendixG

Cat

ego

ry

Pro

gra

ms

Ag

ency

Ta

rget

Gro

up

Lang

uag

e(s)

Clie

nts

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ed

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imm

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efug

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krai

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gal

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&

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ish

500

No

Yes

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ttle

men

tse

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one

day

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ge

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ning

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hch

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lish,

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rab

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unti

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du

pt

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nd

agai

nin

‘04

Volu

ntee

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Ric

hmo

nd

Wo

men

R

eso

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entr

e

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imm

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enE

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Yes

Yes

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ltt

o

say

-w

hen

an

op

enin

ga

rise

s

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mp

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arily

new

im

mig

rant

wo

men

Eng

lish,

Far

si40

No

Yes

-2-

3w

ks

Eng

lish

Co

nver

sati

on

Cla

ssR

ichm

ond

W

om

en

Res

our

ce

Cen

tre

New

imm

igra

ntw

om

enE

nglis

h30

-50

per

wee

kN

oN

o

Mic

roE

nter

pri

se

Pro

gra

mR

ichm

ond

W

om

en

Res

our

ce

Cen

tre

All

wo

men

-p

red

om

inat

ely

new

imm

igra

ntw

om

enE

nglis

h18

(fo

rd

urat

ion

of

10w

ks)

No

No

Volu

ntee

rR

ichm

ond

Seni

ors

&

oth

ers

wit

hlo

ng-

term

hea

lth

pro

ble

ms

&

not

able

to

d

og

roce

ry

sho

pp

ing

Eng

lish

No

tsp

ecifi

ed

No

Services for Seniors

Page 84: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixGpage8

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Cat

ego

ry

Pro

gra

ms

Ag

ency

Ta

rget

Gro

up

Lang

uag

e(s)

Clie

nts

Serv

ed

Per

Mo

nth

Clie

nts

Turn

ed

Aw

ay In

Pas

t M

ont

h

Wai

ting

Lis

t

Ther

apeu

tic

Ho

rseb

ack

Rid

ing

fo

rC

hild

ren

&

Yout

hw

ith

Dis

abili

ties

Ric

hmo

nd

Ther

apeu

tic

Eq

uest

rian

So

ciet

y

Chi

ldre

n&

yo

uth

wit

hd

isab

iliti

es.A

vera

ge

4-14

b

uto

lder

are

tak

enif

wit

hin

150

lbs.

Eng

lish.

C

hine

se

onl

yw

hen

volu

ntee

rsa

re

avai

lab

le

42-6

0 p

erw

kYe

s-

5p

eop

leYe

s-

may

be

in

Sep

t.

Ric

hmo

ndS

upp

ort

sC

hild

Car

eD

evel

opm

en-

talD

isab

ilitie

sC

hild

ren

&y

out

hag

ed

0-12

wit

hd

isab

iliti

es(a

lso

su

pp

ort

sso

me

yout

h13

+)

Eng

lish.

Tr

ansl

ate

mat

eria

ls

into

Chi

nese

,P

unja

bi,

Rus

sian

,Ja

pan

ese,

Sp

anis

h,e

tc.

130

fam

ilies

&

child

ren\

No

No

Yout

hC

onn

ecti

ons

A

fter

-Sch

oo

lPro

gra

mR

ichm

ond

So

ciet

yfo

rC

om

mun

ity

Livi

ng

Chi

ldre

n6-

19y

rso

ldw

ith

dev

elo

pm

enta

ldis

abili

tyE

nglis

hSu

mm

er

pro

gra

m-

31

child

ren;

Fal

l/W

inte

rP

rog

ram

-

28c

hild

ren

No

Yes

-w

aiti

ng

per

iod

un

kno

wn

Dis

abili

tyR

eso

urce

C

entr

eR

ichm

ond

C

om

mit

tee

on

Dis

abili

ty

Peo

ple

(all

ages

)wit

hd

isab

iliti

es,t

heir

fam

ilies

&

care

giv

ers

Eng

lish,

C

hine

se1,

000

No

Yes

-3

to6

m

ont

hsf

or

com

put

er

trai

ning

Day

Ser

vice

s:A

venu

es,

Ric

hmo

ndC

om

mun

ity

Op

tio

ns,S

enio

rs

Pr o

gra

m

Ric

hmo

nd

Soci

ety

for

Co

mm

unit

yLi

ving

Ad

ults

wit

hd

evel

op

men

tal

dis

abili

tyE

nglis

h44

No

Y es

-w

ait

list

held

by

MC

FD,

wai

ting

per

iod

un

kno

wn

Chi

ldre

n&

Ad

ult

Res

pit

eR

ichm

ond

So

ciet

yfo

rC

om

mun

ity

Livi

ng

Chi

ldre

n&

ad

ult

wit

ha

dev

elo

pm

enta

ldis

abili

tyE

nglis

h48

fam

ilies

No

Yes

Sup

po

rted

Liv

ing

Ric

hmo

nd

Soci

ety

for

Co

mm

unit

yLi

ving

Ad

ults

wit

hd

evel

op

men

tal

dis

abili

tyv

Eng

lish

13in

div

idua

lsN

oN

o-

wai

ting

list

he

ldb

yM

CFD

Services for Special Needs

Page 85: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixGpage9

AppendixG

Cat

ego

ry

Pro

gra

ms

Ag

ency

Ta

rget

Gro

up

Lang

uag

e(s)

Clie

nts

Serv

ed

Per

Mo

nth

Clie

nts

Turn

ed

Aw

ay In

Pas

t M

ont

h

Wai

ting

Lis

t

Fam

ilyR

eso

urce

sC

oo

rdin

ato

rR

ichm

ond

So

ciet

yfo

rC

om

mun

ity

Livi

ng

Fam

ilies

wit

ha

child

wit

ha

dev

elo

pm

enta

ldis

abili

tyE

nglis

hN

ewp

rog

ram

-

info

no

tav

aila

ble

No

No

Info

rmat

ion

&R

efer

ral

Serv

ices

Volu

ntee

rR

ichm

ond

Ric

hmo

ndS

enio

rsD

irect

ory

ta

rget

sse

nio

rs,I

nfo

rmat

ion

bo

oth

at

Ric

hmo

ndC

entr

e&

Car

ing

Pla

ce,R

ichm

ond

C

om

mun

ity

Serv

ices

D

ir ect

ory

ser

vea

llta

rget

g

roup

s

Eng

lish

&

Chi

nese

3,30

0N

oN

o

Volu

ntee

rC

entr

eVo

lunt

eer

Ric

hmo

nd1)

No

n-p

rofit

ag

enci

es

2)P

ote

ntia

lvo

lunt

eers

ag

ed1

2+3

)Tra

inin

gb

oar

d

mem

ber

s,m

anag

ers

&

volu

ntee

rs

Eng

lish

&

Chi

nese

1)P

rovi

de

recr

uitm

ent

serv

ices

fo

r13

5N

ot-

for-

pro

fito

rg.i

nR

ichm

ond

2)T

rain

ing

fo

r22

org

.in

200

2

3)V

olu

ntee

rre

ferr

alt

o

50p

erm

ont

h

4)w

ebsi

teg

etti

ng

62,0

00v

isit

sN

oN

o

Volu

ntee

rD

evel

op

men

tSU

CC

ESS

16+

Eng

lish

&

Chi

nese

250

volu

ntee

rs

&4

10c

lient

sN

oN

o

Volu

ntee

r Tr

aini

ngR

ichm

ond

H

osp

ice

Ass

oci

atio

n

No

tsp

ecifi

ed

Ho

spic

eVo

lunt

eer

Mo

nthl

yE

duc

atio

nal&

Su

pp

ort

Mee

ting

Ric

hmo

nd

Ho

spic

eA

sso

ciat

ion

No

tsp

ecifi

ed

Volunteering

Page 86: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

AppendixGpage10

2010-2015 Richmond Community Wellness Strategy‘LivingWellinRichmond’

Cat

ego

ry

Pro

gra

ms

Ag

ency

Ta

rget

Gro

up

Lang

uag

e(s)

Clie

nts

Serv

ed

Per

Mo

nth

Clie

nts

Turn

ed

Aw

ay In

Pas

t M

ont

h

Wai

ting

Lis

t

Wel

fare

Ad

voca

cyR

ichm

ond

W

om

en

Res

our

ce

Cen

tre

wo

men

&t

heir

fam

ilies

on

soci

ala

ssis

tanc

eE

nglis

h4

to5

Yes

-3-

4Ye

s-

2-3

wks

Cus

tod

y&

Acc

ess

Sup

po

rtG

roup

Ric

hmo

nd

Wo

men

R

eso

urce

C

entr

e

Wo

men

wit

hcu

sto

dy

&

acce

ssis

sues

Eng

lish

12t

o1

5N

o-

but

had

to

red

uce

pr o

gra

mf

rom

o

nce

aw

kto

tw

ice

am

ont

h

No

Fren

chS

pea

king

W

om

en's

Gro

upR

ichm

ond

W

om

en

Res

our

ce

Cen

tre

Fren

chs

pea

king

wo

men

Fren

ch25

No

No

Sing

leP

aren

tsG

roup

fo

rC

hine

seS

pea

king

W

om

en

Ric

hmo

nd

Wo

men

R

eso

urce

C

entr

e

Chi

nese

sin

gle

mo

ms

Chi

nese

15N

oN

o

Wo

men

inT

rans

itio

nSu

pp

ort

Gro

upR

ichm

ond

W

om

en

Res

our

ce

Cen

tre

All

wo

men

Eng

lish

8Ye

s-

it's

a

clo

sed

gro

up

(6s

essi

ons

)

Yes

-6

wee

ks

Iran

ian

Wo

men

Su

pp

ort

Gro

upR

ichm

ond

W

om

en

Res

our

ce

Cen

tre

Iran

ian

&A

fgha

nw

om

enFa

rsi&

Dar

i18

No

No

Women

Page 87: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed
Page 88: Parks, Recreation & Cultural Services Richmond Community ... · Richmond, Vancouver Coastal Health and Richmond School District) also by the many community agencies that contributed

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