Parkview Communication

Guide

Communication at ParkviewCommunication at ParkviewCommunication at ParkviewCommunication at Parkview Communication at Parkview isn’t just about style or process, it is about the Gospel

message going out in all we do. Being a Gospel messenger means we aim to share in a

clear, consistent and excellent way. Each method of communication is purposeful so

that the Gospel message can be easily understood as it goes forth. To help us in this

aim, we’ve put together this booklet to serve as a guide for our communication both

internally and externally.

ParkviewParkviewParkviewParkview BasicsBasicsBasicsBasics The core of who we are and what we do at Parkview can best be understood through our

beliefs, vision, mission, values and strategic objectives. All communication supports

these Parkview basics.

Parkview is a member of the Evangelical Free Church of America (EFCA). Everything

we communicate about our beliefs aligns with the EFCA Statement of Faith.

Parkview’s Vision, Mission and Values are a focal point in all our communication.

Parkview’s Vision is to help people experience the hope and healing

power of the Gospel.

Parkview’s Mission is to equip people to extend the Gospel together for

the good of our neighbors and our world.

V

Parkview has nine core values that guide how we interact and

communicate with one another. These values are especially important

for internal communication as we develop a staff culture that will radiate

out into our leaders and congregation.

Love Sacrificially acting for each other’s best.

Truth Treat each other with uncompromising truth and candor.

Communication Proactively communicate challenges and opportunities.

Trust Lavish trust on your teammates.

Openness Be receptive to new ideas regardless of their sources.

Risk Taking Challenge yourself and the team with innovative ideas and solutions.

Honoring One Another Respect the team and spotlight the success of others.

Intentional Reconciliation

Seeking one another intentionally in the face of potential or perceived conflicts.

Whole Hearted Clear devotion and passion about our team and our task.

Parkview has developed strategic objectives that help guide us in areas

of growth over a period of 3-5 years. Our strategic objectives will help

us prioritize communication at Parkview.

Strategic Objectives 2016-2019 Community Groups A key part of our mission is to have people

living on mission together in community groups. We firmly believe that as people live life together they will be better able to help each other grow spiritually, apply God’s Word together, and reach out to their neighbors more effectively.

Discipleship Pathway Our calling as a church is to make disciples. We need to clearly evaluate how we are doing this. We need to evaluate the needs of someone brand new to Parkview, new to their faith as well as those who have been attending Parkview and walking with Jesus for many years.

Values

Strategic Objectives

Care We long to be a church where people are cared for by the hope and healing power of the Gospel. While our community groups will serve as the primary place for physical, emotional and spiritual care, we realize there will be some needs that exceed what a community group may be able to provide. We want to put a system of care in place to assist with the next level of care or a concurrent place of care for those in community. These systems will utilize trained and gifted believers to serve the needs of others in areas such as marriage struggles, depression, addiction, anger, divorce, and grief.

Evangelism Our vision is to help people experience the hope and healing power of the Gospel. We need to evaluate how we are leading people to Jesus.

Multiplication To reach our rapidly growing county, we are striving to establish new campuses, community groups, and ministries throughout the area.

The Parkview Communication ProcessThe Parkview Communication ProcessThe Parkview Communication ProcessThe Parkview Communication Process As Parkview becomes a larger church with multiple campuses, it is important we

coordinate our communication to promote a one voice mentality across our ministries

and campuses. With so much going on at Parkview, we will prioritize communication

that promotes our basics and applies to a vast majority of our congregation. As time and

space permit, we will assist ministries with smaller and more targeted efforts as well.

Every communication effort should be tied to an existing Parkview ministry. Requests

are best funneled through the administrative staff associated with each ministry. Every

event or initiative should present a request for communication each time the event or

initiative occurs.

Here’s the process for requesting communication at Parkview:

Determine the scope of your communication

Churchwide, Reaches 80% of the church, Assists us in furthering our Strategic Objectives

Large demographic, Reaches 50% of the church, Many but not all of the church could attend

Small or Targeted Demographic, Participation is limited by such things as age, life stage or location

Step 1

A

B

C

Identify the Communication Channels You Would Like to Request

Communication Channels

Pulpit Announcement X

Bulletin X X

Weekly All Church Email X X X Targeted Email X X Video X X

Special In-Service X

Slide X X X Website Banner X

Social Media Post X X X Targeted Social Media Post X X Kiosk X X X Children’s Check In Flyer X X X Poster X X X

Submit a Communication Request and gain approval from the Director

of Communications

Step 2

A B C

Step 3

Timetable for Communications

Communication Request Needed in Advance Can Run For

Communication Plan 6 Weeks Graphics 4 Weeks A/V Needs 4 Weeks Pulpit Announcement 1 Week 1 Week Bulletin 1 Week 3 Weeks Weekly All Church Email 1 Week 3 Weeks Targeted Email 1 Week 1 Week Video 4 Weeks 1 Week in Service Special In-Service 4 Weeks 1 Week Slide 1 Week 3 Weeks Website Banner 4 Weeks Depends Social Media Post 1 Week Depends Targeted Social Media Post 1 Week Depends Kiosk 1 Week 3 Weeks Poster 1 Week 3 Weeks

Implement the communication or communication plan

Evaluate the communication and make plans for any future changes

Step 4

Step 5

The Parkview Style The Parkview Style The Parkview Style The Parkview Style

TypographyTypographyTypographyTypography

Modern Style- Font: KG Ten Thousand Reasons/Georgia

Background: Black Chalkboard

Formal Style- Font: Franklin Gothic Heavy/Franklin Gothic Book

Background: Tans and Earth Tones

LogoLogoLogoLogo

Parkview’s logo should never be stretched or skewed and given

sufficient margin. The Parkview logo is best displayed in black or

white. Other colors logos other than our earth tone logo are not

permitted. The logo should appear on all public pieces. The logo

should appear on internal communication pieces that are formal or

intended for visitors or newcomers.

Ministry-specific logos should follow the same guidelines. Be sure to

include “_____ is a ministry of Parkview Church” so it is clear your

ministry is affiliated with our church.

Voice Voice Voice Voice

The Parkview voice is:

• Simple

• Informative

• Clear

• Caring

• Singular (one church with multiple ministries/campuses)

We value visitors and so we aim to produce communication that can be quickly

understood by someone not familiar with Parkview or church culture.

ConsistencyConsistencyConsistencyConsistency

To promote consistency across all communication at least one other person must review

communication before it goes out to groups of 50 or more.

Please ensure the following terms are correct and consistent:

Correct Incorrect Central Campus 15 Foster Campus, Main Campus East Campus The Spot Campus, East Side Campus,

Southeast Campus Worship Center Sanctuary, Sanctasium, Gym East Campus Gym East Campus Worship Center Connect Center Connect Booth, Connect Table, Info Desk Child Check In Center Child Registration, Children’s Kiosks

Resource Center Book Sale Area, Cave, Old Coat Closet

Community Groups Small Groups, Life Groups, Home Groups Sunday Morning Groups ABFs, Adult Sunday School Elders or Elder Team Elder Board God, Jesus, Holy Spirit, Father

god, jesus, holy spirit, father

Bible bible baptism, communion, child dedication, offering

Baptism, Communion, Child Dedication, Offering

Please ensure the following formats are correct and consistent:

Correct Incorrect Date January 1, 2017 or

01/01/2017 *Month abbreviations permitted when space is needed

1.1.2017

Time 6PM or 6:30PM 6:00PM, 6 (no am or pm listed), 6:30 P.M.

Scripture Reference

John 3:16 or 1 Cor 12:1 John 3.16, 1 Cor. 12:1

Scripture Preference

ESV, Versions noted if multiple are used

Other versions accepted at ministry staff request

Editing & ProofreadingEditing & ProofreadingEditing & ProofreadingEditing & Proofreading

Spelling, punctuation, and grammar help us communicate clearly. Please refer to

credible sources such as the Merriam-Webster Diction and Thesaurus or Grammarly

when you have a question about any of these areas. Always have at least one other

person proofread, edit and review communication especially when communicating to

multiple people.

Giving credit is a way we can honor others. Please be sure to cite your sources on all

Parkview communication. Music sources should be cited in accordance with our CCLI.

Asking permission is another way we can honor others. Before sharing a story, using

names or photos of individuals and especially children, make sure you have asked for

permission.

Social Media at ParkviewSocial Media at ParkviewSocial Media at ParkviewSocial Media at Parkview

Parkview Active Social Media ChannelsParkview Active Social Media ChannelsParkview Active Social Media ChannelsParkview Active Social Media Channels

As we build communication at Parkview, our focus is growing our Facebook and

Instagram accounts before expanding and using other social media. Consistency is key

for social media in building an audience that interacts and participates through our

church channels.

Facebook

Our official Parkview Facebook page is https://www.facebook.com/parkviewchurch.

The audience on our Facebook page is unique with 70% females and 30% males and

spans a wide range of ages with a majority in the 25-54 age range. We use Facebook to

look to what’s ahead, celebrate what God is doing at Parkview, interact with our

members and highlight different ministries. We prefer video over images and images

over plain text. We encourage the use of Facebook events for wide-reaching events.

Instagram

Our official Parkview Instagram account is

https://www.instagram.com/parkviewchurchic/. The audience on our Instagram

account is primarily teens through mid-thirties. We use Instagram to inspire and

encourage followers. Our tone is more jovial and casual in nature. We prefer beautiful,

contemporary images and short videos.

Hashtags

Hashtags help people find and sort information. We use hashtags on both Facebook and

Instagram. Here are the official Parkview hashtags:

#ParkviewChurch

#ParkviewCentralCampus

#ParkviewEastCampus

Parkview Active Ministry Social Media ChannelsParkview Active Ministry Social Media ChannelsParkview Active Ministry Social Media ChannelsParkview Active Ministry Social Media Channels & Websites& Websites& Websites& Websites

Parkview ministries are welcome to have and maintain their own social media channels.

Communication on the channels should be consistent and aligned with Parkview’s

basics. The description of your ministry should include that you are a ministry of

Parkview Church. We encourage ministries to share posts from the main Parkview

account when it applies to your audience.

As with any form of communication, there can be pitfalls. Please watch for things like

self-promotion in your posts and opt to honor God and others. While interaction and

healthy conversation can be a highlight of using social media, avoid allowing arguments

or division in your posts by encouraging in-person conversations. Hide all spam and

block users who do not follow our values of communication.

If you would like to start a new ministry account, please contact the Director of

Communication.

Below is a list of official Parkview ministry social media accounts:

Ministry Facebook Instagram Twitter Family parkviewkidmin AWANA sparkyatparkview Student Siparkview

pv_studentmin @PV_StudentMin

College 247uiowa 247uiowa @247uiowa @247verve

Young Adults

ParkviewGradGroup

Women ParkviewWomen Faith Academy

FaithAcademyIowa @FaithAcademyIA

Parkview Preschool

Parkview-Christian-Preschool-179989628692234/

Several ministries operate specific ministry websites due to the age demographic or

special purpose of their ministry:

http://parkviewstudentministries.org

http://www.247uiowa.com

http://www.faithacademyiowa.org/

We encourage ministries to utilize pages within the parkviewchurch.org website rather

than creating other websites as this creates synergy. If you have a question about your

ministry and the web, please see the Director of Communication.