parkway south marketing 2 "the apprentice“ 2012
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Parkway South Marketing 2 "The Apprentice“ 2012. SEASON 1 WINNERS. Parkway South High Marketing Department. Key Elements of the Projects. Leadership. Hands-On/Fun! (Brain Friendly). The Apprentice. Opportunity to use various talents. Teamwork. Curriculum Based. " The Apprentice". - PowerPoint PPT PresentationTRANSCRIPT
SEASON 1 WINNERS
Parkway South High Marketing Department
Teamwork
Leadership
Opportunity to use various
talents
Hands-On/Fun!(Brain Friendly)
Curriculum Based
The purpose of our project is
To enhance the student’s perceptions of business marketing and management.
Explore different marketing practices through various tasks.
Develop an appreciation for teamwork, integrity, and community involvement.
Marketing 2 CourseEnduring Understandings
Marketing is customer focused Marketing is much more that advertising and selling.
Pricing decisions can make or break the company. Finding customers and learning key selling concepts are
essential to the sales process. Product planning is crucial to the launch and success of
new products. Making the correct place decision has an impact on the
entire operation of a business. Products may pass through many hands before reaching
the consumer or industrial user.
Marketing 2 Course Essential Questions
What is marketing? How do marketers find their customers? What
makes marketing dynamic? Why are business ethics important in selling? What
qualities should a good salesperson possess? Are salespeople necessary in today's society? How
does branding impact society? What makes a product a success or failure? Why do marketers need to know the lifecycle stage
of a product? How do products get to consumers? What would happen if we made the wrong place
decision?
The class will learn the essentials of advertising, managing, and selling.
Students will create strategies with their classmates to compete for the best business leader title.
Mrs. Heller, along with the guest “Donald Trump” will be evaluating the student presentations.
Students will be graded on their participation and performance after each task.
The ultimate goal is to not get “FIRED” but to get “Hired”.
It is the students responsibility to find or recruit people to help with their task. For Example:
Artistic friends Parents Teachers Business Owners
Standards met. A deeper understanding
of the course content and better retention of skills and concepts.
Sense of accomplishment. Great Prizes Good grades.
Rules of the Game1. The class will be divided into equally numbered
teams.
2. Each team will decide on a project manager who will be in charge of the week’s assignment (may be
manager more than once)
3. After each task one team will be fired (but the class will not know who it is )
4. The winning team will be announced after the last task.
5. The class selects the final apprentice.