AWARENESSTelevision and Cinema are the main media to reach the rural audience Print media - It was advertised mainly through press ads. The communication spoke about the basic benefits of energy and nutrition. In 1989 Parle-G released its Dadaji commercial which was a huge success and was aired over a period of 6 years. The communication spoke about the basic benefits of energy and nutritionSponsored the tele-serial of the Indian Superhero Shaktimaan

Sales promotion:Every year it holds day fairs at branded venues where games and fun events are organized for the employees of Parle and their families; where Parle products are giveaway prizes. Public relations:Parle has done the following for enhancing public relations: In the year 2002, a national level promo: Parle-G Mera Sapna Sach Hoga was run for a period of 6 months. The promo was all about fulfilling the dreams of children.

Parle Saraswati Vandana, one of its initiatives, is an inter-school contest based on the Saraswati Puja celebrations. Since it started in 2002 it has seen a tremendous increase in participating each year, with entries coming from schools of West Bengal. Parle had introduced the novel promotion called Parle Golu Galata contest in 2005. (Golu means Doll & Galata means Dhammal.)

PARLE GOLU GALATA CONTESTIt started in the year 2005 as a small initiative by Parle to revive fading custom of making Golus in Tamil Nadu and thereby preserve the heritage and culture has grown into a big movement. In Tamil Nadu, traditionally, women decorate various dolls (kolus) made of clay during Navaratri celebrations.This display is well decorated and friends and relatives are invited to witness this custom. It was found that due to time pressures and lack of interest in younger generations, this tradition was slowly dying and getting restricted to a select few households.Thus, to revive the fading tradition, Parle introduced this promotion called Parle Golu Galata contest. The festival of Durga, Lakshmi and Saraswathi started as a house visit project. The journey began with house visits, appreciating people who keep Golu in their houses by visiting them and selecting the best Golus, which were given prizes in a grand function. During Navaratri, From year 2008 to 2010, Parle sent more than 60 teams of judges to visit more than 15000 homes across ten cities of Tamil Nadu.In 2011 a community Golu was organized, and people were invited to display their Golu making skills and golus. The event earned a place in the Guinness World Record for "The Largest Golu" consisting of about 70000golus

The next level of communication associated the brand with the positive values of life like honesty, sharing and caring. A TV commercial was launched for Parle-G where the product is being called Hindustan Ki Takat Parle G has also used celebrities in their advertisements A campaign featured Aamir Khan and Darsheel Safary along with many situational ads around G maane Genius ad campaign.

AUDIO WALA BUS STATIONThe objective of itwas to create awareness & popularize about Brand Parle Marie amongst masses in small towns and rural marketTheir main aim was to tap the travelers who stop by the canteen to have tea.By having the tie ups with the canteen and tea stalls they successfully started their Parle Marie pe chai free offer. The promotion of the offer through catchy jingles in the local languages created a lot of buzz among the people. Increased sales from 60 packets per day to 600 packetsParle Marie sold 40000 thousands packets in just 7 day in 30 district location through the ST bus stands of MaharashtraAFFORDABILITYParle G has adopted the Market Penetration strategy i.e. low price along with capturing of a large market Low price range, as low as Re 1, Rs. 2 and Rs. 4 Product available in 8 different sizes 16.5G, 38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G 70% of total sales volumes comes from products priced Rs. 5 and below

SMALL GIVES VALUESmall is convenient Small is affordable Price Small is to attract Non-users One time users New users Small saves the space

SMALL IS BIGFor customers, small packs mean Affordably priced products Less investment Reduced risk of buying And for companies, it translates into Large volumes Helps address diverse customer segment Attracts non-users Single-serve packs are expected to find more prominence in low penetration categories like health food, baby products and more