part 1: georgia state university, college of education recruitment plan
TRANSCRIPT
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College of Education � Graduate ProgramsRECRUITMENT MARKETING PLAN !
Presented by Bahat i Banks December 11, 2014
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GOALS !
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What are the desired results?
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Marketing automation
1
Compelling videos
2
High quality content
3
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SMART OBJECTIVES
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What does success look like in one year?
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GOAL 1 ! Implement marketing automation
METRICS !Contact form completions, newsletter/blog subscriptions, content downloads, etc.
Incorporate a marketing automation platform to identify, nurture, and convert prospective students.
OBJECTIVE!
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EXAMPLE!Marketing Automation in Action
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Current Web Page
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Why Become a Science Teacher?
Contact Us
Download Infographic
Optimized Web Page
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Current Contact Form
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Contact the College of Education Graduate Program
*Full Name
Phone
*Program of Interest
Download report to find out why
Optimized Contact Form
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View Last 10 Years GACE Pass Rates
COLLEGE OF EDUCATION
CONSIDERING A CAREER AS A STEM TEACHER?
DID YOU KNOW?Georgia State’s teacher residents arepaid a $25,000 stipend to teach “in-demand” areas (i.e., math/science).
GSUs teachers stay in the profession and have a positive impact on children’s learning.
Targeted Follow-up Email
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METRICS ! Likes, shares, and comments.
Create engaging videos that tell the story of students, faculty, and alumni making a difference in education.
OBJECTIVE!
Create compelling videosGOAL 2 !
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Michigan State University College of Education
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METRICS !Views, listens, participation, and comments.
Create a variety of content (i.e., videos, contest, blogs, podcasts) to entice prospective students.
OBJECTIVE!
Consistent , high quality contentGOAL 3 !
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POD
CA
ST
Illinois State University | College of Education
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POD
CA
ST
BLO
G
George Washington University | Graduate School of Education & Human Development
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POD
CA
ST
BLO
G
CO
NT
EST
University of Hawaii | College of Education
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METHODOLOGY !
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How will marketing strategy be implemented?
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AWARENESS
EVALUATION
PURCHASE
SALES FUNNEL APPROACHMAP CONTENT BUYING STAGES
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RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���EMAIL MARKETINGCALL TO ACTIONSCONTACT FORMS
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Goo
gle
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RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���EMAIL MARKETINGCALL TO ACTIONSCONTACT FORMS
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Web
pag
e
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RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���EMAIL MARKETINGCALL TO ACTIONSCONTACT FORMS
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Blog
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RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���EMAIL MARKETINGCALL TO ACTIONSCONTACT FORMS
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Vid
eo
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RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���Marketing Automation
Landing pages/CTAsContact Forms
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
![Page 28: Part 1: Georgia State University, College of Education Recruitment Plan](https://reader034.vdocuments.net/reader034/viewer/2022052700/55a202bb1a28ab47268b473c/html5/thumbnails/28.jpg)
RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���Marketing Automation
Landing pages/CTAsContact Forms
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Goo
gle
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RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���Marketing Automation
Landing pages/CTAsContact Forms
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Contact Us
Download Infographic
Why Become a Science Teacher?
Opt
imiz
ed w
eb p
age
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RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���Marketing Automation
Landing pages/CTAsContact Forms
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
Contact Us
Download Infographic
Why Become a Science Teacher?
First Name Last Name
COLLEGE OF EDUCATION
Download Infographic
Phone
Land
ing
Page
![Page 31: Part 1: Georgia State University, College of Education Recruitment Plan](https://reader034.vdocuments.net/reader034/viewer/2022052700/55a202bb1a28ab47268b473c/html5/thumbnails/31.jpg)
RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
FINANCIAL AIDSCHOLARSHIPS
TOP NOTCH PROGRAMS
���Marketing Automation
Landing pages/CTAsContact Forms
RESPONSIVE WEBSITE BLOGS/VIDEOSSOCIAL MEDIA
SUPPORTAlumni
CONVINCEStudents
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
First Name Last Name
Download Infographic
Phone View Last 10 Years Pass Rates
CONSIDERING A CAREER AS A STEM TEACHER?
DID YOU KNOW?
Georgia State’s teacher residents are paid a stipend of $25,000 to teach “in-demand” content areas, such as math or science.
Our teachers have a positive impact on children’s learning and stay in the profession.
Targ
eted
Em
ail
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RECOGNITION AWARDSNETWORKING
TRAINING RESEARCH
INCLUSIVENESS
Financial AidScholarships
Tuition Discounts
���Marketing Automation
Landing pages/CTAsContact Forms
Responsive websiteBlogs
Videos
SUPPORTAlumni
CONVINCEProspects
ATTRACTInterested Students
CONVERTVisitors
SERVECandidates
CONTACT US !
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Online applicationFollow-up emails/phone calls
Financial AidScholarships
Tuition Discounts
���Marketing Automation
Landing pages/CTAsContact Forms
Responsive websiteBlogs
Videos
CONVINCEProspects
ATTRACTInterested Students
CONVERTVisitors
SUPPORTApplicants
CONTACT US !
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QUESTIONS !