part 1 of unisa social media talk may 21, 2010
DESCRIPTION
This is the first part of a lecture on Social Media for the UniSA School of Marketing. Fusion is introduced with some examples of their innovation: connecting people to brands.TRANSCRIPT
UniSA School of MarketingSocial Media Lecture by Gavin Klose
21 May 2010
FUSION BELIEVE INCREATING EXPERIENCES PEOPLE LOVE
FUSION ARE ANINNOVATION AGENCYTHAT CONNECTS PEOPLE TO BRANDS
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YOU’RE INVITED TO AN OPENING THIS SUNDAY
UNIVERSITY OF ADELAIDE OPENDAY IS THIS SUNDAY 16TH AUGUST FROM 10AM There’s comprehensive information sessions specifically for prospective students, as well as entertainment, competitions,
tours and exhibitions for the whole family! Find out why people say we have the best campus life in Adelaide. For more information go to whatsyourpreference.com or call our Hotline during business hours on 8303 7335.
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ELDER HALLUpper Campus
UNION HALLLower Campus
FLENTJE LECTURE THEATRE
Level 2, Plaza Building, Upper Campus
NAPIER 102Level 1, Napier Building, Upper Campus
RENNIE LECTURE THEATREJohnson Building,
Lower Campus
HORACE LAMB LECTURE THEATRE
Ground Fl, Horace Lamb Building, Lower Campus
NAPIER LG29Lower Ground Fl, Napier
Building, Upper Campus
10.00am Beginners Guide to University10.30am The Competitive Edge
Humanities & Social SciencesI’ve Done the UMAT:
Now What? Medicine The World of Engineering, Computer
Science and MathematicsEngineering, Computer
& Mathematical Sciences
Pathways to Teaching in Secondary Schools EducationOverseas
Study as Part of Your DegreeAdelaide Abroad
11.00am
Blow Your Own TrumpetMusic
Psychology: It’s More Than You Think
PsychologyA Degree for Life!
Economics Undergraduate Scholarship Opportunities
11.30amNursing at the
University of Adelaide: What’s the Difference?
Nursing
Pigs, Foams and Fishing: The Life of a Petroleum Engineer?Australian School of Petroleum
Advocacy and ActionDevelopment Studies
International StudentsA guide to the
University of Adelaide for Year 12 and Foundation
Studies students
Applying To and Enrolling at Uni
12.00pm The Science Experience at the University of AdelaideSciences
Taking Care of BusinessBusiness/Finance
Where Can a Degree in Maths Take You?
Mathematical Sciences
Global TransformationInternational Studies What Does It
Cost to Study?Mature Age
Advice Session
12.30pm Life’s Building BlocksMolecular & Biomedical Science
The Role of Lawyers in Contemporary Society
Law
A Look Inside Your Digital CameraElectrical & Electronic Engineering
Society ShapersSocial Sciences Live to Succeed
Accommodation Service
1.00pm Our Environment, Ecology, Marine Biology and Natural Resources
Earth & Environmental SciencesHow to Solve It?Computer Science
Digital FootprintsMedia Your Life on Campus
Adelaide University Union
Bridge over Troubled Waters
Environmental Policy & Management
1.30pmGrowing the Future
Agriculture, Food & Wine
Psychology: It’s More Than You ThinkPsychology REPEAT
Chemical Engineering for the 21st CenturyChemical Engineering
Advantages of Languages Languages
Beginners Guide to University
REPEAT
2.00pm How Do I Become a Vet?Veterinary Science
The Worldwide Health Industry DegreeHealth Sciences
The World of Engineering, Computer
Science and MathematicsEngineering, Computer & Mathematical Sciences REPEAT
Artful AbundanceArts
Design Studies, Architecture and Landscape Architecture
2.30pm From NanoScience to Space Science
Chemistry & Physics
Make the World SmileDentistry & Oral Health
Pathways to Teaching in Secondary Schools
Education REPEAT Overseas Study as Part of Your Degree
Adelaide Abroad REPEAT
3.00pmNursing at the University of Adelaide: What’s the Difference? Nursing REPEAT
Who Put the Civil in Civilisation? Civil, Environmental
& Mining EngineeringA Degree for Life!
Economics REPEAT
Undergraduate Scholarship Opportunities
REPEAT
Applying To and Enrolling at Uni
REPEAT
3.30pmMechanical Engineering: Designing
the FutureMechanical Engineering
Taking Care of BusinessBusiness/Finance REPEAT
What Does It Cost to Study?
REPEAT
YOU’RE INVITED TO AN OPENING THIS SUNDAY
University of Adelaide OPENDAY is
this Sunday 16th August from 10am
There’s comprehensive information sessions specifically for
prospective students, as well as entertainment, competitions,
tours and exhibitions for the whole family! Find out why
people say we have the best campus life in Adelaide.
For more information go to whatsyourpreference.com
or call us during business hours on (08) 8303 7335.
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DON’T JUST READ
ABOUT EDUCATION START GETTING IT
CRICOS Provider Number 00123M J0005014 / 15X7 / AA
UNIVERSITY OF ADELAIDE OPENDAY IS THIS SUNDAY 16TH AUGUST FROM 10AMThere’s helpful course-specific information sessions for prospective students. There’s also entertainment, competitions, tours and exhibitions for families, friends and teachers – everyone’s welcome. Go to whatsyourpreference.com to find out more.
LIVE AT UNI OF ADELAIDE
COME TO OPENDAY AND
WIN TICKETS TO THE O’BALL!
UNIVERSITY OF ADELAIDE OPENDAY IS THIS SUNDAY 16TH AUGUST FROM 10AMThere’s general information, entertainment, competitions, tours and exhibitions for everyone – you don’t have to be a student! Find out why people say we have the best campus life in Adelaide. For more information go to whatsyourpreference.com or call us on 8303 7335. Plus you can win tickets to our famous O’Ball by entering our competition on OPENDAY. Be there!
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SPW Wonder Week67% click and send rateFusion, April 2008
SPW ProspectusFusion, Dec 2009
SPW ProspectusFusion, Dec 2009
SA Young Talent RetentionMedia Campaign
Fusion, May 2009
SAG51506_DC_2 7Jan09 54
I believe what my ‘Peers’ say more than what an ad says.
Fusion, May 2009
Use media to promote‘Peer to peer’ excitement.
Fusion, May 2009
Fusion, May 2009
Fusion, May 2009
Fusion, May 2009
Heaps Good SAOver 350,000 visitorsFusion, May 2009
Fusion, June 2010
fusion.com.autwitter: fusion_com_au
facebook.com/sharefactorfacebook.com/showyourlove