part 2: a robust roi model & a confident implementation roadmap
TRANSCRIPT
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Cutting through the hype:Building a solid business case for digital transformation
Part 2
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1. The webinar recording will be emailed to you
2. Submit any questions in the GoToWebinar questions box, and we’ll
attempt to answer them during the Q&A at the end of the presentation
3. We will be conducting 3 polling sessions throughout today’s webinar
4. Tweet us @Sitecore to share your thoughts on today’s presentation!
Webinar details
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To empower organizations
to build the effective
meaningful relationships
that win customers for life.
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 4
Sitecore at a glance
WEBSITES BRANDS EMPLOYEES
PARTNERS DEVELOPERS COUNTRIES
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Speaker
Paul Fennemore
Digital Transformation Consultant, Sitecore
Associate Lecturer: Oxford Brookes University Business School
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Part 2: A Robust ROI Model & A Confident Implementation Roadmap
Wednesday 12 April, 2:00 PM BST
Financing: How to build a business case for getting the RIGHT levels of investment for your digital strategy
Delivering: How to create a high level digital marketing systems roadmap
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Top Technology Investments
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Blockers• Seen as IT projects and operational
• Marketing viewed as tactical campaigns
• 90% of global marketers are not trained on how
to calculate an ROI
• Disparate technologies, long implementation
phases
• Organisation silos/ fragmented ownership
• Not viewed as strategic boardroom mandate
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So…• How does it serve our business, marketing and
operational imperatives?
• What does a digital marketing strategy comprise of?
• What are our goals?
• What is the business case/ROI?
• How much should we be investing?
• How do we measure success?
• What skills & resources do we need?
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Who Owns the Digital Strategy/Business Case?
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POLLWhere are you with your business case for digital marcomsinvestments?
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Show me the money!
The Sitecore ROI Calculator
The business case
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The Strategies & KPI’s
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Revenue Uplift
Optimising Marketing
Mobile optimisation
Personalisation 6% to 12%
Testing 1% to 6%
Engagement Automation 3% to 7%
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ROI Variables
• Visitors to digital properties over 3 to 5 years
• Basic, Intermediate, Advanced use of uplift tools
• How many months before operational
• Current and future £conversion values
• Savings on replacing old technologies
• Current and future operational costs (people,
processes, technologies)
• Return on ad-spend
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Sitecore ROI Calculator
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 21
Ad Spend Savings – Spend Less, Convert Same
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 22
Ad Spend Savings – Spend Same, Convert More
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The Roadmap
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
+Holistic
Creative
Sitecore Experts
Scope
Measurement
Quick wins
Context ready
Architecture
Data capture
Segment+Journey
Intent
Delight
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What makes a successful context marketing project?
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Technology, Process and People
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Customer Experience Technology
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POLLDo you have digital maturity roadmap?
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 29
Danone Nutricia Roadmap
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Real-time context marketing
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When mothers fill in their
circumstances, they will find
a personalised timeline
adjusted to their moment in
the mothers journey.
All content is tagged and
created for specific
‘moments of truth’ within the
mothers journey.
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A cohesive experience
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
The ROI
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75%
140%
Avg. monthly
growth:
Avg. monthly
repeat purchases:
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© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 33
Learn more at the Sitecore Business Academy
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Q&APlease place your questions in the GoToWebinar toolbar
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You can watch both part 1 and part 2 of this series on Sitecore.net:
http://siteco.re/2pFpyas
Thank you