part 2 analysis and synthesis - gds user researcher basic training
TRANSCRIPT
GOV.UKUser researcherbasic training
Analysis and synthesis
GDS2
Research data to findings, actions and needs
GDS3
Analysis and synthesis
Data Findings Actions
Needs
GDS4
Justification
Why do you think that?Why should we do that?
GDS5
Traceable
Where did this idea come from?What's the evidence for this?
GDS6
Repeatable, rational process
Abductive reasoningLogical inference
wikipedia.org/wiki/Abductive_reasoning
GDS7
User research is a team sport
Analysis and synthesis should be group activities
GDS8
Analysis
Data to findings
GDS9
Extract data
EventsBehaviourThinkingContextArtefacts and tools
GDS10
Good sticky notesQuotes and actionsOne data point per sticky noteClear capitalsThick pens, good sticky notes
GDS11
GDS12
Affinity sort
Arrange and filter notesIdentify and name patterns, clusters
GDS13
GDS14
Schemes
Theme or topicUser journeyInteraction step or contentPersona
GDS15
Findings
GDS16
Distilled statements of the important things we've learned
GDS17
Inference
Data + judgement = Findings
GDS18
GDS19
People on low incomes don’t know whether they’re employed or self-employed
GDS20
GDS21
Analyse your data
1. Review notes
2. Highlight key points
3. Write 3 or 4 findings
10 minutes
GDS22
Synthesis
Findings to actions and needs
GDS23
Actions for next iteration
Ideas – design, content, rules, …Questions – research, experts, …
GDS24
Inference
Findings + patterns or principles= Ideas + questions
GDS25
Synthesise your actions
1. Review findings
2. Write 3 or 4 actions or questions
3. Replay to team mates
10 minutes
GDS26
User needs
GDS27
As a (role)
I want (goal/desire)
[so that (benefit)]
GDS28
As a userI can backup my entire hard drive
GDS29
Good user needs1. Is it something a real user
would say?
2. Does it help you design and prioritise?
GDS30
Good user needs3. Does it unnecessarily constrain
possible solutions?
4. Do you have good evidence?
GDS31
As a (user type)
I want/need/expect
(something)
GDS32
When (situation or trigger)
Because (constraint)
So (outcome)
GDS33
As a British citizenI need a passportto travel and prove my identity
GDS34
Organising needs
Structure needs around personas and journeys
GDS35
(persona)
wants/needs/expects
(something)
GDS36
Sam lives in shared accommodation where post goes missing, so he needs his passport delivered somewhere safe
GDS37
Because there are special rules for passport photos, Jack wants an expert to take his photo for him
GDS38
GDS39
Document your user needs
1. Review findings
2. Write 1 or 2 user needs
3. Replay
10 minutes