SIGNAL vs NOISE

© Thomas O’Duffy 2014. All Rights Reserved.

Thomas O’Duffy @thomasoduffy

Growth Hacker & Strategist

© Thomas O’Duffy 2014. All Rights Reserved.

“We live in an over

communicated society”

Al Ries & Jack Trout, 1981

TOTAL

INFORMATION

MORE

CHOICES

SELECTIVE

ATTENTION

© Thomas O’Duffy 2014. All Rights Reserved.

AWARENESS

SKEPTICISM &

DISTRUST

© Thomas O’Duffy 2014. All Rights Reserved.

BEHAVIOUR:

Motivation Ability Trigger x x

Source: B.J. Fogg

RAS: BRAIN

AUTO-FOCUS

MECHANISM

© Thomas O’Duffy 2014. All Rights Reserved.

Source: Nir Eyal

Modern

marketing

is like

kick-ups

© Thomas O’Duffy 2014. All Rights Reserved.

Kick your message to

the top of your

customers mind

(& fight gravity)

YOUR MESSAGE

© Thomas O’Duffy 2014. All Rights Reserved.

WORTHWHILE SOLUTIONS:

Effectiveness Efficiency Adherence x x

Source: Tim Ferriss

MAKE IT EASY

SO YOU CAN

FOCUS ON WHATS

IMPORTANT

© Thomas O’Duffy 2014. All Rights Reserved.

Get your message to

the top of your

customers mind

until it stays by itself

YOUR MESSAGE

© Thomas O’Duffy 2014. All Rights Reserved.

Thomas O’Duffy @thomasoduffy

Growth Hacker & Strategist