part 4 sharing - gds user researcher basic training
TRANSCRIPT
GDS5
Most know rules for passport photos
People know they need a special kind of photo for their passport, and have a good knowledge of the rules
This helps us as we can give simpler guidance, but can also make people reluctant to take their own photo
GDS6
'Digital photo' not well understood
Despite most people using only digital photos, the words and concept are not well understood
The best way to explain the idea is by reference to the device used – a smartphone or digital camera
GDS7
Country of birth can be unclear
Should I enter United Kingdom, Britain, England, UK, GB, …?
Can be mistaken for county
We'll make it easier to quickly pick United Kingdom
And easy to correctly enter other country names
GDS9
Always from users' point of view
Easy to slip into talking about the service from your point of view