part b: what do users want from mobile commerce sites?
DESCRIPTION
TRANSCRIPT
![Page 1: Part B: What Do Users Want From Mobile Commerce Sites?](https://reader035.vdocuments.net/reader035/viewer/2022070302/548e1d65b4795969178b4622/html5/thumbnails/1.jpg)
![Page 2: Part B: What Do Users Want From Mobile Commerce Sites?](https://reader035.vdocuments.net/reader035/viewer/2022070302/548e1d65b4795969178b4622/html5/thumbnails/2.jpg)
Mobile Strategy UpdateHeather Inocencio VP, Product
![Page 3: Part B: What Do Users Want From Mobile Commerce Sites?](https://reader035.vdocuments.net/reader035/viewer/2022070302/548e1d65b4795969178b4622/html5/thumbnails/3.jpg)
3
Introducing HauteLook
![Page 4: Part B: What Do Users Want From Mobile Commerce Sites?](https://reader035.vdocuments.net/reader035/viewer/2022070302/548e1d65b4795969178b4622/html5/thumbnails/4.jpg)
Meet Jessica
Smart and savvy – always looking for a great deal (not just a
low price)
HauteLook is her quick fix – quality,
convenient, fun
The Nordstrom shopperFemale, 25-35, HHI $75K+
Single or newly marriedCollege graduate
Urban dweller
Mainstream taste but always looking for her
unique twist
“HauteLook is the best five minutes of my day!”
- Member Survey Feedback
![Page 5: Part B: What Do Users Want From Mobile Commerce Sites?](https://reader035.vdocuments.net/reader035/viewer/2022070302/548e1d65b4795969178b4622/html5/thumbnails/5.jpg)
HauteLook Seamlessly Meets Jessica, Wherever She Is
Email Onsite Facebook
iPad
iPhone Android
![Page 6: Part B: What Do Users Want From Mobile Commerce Sites?](https://reader035.vdocuments.net/reader035/viewer/2022070302/548e1d65b4795969178b4622/html5/thumbnails/6.jpg)
iPhone and iPad usage is growing—quickly
• iPhone and iPad daily logins have grown at a rapid pace since launch
• ~27,000 members login using iPhone app each day; 75,000 each week
• iPhone/iPad represents 15% of weekday purchases and 20% of weekends
Average Daily Logins by iOS device
![Page 7: Part B: What Do Users Want From Mobile Commerce Sites?](https://reader035.vdocuments.net/reader035/viewer/2022070302/548e1d65b4795969178b4622/html5/thumbnails/7.jpg)
7
• Keep it simple• Make it fast• Bigger, better pictures• Easy checkout• Parity with e-commerce site for key functions and data
What does Jessica want from HauteLook Mobile?
![Page 8: Part B: What Do Users Want From Mobile Commerce Sites?](https://reader035.vdocuments.net/reader035/viewer/2022070302/548e1d65b4795969178b4622/html5/thumbnails/8.jpg)
Thank you.