part of the capital growth project 2012 new community food-growing spaces increase land for food...
TRANSCRIPT
Part of the Capital Growth Project
• 2012 new community food-growing spaces
• Increase land for food growing• More people growing food • One stop shop for food growers• Influence policy and decisions
Why Urban Food Fortnight
• Gives urban growers confidence to begin trading.
• Connects small urban producers to new buyers.
• Encouragers Londoners to discover produce from the Capital.
• Income generation
• Celebration & fun – no finger wagging!
Dinner in Our Back GardenPartnership St. Mungo’s Putting Down Routes, The Table Café and Team London Bridge
The Tate Modern urban honey menu
Hen’s Corner Pick & Pickle – UFF 2013
Farmival
UFF 2013 – Partner with existing events
Mama V’s UFF chilli jam – connect producers with urban growers
Support: Mapping website to list your event
Enterprise Match fund
Match fund allows grower to set a target of how much produce they think they can sell during Urban Food Fortnight.
If grower achieves target, Capital Growth will match earnings up to £150.
http://www.capitalgrowth.org/our_support/match_fund/
Get Connected – Preparing for Urban Food Fortnight
• Hear from Grub club pop up event coordinator.
• Growers & producers that took part last year.
• Network.
Promotional material, including posters, postcards, and stickers
#urbanfoodfortnight
Outcomes…• Over 100 events last year.• Over 40 growing spaces took part.• 15 food producers participated.• 1231 tweets were tagged #urbanfoodfortnight
Growing Kultur is a 6 x 1 metre patch in “Being involved in Urban Food Fortnight helped focus our growing efforts and think creatively about how we might make best use of what was a small growing space yet still achieve some of our objectives.” says Alexandra Charlemagne, Growing Kultur’s founder.
Challenges…
• Unsustainable businesses trying to sign up.
• Excluding some great trading relationships because they are not in London.
• Getting groups to commit and giving them confidence.
• Promotion of events – some were less popular than others.
Replication
• Can be replicated at any scale.
• Support offered can be tailored to match resources available.
• Could be done at a different time of year though September is ideal.
• Could link across many cities.
Capital Growth developed Urban Food Fortnight to work towards making food growing spaces in London more sustainable and resilient in the current economic climate