participant sponsorship€¦ · ice • volunteer appreciation • after party ** - sponsorships...
TRANSCRIPT
CONTACT
415.974.0905 ext. 215
Participant Sponsorship
Presented by the San Francisco Brew�s Guild
Celebrate Craft Be� d�ing the 10 th Annual
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San Francisco Beer Week celebrates its 10th year and with it, the diversity and quality of craft beer in the greater San Francisco Bay Area. It’s a grassroots collection of hundreds of events organized and hosted by hundreds of breweries, restaurants, bars, retailers and organizations throughout the region.
Sponsorship IntrowelCOme TO SF Beer weeK
SF Beer Week offers a wealth of opportunities for small and large sponsors to gain significant visibility with the public, media, and food and beverage leaders. Sponsors receive local and national recognition via our website, social media, Opening Gala signage, media partners, print materials, swag and more.
Sponsoring SF Beer Week makes a strong statement to the local and national craft beer community that you support the pioneering spirit, creativity and quality of independent craft beer. Your brand will be aligned with these values. Sponsorship funds all production, marketing, design and promotional costs. Our sponsors make SF Beer Week possible.
General SponsorshipOppOrTuNiTieS
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SF Beer Week kicks off with a big bang each year at the Opening Gala. It’s the Bay Area¹s most prestigious craft beer event, produced by the presenter of SF Beer Week, the San Francisco Brewers Guild, and held Friday, February 9, by the San Francisco Bay. Tickets go on sale November 28.
For 2018, the Opening Gala offers additional sponsor benefits to make the evening special. You’ll get early entrance, even before VIp, and be able to mix and mingle with brewers in the Brewers
lounge. There, you’ll find complimentary food and drink, can take a break from the crowd, and access separate restrooms. If you’re a brewery, there’s an end-cap option for Official sponsors. If a trade partner, ask for the Trade Sponsor kit, which is more focused on the industry and the brewers.
100+ participating Breweries
350+ Beers
3,000+ Attendees
1,500+ Gallons Tapped
Featuring
Sponsorship IntroOpeNiNG GAlA
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Sponsorship IntroSF Beer weeK weBSiTeThe website is the main portal to hundreds of events that will take place throughout the Bay Area. Users find detailed info about events, create itineraries, receive curated suggestions from craft beer luminaries, get directions to venues, suggestions for lodging, news posts and more. Here are select statistics from SF Beer Week 2017:
900+ unique events
45% new visitors
1.2 million clicks on events
240,000 user sessions
400,000 page views
5:45 average time per session
160,000 filters & searches
15,000 personal itineraries
35,000 events on personal itineraries
730,000 featured event impressions
18,000 featured event click-thrus (2.5%)
Sponsor receive additional event promotion for their planned festivities. SF Beer Week puts a spotlight on Featured events each day throughout the week. On the SF Beer Week website, these top-listed events are algorithmically served out to maximize click-thrus and engagement. They are the only events that receive home page rotation and are provided additional high-level exposure across various SF Beer Week’s promotional channels, such as email, social and more.
FeATureD eVeNTS
900+ eVeNTS iN 2016 Unique Individual EventsUnique Individual Events• Meet the Brewers• Beer Release Parties• Beer Dinners• Beer Brunches• Beer & Dessert Pairings• Beer & Cheese Pairings• Beer Cocktail Tastings• Beer Week Donuts & Ice Cream
• Vintage Ale Tastings• Homebrewing Classes• Special Fundraisers• Beer Style Festivals• Limited Release Brews• Educational Lectures• Outdoor Activities• Brewery Tours
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Thousands of brochures are handed out to Opening Gala attendees as high-profile signage prominently showcases SF Beer Week sponsors and partners:
• Opening Gala Event Program
• Opening Gala Event signage
Print collateral distributed to local event sites
Tens of thousands of awareness-raising goodies ship to venues across the region leading up to SF Beer Week:
• posters - 11x17 and 18x24
• Postcards • Coasters
• “Event Held Here” window vinyl
posters, T-shirts and glassware are available at the SF Beer Week Opening Gala and online.
T-shirts
Glasses
Collectable posters
Thousands of branded promotional materials are distributed throughout the Bay Area to breweries, bars, restaurants and retailers to promote SF Beer week. postcards, coasters, posters and window stickers are placed in high traffic locations building awareness and driving engagement.
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Print CollateralPrint Collateral MerchMerch
Sponsorship IntropriNT COllATerAl
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National publications, regional TV and radio, local and online media, and trade media regularly feature SF
Beer Week in pre and post event coverage. Over 60 stories were published online and in print for 2016, with
SF Beer Week. In combination with our media partnerships, such quality coverage means tens of thousands
of people across the Bay Area and beyond are exposed to SF Beer Week.
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Sponsorship IntromeDiA prOmOTiON
SAMPLE COVERAGEFood & WineHuffington PostSunset MagazineWhere MagazinePaste MagazineRare MagazineTravel MagazineMen’s JournalCraftbeer.comHaute LivingSF ChronicleSF Weekly 7x7Porch DrinkingThrillist SF EaterCBS SF San Jose Mercury NewsSF Business TimesSacramento BeeThe Press DemocratEast Bay ExpressMarin Independent JournalNorth Bay Business JournalDiablo MagazineSF ExaminerSJ Mercury NewsBerkeleysidePalo Alto OnlineWashington PostHoodlineDraft MagazineBrewing Network Liquid BreadMashable...and many more!
KTVu
Past Partners & Placements
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SF Beer Week employs a variety of social media channels and e-blasts to promote events and feature sponsors. The data below illustrates our reach, level of engagement, and the exposure these tools provide
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Sponsorship IntroSOCiAl meDiA
Facebook23,000 total fans
6,500 impressions per post
2,500 post engagements (96% clicks)
400,000 ttl page impressions (79% organic; 21% viral)
48.5% female fans / 51.5% male fans
43.3% ages 25-34 (largest)
21,000 photos tagged #sfbeerweek
1,500 photos tagged #sfbeerweek2016
12,000 ttl subscribers
8+ emails sent to subscribers
37% open rate (industry avg. below 20%)
6.1% click rate (industry avg. below 3.5%)
EmailEmail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Twitter10,700 followers
1,300 likes
223,000 organic impressions
3,500 engagements
1,000 link clicks
28% female fans / 72% male fans
InstagramInstagram
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Sponsor Options for ParticipantsleVelS & BeNeFiTS
Craft Something Special - Custom Opps Food & Beer Pairings • Beer education • giveaways saFe driver • BiKes • Music • tech / wiFi • water ice • voLunteer aPPreciation • aFter Party
** - Sponsorships include unlimited events at a single sponsor location, plus a set number of add’l events at add’l sponsor locations. Event codes are for sponsor use only and may not be shared or redeemed by a 3rd party without prior permisison from SFBW. Note: California ABC rules prohibit breweries or distributors from providing codes to venues.
OFFiCiAl industry __SuppOrTiNG $4,000 $2,000 $750 Limit 15 Limit 20 Limit 30 OpeNiNG GAlA VIp tickets - early access, access to special tappings 6 4 2 + Even Earlier Sponsor Access - 1.5 hrs before GA ✔ ✔ ✔ + Brewers Lounge Access - food, bar, bathrooms ✔ ✔ +$125 / ticket logo in online brewer & beer directory ✔ logo within site map ✔ logo placement on signage ✔ ✔ ✔ logo within Gala’s photo banner ✔ ✔ Complimentary SF Beer Week T-shirts 6 4 2 BREWERIES - GET A CUSTOM ENDCAP + $2,000 + $3,000 + $4,000 larger customizable footprint on Gala floor ✔ ✔ ✔ Add’l promotion, highlighted as premiere booth ✔ ✔ ✔ Brewers lounge presence (option to pour, signage) ✔ ✔ ✔ Additional VIp tickets 4 2 1
eleCTrONiC Standard Event listings for 1st + Other locations ** Unlimited + 25 Unlimited + 15 Unlimited + 10 Standard Event listings - Add’l discount ** 30% off add’l 25% off add’l 20% off add’l Featured Event Listings ** 6 3 1 placement atop Event listings (rotating) ✔ ✔ ✔ placement atop Search results (rotating) ✔ ✔ ✔ placement on Home page (rotating) ✔ + Feature Event profiled in email ✔ + Feature Event profiled in post ✔ + Feature Event ticket giveaway co-promotion ✔ linked logo in sponsor directory ✔ ✔ ✔ Sponsor profile ✔ ✔ ✔ Mention in select email blasts logo mention mention Events listed in select email blasts (discretional) ✔ ✔ Twitter mention (minimum) 2 1 Facebook mention (minimum) 2 1 Instagram post (minimum) 1 Collateral to ensure inclusion, sign up by Nov. 20 logo on coasters distributed to event venues ✔ logo on posters distributed to event venues ✔ logo on postcards distributed to event venues ✔ ✔ logo on other materials as appropriate ✔ ✔ ✔ meDiA Mention in select press releases ✔ Inclusion in advertising (space permitting) ✔ Media Party Sponsor - private event; date TBd +$500 +$750 +$1000 Exclusive passes to intimate Jan. media party 2 2 2 Materials included in media packet ✔ ✔ ✔ Thanked in media invitation and emails ✔ ✔ ✔
Is your company looking to get involved in SF Beer Week? Contact Us
NOTE: Brewery sponsorships are available for independent breweries participating in SF Beer Week.
Ready to sign up? Click the package name.
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SF Beer Week is produced by the SF Brewers Guild and supported by the following businesses:
Past Sponsors2017 SpONSOrS
CO-PRESENTERS
SUPPORTING
INDUSTRY
OFFICIAL
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Media SponsorshipCONTACT uS
TrADe Sponsor&meDiA iNQuerieS
Joanne [email protected]
415-915-5173
GeNerAl SpONSOr iNQuerieS
415.974.0905 ext. 215