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Partner BuzzA Quarterly Newsletter April - June, 2011

Issue 2, April, 2011

Message from Managing Director

The World Cup victory has elated the mood of the nation which was used to waking up to new

scams at regular intervals. Things definitely look better now as the positive energy and

improvement in sentiment could embrace larger sections of the population.

At IIFL, we have won our Cup too. I am extremely pleased that IIFL has been awarded the 'Best

Equity Broker of the Year' at the recently held Bloomberg UTV Financial Leadership Awards, 2011.

The award presented by the Hon'ble Finance Minister of India, Shri Pranab Mukherjee

acknowledged the extraordinary contribution of India's financial leaders and visionaries for the

period from January 2010 to January 2011. These awards don't come easy. IIFL was selected by an

eminent jury on the basis of a detailed methodology, process validation and research conducted

by ICRA. This award is a recognition of the combined effort of IIFL's employees and its business

partners to service customers with the best of our research and technology while maintaining the

highest standards of integrity.

A major initiative IIFL has undertaken is ‘financial literacy’. With accelerating GDP, per capita

growth as well as savings, financial literacy is more relevant and important today than ever

before. FLAME (Financial Literacy Agenda for Mass Empowerment) is an IIFL initiative towards

spreading financial literacy amongst masses to help their inclusion in the economic prosperity of

India. You would have seen the series of differentiated investor-friendly advertisements

published in The Economic Times. As a Business Partner, you will receive a lot of value-added

knowledge-based inputs from our FLAME initiative.

Another development which will provide us both immense opportunity to take our relationship

forward is that IIFL Mutual Fund, the India Infoline Ltd. sponsored mutual fund, has received final

regulatory approval from SEBI.

The momentum has really set in and I look forward to IIFL scaling new heights in partnership with

you.

R. VENKATARAMAN

India Infoline Group

Dear Business Partner,

They say it's lonely at the top!

Not with a million customers to support us, we say.

IIFL bagged the ‘Best Equity Broker of the Year’, award at the Bloomberg UTV Financial Leadership awards, 2011. Once again we have proved our customers' decision to be with us, right. This would not have been possible without your efforts and dedication towards IIFL's goals. At IIFL, we place our customers above all and expect you to do the same. Thank you for your support and faith in us.

With your hard work and support, we will strive to take this organization to new heights. Our aim is to retain this position of being the best equity broker and excel further from here on. You can be rest assured of our continued support to enable you to help us achieve this goal, and set a new milestone every time.

We continue to design and implement plans to progress your business. The last quarter saw the beginning of the Executive Club for our top performing partners. We hope to see more of our partners become members of this club. We have also been aggressively holding investor awareness meets with our business partners. This is aimed at ensuring maximum client satisfaction and at the same time paving the way for more client acquisitions and increasing your revenues.

Following are some of the initiatives we plan to undertake this quarter:

1) Segregate our Business Partners into Silver, Gold and Platinum categories; each category to be provided separate benefits and rewards.

2) Introduce new features and enhanced support for the members of the Executive Club.

3) Increase marketing support for our Business Partners for client acquisition, retention and improving revenue.

4) Training Seminars, to ensure our partners are completely equipped to satisfactorily handle client queries and remain updated about the market.

We hope all your queries and grievances are being addressed in time. In case you have any complaints, I urge you to post your grievances on IWIN. These grievances will be directly handled by me and I assure you that would be resolved at the earliest.

While we are working towards your comfort, we expect you to bring about a drive in your business with utmost work ethics that correspond to the IIFL values. We also, expect you to maintain the highest standard of service for your customers, since you are the face of IIFL. Above all, we expect you to do fair business and put your client before everything else.

Let me assure you that we will provide all the help and support required to have a fruitful relationship.

MANOJ CHAHAR

Business Partner of the Quarter

Eqiline Securities Broking Pvt. Ltd.

Congratulations to Eqiline Securities Broking Pvt Ltd.

on being selected as the Business Partner of the Quarter.

We wish you all the best in your future endeavors.

Message from Business Head

2Issue 2, April, 2011


IIFL bags Best Broker Award


Best Broker Award from Bloomberg UTV

IIFL bagged the Best Equity Broker of the Year award at

the Bloomberg UTV Financial Leadership Awards, 2011.

Year after year, we have proven to our customers that

their decision of being with us is right.

Bloomberg UTV Financial Leadership Awards have been

instituted to acknowledge extraordinary contribution of

the country's financial champions as well as those

waiting in the wings for their rightful due. On the basis of

a detailed methodology and nomination process, jury

members of the award function, shortlisted our company

for this category. The jury panel was aided by the findings

presented by Bloomberg UTV's Knowledge Partner ICRA,

which was also present during the nomination process. The Jury panel included the stalwarts of the Indian financial sector.

The Financial Leadership Awards 2011 were presented in a power-packed ceremony on Saturday, 26th March 2011 at Hotel

Taj Lands End, Mumbai. The award function was inaugurated and presided over by our Honorable Finance Minister,

Shri Pranab Mukherjee. The ceremony and celebrations was attended by the country's leading policy makers, business

leaders, economists and experts.

Mr. Nirmal Jain & Mr. R. Venkataraman receiving the award from Finance Minister, Mr. Pranab Mukherjee

Our Business Parners speak

S. Gupta - Partner, IIFL

“When each boulder made a mountain”

I joined hands with IIFL as a Sub-broker, in

2004. In an office area of 100 sq. ft., with one

terminal operator, I started my business as a

sub-broker of India Infoline. That modest set

up has today changed into a majestic 3,500 sq.

ft. office with 21 terminals, a big workforce of

50 employees and 7 new branches located across Bihar and Jharkhand.

The management at IIFL and its franchise business development team

supported us in every manner. That is, in fact, one of the main reasons we

could grow our business from a single terminal to the present 21 terminals.

Dealing with them has always been a pleasure since they are so well managed

and organized. Their user-friendly online trader terminal, the daily market

outlook report – Market Mantra, and the monthly journal, make trading easy

not only for me, but my clients as well. The online trading software, Trader

Terminal, with its advanced technology and easy-to-use features, is well

known in the market and has proven to be a big hit with IIFL clients.

I am really thankful to Mr. Nirmal Jain and Mr. Venkataraman for getting IIFL to

this position and making it one of the best brands in Asia.

Thota Bikshapathi -

Partner, IIFLHi, I am Thota Bikshapathi from Hyderabad. I have been associated with IIFL since 2003 as a Business Partner. I opened my office in a 200 sqft area with 2 staff

and today I have an office space of 2800 sqft with 14 staff and over 1000 clients.

All this has happened with the support of the IIFL team. They have been a solid support in all my endeavors related to our partnership. Their online trading software, Trader Terminal, is well known in the market and has proven to be a big hit with IIFL clients.

Throughout my tenure with IIFL, I have received support not only from my Relationship Manager and the Support Team, but also from the IIFL senior management. They have been of significant help in making me reach this position in my career.

Today, IIFL is the most preferred brand in the broking community. I hope to do more business with them in future.



Recent Launches

the inclusion of masses in country's financial growth and

prosperity.

In order to spread the flame of financial literacy we have

planned several initiatives. These will ensure FLAME's reach

to every part of the country.

1. Financial Literacy Workshops across India: As a part of

this initiative, IIFL will conduct financial literacy and

awareness workshops at over 1,000 locations across

India. These free workshops will be held across the

country, including Tier II and Tier III cities where our

expert team will help people understand basics of

financial literacy.

2. A comprehensive mass media campaign: This will be a

large scale campaign in leading media, and will reach out

to people across the country. The campaign will convey

the various financial concepts in easy-to-understand

format e.g. one large campaign of 108 advertisements

explains basic mantras for financial success with cartoon

illustrations.

3. Books and publications: IIFL will publish several books

and periodicals in print as well as electronic form to

elucidate the intricacies of financial decisions and

planning. These publications will also be distributed at

the workshops and sold at nominal price at bookstalls.

The proceeds from the publications will be entirely re-

invested in the FLAME campaign.

FLAME

FLAME (Financial Literacy Agenda

for Mass Empowerment) is an IIFL

(India Infoline Group) initiative

towards spreading financial literacy

amongst the masses to help their

inclusion in the economic prosperity

of India. With accelerating GDP, per

capita growth as well as savings,

financial literacy is more relevant

and important today than ever

before. While the government's

emphasis on financial inclusion is to widen the reach of

banking services to unbanked rural areas, we endeavor to

complement the effort by helping people make the most of

the available banking and financial services. Even the people

who qualify as 'banked' population have limited

understanding of how to use financial products to help

enhancement of financial security, building up wealth and

ensuring a comfortable life post retirement, and also how to

avoid frauds and losses from unscrupulous agents and ponzi

schemes.

The objective is to light a FLAME, which will ignite many a

flame to remove the darkness of financial illiteracy and steer

Dr. K. C. Chakrabarty - Deputy Governor, RBI, Mr. Deepak Parekh - Chairman, HDFC,Mr. Nirmal Jain - Chairman, IIFL & Mr. R. Venkataraman - Managing Director, IIFL

at the launch of FLAME on February 18, 2011


4. Financial Literacy helpline: IIFL plans to setup a helpline,

in its own call center, where anyone can call up and get

answers to their queries pertaining to financial services

or login a grievance. This helpline will be manned by IIFL's

trained professionals who will provide a solution to such

queries.

5. FLAME portal: www.flame.org.in is a portal dedicated to

the cause of spreading financial literacy. This portal will

carry all the concepts of financial literacy and awareness

and will also be equipped with innovative features like

'chat with a FLAME-bearer' where users can direct their

queries to IIFL's financial experts for resolution.

6. Train them young: IIFL also plans to work with several

schools, colleges, and higher education institutes

including B-Schools across the country to conduct

courses at various levels, conduct seminars, workshops

and organize guest lectures. The objective of this is to

educate the investors of tomorrow, today.

7. Leader Speak: These will be financial awareness

workshops where we will get industry luminaries and

financial gurus to share their ideas, thoughts and interact

with the audience to take financial literacy to the higher

level. Typically, this initiative is for those who have basic

understanding and want to get advanced literacy in

finance.

Being a part of the India Infoline Group, we would expect you

to be as dedicated to the cause of removing financial illiteracy

as us. We will leave no stone unturned in assisting you within

our means to spreading financial literacy.

Training CalendarWe at IIFL are striving to train all our Business Partners in each

and every aspect of trading in financial products and

successfully running their businesses. We would like to

ensure that our partners are well-versed with the happenings

of the markets so that they can provide value addition to their

clients. This will not only enable them acquire new clients, but

will also help them retain existing clients with their

knowledge and service.

An initiative in this direction is the regular Training Seminars

for our Partners. Following are the tentative dates for the

seminars. If you are interested in attending these seminars

(and we insist you attend the seminars), kindly get in touch

with Ninad Dale at [email protected]

No Tentative Dates City Zoneth1 16 April Mumbai West

th2 7 May Pune Westth

3 14 May Delhi Northth4 21 May Bangalore Southth

5 28 May Chennai Southth

6 4 June Bhubaneshwar Eastth7 11 June Surat West


Recent LaunchesIndia Infoline Group



Azaz Patel, Kalupur - Gujrat

A very old lady looked in the mirror one morning. She had

three remaining hairs on her head, and being a positive

soul, she said, "I think I'll braid my hair today." So she

braided her three hairs, and she had a great day.

Some days later, looking in the mirror one morning,

preparing for her day, she saw that she had only two hairs

remaining. "Hmm, two hairs... I fancy a centre parting

today." She duly parted her two hairs, and as ever, she had

a great day.

A week or so later, she saw that she had just one hair left on

her head. "One hair huh...," she mused, "I know, a pony-tail

will be perfect." And again she had a great day.

The next morning she looked in the mirror. She was

completely bald.

"Finally bald huh," she said to herself, "How wonderful! I

won't have to waste time doing my hair any more.."

Wealth Plus, Delhi - Janak Puri

An old blind man was sitting on a busy street corner in the

rush-hour begging for money. On a cardboard sign, next to

an empty tin cup, he had written: 'Blind - Please help'.

No-one was giving him any money.

A young advertising writer walked past and saw the blind

man with his sign and empty cup, and also saw the many

people passing by completely unmoved, let alone stopping

to give money.

The advertising writer took a thick marker-pen from her

pocket, turned the cardboard sheet back-to-front, and re-

wrote the sign, then went on her way.

Immediately, people began putting money into the tin cup.

After a while, when the cup was overflowing, the blind man

asked a stranger to tell him what the sign now said.

"It says," said the stranger, "It's a beautiful day. You can

see it. I cannot."

New Alliances

My Column

Sakthi Finserv – Business Partner, Tirupur

Sakthi Finserv joined IIFL as a Business Partner in February

2011. They are barely 2 months old in the system and already

have a client base of 60. They are aiming to touch a

turnover of around Rs. 5lakhs next month. IIFL will ensure

all assistance to help them reach their goal.

The firm is run by two members, one with an insurance

background and the other from the

brok ing ind ustry . T he y are

extremely satisfied with the

services of IIFL and are confident of

increasing their business with us.

Maheswaran – Business Partner, Coimbatore

Maheswaran joined IIFL as a Business Partner

about 2 months back. He has a client base of

around 30 and plans to achieve a turnover of

about Rs.5lakhs in the coming month.

Maheswaran has joined us from a reputed

broking firm, and is determined to make our

alliance a very fruitful one.



Business Initiatives -

South FAN Meet at Ramoji Filmcity

The South FAN meet was organized by IIFL over a weekend at Ramoji Filmcity, Hyderabad. All the top Business Partners

from South India were invited for this meet.

The meet started with a welcome speech by the Head of the FAN department, Mr. Manoj Chahar. This was followed by

a speech by the Managing Director, Mr. R. Venkataraman, who highlighted the importance of Equity Sales in our

business model. Mr. Amar Ambani, Head of Research, India Private Clients, IIFL, and Mr. Chintan Modi, Head of

Commodities, made extremely insightful presentations.

The event was a combination of business and fun. The Gala Night and awards ceremony brought in some light air into

the otherwise corporate atmosphere. Winners in various categories were announced at the Gala Night. Our heartiest

congratulations to all the winners!

Moments from the South FAN meet


All rigths reserved. Published by India Infoline Ltd. Disclaimer: This booklet is intended to provide information and guidance only. It is not for sale and only for internal circulation.

Activities done with our Partners.....

8

Investor Meet withS. Gupta, Business Partner, Patna

IIFL conducted an Investor

Awareness program in Patna in

one of the prime locations of the

city on February 12, 2011. The event started with huge

participation from our investors and prospective

customers. As the meet progressed, the numbers increased

to over 400 people who took keen interest and participated

in the discussions on the Indian Stock market. We had

invited members of the press and the event was widely

covered in print as well as electronic media.

Investor Meet withS. S. Joshi & Associates

Business Partner, Thane

IIFL organized an Investor Meet

in Thane to discuss the Post budget market scenario and

Investment Opportunities with clients and prospects. The

discussion started with a Post Budget analysis by an expert

from IIFL's Research Team. This was followed by a

Question & Answer session with the investors. Stock

recommendations were also given by our experts.

The meet further saw the launch of the Commodities

Trading segment by senior employees of IIFL, who spoke

about the segment while stressing on the advantages of

Commodity Trading.

We received an overwhelming response from the investors

and managed to get 35 of them to open their trading

accounts with IIFL. All the investors were hugely impressed

with IIFL's efforts towards investor education and training.

Get in touch with us:

E-mail: [email protected]

Log into your IWIN and put in your

queries in the 'Q&A with Top

Management' section

Nirantar InvestmentsBusiness Partner, Pune,

Maharashtra

Nirantar Investments joined

hands with IIFL in May 2010. They conducted an Investor

Meet for their existing and prospective clients on 24th July,

2010 at Zaheer Khan Restaurant, Pune, in coordination with

the IIFL team. They invited several premium clients for this

Investor Meet, who went back impressed with the efforts

of the Business Partner and IIFL towards investor

education.

The event helped Nirantar Investments add a networth of

Rs. 1.5 crore to their kitty. A chunk of these investments

came from their top 35 clients who attended the event. The

event helped instill further confidence in to these clients on

the commitment of IIFL towards their clients. Due to such

huge revenue generation, Nirantar Investments even

qualified for the Diwali Dhamaka Contest held in the month

of October 2010.

They are now planning another meet in the coming months

with the help of the IIFL team. The focus of the event would

be 'Derivatives and Strategies of Hedging'.

Investor Meet with

Rakesh Trehan,Business Partner, Janakpuri, Delhi

Mr. Rakesh Trehan, a Business

Partner of IIFL, had organized a client meet exclusively for

his Lions Club & Janakpuri Punjabi Club members on the

occasion of Holi on 19th March, 2011. They conducted a

Lucky draw for all the members with the intention of lead

generation for his business 3 lucky draw prizes and 5

consolation prizes were announced. The meet helped him

generate more than 150 leads and he is aggressively

following up with them for account opening.


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