PARTNER CAMPAIGNPACK 2015

2015 ObserveIT Campaign Roadmap

Introducing ObserveIT Partner Campaign

Packs

Overview of Application User Campaign Pack

Your Opportunity

AGENDA

2015 OBSERVEIT CAMPAIGNSApplication

Users__________________________________________

• Data Exposed Via Applications

• Application Access the window to our most sensitive data

Privileged Users

__________________________________________

• Super User…Super Threat

• Privileged Access, the root of today’s biggest breaches

Audit and Compliance – Findings…Friend or Foe?

SOXEU Data

Protection Reform HIPPA

External Vendors

__________________________________________

External Vendors: Remote Access – out of sight out of mind? 

OBSERVEIT CAMPAIGN TARGETS• Who did ObserveIT

Target• Over 50 application related

relevant titles• Existing database of

customers and prospects

• How did we get this message out• Multi-touch email

campaigns• Webinars• SEO/SEM - downloads to

key assets• Updated website content• Regional, corporate events

INTRODUCING CAMPAIGN PACK• What’s In the Pack

• Emails – Customer and Sales Focused• Call Scripts• White Papers• Webinar Replays• Invitation Copy

• How often will a new pack be available• Every quarter as relevant

• Where do I get Campaign Pack• On the Partner Portal• Contact Director Field Marketing for Walkthrough or

assistance

2015 OBSERVEIT CAMPAIGNS

Application Users

__________________________________________

• Data Exposed Via Applications

• Application Access the window to our most sensitive data

Privileged Users

__________________________________________

• Super User…Super Threat

• Privileged Access, the root of today’s biggest breaches

Audit and Compliance – Findings…Friend or Foe?

SOXEU Data

Protection Reform HIPPA

External Vendors

__________________________________________

External Vendors: Remote Access – out of sight out of mind? 

AT&T will pay $25 million after call-

center workers sold customer data

Morgan Stanley insider exposes rich clients' info online

Ex-JPMorgan Employee Charged 

With Stealing Customer Data

APP BLIND SPOTS = DATA EXPOSURE

APPLICATION USER – CAMPAIGN PACK

APPLICATION ACCESS: THE WINDOW TO OUR MOST SENSITIVE DATA

App Entitlement

changes _______________________________________________

______

Logging App

Utilization ________________________________________________

_____

OBSERVEIT SOLUTION

SHIFT FOCUS FROM POSSIBLE ACTIONS TO ACTUAL USAGE

Get deep insight within applications

Customer data Financial records Account

Information

Adding Users Deleting Accounts Modifying Access

 Challenge:

Needed to comply with FDIC requirements surrounding the audit and logging of privileged access to applications.

Ongoing challenge for over two years, because some of the legacy and web based applications do not have their own internal logging and audit reports that meet FDIC regulations.

Solution:

Holistic view of application utilization by administrator level users

Real-time alerts for creation, modification, or deletion of users

Reports centered around application access as a whole

Get visibility within 20 financial apps

APPLICATION USER CAMPAIGN PACK• Assets:

• Presentations:• Updated ObvserveIT Solution Deck• Focused Campaign Deck: “Data

Exposure Through Apps”• Webinars:

• On Demand Xerox Webinar (Application Data Security)

• Security Panel on Data Exposure (Co-Hosted with SANS)

• White Papers:• 16 Cloud Apps White Paper • Data Protection White Paper • Business User White Paper • Trifecta White Paper • Mind the Gap White Paper

CAMPAIGN PACK (CONT’D)• Assets:

• Emails:• Sales Email (For your Sales Team to use)• Marketing Email (CTA – join a webinar)

• Invitation Copy:• Invitation copy to use for

seminars/webinars• Supporting Call Script• Case Study

• Additional Assets Coming Soon:• Ponemon Report & Webinar• Financial Services Apps to Monitor White

Paper

CAMPAIGN PACK

APP USER CAMPAIGN: YOUR OPPORTUNITY• Run Your Own Email Campaign

• Leverage our email assets for a multi-touch campaign against your existing database

• Use our white papers and on-demand webinars as a call to action

• Host a Webinar/Seminar• Ask ObserveIT for a presenter for your own webinar using our

previous content/assets• Use our assets and local presence to host a seminar or lunch

and learn event

• How do we fit in your Security Portfolio• Leverage our content with your other security solution

vendors’ content to create a unique value proposition

• Let us help!• Work with your local OIT team and engage our Field and

Channel Marketing Resources