partner marketing for the travel industry_emma brown & michael long
TRANSCRIPT
![Page 1: Partner Marketing for the Travel Industry_Emma Brown & Michael Long](https://reader031.vdocuments.net/reader031/viewer/2022022411/58edb83c1a28ab5f4a8b476d/html5/thumbnails/1.jpg)
PARTNER MARKETING FOR THE TRAVEL INDUSTRY
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HELLO
@hotelsdotcom @tweetPHG
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AGENDA
Reaching new customers in travel
Travel: Why non–traditional partnerships?
Partnerships outside the travel industry
Key Takeaways
How did we get here? Evolution of partner marketing
Contact Us
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HOW DID WE GET HERE?
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REACHING NEW CUSTOMERS IN TRAVEL
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TARGETED OFFER
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CONTENT INTEGRATION
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WHY NON –TRADITIONAL PARTNERSHIPS
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B2B PARTNERSHIPS
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PARTNERSHIPS OUTSIDE THE TRAVEL INDUSTRY
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TAKEAWAYS
2) What persuasion assets do you have for enabling conversion
3) Think outside the box when it comes to reaching new customers
1) Be granular with the data you provide to existing partners to enable better targeting
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THANK YOU
PARTNERSHIPS OUTSIDE THE TRAEmily Brown- Customer Success Director- [email protected]
Michael Long- Senior Manager Affiliates EMEA- [email protected]