PARTNER MARKETING GUIDE

SPRING/FALL 2018

8%>$10B

24%<$100M

30%$100M - $500M

12%$500M - $1B

22%$1B - $5B

4%$5B - $10B

About The Technology Services Industry Association (TSIA)TSIA is on a mission to help technology companies achieve profitable growth and solve their top business challenges.

MEMBER COMPANY ANNUAL REVENUE BREAKDOWN

We provide best practice research and board-ready insights to hundreds of technology companies globally, including 80% of the Fortune 100 tech leaders.

HOW YOU’LL BENEFIT FROM TSIA’S PARTNER PROGRAM

Reach a community like no other. Access technology’s most qualified decision-makers and influencers from four major markets: enterprise IT, cloud, industrial equipment, and healthcare technology.

Speak to the right market segment for your business. TSIA’s audience comes from our eight research areas, presenting you with a unique opportunity to be highly targeted in your brand awareness.

Conference Marketing

TSIA’s Partner Program has three offerings:

Maximize your brand exposure and generate leads with the largest tech companies across the globe through our unique partner programs.

GET RECOGNIZED WITH CONFERENCE MARKETING

BENEFITS OF BEING A TSW SPONSOR

TSIA produces Technology Services World (TSW) twice per year, in May and October. This is your chance to put your brand in front of thousands of service leaders who will gather for three days to learn the latest industry trends and discover new products and services that can help them streamline their operations.

Technology Services World

SAN

DIE

GO • 2018

Technology Services World

LAS

VEGAS • 2018

GET RECOGNIZED WITH CONFERENCE MARKETING

BENEFITS OF BEING A TSW SPONSOR

TSIA produces Technology Services World (TSW) twice per year, in May and October. This is your chance to put your brand in front of thousands of service leaders who will gather for three days to learn the latest industry trends and discover new products and services that can help them streamline their operations.

JobLevel

33%DIRECTOR

17%MANAGER

27%VP & CXO

13%INDIVIDUAL

BuyingRole

31%RECOMMENDER

30%DECISION MAKER

8%NONE

26%INFLUENCER

5%EVALUATOR

JobFocus

13% OTHER

6% MARKETING

17%OPERATIONS

6% OFFER MGMT.

37%SERVICE DELIVERY

11% SALES

10%STRATEGY

TSW by Numbers

4kATTENDEES

337COMPANIES

35%EXPO HOURS

55EXHIBITORS

29COUNTRIES

TSW Attendee Profile

Over 63% of conference attendees say they were made aware of a product or service in the TSW | EXPO of which they were previously unaware.

63%

Featured Sponsors

PS PrinciplesThe Professional Services Training Company

“Our relationship with TSIA has not only complemented our own thought leadership, but has also been instrumental in helping us meet new customers and partners. We look forward to continuing to expand our relationship with TSIA in the future.”

Peter Zeinoun, Director of Products, LogMeIn

EXHIBIT SPACE* PRICE FULL CONFERENCE VOUCHERS

LEAD RETRIEVAL SOFTWARE LICENSES

10x10 $11,500 2 3

10x20 $17,500 3 4

20x20 $27,500 4 5

PER-CONFERENCE TOTAL SPEND SPONSORSHIP LEVEL*

$25K - $34,999 TSW Silver

$35K - $49,999 TSW Gold

$50K and up TSW Platinum

*Each exhibit space includes pipe-and-drape as applicable per contracted size, on-site signage, listing in the TSW App, company abstract on the TSW website, and social links on the TSW | EXPO page.

* Includes premium sponsorship recognition on TSW website, signage at the event, and the TSW App.

MAXIMIZE YOUR PRESENCE IN THE TSW | EXPO

GAIN PREMIUM RECOGNITION

SPEAKING OPPORTUNITY FEATURE PRICE

Case Study Speaking Session 40- to 50-minute customer case study presentation* $12,500

EXPO Breakout Session 30- to 40-minute product demo, case study or other topic* $12,500

SPONSORSHIP FEATURE PROMOTION SIGNAGE PRICE

Billboard Customized message on 10x8 billboard, prime real estate in highly trafficked area $5,000

Charging Lounge(SAN DIEGO ONLY)

Company branding prominently displayed on tables inside the lounge • • $10,000

Conference Agenda Notebook

Your logo and messaging prominently displayed on the inside and outside back cover $7,500

Corporate Headshots

Complimentary digital headshots to attendees, professional photographer included • • $6,500

Evening Reception

Company logo on beverage napkins at Monday or Tuesday evening TSW | EXPO reception • • $6,500

5K on the Bay(SAN DIEGO ONLY)

Align your brand with TSW’s most popular health and fitness event • • $7,500

Internet Buyout(LAS VEGAS ONLY)

Your logo on the Internet sign-in splash page • $15,000

Keynote Sponsorship slide placement before keynote opening • $6,000

Lanyard Showcase your company logo on the conference badge lanyard $15,000

Lunch Monday or Tuesday TSW | EXPO lunch • • $6,500

EXPAND YOUR VISIBILITY AT TSW

*Includes promotion in conference materials and communications, two (2) full-conference speaker registrations, and session attendee badge scans.

TSW is a place for technology services leaders to learn about the trends, technologies and best practices that will

take them to the next level of performance. Mike Raley, VP, Marketing, Coveo

TSW RED, WHITE, AND BLUE ON THE USS MIDWAYWelcome Aboard to Enjoy Food, Drinks, and Entertainment

TSW is hosting a premier networking event on the USS Midway, where attendees can enjoy a spectacular panoramic view of the San Diego waterfront, custom tours, and an evening reception on the flight deck with live entertainment.

*TSW App, Email, Social Media

RED WHITE BLUE PATRIOT LIBERTY

SPONSORSHIP HIGHLIGHT Food Entertainment Hosted Bars

Flight Simulators

Battle of Midway

Brand Ambassadors

Caricature Artists

PROM

OTIO

N

Collateral • • •Website • • • • • • •Electronic Media* •Main Stage Recognition • • •Photo Booths •

SIGN

AGE Main Entrance •

Flight Deck “Island” • • •Site • • • • • • •

TOUR

S Docent •Executive • •Guest Passes 10 10 10 3 3 2 2

COST $45k $35k $25k $5k $5k $3k $3k

TSW RED, WHITE, AND BLUE ON THE USS MIDWAYA Sponsorship Opportunity Exclusive to TSW San Diego 2018

This sponsored event provides conference attendees with a unique and memorable opportunity to mingle and enjoy entertainment, food, and drinks, making for an ideal setting to generate brand exposure.

*TSW App, Email, Social Media

Get Recognized with Program MarketingLeverage TSIA’s blog and webinar platform to increase your lead engagement.

Select the right fit for your business with the following programs:

Co-Branded Webinar

Partner with a TSIA executive to create a webinar that positions your company as a leading authority in your market. This program includes a list of all leads who register for your webinar.

RESEARCH AREAS 30-MINUTE PRICE

PS, SS $24,000

CS, MS, SRG $20,000

ES, ExS, FS $16,000

Speaking Sponsorship

Join TSIA executives and members as a featured speaker and contribute your thought leadership during this 3-hour summit.

Logo Sponsorship

Place your logo in all promotional materials and receive recognition as a guest sponsor during the live event.

SPONSORSHIP LEVEL PRICE

Speaking* $24,000

Logo* $16,000

Virtual Summits

Promote your brand with this coveted program, where industry experts come together for a 3-hour virtual summit and present in front of TSIA’s audience of qualified professionals. You will also receive a list of all leads who register for the event.

*Limited to 2 speaking sponsorships and 2 logo sponsorships per event.

Get Recognized with Program Marketing

Guest Blog Post

Share your thought leadership and reach 17,000+ subscribers as a contributor to TSIA’s blog, Inside Technology Services.

SINGLE 4-PACK*

$5,000 $17,500

*All four posts must occur within a 12-month period, with no more than one post per quarter.

Get Recognized with Research Marketing

Enhance your next event with a TSIA executive speaker.

Whether you’re hosting a sales kick-off meeting, user conference, or a virtual event, TSIA industry experts can help you deliver compelling, data-driven, and outcome-focused speaking engagements that resonate with your audience.

View our speaking topics >

Contract for a TSIA Executive: $15,000-$35,000

CREATE A PARTNERSHIP THAT MATTERSA TSIA marketing partnership increases your visibility across multiple channels and as your investment goes up, you can benefit from our discounted pricing.

$50K-$99,999 $100K-$124,999 $125K+

10% Off 20% Off 30% Off

DISCOUNT PRICING STRUCTURE (ANNUAL CONTRACTED AMOUNT)

© Technology Services Industry Association | 17065 Camino San Bernardo, Ste. 200 | San Diego, CA 92127 | Tel. 1.858.674.5491 | www.tsia.com

PARTNERING WITH TSIA IS AN OPPORTUNITY TO CONNECT WITH TECHNOLOGY EXECUTIVES FROM ACROSS THE GLOBE

To get started, contact Octavius Reeves at o.reeves@tsia.com or 858.716.0387