Partner Roadmap Webinar Program Updates

 Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

 This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

 The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

 Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Safe Harbor*

*also review your Partner Non-Disclosure Agreement (NDA)

Rajiv Patel Sr. Partner Community Program Specialist Salesforce Partner Program

Announcements

August 4 – Marketing Cloud – Partner Office Hour

August 5 – Partner Community Office Hours

August 5 – Partner Marketing Power Hour

August 6 – Partner Roadmap Webinar (9am PT)

August 6 – The New Salesforce Preview for ISVs (10am PT)

August 11 – Expert Success Series

August 17 – Salesforce Advantage for Partners

August 25 – Meet the New Salesforce

August 26 – ISV Partner Benefit Series

August 27 – Partner Program Quarterly Update (Tyler Prince)

To see more events, webinars, registrations, and replays you may have missed, go to: Partner Community > Calendar

Calendar of Events Check the Partner Community for Updates

•  Access to & insight from our PM’s & Program Staff •  Transparency with our product roadmap •  Program announcements & Alerts! •  Around once per month

Partner Roadmap Webinar What’s New & What’s Next for ISV & SI Partners

http://p.force.com/ROADMAP

Next session is on September 3 at 9am Pacific Topic: Dreamforce Preview

Alerts! Important Notification for Partners Read Each Notice Carefully

•  Get a Sneak Peek of the New Salesforce for ISVs

•  UPDATED: Consulting Partner Program Enrollment Has Closed

•  Access the New Publishing Console

•  Prepare for Upcoming Server Splits

http://p.force.com/ALERTS

You must log in to see the Alerts!

Agenda Builder is Live! Schedule your sessions now

DF15 Partner Zone Guide Find sessions grouped by partner type (ISV, SI, Marketing Cloud)

http://p.force.com/DF15

2015 Salesforce Partner Innovation Awards Enter your submission by August 7

http://p.force.com/news

Trailhead Contest 2015  From now until Dreamforce, we are hosting monthly contests that challenge you to earn Trailhead badges for a chance to win an Apple Watch Sport or special edition Trailhead hoodie.

Who: All ISV and SI Partners are encouraged to play

What: August modules – Visualforce Mobile or Event Monitoring

Where: Trailhead Contest 2015 Partner Community Chatter Group

When: Each month will have a new module to complete so stay tuned to our social channels and the Partner Community

How: Complete the module and post a screen shot of your new badge to the Trailhead Contest 2015 Partner Community Chatter group with #Trailblazer and you’re automatically entered to win!

http://p.force.com/news

John Richter Director, Partner Community Salesforce Partner Program @partnerforce

Program Updates

Program Updates New Resources on the Partner Community

•  Dreamforce for Partners

•  Salesforce Advantage

•  The New Salesforce for Partners

•  Expert Success Series

•  ISV Benefit Webinars

Dreamforce for Partners

Agenda Builder is Live! Schedule your sessions now

DF15 Partner Zone Guide Find sessions grouped by partner type (ISV, SI, Marketing Cloud)

http://p.force.com/DF15

Dreamforce ‘15 - Partner Zone Guide There are tons of activities and 1,800+ expert-led sessions at Dreamforce ’15. To make things easier for

you, we have created this guide for you, including session recommendations by roles and topics.

Keep in mind:

:: Use Agenda Builder in the Dreamforce App (or Success Community) to reserve your sessions

:: Even if a session is “FULL”; you can still walk in, just arrive 20-25 minutes early

:: Continue to check this guide at http://p.force.com/df15 as we add new info & sessions

:: This content is subject to change at any time, see Agenda Builder for session details

:: Some sessions may listed multiple times, as they relate to multiple roles or topics

:: After Dreamforce, this same guide will be updated with the replay from each session

:: Some replays will not be available for technical or proprietary reasons

:: Review the Dreamforce for Partners page (Partner Community) for partner updates

http://p.force.com/DF15

Get into the Zone: The Partner Zone!

Location: Park Central Hotel 50 3rd Street (just two blocks from Moscone North) Who: Partners and Salesforce Alliances employees with full conference or booth staff pass Partners will learn how they can: •  Innovate with the latest technology •  Collaborate with the partner community •  Lead the future of business transformation NEW: Daily partner networking events - 3:00pm - 5:00pm •  Tuesday, Sept 15 – Luau Theme •  Wednesday, Sept 16 – Global Theme •  Thursday, Sept 17 – Fiesta Theme

http://p.force.com/DF15

Keynotes •  Salesforce Partner Keynote: The World’s #1 Cloud Enterprise Ecosystem

•  Get Ready for a New Kind of Customer Success with Marc Benioff and Special Guests

•  Analytics Cloud Keynote

•  Community Cloud Keynote

•  Developer Keynote

•  Marketing Cloud Keynote

•  Sales Cloud Keynote

•  Salesforce Admin Keynote

•  Salesforce Platform Keynote

•  Service Cloud Keynote

•  Small & Medium Business Keynote

*Select a session to access the session record in Agenda Builder. It may take a few seconds to load.

ISV Partner Sessions •  "Marketing To" and "Selling With" Salesforce ISV Account Teams •  #RockTheAdvantage: Salesforce Advantage for Partners •  An Insider’s Guide to Funding Options for ISVs •  Become an ISV Trailblazer with Trailhead •  Building a Successful ISV Business •  Building ISV Apps with Force.com + Heroku •  Building Lighting Components for ISVs •  Catch the Wave of ISV Analytics Apps •  Custom Metadata Types: Save Years of Development on App Configurations •  Design Patterns: ISV Recipes for Success •  Developing a Channel Strategy for ISVs •  Emerging Industry: Travel & Hospitality for Partners •  Emerging Technologies: Application Lifecycle for ISVs •  Emerging Technologies: Getting started with the Lighting Experience for ISVs •  Emerging Technologies: Salesforce Wear for SI and ISV Partners •  Funding Options & Investment Criteria for ISV Partners •  Getting Started as an ISV Partner

*Select a session to access the session record in Agenda Builder. It may take a few seconds to load.

SI Partner Sessions

•  #RockTheAdvantage: Salesforce Advantage for Partners •  10 Ways to Build a Successful Salesforce Consulting Practice •  Consulting Partner 101: How to Engage with Salesforce •  Consulting Partner Case Study: Helping Customers Go Global with Salesforce •  Partner Pipeline: Grow Your Consulting Business with Sourced Leads •  Partner Sneak Peek: New Salesforce Solutions for Microsoft Products •  Partner Success Plans: An Essential Part of Your Support Model •  Salesforce Certifications, New Certs, and the Updated Technical Architect Program •  Salesforce Lightning Experience for Consulting Partners •  Salesforce Masters for Consulting Partners: Define Your Practice •  Salesforce Partner Program for Consulting Partners: Taking It To the Next Level! •  Salesforce Partner Program Leadership Panel (Q&A) •  Salesforce Partners: What are Your Customers Buying Now, and Buying Next? •  Welcome to the Partner Zone!

*Select a session to access the session record in Agenda Builder. It may take a few seconds to load.

Partner Meetup Sessions

By Geographic: •  Partner Meetup Region: Americas – Central •  Partner Meetup Region: Americas – East •  Partner Meetup Region: Americas – West •  Partner Meetup Region: Asia Pacific •  Partner Meetup Region: Europe Middle East and Africa •  Partner Meetup Region: Latin America •  Partner Meetup: Canada

By Industry: •  Partner Meetup Industry: Communications & Media •  Partner Meetup Industry: Financial Services •  Partner Meetup Industry: Healthcare & Life Sciences •  Partner Meetup Industry: Manufacturing •  Partner Meetup Industry: Public Sector •  Partner Meetup Industry: Retail & Consumer Goods

*Select a session to access the session record in Agenda Builder. It may take a few seconds to load.

Marketing Cloud Partner Sessions

•  #RockTheAdvantage: Salesforce Advantage for Partners •  Marketing Cloud Channel Partner Best Practices •  Marketing Cloud Opportunities for ISV Partners •  Marketing Cloud Partner Learning Paths •  The Future of Marketing Cloud Content Creation for Partners

*Select a session to access the session record in Agenda Builder. It may take a few seconds to load.

Dreamforce Gala

Featured Bands:

Foo Fighters

Gary Clark, Jr.

When:

Thursday, September 17

7-11pm Pacific

Where:

Pier 70*

San Francisco, CA 94107

*you must have a full conference pass to attend

What: AppBash Party

When: Wednesday, September 16, 2015

Where: City View at the Metreon

Who: Customers and Partners

Time: 7:00pm for Partners and 9:00pm for

Customers/Partners

Required Access: Dreamforce Full Conference or

Booth Pass and ID + Completed Game Card

Join Us at the Dreamforce AppBash Party

•  Access to & insight from our PM’s & Program Staff •  Transparency with our product roadmap •  Program announcements & Alerts! •  Around once per month

Partner Roadmap Webinar What’s New & What’s Next for ISV & SI Partners

http://p.force.com/ROADMAP

Next session is on September 3 at 9am Pacific Topic: Dreamforce Preview

Salesforce Advantage

Salesforce Advantage  Understand Core Salesforce Differentiation

•  Objectives •  Foundational Competence •  Convey simplicity •  Authentic delivery

“The Salesforce Advantage is the powerful, unique combination we

have cultivated from the beginning: Our People

+ Technology + Ecosystem

= SUCCESS

We need all of our customers to understand how this makes us unique as a business partner.”

- Marc Benioff

Customer Success

Trusted Cloud

Cloud Leader

Multi-tenant

Platform

Metadata-driven

Platform

Fast App Dev & Customization

Open Ecosystem

Complete CRM

Salesforce Advantage  8 Core Principles that fuel our innovation

Webinar: Salesforce Advantage for Partners (Aug. 17 at 9am Pacific)

Coming Soon! The Salesforce Advantage  Free Training to Learn Core Salesforce Positioning

•  Same training as our own sales people •  Aug. 17, 9am Pacific •  Dreamforce Session: #RockTheAdvantage •  Training resources available soon •  No slides required! •  Follow the Official: Partner Community Chatter Group

The New Salesforce

Global Online Gathering Live Event for Customers & Partners – Aug. 25

http://www.salesforce.com/events/global-preview/

The New Salesforce Special Preview for Partners Only!

•  SI Partners - Lightning UX Partner Accreditation Chatter Group (Private)

•  ISV Partners - Alert! Get A Sneak Preview of the New Salesforce for ISV Partners - Webinar following today’s Roadmap Webinar (10am Pacific) - Focus on “Lightning Ready Apps”

•  All Partners are under NDA for this content

•  Content cannot be shared outside your company

Expert Success Series for ISVs

ISV Partner Lifecycle

Trialforce Management Org

Partner website

Sign up Partner Community :: App Academy :: Resources & Tools :: Online Training :: Publishing :: Support (Cases)

Environment Hub

Developer Orgs Test Orgs Packaging Org

Managed Package

Partner Business Org •  Campaigns •  Leads •  Analytics

•  Cases •  Support Console •  Other Apps

•  License Mgmt App •  Opportunities •  Channel Order App

FREE

TRIALS

Plan Build Distribute Sell Market

($) – denotes an additional fee may apply, speak with your Partner Account Manager (ISV) for details

Security Review ($) Operations Review

Final Contract Review Premier Support ($)

AppExchange Marketing Program (AMP) ($) Sales

Review Technical Review (TE)

Business Review (PAM)

ISVforce Guide Developer Site

Support

http://p.force.com/AppAcademy

ISV Partner Lifecycle

Partner Business Org •  Campaigns •  Leads •  Analytics

•  Cases •  Support Console •  Other Apps

•  License Mgmt App •  Opportunities •  Channel Order App

Sell Market

($) – denotes an additional fee may apply, speak with your Partner Account Manager (ISV) for details

Premier Support ($)

AppExchange Marketing Program (AMP) ($) Sales

Review

Support

Retention & Renewals

http://p.force.com/AppAcademy

Expert Success Webinar Series Managing Customers Success

•  Tuesday, August 11 at 10am Pacific

•  Webinar series covers: - Customer retention - Driving adoption - Cross-sell/upsell - Maximizing renewals

•  Best practices from top ISV partners

ISV Partner Benefit Webinars

Salesforce Partner Program Tiers Taking success to the next level*

*See Partner Community for terms & conditions.

•  Performance-based criteria

•  ISV & SI Partners

•  Program requirements

•  Benefits by tier

•  Clear path for advancement

Salesforce Partner Program Tiers Performance-based criteria*

Registered SI – PVS < 250 points + fee Registered ISV – ACV < $30K

Silver SI: PVS = 250 – 449 + fee Silver ISV: ACV = $30K - $199K

Gold SI: PVS = 450 – 699 + fee Gold ISV: ACV = $200K - $999K

Platinum SI: PVS = 700 – 1000 + fee Platinum ISV: ACV > $1M

*PVS = Partner Value Score, ACV = Annual Contract Value. See Partner Community for terms & conditions.

Free* Registered Silver Gold Platinum Minimum ACV

Attainment None None $30K $200K $1M+

Technology Access

Technical Enablement Self-Service

Pre-Sales Webinars

Office Hours

Pre-Sales Post-Sales Webinars

Office Hours

Pre-Sales Post-Sales Webinars

Office Hours

Pre-Sales Post-Sales Webinars

Office Hours

Marketing AppExchange Listing

Webinars Office Hours

Access to AMP AppExchange Listing

Webinars

Office Hours Access to AMP

AppExchange Listing

Webinars

Office Hours Access to AMP

AppExchange Listing

PR Promotion, Designated Mktg Support, Webinars, Office Hours,

Access to AMP, AppExchange Listing

Go-To-Market Resources Self-Service Limited PAM Support Full PAM Support

Partner Success Support Business Reviews

Full PAM Support Partner

AE Promotion Partner Success Support

Business Reviews Full PAM Support

Additional Paid Features: Designated Tech Enablement, Partner Developer Support, Partner Premier, ISV Program Architect, Designated Partner Success Manager

Salesforce Partner Program for ISV Partners Delivering Benefits at All Levels

*Free partners not subject to 25% PNR

Development benefits by tier

Tier Free Registered Silver Gold Platinum Minimum ACV Attainment Needed - None $30K $200K $1M

DEVELOPMENT SUPPORT

Welcome Kit ● ● ● ● ●

Application Security Review ● ● ● ● ●

Security Review Prep Office Hours ● ● ● ● ●

Online Product Training (Premier Training equivalent) ● ● ● ● ●

Pre-release Roadmap Review ● ● ● ● ●

Onboarding Resources ● ● ● ●

Designated Technical Enablement ● ● ●

Partner Developer Support (20 Case Pack) $ $ $ $ $

Partner Premier $ $ $ $ $

ISV Program Architect $

New and/or Improved

ISV tier features and benefits

Partner Community  Your one-stop shop for information, education, & collaboration

http://p.force.com/isvprogram

•  New ISV program details

•  ISV Benefit Webinars - July 29 Development - Aug 12 Go-To-Market - Aug 26 Marketing - Sept 9 Technical (Heroku & Desk.com) *see Partner Calendar for details

August 4 – Marketing Cloud – Partner Office Hour

August 5 – Partner Community Office Hours

August 5 – Partner Marketing Power Hour

August 6 – Partner Roadmap Webinar

August 6 – The New Salesforce Preview (ISV)

August 11 – Expert Success Series

August 17 – Salesforce Advantage for Partners

August 25 – Meet the New Salesforce

August 26 – ISV Partner Benefit Series

August 27 – Partner Program Quarterly Update (Tyler Prince)

To see more events, webinars, registrations, and replays you may have missed, go to: Partner Community > Calendar

Calendar of Events Check the Partner Community for Updates

Questions

When will the Dreamforce App be available?

Did AppExchange Publishing move to the Partner Community?

Since the AppExchange release in July we are having some issues regarding our

managed packages and unexpected leads showing up in our LMA?

Have I missed the deadline for the Partner Innovation Awards (SI)?

We have new employees that are having difficulty accessing the Partner Community,

even when our admin invites them?

Our company is really busy at Dreamforce, what if we don’t have time

to attend partner sessions?

Is there a way to see a preview of what to expect at Dreamforce?

We are an SI partner, can we attend the Expert Success Series?

As a partner, how can I get a sneak peek at the New Salesforce?

When is the Winter ‘16 Release? Is it coming soon?

Where can I find sales & enablement resources by product?

More Questions? http://p.force.com/question

Thank you

Appendix

Sponsorships for 2015! Please review the updated list of events

http://p.force.com/sponsorships

•  The new place for ALL partners to generate new orgs (ISV & SI)

•  Manage all of your orgs in one place

•  Create new orgs (demos, testing, development, etc.)

•  Custom Views help you organize and manage

•  Choose one org as the “hub”; associate other orgs to it

•  Related orgs can be automatically discovered

•  Seamlessly switch between orgs without adding login credentials

Environment Hub Org Management for ISV & SI Partners

http://p.force.com/hub

Dreamforce 2015 Registration is Live!

http://p.force.com/dreamforce

Summer ’15 is here!

✓  Sandbox Preview ✓  Pre-Release

✓  Release Schedule

✓  Release Notes

✓  Demos

✓  Preview Webinars ✓  Training

http://p.force.com/releases

The AppExchange Marketing Program (AMP) is a game-changing co-marketing engine designed to accelerate growth for AppExchange partners.

AppExchange Marketing Program (AMP)  Turnkey promotion and co-marketing opportunities for revenue-sharing partners.

Partners invest in AMP to: •  Increase awareness and demand. •  Create meaningful connections with Salesforce

customers, prospects, and sales. •  Leverage Salesforce’s brand power and world-class

marketing.

http://p.force.com/AMP

Partner Community Office Hours

Partner Marketing Power Hour

Security Review Office Hours

http://p.force.com/officehours

Office Hours For All Partners

Dreamforce Office Hours

Marketing Cloud – Partner Office Hour

Partner Community – Topics (A-Z) Jump directly to a specific topic

http://p.force.com/topics

Partner Community – Tip Sheet

http://p.force.com/tipsheet