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TRANSCRIPT
Partner Sponsorship Prospectus
Canada2019
ContentsWhat is Cisco Connect? ..............................................................................3 Who Attends? ..............................................................................................4 Why Sponsor? .............................................................................................5 Event Schedule ...........................................................................................6 Event Tiers Defined .....................................................................................7 Audience Profile ......................................................................................... 8 Premier Toronto Exhibitor Sponsorship ..................................................... 9 Tier I & II City Sponsorships ......................................................................10 Additional Sponsorship Opportunities ...................................................... 11 Frequently Asked Questions ....................................................................12 Past Sponsors ..........................................................................................13 Cisco Connect Global Event Leads ...........................................................14 Sponsorship Agreement: Details ..............................................................15 Sponsorship Agreement: Additional Sponsorship Opportunities ............. 17 Contact .................................................................................................... 20
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Cisco Connect delivers education and inspiration to technology innovators globally.Cisco Connect events bring together technical education content, networking opportunities, and expert insight to communities across the globe to realize the impact and implications digital transformation has on local industries, businesses, and markets.
Cisco Connect events offer exclusive access to:
• Insights from Cisco’s leadership on our strategic direction and partnerships
• Educational content on the technologies our customers already use, and the technologies they will rely on in the future
• The latest and greatest products and solutions Cisco is introducing to assist attendees with their jobs and drive business outcomes
• Unlike other technology events, Cisco Connect focuses on how our, as well as our Partner’s, technologies can make your business more secure, efficient, and put you ahead of the competition.
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Our Target Customer
• Network Buyer
• IT Buyer
• Collab Buyer
• Security Buyer
• Data Center Buyer
Cross Architecture Learning
• Dedicated technical/ educational tracks on Security, Data Centre, Collaboration, Enterprise Networking, Global Service Provider, and Services
• Sessions are Cisco-led
• Hands on, collaborative learning opportunities to help customers solve tech challenges
Who Attends?
• Network Administrator
• CIO
• Collaboration Engineer
• CTO
• Director of Technology
• Infrastructure Manager
• IT Specialist
• System Administrator
• Network Architect
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Why Sponsor?ValueThere are many industry events in which you can participate, but here is what makes Cisco Connect different, and why our Partners come back year after year to participate in the World of Solutions. Cisco Connect Canada events bring together the audience that you want to meet – technology innovators and decision makers. Becoming a sponsor offers you a unique opportunity to interact with an influential community of over 4,300 Cisco customers invited to the eight-city tour, and is a perfect platform to gain customer leads and introduce new solution offerings.
Year-Round Customer Face TimeContinue conversations from Cisco Live and other large industry events by seeing local customers face-to-face at Cisco Connect events. Dedicated networking opportunities are built into each event, guaranteeing your company quality networking time with local technical leaders.
Customer Attendance Growth Year Over YearEach year, Cisco Connect events get bigger and better. Customer attendance estimates are provided before you commit, and we’re thrilled our events have grown in popularity – several becoming the flagship tech event in the area each year. Cisco is committed to keeping the conversations going after the event, so customers are continuously engaged in our solutions.
Required for Partner ParticipationBecause these events are customer facing, a sponsorship is required for your company to participate at Cisco Connect events. We no longer accommodate partner participation at our events without sponsorship.
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*Customer attendance estimates; Cisco makes no warranties regarding the number of persons who will attend the Cisco Connect Event.
Premier Location Tier I Location Tier II Location
Toronto | October 30, 2019 Toronto
Congress Centre 2200*
Montreal | December 5, 2019 Palais des
congrès de Montreal 750*
Calgary | February 12, 2019 Telus
Convention Centre 250*
Edmonton | February 14, 2019
Shaw Centre 350*
Vancouver | February 26, 2019 Sheraton
Vancouver Wall Centre 375*
Halifax | May 2, 2019 Halifax Convention
Centre 275*
Winnipeg | June 5, 2019 RBC Convention
Centre 200*
Ottawa | October 16, 2019 The
Westin 250*
Event Schedule
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Premier Location• Highly coveted market/ highly attended
• Attendee paid event
• Various sponsorship levels
Tier I Location• Historically strong customer attendance
• Highly probable growth market
• Free customer entry
Tier II Location • Mid-size market
• Customer attendee targets in 150-200 range
• Free customer entry
Difference in Tiered Locations
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5700+8.8k623.1k90+%90%175
Customers, Partners, and Media
Purchasing Role Company Size
Page views
People reached
Met Sponsors’ objective for exhibiting
Agree Cisco Connect was a valuable use of their time
Connected Women attendees
4%7%
10%
25%
40%
Influence
Evaluate
Authorize
Purchase
Other
2%
21%
6%
72%
Enterprise
Mid-market
Small
Twitter, LinkedIn, Facebook
@CiscoCanada #ConnectCA
Get to Know Your Audience 2018 Profile
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Discount pricing is granted when 2 or more events are contracted from the 2019 prospectus, regardless of tier. 2 Events: $500 off | 3 Events: $750 off | 4+ Events: $1,000 off. Discounts are applied to the total contract price, not by each location.
Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only available in conjunction with an exhibitor or above level sponsorship. We greatly value your participation; however, Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships
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Premier - Toronto Exhibitor Sponsorships
Platinum Gold Silver Bronze Eco-system Partner
$49,000 $37,000 $25,000 $13,000 $4,000
Booth Dimension 20’ x 30’ 20’ x 20’ 20’ x 10’ 10’ x 10’ 6’ x 6’
Exhibit Staff PassesAdditional staff passes can be purchased for a fee Includes: continental breakfast, lunch, reception
6 4 3 2 2
Access to 1:1 meeting rooms to book customer meetings on-site √ √ √
Lead Retrieval & Mobile App √ √ √ √ √
Access to Wireless Internet WIRED internet: sponsors must order directly with venue’s supplier
√ √ √ √ √
Standard electrical outlet provided (110V/15A) Extra outlets can be ordered directly with the supplier at each venue
√ √ √ √ √
Exhibit Space Pipe & Drape (where applicable)
√ √ √
Logo recognition on Cisco Connect Sponsor / exhibitor listing web page
√ √ √ √ √
Access to a Co-Marketing Tool Kit Brand-ready Email template, Social Media messages for pre-event promotion
√ √ √ √ √
Pre-registration List (CASL compliant - name, title, company)
√ √ √ √ √
Logo recognition on Thank You Sponsors Print Signage √ √ √ √ √
Prize Ballot Program √ √ √ √ √
Discount pricing is granted when 2 or more events are contracted from the 2019 prospectus, regardless of tier.
2 Events: $500 off | 3 Events: $750 off | 4+ Events: $1,000 off. Discounts are applied to the total contract price, not by each location
Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only available in conjunction with an exhibitor or above level sponsorship. We greatly value your participation; however, Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships
Tier I & II City SponsorshipsCalgary, Edmonton, Vancouver, Winnipeg, Halifax, Ottawa, Montreal
Tier I Montreal Tier II
$6000 $5000
Exhibit Staff PassesAdditional staff passes can be purchased for a fee
4 3
Booth Dimension (max height depends on venue) 10’ x 10’ 8’ x 8’
Draped 6 ft. table with 2 chairs √ √
Standard 115V/ 15A electrical outletExtra outlets can be ordered directly with the supplier at each venue
√ √
Wireless internet provided.If WIRED internet required, sponsors must order directly with venue’s supplier
√ √
Logo and company profile on Cisco Connect Sponsor Page √ √
Access to a Co-Marketing Tool Kit Brand-ready Email template, Social Media messages for pre-event promotion
√ √
Pre-registration List (CASL compliant - name, title, company) √ √
Logo recognition on “Thank You Sponsors” print signage √ √
Lead Retrieval license √ √
Prize Ballot Program √ √
Additional Sponsorship Opportunities - see next page
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* All co-branded items must be pre-approved by Cisco ** Available only if space is not sold out
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Additional Sponsorship OpportunitiesOpportunity Premier Toronto Tier I Montreal Tier II
Double Exhibit SpaceDouble your booth space for 50% off
N/A $3,000 **
LanyardsSponsor provides co-branded lanyards for customers $
$3,000 $2,000 $1,000
Event BagSponsor provides co-branded attendee bags distributed at check-in
$1,000 $2,000 $500
Lunch - negotiableSponsor-created video or PPT displays for 30 minutes in dining hall
Get In The Bag – Delegate Bag InsertsSponsor to supply the printed collateral / branded item.
$1,000 $500 $500
Directional Footprints to Your BoothSponsor to provide artwork. Onsite placement (~40 decals) must be approved by Cisco
$3,000 (4) $2,000 (2) $1,000
Graphic Display AdvertisingSponsor to provide artwork. Onsite placement must be approved by Cisco
$3,000 $1,000 $1,000
Attendee PensItemto be supplied by sponsor
$1,000 $750 $500
Happy HourPartner provides hot appetizers and drinks for 1 hour. Recognition on invite,registration page, confirmation email, reminder emails, digital and printed event signage.
**Does NOT include cost of food & beverage.
$1,000 (4) $1,000 (2) $1,000
5-Minute Session Speaking IntroductionEcosystem partners only. Includes printed and digital signage
$2,000 $1,000 $1,000
Branded Beverage Coasters for Dining HallPrint your message / call to action on a coaster. Supplier to provide coasters
$1,000 (2) $750 (2) $500
Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only available in conjunction with an exhibitor or above level sponsorship. We greatly value your participation; however, Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships.
Frequently Asked QuestionsSign me up! What are my next steps? Contact Mark Milton to begin the sponsorship contracting process. Once an agreement is received, Cisco Accounts Receivable will issue an invoice the week in which the event takes place. Logistics information will be provided to the primary & logistics contacts as identified on the agreement approximately one month prior to each event.
2019 calendar of events availableThis prospectus covers the Cisco Connect Canada spring & fall schedule.
Can I share or split a sponsorship with another partner?Unfortunately not. Sponsorships cannot be shared among partners; exhibit space sharing is not permitted. Each participating sponsor must have their own sponsorship agreement.
Can I attend without sponsoring the event?Partners who would like to attend but are not sponsoring must purchase a Partner Pass. Partner Passes do not include any of the benefits of a full sponsorship.
Sponsor PlaybooksSponsor playbooks are provided approximately 4 weeks prior to each event containing all the details and logistics you’ll need as an event sponsor. Booth selections are first-come, first served and will be made available 3 weeks prior to event date.
Toronto Sponsorships AvailableSecure your space at the event with a Platinum, Gold, Silver, Bronze, or Eco-system sponsorship. Packages are customizable based on your exact needs. Please contact Mark Milton for details and availability.
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Past Sponsors
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Canada
Location Contact Email Address
Canada Mark Milton [email protected]
USA Melissa Kuster [email protected]
EMEAR Joanne Sackett [email protected]
ANZNesrene O’Connell
Lisa Richardson
APJC Lai Yun Ho [email protected]
Korea Sun-Joo Choi [email protected]
ASEAN Peter Lye [email protected]
Japan Taeko Miyazono [email protected]
Great China, Hong Kong,
TaiwanLian Chang Hou [email protected]
Taiwan Pamela Wang [email protected]
India Ritika Jeremiah [email protected]
Latin America Odette Latapi [email protected]
Cisco Connect Global Event Leads
Partner Sponsorship Agreement
Canada2019
CISCO CONNECT CANADA 2019 - SponsorshipAgreement
Please complete the forms included here; return it to Mark Milton: [email protected]
PLEASE NOTE:Sponsorships are reserved on a first-signed agreement, first-received basis.Exhibit space and select sponsorship packages are limited in terms of the number of participants. Cisco is unable to accommodate requests once exhibit space at each location and / or sponsorship packages have been sold out.
Competitive products/ solutions towards Cisco are not to be showcased at any time. Please review Terms & Conditions on page 16 & 17.
Choose the event city you wish to sponsor:
Brief description of the technology/solution being demonstrated:(For internal use only to manage competitive solution conflicts between partners. This information will not be published.)
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Date City Location Fee $ CAD
Choose Invoice in $ CAD
Choose Invoicein $ USD *
Feb 12, 2019 Calgary Calgary Telus Convention Centre $5000
Feb 14, 2019 Edmonton Shaw Conference Centre $5000
Feb 26, 2019 Vancouver Sheraton Vancouver Wall Centre $5000
May 2, 2019 Halifax Halifax Convention Centre $5000
June 5, 2019 Winnipeg Winnipeg Convention Centre $5000
Oct 16, 2019 Ottawa The Westin Ottawa $5000
Oct 30, 2019 Toronto Toronto Congress Centre See Below
Dec 5, 2019 Montreal Palais des Congrès de Montreal $6000
Premier - Cisco Connect Toronto
Fee$ CAD
Choose Invoice in $ CAD
Choose Invoice in$ USD *
Platinum – 20’x30’ $49,000
Gold – 20’x20’ $37,000
Silver – 10’x20’ $25,000
Bronze – 10’x10’ $13,000
Eco-System Partner – 6’x6’ $4,000
• Discount pricing is granted when 2 or more events are contracted from the 2019 prospectus, regardless of tier.
• 2 Events: $500 off | 3 Events: $750 off | 4+ Events: $1,000 off. Discounts are applied to the total contract price, not by each location.Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only available in conjunction with an exhibitoror above level sponsorship. While we greatly value your participation, Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships.* If choosing to be invoiced in USD, current rate of exchange at time of invoicing will be used
If sponsoring Cisco Connect Toronto, select your booth size:
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CISCO CONNECT CANADA 2019 - SponsorshipAgreementChoose the additional opportunity you wish to sponsor:
Additional OpportunitiesPremierToronto
Tier IMontreal
Tier II
Double Exhibit SpaceDouble your booth space for 50% off
N/A $3,000 **
LanyardsSponsor provides co-branded lanyards for customers
$3,000 $2,000 $1,000
Event BagSponsor provides co-branded attendee bags distributed at check-in
$1,000 $750 $500
Lunch - negotiableSponsor-created video or PPT displays for 30 minutes in dining hall
Get In The Bag – Delegate Bag InsertsSponsor to supply the printed collateral / branded item.
$1,000 $500 $500
Directional Footprints to Your BoothSponsor to provide artwork. Onsite placement (~40 decals) must be
approved by Cisco$3,000 (4) $2,000 (2) $1,000
Graphic Display AdvertisingSponsor to provide artwork. Onsite placement must be approved by Cisco
$3,000 $1,000 $1,000
Attendee PensItem to be supplied by sponsor
$1,000 $750 $500
Happy HourPartner provides hot appetizers and drinks for 1 hour. Recognition on invite, registration page, confirmation email, reminder emails, digital and printed
event signage. **Does NOT include cost of food & beverage.
$1,000 (4) $1,000 (2) $1,000
5-Minute Session Speaking Introduction Ecosystem partners only. Includes printed and digital signage
$2,000 $1,000 $1,000
Branded Beverage Coasters for Dining HallPrint your message / call to action on a coaster. Supplier to provide coasters
$1,000 (2) $750 (2) $500
Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only available in conjunctionwith an exhibitor or above level sponsorship. We greatly value your participation; however, Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships.
* All co-branded items must be pre-approved by Cisco**Available only if space is not sold out
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Sponsor Contact & Payment Information
Select Your Method of Payment
Cheque
Wire Transfer
Payment TermsExhibitors are expected to pay for sponsorship fees in full 30 days after the event; invoice to be issued from Cisco Systems.
Partner Name: Partner Website for Logo Hyperlink:
Billing Company Address:
Principal Contact: Title: Email: Phone:
Event Logistics Contact: Title: Email: Phone:
Finance Contact: Title: Email: Phone:
Authorizing Signature: Date:
CISCO CONNECT CANADA 2019 - SponsorshipAgreement
Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only available in conjunctionwith an exhibitor or above level sponsorship. We greatly value your participation; however, Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships.
Limitations of Liability
No party shall have any liability for any indirect, incidental, special or consequential damages, including but not limited to reliance, damages or liability based on another party's revenue, cover or loss of anticipated profits, even if the party has been advised of the possibility of such damages; and neither party's liability for damages relating in any way to this Sponsorship Agreement or the conduct of the parties in furtherance hereof under any legal theory whether contract, tort, product liability, breach of implied duty or otherwise shall exceed the monies paid by the Partner to Cisco under this Sponsorship Agreement.
Typing your name in the “Authorizing Signature" box above, constitutes a digital signature. The individualsigning this contract represents and warrants that they are duly authorized to execute this binding contract on behalf of the named Sponsor (hereinafter, Sponsor shall also mean "Partner") .
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Terms & Conditions1. Sponsor signed commitment must be received by Cisco no later than 30 days prior to the event date.2. Sponsorships are limited and will be reserved on a first signed agreement submitted, first-served basis.3. Sponsor agrees to display equipment and products that will conform to the limitations of the exhibit space they have
contracted (i.e. 8’x8’ space).4. Sponsorship fee(s) must be paid in full 30 days after the event date.5. Cisco will not provide equipment in the exhibitor booths. Solutions that are demonstrated must be Cisco based or
enabled by a Cisco infrastructure. Products or solutions from Cisco competitors will not be allowed. In those caseswhere Sponsor is showcasing its services-based offerings (Implementation, Design, Professional Services, etc.), thefocus should be on Cisco-based offerings.
6. Sponsors must obtain their own Insurance for their equipment.7. Additional Internet, power-drops, or any exhibitor booth rental requirements are available at an extra cost. It is the
responsibility of the Sponsor to place orders and make arrangements for these requests by the deadline provided byeach supplier.
8. The Sponsor agrees not to sublet or assign all or part of the display space, nor permit individuals other than employeesor representatives to use the facilities provided.
9. The Sponsor agrees not to exhibit products or literature that are not regularly sold or distributed by his/her company,except as may be necessary to demonstrate the applications of his/her products.
10. The Sponsor must confine their activities to the contracted space and conduct their activities in such a way that will notinfringe on the rights of other Sponsors or offend visitors to the show.
11. The Sponsor agrees to comply with local fire & safety regulations and furnish any permits as may be required by localauthorities.
12. The Sponsor agrees to abide by set-up and removal times stated in the Sponsor Playbook provided by the Cisco ConnectCanada conference organizers.
13. Sponsorship Fees will be invoiced by Cisco Systems during the week of each event. All payments must be received30 days after event date. Any payments remitted will be credited toward full payment of Sponsorship Fees. However, ifthe Sponsor has an outstanding balance from a previous Cisco event, such deposit and/or any payments hereunder willbe applied first to the oldest outstanding balance and the remainder to current fees. Sponsor shall still be responsible topay the entire amount due under this SponsorshipAgreement. Under no circumstances will payment balances be transferred to another Cisco event.
14. In the event the Sponsor cancels any or all of the exhibit space and/or the Additional Sponsorship Opportunitiescontracted herein, the Sponsor must do so in writing 30 days prior to event date. A Sponsor who cancels will be liablefor liquidated damages equal to the amount specified in this Sponsorship Agreement. Liquidated damages are tocompensate for the inability to replace cancelling Sponsor, promotion undertaken on behalf of the Sponsor, and otherdamages which cannot be accurately calculated.
15. No refunds will be given for: (i) failure to participate; and (ii) cancellations without notice.16. The Sponsor agrees Cisco, its agents and employees: (a) will not be responsible for any damages to or for the loss or17. destruction of the Sponsor’s property, such loss, damage, destruction or injury being expressly waived by the Sponsor,
(b) will be exempt from or indemnified for any claims for injury to any of the Sponsor’s representatives, agents oremployees.
18. The Sponsor agrees to hold Cisco, its agents and employees harmless, and to reimburse same for any judgments,settlements, legal fees, costs or other expense to which it may be subject, for any injury, damage, loss or harmresulting or occurring to anyone including, but not limited to, visitors which may result directly or indirectly from or inconnection with such exhibit space by the Sponsor, its employees or representatives.
19. Cisco will not be liable for failure to hold the Exhibits as scheduled. Payments for display space will be returned in theevent of cancellation of the show by Cisco.
20.
21.
22.
CISCO CONNECT CANADA 2019 - SponsorshipAgreement
Cisco reserves the right to reject at any time any exhibit which in its opinion is objectionable to the attendees or other Sponsors. No liabilities or damages whatsoever against Cisco or any of its agents and employees shall be incurred because of such rejection.Cisco reserves the right to the change event date, event agenda, and World of Solutions venue space.Sponsorships cannot be shared among partners; exhibit space sharing is not permitted. Each participating sponsor must have their own sponsorship agreement.Your information will be handled in accordance with the Cisco Online Privacy Statement and will be used solely for the purposes of sponsorship.
Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.
©2019 Cisco and the Cisco Logo are trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1005R)
Canadian Headquarters Cisco Systems, Inc. Toronto, ON Canada
Americas Headquarters Cisco Systems, Inc. San Jose, CA
Europe Headquarters Cisco Systems International BV Amsterdam, The Netherlands
For more information about sponsoring Cisco Connect Canada, please contact:
Mark Milton, Event Lead, Cisco Canadaemail: [email protected] office: (416) 309-1793 mobile: (647) 296-1522
Contact
Canada