Partnering for SuccessPartnering for Success

It’s All AboutIt’s All About

PositioningPositioningMay 13, 2008

Tony’s Fine Food

PositioningPositioning

Where we stand in respect Where we stand in respect

to current & to current & relevantrelevant eventsevents

Where we Where we stoodstood

….in 2003….in 2003

….in 2003

• Grammy Award Winner Bruce Springsteen's album "The Rising", best male rock vocal and best rock song.

• Norah Jones, taking home trophies for best new artist, best album of the year and best pop vocal album (for "Come Away With Me").

….in 2003Emmy Award Winners

• Drama Series: "The West Wing“

• Comedy Series: "Everybody Loves Raymond"

• Variety, Music or Comedy Series: "The Daily Show With Jon Stewart,"

….in 2003President Bush Announces

Major Combat Operations in Iraq Have Ended

….in 2003

Michael Moore won

an Oscar for his

documentary

“Bowling for Columbine.”

….2003

Best Film Chicago

Best Actress Nicole Kidman The Hours

Best Actor Roman Polanski The Pianist

…and the Oscar goes to…

….in 2003

Starbucks

purchases

Seattle Coffee Company.

Where were you Where were you …….in 2003?.in 2003?

• What did you do for your What did you do for your birthday that year?birthday that year?

• Who got married?Who got married?

• Who was born?Who was born?

….in 2003

• Oil wasOil was justjust $22 a barrel $22 a barrel

• Gasoline average of Gasoline average of justjust

$1.56 a gallon nationwide$1.56 a gallon nationwide

American Farm Bureau Marketbasket Survey

2003

Food Prices

2003

It wasn’t so very long ago was it?

Just 5 years…

What were we planning

for the future?

MAY 2008MAY 2008

May 2008 !

• Global Warming

• Recession

• Fuel & Food Prices

• Organics & Local Products

• Plastic Bags & Plastic Bottles

• Food Safety

New Players --- New Concepts -- New Technology

May 2008 !

• Oil $120 a barrel

• Gasoline average of

$3.89 a gallon nationwide

$122

$126 ??

% Chg

Ground chuck (1 pound) +12.9

White bread (20-ounce loaf) +34.9

Cheerios (10-ounce box) +6.8

Apples (1 pound) +33.3

Whole fryers (1 pound) +30.5

Pork chops (1 pound) +6.8

Eggs (1 dozen) +77.1

Cheddar cheese (1 pound) +42.7

Bacon (1 pound) +15.1

Mayonnaise (32-ounce jar) - 0 -

Russet potatoes (5 pound bag) +30.9

Sirloin tip roast (1 pound) +18.4

Whole milk (1 gallon) +36.1

Vegetable oil (32-ounce bottle) +16.9

All-purpose flour (5-pound bag) +56.2

Corn oil (32-ounce bottle) +24.9

Retail

Food Prices

2003

vs

2008

MAY 2009MAY 2009MAY 2010MAY 2010MAY 2011MAY 2011MAY 2012MAY 2012

MAY 2013MAY 2013

Fast ForwardFast Forward

20132013• Matthew R. Simmons, chairman and CEO of

Simmons & Company International, prominent oil-industry insider and one of the world's leading experts on the topic of oil prices, predicts a rise to $300 a barrel or higher by 2013.

• What does that mean to us?

Ground chuck (1 pound) $4.49

White bread (20-ounce loaf) $3.74

Cheerios (10-ounce box) $4.49

Apples (1 pound) $4.49

Whole fryers (1 pound) $2.54

Pork chops (1 pound) $6.44

Eggs (1 dozen) $3.59

Cheddar cheese (1 pound) $8.09

Bacon (1 pound) $8.54

Mayonnaise (32-ounce jar) $7.04

Russet potatoes (5 pound bag) $3.44

Sirloin tip roast (1 pound) $4.29

Whole milk (1 gallon) $4.79

Vegetable oil (32-ounce bottle) $5.99

All-purpose flour (5-pound bag) $3.89

Corn oil (32-ounce bottle) $5.86

2013

Food Prices

Indexed

To

Oil @ $300

a Barrel

If shopping habits are being moderated If shopping habits are being moderated

now in 2008 with oil @ $126 a barrel,now in 2008 with oil @ $126 a barrel,

…….what will they (shopping practices) .what will they (shopping practices) be like in 2013 @ $300 a barrel?be like in 2013 @ $300 a barrel?

20132013

• How much can we rely on EDLP?How much can we rely on EDLP?

• What will we have to offer?What will we have to offer?

• What is unique to us….our What is unique to us….our DNA?DNA?

Is This Your Team’s DNA?

Value Value of of

Working TogetherWorking Together

3 tons is the weight a horse can drag or pull by itself.

How Much?How Much?

Now…think of Now…think of 22 horses pulling one sled horses pulling one sled with a larger weight. with a larger weight.

How much do you think that combined How much do you think that combined weight can be?weight can be?

• 6 tons?6 tons?

• 9 tons?9 tons?

• 12 tons?12 tons?

• 18 tons?18 tons?

• 21 tons?21 tons?

A “Team” of 2 horses can pull…

23 tons !!23 tons !!

What ifWhat if the job, task or challenge you face the job, task or challenge you face happens to be a "9" or an "18" or even a happens to be a "9" or an "18" or even a "23“?"23“?

If you have to do it alone, isn't it going to If you have to do it alone, isn't it going to exhaust you, wear you out and maybe exhaust you, wear you out and maybe eventually defeat you? eventually defeat you?

No wonder we start so many things we never No wonder we start so many things we never complete. They just seem to overwhelm us. complete. They just seem to overwhelm us. After a while we can become cynical and After a while we can become cynical and depressed and even give up trying new depressed and even give up trying new things. things.

We stop talking to our teammates.We stop talking to our teammates.

and…having a “Team”

Good Positioning is being in the right position at the right time…

PositioningPositioning• Where we stand in respect to current & Where we stand in respect to current &

relevantrelevant events…events…

• Being in the right position at the right Being in the right position at the right time.time.

• TeamworkTeamwork – – working togetherworking together

• Planning & training today for tomorrowPlanning & training today for tomorrow..

May 2013May 2013…or another word for “tomorrow”or another word for “tomorrow”

Partnering for SuccessPartnering for Success