partnering in iptv presenter: vitus, director of ip services, intec
TRANSCRIPT
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Partnering in IPTVPresenter: Vitus, Director of IP Services, Intec
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Where Are We?
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Evolution [of the TV]
Mechanical Televisor7:3 aspect ratio
1884-1928 1935
Electronic TV4:3 aspect ratio
1953
NTSC ColorStandard
2000
Digital, HDTV16:9 aspect ratio
2006
IPTV
t
IPTV ≠ Evolution –> IPTV = Redefinition of “Broadcast”
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Redefinition [IPTV!]
Private IP Net[packets]
Spectrum basedRadio or Cable
One-Way Broadcast Two-Way “When”-cast
Conventional/Digital-One source – Many receivers
-Spectrum based
-Spectrum manipulation limits
-Little or no ability to address local market
IPTV-Many sources – Receivers by choice
-Stream/Packet/Session based
-Easy to manipulate [switch channel on/off]
-Great ability to address local market
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Partners
Partnering is Critical
GovernmentRegulators
GovernmentRegulators
Providers/OperatorsProviders/Operators
ContentGenerators
ContentGenerators
DigitalInclusionDigital
InclusionOff-Set
Market lossOff-Set
Market lossReach morecustomers
Reach morecustomers
Gains…
CitizensCitizens
Access &Entertainment
Access &Entertainment
Role… VisionVision InvestmentInvestment FlexibilityFlexibility Demand(Pay-TV = $$$)
Demand(Pay-TV = $$$)
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Viewer Management VOD Purchase
Package Management
Voting
Promotional Ads Bill Presentment & Pay
IPTV – Potentials
Parental Control OnScreen Purchases Opinion Polling
Government Info Pay Taxes & Fees Citizen Portal
Baird’s Mechanical Televisior1928
RCA’s First Color TV1954
Phillips Plasma TV2005
IPTV: It is not (just) about Television!
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Any Person – Any Content
Broadcasting only of the base (free) channels…
Storage is cheap – Content servers have what you want…
And you get it when you ask for it…
Technology [IP] is ubiquitous – “Anyone” can be(come) a content provider
Results in a modern service that fits our diverse lifestyles, with:
- More diverse/relevant/local content can be made available to everyone
- At his/her convenience
- Fits any budget anytime – i.e. not a “luxury” service anymore…
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What I Want – When I Want It…
Private IP Net[packets]
Public IP Net
Regional ContentExchange
Local ContentProducer
John Smith @ Home in BarbadosCHOSES to watch this conference – tomorrow or next week…
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Access! Inclusion! For Everyone!
Widespread! Right-Priced! A la Carte!
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Make It Happen…
Available forbroadcast…
sending…
sending…
sending…
Not being requested!Not being sent!No bandwidth used!
Availableservices…
Polling
Parental
Taxes
Info
Browse
VoD
sending…
That is what partners do…
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Watch out…
Government- Support the initiatives
- Put laws in place if needed to allow for competition with the cable providers
Regulators- Do not regulate IPTV as if it were cable television
- Help make it happen, don’t destroy it
Telcos- Experiment – Dare!
- Don’t settle for simple services (“Video to the PC”; VoD; etc)
- Your customers are waiting…
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Thank You for Your Time…Vitus – Director of IP Services, [email protected] - +55 11 9113-0551